EtihadAirways From United Arab Emirates, joined Dec 2006, 152 posts, RR: 0 Posted (5 years 2 months 5 days 4 hours ago) and read 8194 times:
Etihad Airways is planning a significant upgrade in its first class seating in 2009, with a new suite-style product promised, as well as a refreshed business class seat, and a focus on service in economy.
The product strategy is designed to position Etihad Airways as a premium luxury brand, with a new first class suite planned for its long haul fleet. Etihad’s executive vice-president of marketing Peter Baumgartner said that the new first class seats would offer “privacy on demand” with a “single seat cabin” as well as the option of a double cabin suite. In addition the cabin is to be altered and refreshed.
Etihad is also planning to upgrade the business class seats, although these changes are believed to be more of a refreshing of the fully flat bed seat introduced in 2006, with a larger table, wider armrests, more storage space, increased privacy for the middle seats in the business class cabin, moving the TV screen closer to the passenger and enhanced inflight ntertainment throughout the aircraft. There would also be a new inflight food and beverage concept allowing passengers to have further choice over the menu and meal times in business and first.
Directorguy From Egypt, joined Jul 2008, 1628 posts, RR: 11
Reply 1, posted (5 years 2 months 5 days 1 hour ago) and read 7964 times:
Now I'm not too excited about the premium cabin overhaul since airlines are always competitive and I'm sure EY will deliver.
What whets my appetite is plans for focus on Economy. I wonder what that would mean-would they actually bring Economy to a new level, and perhaps introduce a Y+/J- cabin...
Bochora From United Kingdom, joined Aug 2008, 491 posts, RR: 0
Reply 2, posted (5 years 2 months 5 days 1 hour ago) and read 7940 times:
This is very exciting stuff and I think just what EY had to do at this point in time to clearly put their service ahead of EK. If the focus can be on a consistently good service in every class then they are on to a winner.
PEET7G From Hungary, joined Jan 2007, 695 posts, RR: 0
Reply 4, posted (5 years 2 months 4 days 23 hours ago) and read 7734 times:
I think they also could use a membership in an alliance... being in the back-door of EK, they have to offer something EK does not have for real revenue making business fliers like myself. I need to visit the region almost every month, and even thoe I prefer EY over any other service to the region, I still take my money mostly to LH or even EK to keep my Skyward status. EK simply offers more possibilities to take advantage of their FF program. For example I started enjoying multisegment bookings with them, so I book a ticket FRA-DXB-"somewhere nice"-DXB-FRA and take a day off in an interesting city after a work-period at DXB, collecting all the miles and sometimes even end up with a cheaper fare than simply booking FRA-DXB. Somehow this trick never works with EY
If EY would end up in either Star or OW they would almost instantly have my business... and EK would never see me again on-board...
Quoting BA319-131 (Reply 3): And this is their problem, lack of consistent service levels.
I don't know if I can agree...whenever I had the chance of flying EY, they always passed with flying colors, unlike EK... ok I have to admit I only used EY service about 5 times in the past 2 years...
FWIW-EK's service during the 1990s up to the early 2000s was never faulted and head of its regional rivals Gulf Air and Saudia (later Saudi Arabian). They started going downhill when they became too big.
Although EY has its moments, it's not always a five star experience and can get quite rough at times. In fact, it faces the same quality control issues as EK.
Shanxz From Singapore, joined Apr 2006, 239 posts, RR: 0
Reply 8, posted (5 years 2 months 4 days 7 hours ago) and read 4041 times:
Quoting PEET7G (Reply 4): I think they also could use a membership in an alliance... being in the back-door of EK, they have to offer something EK does not have for real revenue making business fliers like myself.
Quoting PEET7G (Reply 4): If EY would end up in either Star or OW they would almost instantly have my business... and EK would never see me again on-board...
I think this is the sentiment across the board - at least one of these Middle East carriers should join an alliance. Unfortunately, EY seems bent on going the EK way - flying to every major city in the world on their own metal. In fact, I feel the only possibility of an airline joining an alliance is QR.
Quoting EtihadAirways (Thread starter): The product strategy is designed to position Etihad Airways as a premium luxury brand, with a new first class suite planned for its long haul fleet.
Does that mean they'll have a different product for their regional routes? As EY grows to be of EK's size one day, service and product consistency across the fleet and over time will be crucial to win loyal customers.
Recently, in an interview, EK's VP of Ops had shared with me how exactly EK tries to institute consistency in their large fleet. EY will have to just as good, if not a better job than this.
Airlines are in the service business, not transport. Brand matters...
Apollo13 From , joined Dec 1969, posts, RR:
Reply 11, posted (5 years 2 months 4 days 2 hours ago) and read 3084 times:
After seeing what is Etihad's current first class product, I am excited to see what will come next. If it is to be something compared to EK, then I can imagine EY going the extra step to pull more passengers who can afford a higher level of inflight service
Anyone know when we can expect to see some photos? And will it be revealed on its A345's or 777's?