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Virgin Atlantic To Join Star Alliance?  
User currently offlineSsublyme From United States of America, joined Dec 2008, 517 posts, RR: 0
Posted (5 years 11 months 3 days 19 hours ago) and read 16263 times:

"We are in the very early stage of talks, and whether they go anywhere or not we don't know," Southern said, reiterating VS's statement that "discussions may or may not lead to an agreement" (ATWOnline, Dec. 11). She added that "if bmi happened, I suspect that joining Star Alliance would be something that would follow on from that, but talks are at such an early stage it is premature to be thinking about that now."

http://atwonline.com/news/story.html?storyID=15108

====

That would be very interesting. That would be a very big boost to the already powerful Star Alliance. A force in Europe at both LHR & FRA.

40 replies: All unread, showing first 25:
 
User currently offlineClassicLover From Ireland, joined Mar 2004, 4650 posts, RR: 23
Reply 1, posted (5 years 11 months 3 days 19 hours ago) and read 16268 times:



Quoting Ssublyme (Thread starter):
That would be very interesting. That would be a very big boost to the already powerful Star Alliance. A force in Europe at both LHR & FRA.

They may as well join, every other airline in the world is...



I do quite enjoy a spot of flying - more so when it's not in Economy!
User currently offlineAznMadSci From United States of America, joined Dec 2007, 3692 posts, RR: 6
Reply 2, posted (5 years 11 months 3 days 19 hours ago) and read 16225 times:



Quoting Ssublyme (Thread starter):
That would be very interesting. That would be a very big boost to the already powerful Star Alliance. A force in Europe at both LHR & FRA.

I think we will only see them enter Star is if they got in on AC/CO/LH/UA ATI.



The journey of life is not based on the accomplishments, but the experience.
User currently offlineTFFIP From United States of America, joined Nov 2008, 208 posts, RR: 0
Reply 3, posted (5 years 11 months 3 days 19 hours ago) and read 16199 times:

I think VS are feeling desparate... joining an alliance makes sense but considering the source of this statement and the context..... they are running on hot coals really....
I don't want for to them fail but many of the recent statements make it look at least like some in high places are feeling more anxious that they might have been ?


User currently offlineSsublyme From United States of America, joined Dec 2008, 517 posts, RR: 0
Reply 4, posted (5 years 11 months 3 days 18 hours ago) and read 16156 times:

What will that mean for other SRB offshoots? Will that mean DJ, VK, VA, VX could possibly join as well? Perhaps the most likely would be VA/DJ as Star already has representation in Africa and may not need VK and VX is probably not very likely.

User currently offlineJacobin777 From United States of America, joined Sep 2004, 14968 posts, RR: 59
Reply 5, posted (5 years 11 months 3 days 17 hours ago) and read 15926 times:



Quoting TFFIP (Reply 3):
I think VS are feeling desparate

I think it has to do with more along the lines of adapting to the change of the industry.

This would bolster BA/BA/IB's ATI application a bit more however.



"Up the Irons!"
User currently offlineDL767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0
Reply 6, posted (5 years 11 months 3 days 17 hours ago) and read 15855 times:

Star Alliance doesnt really seem like the best match for them. Joining Sky Team would be great but the fact that SQ has a large stake in Virgin Atlantic probably rules that out. It will be interesting to see Virgin Atlantic in an alliance. I wonder if any of the other Virgin groups will follow.

It's too bad they can't create a virgin alliance


User currently offlineViaggiare From Costa Rica, joined Jan 2007, 2136 posts, RR: 8
Reply 7, posted (5 years 11 months 3 days 17 hours ago) and read 15836 times:



Quoting ClassicLover (Reply 1):
They may as well join, every other airline in the world is...

Yeah you're not kidding, even TA appears to be on the verge of jumping into that bed.



Entre le fort et le faible c’est la liberté qui opprime et la loi qui affranchit.
User currently offlineKleiner From United States of America, joined Dec 2008, 144 posts, RR: 0
Reply 8, posted (5 years 11 months 3 days 16 hours ago) and read 15673 times:



Quoting Ssublyme (Reply 4):
Will that mean DJ, VK, VA, VX could possibly join as well?

Would VS have to sell its stake in VX because VX competes with US & UA? But then again, LH owns part of B6...


User currently offlineAirbusA6 From United Kingdom, joined Apr 2005, 2021 posts, RR: 0
Reply 9, posted (5 years 11 months 3 days 16 hours ago) and read 15612 times:

VS has had close ties with CO across the pond, so with CO moving to *A it would help keep that relationship going.

Not so good for SRB's anti establishment image mind you...



it's the bus to stansted (now renamed national express a4 to ruin my username)
User currently offlineCjbmibe From United Kingdom, joined Jan 2006, 108 posts, RR: 0
Reply 10, posted (5 years 11 months 3 days 16 hours ago) and read 15526 times:

VS are minor partners with BD. Diamond Club members can spend and accrue miles on VS and also use clubhouses. Not sure of the other perks that we get.

So thats another Star carrier they're friendly with.



How can I soar like an Eagle when I have to work with these turkeys?
User currently offlineEK413 From Australia, joined Nov 2003, 4987 posts, RR: 4
Reply 11, posted (5 years 11 months 3 days 15 hours ago) and read 15337 times:



Quoting ClassicLover (Reply 1):
They may as well join, every other airline in the world is...

Star Alliance is becoming a joke, defeating the purpose with carriers overlapping one an others route networks...
I personally feel that OneWorld and SkyTeam have a much more cooperative network...

EK413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlineDesertFlyer From United States of America, joined Nov 2005, 515 posts, RR: 0
Reply 12, posted (5 years 11 months 3 days 14 hours ago) and read 15173 times:



Quoting EK413 (Reply 11):
Star Alliance is becoming a joke, defeating the purpose with carriers overlapping one an others route networks...

I like it. It gives more options to those who fly *A.


User currently offlineYVRLTN From Canada, joined Oct 2006, 2516 posts, RR: 0
Reply 13, posted (5 years 11 months 3 days 14 hours ago) and read 15139 times:

They would be a great addition to Star if anything happens to UA, but otherwise, they dont really bring a huge amount to the alliance.

Connections through LHR via BD domestically in the UK will be useful for British pax and could well take some business off BA, so I suppose it could work for them and help BD, which will make LH happy and maybe give them some more direction what to do with BD at LHR - ie use them to feed something rather than whatever they are trying to do right now.

Quoting TFFIP (Reply 3):
I think VS are feeling desparate... joining an alliance makes sense

Im not sure why they would be desperate, they just declared a healthy profit without being in an alliance. It remains to be seen if in the next few years any airline worth anything is in an alliance and you dont survive if youre not in one. I suppose the worry is that if this will be the case they dont miss the boat.



Follow me on twitter for YVR movements @vernonYVR
User currently offlineKiwiandrew From New Zealand, joined Jun 2005, 8600 posts, RR: 13
Reply 14, posted (5 years 11 months 3 days 14 hours ago) and read 15109 times:
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Quoting YVRLTN (Reply 13):
They would be a great addition to Star if anything happens to UA, but otherwise, they dont really bring a huge amount to the alliance.

Last I checked UA did not fly LHR-BOS , LHR-MIA , LHR-JFK , LHR-NBO , LHR-DXB , LHR-LOS , LHR-HKG-SYD , LHR-NRT , LHR-PVG , LHR-DEL ,LHR-BOM etc etc in fact , IIRC , the only overlap with UA is on three routes - LHR-IAD, LHR-LAX and LHR-SFO so I dont really see that there is much conflict with UA or that 'they dont really bring a huge amount to the alliance'



Moderation in all things ... including moderation ;-)
User currently offlineHumberside From United Kingdom, joined Dec 2005, 4927 posts, RR: 4
Reply 15, posted (5 years 11 months 3 days 14 hours ago) and read 15052 times:



Quoting YVRLTN (Reply 13):
Connections through LHR via BD domestically in the UK will be useful for British pax and could well take some business off BA, so I suppose it could work for them and help BD, which will make LH happy and maybe give them some more direction what to do with BD at LHR - ie use them to feed something rather than whatever they are trying to do right now.

VS already offer connections with bmi



Visit the Air Humberside Website and Forum
User currently offlineShanxz From Singapore, joined Apr 2006, 243 posts, RR: 0
Reply 16, posted (5 years 11 months 3 days 11 hours ago) and read 14520 times:

This is what a VP at Virgin Atlantic shared with me when I interviewed him about merging with other airlines (LH?) or joining an alliance:

Quote:
"We feel that although coordination between carriers is an emerging reality, it’s the markets that they target that’s key...We are certainly open to the idea, and would consider seriously if an opportunity for a mutually-beneficial partnership comes along in the future and something that benefits all customers."

So even though they seem "open" to the idea of tying up, from his stance, it felt more like an alliance of all Virgin entities (as a recent Time magazine article mentioned too) or at best an alliance with the likes of LH. Star Alliance didn't seem on the cards.

Quoting TFFIP (Reply 3):
I don't want for to them fail but many of the recent statements make it look at least like some in high places are feeling more anxious that they might have been ?

 checkmark  Got that same feeling of anxiousness in interview above too. But I think it had more to do with SRB's anti-establishment theory rather than actual fear. Here's what was said about competition:

Quote:
"BA+AA is something we are vehemently against, since they would effectively own over 60% of the London-New York market share. In fact, even more, if you consider other US East Coast cities like Boston. This is not good for the consumers, and not good for competition in the industry. We are hoping that the authorities would look into this matter seriously and prevent this from going ahead."



Quoting DL767captain (Reply 6):
SQ has a large stake in Virgin Atlantic probably rules that out

Well known sentiment that SQ wants to get rid of their stake in VA for a long time now...



Airlines are in the service business, not transport. Brand matters...
User currently offlineSuperfly From Thailand, joined May 2000, 40006 posts, RR: 74
Reply 17, posted (5 years 11 months 3 days 11 hours ago) and read 14447 times:

I think this would be a great idea if it happens.
Star Alliance already has the best airlines in the world so it would make sense to add another outstanding carrier such as Virgin Atlantic.  Cool

Glad I've racked up miles with Star Alliance.



Bring back the Concorde
User currently offlineLAXintl From United States of America, joined May 2000, 26000 posts, RR: 50
Reply 18, posted (5 years 11 months 3 days 11 hours ago) and read 14406 times:



Quoting Kleiner (Reply 8):
Would VS have to sell its stake in VX

VS does not have a stake in VX whatsoever.

Richard Branson thru the Virgin Group has a stake in VX along with 150+ odd other companies.



From the desert to the sea, to all of Southern California
User currently offlineAntonovman From United Kingdom, joined Mar 2001, 722 posts, RR: 1
Reply 19, posted (5 years 11 months 3 days 10 hours ago) and read 14243 times:



Quoting Shanxz (Reply 16):
BA+AA is something we are vehemently against,

Change that to "I" am vehemenently against.......... , from SRB
His ego would never allow him to merge with LH or anyone else if he didnt have Virgin-Lufthansa painted on his planes or some other thing, as long as its in that order
And all this "No way BA/(enter a name) is just childish but typical Branson
Hell you got to give him one thing though, he has succesfully started his own American donestic airline, which no other foreign carrier could do - even if he did it by bypassing hundreds of regulations and laws of the USA
Even Bob Crandell said that publicly very recently


User currently offlineVV701 From United Kingdom, joined Aug 2005, 7678 posts, RR: 17
Reply 20, posted (5 years 11 months 3 days 10 hours ago) and read 14216 times:



Quoting Kleiner (Reply 8):
Would VS have to sell its stake in VX because VX competes with US & UA?

It may be a bit paedantic to point it out, but VS has no actual equity stake in VX. The complexities of the inter-relationships of the companies that the Virgin Group has equity stakes in or from which it derives royalties for the use of the Virgin Brand are very great. But there are only indirect links between the various Virgin branded airlines.

Here is an extract from what the Virgin Group web site at:

http://www.virgin.com/AboutVirgin/WhatWeAreAbout/WhatWeAreAbout.aspx

says:

"Virgin, a leading branded venture capital organisation, is one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing.

"Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Revenues around the world in 2006 exceeded £10 billion (approx. US$20 billion)"

Note the repeated use of the word "brand" rather than "companies"

Quoting Humberside (Reply 15):
VS already offer connections with bmi

I am not sure that this is of any more significance than the fact that, for example, BA7513 is but one of many BA code shares on BD flights. In this particular case BA7513 is a BD A321 LHR-DAM flight.

I assume that BD must find value in having BA code shares not only on many of their medium haul flights but also some of their domestic flights to and from LHR. So a VS/BD link up would reveal whether Branson's public dislike of BA is just rhetoric or whether all these links would be severed irrespective of their impact on the pound in his pocket.


User currently offlineShanxz From Singapore, joined Apr 2006, 243 posts, RR: 0
Reply 21, posted (5 years 11 months 3 days 10 hours ago) and read 14018 times:



Quoting Antonovman (Reply 19):
Hell you got to give him one thing though, he has succesfully started his own American donestic airline, which no other foreign carrier could do - even if he did it by bypassing hundreds of regulations and laws of the USA

 checkmark  and probably the best American airline at that! The amount of good feedback about Virgin America seems never-ending and they slew of awards they've been winning in just over a year of operations has created a very positive brand perception and experience.



Airlines are in the service business, not transport. Brand matters...
User currently offlineMotorhussy From New Zealand, joined Mar 2000, 3266 posts, RR: 9
Reply 22, posted (5 years 11 months 3 days 8 hours ago) and read 13666 times:

Hardly an exclusive club. Jump on in the water's fine. But will SRB like being a big fish in a big pond?


come visit the south pacific
User currently offlineAAMDanny From United Kingdom, joined Apr 2008, 371 posts, RR: 0
Reply 23, posted (5 years 11 months 3 days 8 hours ago) and read 13490 times:



Quoting DL767captain (Reply 6):
Joining Sky Team would be great but the fact that SQ has a large stake in Virgin Atlantic probably rules that out

I think it will happen eventually weather VS like it or not. *A are growing verrrrrry quickly, and with all the more airlines jumping onto the *A band wagon its not leaving very much competeing space with SkyTeam and OneWorld.

Would VS not just operate better on there own.... I would put VS in the unique... 'Dont need to be in an alliance' catagory as Emirates, Etihad and Qatar, however joining *A would give its customers more flexability on flights?

However, VS&BD would make an dominating rival to BA at LHR, VS with there Long Haul and BD with there growing stronger EU and Middle Eastern presence...

Quoting AirbusA6 (Reply 9):
VS has had close ties with CO across the pond, so with CO moving to *A it would help keep that relationship going.

Has VS ever had close ties with anyone in Europe?


User currently offlineAirNZ From , joined Dec 1969, posts, RR:
Reply 24, posted (5 years 11 months 3 days 8 hours ago) and read 13459 times:



Quoting YVRLTN (Reply 13):
Connections through LHR via BD domestically in the UK will be useful for British pax and could well take some business off BA,

Hmmm!, why just British pax? Don'y quite understand where you're coming from as it already happens and they already take a LOT of business off BA.

Quoting Antonovman (Reply 19):
even if he did it by bypassing hundreds of regulations and laws of the USA

Would yo care to elaborate?

Quoting Antonovman (Reply 19):
Change that to "I" am vehemenently against.......... , from SRB

Anyone with any sense and not an apologist is against it as well.


25 Superfly : Amen to that! I've flown Virgin America myself and their service is simply amazing! Not sure why there are so many Branson-haters at this site.
26 ANstar : I don't think DJ will join. They have too many competing routes with Air NZ - Trans Tasman - Domestic - NZ-Pacific Islands (like rara, samoa etc) I c
27 777ER : DJ would be a fantastic addition to the Star Alliance, especially Australian domestic where there is no * connections, routes to Bali and Pacific Isl
28 TFFIP : LH aren't doing anything yet.... waiting with interest though to see if on Jan 16(round abouts of then) sudden and much needed directions will be giv
29 Zkpilot : DJ would be an excellent fit for both *A and NZ as 777ER has pointed out. Yes the Pacific Blue part of the business would be more problematic, but it
30 Willd : I would say that BD and VS have a bit more than a "minor" relationship, after all VS currently offer connections through BD from across the UK and Ir
31 CXfirst : I agree with the last couple posts. Australia is really missing Star Alliance since the demise of Ansett. As we live in PER, and travel a lot to MEL,
32 Atlanta : Oh please, have you ever heard of SkyTeam, or maybe Oneworld?
33 ClassicLover : I have to agree with you on that. Oneworld especially has very good carriers with very good connectivity. With Mexicana joining next year, it will be
34 ANstar : That I agree with..... but is STAR the best fit for DJ... I don't think so. There would be too much kick back from NZ if DJ didnt pullout from quite
35 B707forever : I think it's a brilliant compliment to the *A network and wouldn't be surprised to see it at all. hey'd suddenly have the round the world via LHR, HIK
36 Eyeonthesky17 : I must repectfully disagree.... Airline alliances are for the most part, marketing alliances at best, but they offer travelers some real value such a
37 Brilondon : I think that too many airlines in one alliance is going to end up being a terrible occurrence for the industry as a whole as it would reduce the compe
38 Antonovman : No i would not like to elaborate for you Mostly BA haters like you
39 Avek00 : To the contrary, Star Alliance furthers its purpose by having more members. From a business perspective, Star is intended to be a platform for cooper
40 Eyeonthesky17 : *A has a gaping hole in their network in that there is no coverage on JFKLHR. Also, it is more than likely that a tie-up/cooperation between VS and B
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