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AF Revamped Livery/logo Revealed  
User currently offlineAOMlover From France, joined Jul 2001, 1302 posts, RR: 11
Posted (5 years 6 months 1 week 15 hours ago) and read 30060 times:

Hello everybody,

This thread is a follow-up from the previous post about AF's livery change. I think that the video that's been released on the web deserves a fresh new thread as the other one got quite lengthy.

Anyway here is the vid, it seems to be official even though no press release has appeared on AF's corporate website yet.

http://www.dailymotion.com/video/x81...elles-couleurs-air-france_creation

edit: I've changed the thread title from "new" to "revamped" because I'm not sure we can even call this a new livery.

[Edited 2009-01-19 07:38:41]

101 replies: All unread, showing first 25:
 
User currently offlineBuyantUkhaa From Mongolia, joined May 2004, 2870 posts, RR: 3
Reply 1, posted (5 years 6 months 1 week 15 hours ago) and read 30114 times:

So it's just a different name logo, nothing else... The tail stays the same.


I scratch my head, therefore I am.
User currently offlineAOMlover From France, joined Jul 2001, 1302 posts, RR: 11
Reply 2, posted (5 years 6 months 1 week 15 hours ago) and read 30005 times:

Yes...
I have mixed feelings about this "new" identity. I like the new crevette, and I like the barcode compared to the red swoosh which lacks character in my opinion. However I find it strange that they chose to keep the barcode after introducing the swoosh. It's like having "two logos", even though I'm sure the marketing guys will teach us that the one and only logo is the swoosh.


User currently offlineColumba From Germany, joined Dec 2004, 7057 posts, RR: 4
Reply 3, posted (5 years 6 months 1 week 15 hours ago) and read 29979 times:

To quote Homer Simpson: "Boorrrinnng"

A little more color would have been nice, glad they kept the tail though  Wink



It will forever be a McDonnell Douglas MD 80 , Boeing MD 80 sounds so wrong
User currently offlineVC10DC10 From United States of America, joined Apr 2006, 1035 posts, RR: 3
Reply 4, posted (5 years 6 months 1 week 15 hours ago) and read 29925 times:

I liked the animation and the stylized wing (I guess that's what it was) becoming a stylized seahorse... overall pretty classy. Too bad about the "barcode" tail remaining unchanged, though.

User currently offlineSorayafaradiba From Germany, joined Nov 2005, 96 posts, RR: 0
Reply 5, posted (5 years 6 months 1 week 15 hours ago) and read 29924 times:

I like the clip - but the plane looks not very realistic...

I dont know if the tail and the new logo fit very well.

And...they dont have to repaint the one A380-tail in...  Wink


User currently offlineKappel From Suriname, joined Jul 2005, 3533 posts, RR: 17
Reply 6, posted (5 years 6 months 1 week 15 hours ago) and read 29866 times:

Wow, amazing livery!!!  Big grin

Indeed, not much change in the livery. On one hand that's too bad. On the other hand the livery is not bad at all IMHO. A cheatline or a bigger seahorse (near the nose for example) would not be bad IMO, but I'm glad they didn't mess with a classic livery.

And please, no more "Dirty AF planes" jokes. That has been beaten to death in the previous thread on this subject.



L1011,733,734,73G,738,743,744,752,763,772,77W,DC855,DC863,DC930,DC950,MD11,MD88,306,319,320,321,343,346,ARJ85,CR7,E195
User currently offlineSabena332 From , joined Dec 1969, posts, RR:
Reply 7, posted (5 years 6 months 1 week 15 hours ago) and read 29860 times:

I have always been a big fan of Air France's livery despite it looks quite boring, now I am glad that they did not change too much. I like it.

Patrick


User currently offlineB747-4U3 From United Kingdom, joined Jan 2002, 990 posts, RR: 0
Reply 8, posted (5 years 6 months 1 week 15 hours ago) and read 29815 times:

I think the old livery looked much better. It was a little boring, but it was stylish and every part complemented each other.

The new branding doesn't look at all elegant. The font they have used for Air France looks like the sort of font they use in kids books. Definitely not chic!


User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4742 posts, RR: 45
Reply 9, posted (5 years 6 months 1 week 15 hours ago) and read 29750 times:

Nice minor update, and more importantly, nice to see them keep the beautiful livery that has flown the french flag for ages.

Well done AF!



Some see lines, others see between the lines.
User currently offlineClydenairways From Ireland, joined Jan 2007, 1225 posts, RR: 0
Reply 10, posted (5 years 6 months 1 week 15 hours ago) and read 29692 times:

That website is blocked from in here, can you paste a pic directly?

User currently offlineBurnsie28 From United States of America, joined Aug 2004, 7531 posts, RR: 8
Reply 11, posted (5 years 6 months 1 week 15 hours ago) and read 29658 times:

What a huge dissapointment since all they did was add a dash of red to the plane...


"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offlineJRadier From Netherlands, joined Sep 2004, 4670 posts, RR: 50
Reply 12, posted (5 years 6 months 1 week 15 hours ago) and read 29646 times:

At least it makes clear why Cityjet got their current livery.... it's the same 'swoosh'


View Large View Medium
Click here for bigger photo!

Photo © Hans Domjan




For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and ther
User currently offlineSlz396 From , joined Dec 1969, posts, RR:
Reply 13, posted (5 years 6 months 1 week 14 hours ago) and read 29464 times:

So basically, the only change is the lettertype and a red 'swoosh' at the end of it?

Although I too feel that the soft characters and the organicly shaped swoosh don't go very well together with the very hard lines of the barcode logo on the tail, I am happy to see AF has decided not to do anything more drastic to their livery. AF's livery is a true classic, one of those which you immediately recognize, even if there's no name next to it.
It's like the corporate identities of
Nike (which doesn't even show the name anymore and as such is a brand without a name these days) or
Coca Cola (which will always be linked to a coke, even if the letters write something completely different).

I can very well imagine AF to basically still look like they do today in 50 years, just as I can image LH to basically still have the same looks (apart from some minor changes like we see AF introduce today). And that's a good thing, because there really is no need to fiddle around with a very successful and easily recognisable corporate look the way BA has done, the day they decided to drop the landor livery, which -in my humble opinion- was good for eternity.

When it comes to network carriers, people just want them to look reliable, classic, stylish and and if possible familiar. Marketing boys will often call their looks boaring and old-fashioned, but in the end customers want their airline to be punctual, reliable and experienced, virtues which are more easily associated with a sober and classic look, than with a colourful and/or hyperkinethic outburst of wavy lines and oversized logos.

[Edited 2009-01-19 08:09:19]

User currently offlineMadameConcorde From San Marino, joined Feb 2007, 10882 posts, RR: 37
Reply 14, posted (5 years 6 months 1 week 14 hours ago) and read 29402 times:



Quoting B747-4U3 (Reply 8):
I think the old livery looked much better.

I feel exactly the same way. I just hope that they will not repaint all the grounded Concordes in the new livery with the red swoosh. I hope they will just keep them as they are.



There was a better way to fly it was called Concorde
User currently offlineVC10DC10 From United States of America, joined Apr 2006, 1035 posts, RR: 3
Reply 15, posted (5 years 6 months 1 week 14 hours ago) and read 29330 times:



Quoting JRadier (Reply 12):



At least it makes clear why Cityjet got their current livery.... it's the same 'swoosh'

That's true... but IMHO on the Cityjet Avro the new livery looks unfinished to me, even a little "cobbled together," as if they painted part of the tail and then forgot to paint anything else.


User currently offlinePilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 16, posted (5 years 6 months 1 week 14 hours ago) and read 29335 times:

Well I like the logo. It's clean, simple, and bold. However, one put on the aircraft it does look rather lonely, and out of place with the 'old' tail. A revamped tail would be nice too. None of that thin line crap. BOLD! That's the new look that people want to see.

If you don't wanna see it then fine, disregard that message.


User currently offlineShamrock350 From Ireland, joined Mar 2005, 6321 posts, RR: 14
Reply 17, posted (5 years 6 months 1 week 14 hours ago) and read 29242 times:

It seems like a minor change that wasn't really needed. The new logo and font don't fit well with the barcode, it make the livery seem uneven. I'll get used to it and the animation was quite stylish so it will look great on advertising.

User currently offlineAC788 From Canada, joined Jan 2009, 69 posts, RR: 0
Reply 18, posted (5 years 6 months 1 week 14 hours ago) and read 29151 times:



Quoting Sabena332 (Reply 7):

 checkmark 

And as for credibility of this video, IMHO that was an extremely well done video and I sincerely doubt any individual would have the will power or ability to create a "new livery" video of this caliber.

All in all, I think it looks great.


User currently offlineLovetojetblue From United States of America, joined Jun 2008, 137 posts, RR: 0
Reply 19, posted (5 years 6 months 1 week 14 hours ago) and read 29147 times:

I thought we were getting rid of the barcode!!!

better, but still crappy



Jetblue: The official airline of Springfield! And Eventually: The official airline of Quahog, RI
User currently offlineSQ772 From Singapore, joined Nov 2001, 1792 posts, RR: 5
Reply 20, posted (5 years 6 months 1 week 14 hours ago) and read 29123 times:

The change is hardly noticeable. What was the objective of 'editing' their existing livery? I'm glad they kept the barcode nonetheless.


There's always a better way to fly...
User currently offlineNWADC9 From United States of America, joined May 2004, 4896 posts, RR: 10
Reply 21, posted (5 years 6 months 1 week 14 hours ago) and read 29057 times:

All that hype for nothing?!?

I much preferred those liveries on MAP...



Flying an aeroplane with only a single propeller to keep you in the air. Can you imagine that? -Capt. Picard
User currently offlineTjwgrr From United States of America, joined Mar 2000, 2420 posts, RR: 3
Reply 22, posted (5 years 6 months 1 week 14 hours ago) and read 29043 times:

I guess this explains why the A380 tail is the same-old bar code.


Direct KNOBS, maintain 2700' until established on the localizer, cleared ILS runway 26 left approach.
User currently offlineStitch From United States of America, joined Jul 2005, 30553 posts, RR: 84
Reply 23, posted (5 years 6 months 1 week 14 hours ago) and read 29036 times:
Support Airliners.net - become a First Class Member!

That's it, huh? Well, at least their "leveraging the existing brand". Big grin

User currently offlineFoxBravo From United States of America, joined Nov 2003, 2992 posts, RR: 4
Reply 24, posted (5 years 6 months 1 week 14 hours ago) and read 28854 times:

Love it. If you look closely, it looks like the "barcode" on the tail has a subtle update--the bottom curves forward slightly to match the shape of the swoosh--just as I predicted in the other thread. So they complement each other, rather than clashing, as some have suggested.

I think AF have struck a good balance--this gives a much-needed update without tinkering too much with the classic overall design. I also love what they've done with the Hippocampe. Bravo Air France!



Common sense is not so common. -Voltaire
25 Vfw614 : Why ruin a well established brand? Airlines like Lufthansa and Air France have kept their livery for decades for some reasons. It costs heaps of money
26 Mir : I liked that part. And then when the plane showed up....yuck. The red is too bright against the white background, and it spoils the simplicity of the
27 ItalianFlyer : It is just me or does the lettering font look allot like new D E L T A and AeroMexico?
28 Richierich : I didn't think it was possible to add more Eurowhite to the Air France livery but the cunning French have found a way to do just that!!! Actually I li
29 Oly720man : Having done a screenshot of the video the barcode now seems to have 3 blue stripes rather than 4 and the red one seems marginally wider.
30 Jmy007 : Oh Air France, and their stylish marketing look... I'm going to leave my opinion for the updated look for when I see it on a painted plane. I didn't c
31 ABQopsHP : I was hoping for something that would embody everything about AirFrance....I.E. the seahorse making a comeback somewhere in the scheme. And not some d
32 Super80DFW : The new name logo looks like something a fifth grader could make on Microsoft Word.
33 Jetlanta : Gus, am I crazy for thinking that AIRFRANCE is the beginning of a corporate rebranding process that basically creates a new proper noun name for an e
34 FlyTUITravel : So not much of a change then. Its a welcome change, in my opinion
35 YOWza : Thankfully they left the tail alone which I feel is just to iconic to change... ever! YOWza
36 UltimateDelta : Oh come on. That's no better than the 'old' one except that the titles look cooler.
37 DTW757 : I can't see it, the link says it has been labeled private.
38 Singapore_Air : The video owner is being annoying and set it to private video.
39 Iflyswa : Can someone post a graphic? I'm at work and IT policy restricts streaming media Glad to know Air France (or is it Airfrance now?) are freshening up th
40 Tacoronte : I wanted to see it badly, but it's private
41 Jlarsson : Oh My God! The old AF livery was by far the ugliest in the world. The new one: EVEN WORSE!! I don't like it at all. sorry. jlarsson
42 Mattteo : Jlarsson, Don't you think you are overreacting?? It's simply classic! There are by far much ugliest liveries than this one!? (even though it's a matte
43 Jorge1812 : Can't see the clip b/c it's now private.... georg
44 AA1818 : please someone post a picture or something of the new livery! AA1818
45 Post contains links Irregking : found it! there you go: http://www.dailymotion.com/relevance/search/nouvelles%2Bcouleurs%2Baf
46 SandroZRH : So how do we know that this is even official? Anyone could do that. If it is, i'm not impressed. Still the same boring look, and it wont make their pl
47 OA260 : Very boring . Bit of a non story . They should have just left it the same.I bet some artist got paid thousands for that .
48 Rikkus67 : I have to agree. Air France was among one of the early users of the "eurowhite" schemes, and the barcode is a classic representation of the French Fl
49 AAMDanny : Its very simular to CityJet's livery. I dont like it personally its bland and boring. Ive scene asda smart price food decorated better than a Air Fran
50 Contrails15 : I am by no means a marketing expert here, but what difference is this going to make in the image of Air France. Now Delta who seems to be the King of
51 NA : I like the new seahorse logo "crevette". The rest is no improvement. Where is the crevette on the aircraft? I see a boring typeface with less "power"
52 Kiwiandrew : I am a bit confused ( and I will be the first to admit that my French is lousy ) but isn't seahorse "l'hippocampe and isn't "crevette" a shrimp? ( it
53 Singapore_Air : Looks a bit strange without a space between "AIR" and "FRANCE". I wonder how much this corporate redesign cost them to come up with.
54 Industrybuff : i cant seem to see this VID as its listed as private by the author, any tips on how to overcome this or see the VID in another format ? Cheers
55 Airbazar : I like it. It's a "cleaner" version of the current livery. No one in their right mind would radically change such a strong brand. We saw this when KL
56 FlySSC : Seahorse = Hippocampe. Shrimp = Crevette. The historical AF logo is indeed a Seahorse, but it is often referred as "la crevette" by AF staff, as a jo
57 ThePRGuy : There is another link inside this thread - two adverts - or search nouvelle air france or something in dailymotion.com I think these colours are very
58 JBo : The video has been marked private and is no longer available. Anyone get screen captures or somesuch?
59 Woodsboy : I have wished for a long time that AF would re-incorporate the flying horse (pardon me if it actually has a name) back into the tail art or somewhere
60 Putnik : I like the change. The only thing which does seem a bit strange is the lack of space between AIR and FRANCE. I'd like to see at least a half a letter
61 Runway23 : Why is the swoosh facing the wrong way on the aircraft (opposite the direction of travel)? IMHO that smacks me as a major flaw/oversight if this liver
62 JFKPurser : Why bother. A shock that they would even consider spending any money on such an insiginficant change, especially in this economy. Yawn.
63 Meta : That little red bar is quite annoying, but the part that annoys me the most is thats its AIRFRANCE not AIR FRACNE. Two separate words looks much bette
64 B707forever : It looks fine but I'm a little surprised that now, without the space between the AIR and FRANCE it's grammatically incorrect. That's a bit weird but
65 Dl767captain : They really had to introduce this? They added a red swoosh and a weird horse thing? that's not much of a rebrand.
66 SkyguyB727 : " target=_blank>http://www.dailymotion.com/video/x81...ation The video is blocked at this time. Did someone at AF object to its posting?
67 Alitalia744 : B - glad you caught it! I was thinking the same thing this morning when I first saw the revised logo/logotype/livery. The de-emphasizing of the "FRAN
68 Post contains links Viscount724 : The new typeface appears to be the same as in the Air France-KLM corporate livery (which also currently appears on the nose of the AF and KL fleet) ex
69 Post contains images OwlEye : Estimate illustration (unofficial) [Edited 2009-01-19 16:55:06]
70 Post contains links Itsasmallworld : New working link to the video courtesy of "Leadership" on Flyertalk..... http://www.dailymotion.com/elmer_fud...pnf_nouvelles-couleurs-af_creation
71 Caribb : I like it. A subtle upgrade. A slightly bolder tail design, fresher fonts and a swoosh to give it some punch. KLM did a similar upgrade a few years ag
72 Heathrow : I don't get the whole seahorse thing. It doesn't look bad, but I'm dissapointed.
73 AAce24 : I like it all except the Air and France are too damn close together. It makes it look like one word.
74 Heathrow : I agree, but I believe this is intentional hopefully this wont catch on. I don't look forward to Britishairways, virginatlantic, and swissinternation
75 Ikramerica : That's it? Really? It's about as major a chance as the QF or SQ changes for the A380. In other words, only people in the know will notice. I'd like to
76 BWIA 772 : I like the new font they used for Air France and the red swoosh after 'Air France' I would have liked to see something done with the tail! Thanks for
77 Post contains images OwlEye : To get 3 blue stripes I guess they have to re-paint the tailfin of AF's first A380... [Edited 2009-01-19 17:18:12]
78 SNCntry32 : Does anyone know what song that is in the Video?
79 Flpuck6 : SNCntry32, The song is "Between us" by Aswefall
80 SNCntry32 : Thanks!! =D
81 Ouboy79 : So they have the Seahorse back in the logo, but not on the plane? What is the point? Oooo big impressive new scheme. We took a bucket of white back, c
82 Airproxx : Funny to read all of your posts! What were you waiting for?? I remember just the previous thread about the "brand new AF's livery", and people making
83 Ikramerica : They made it sound like it was a new image. Hell, they said it was a new image. I am surprised that they made this much of a fuss over this little of
84 RJ111 : Meh, i prefered the original though it's not a lot different. This could have been much worse.
85 Argonaut : With safety, too. I think AF might actually have been the first. You're right, yes, yes. But 'la crevette' is simply an expression of affectionate hu
86 Orlando666 : complete waste of money! their present livery is timeless in itself and unique (even though because of so much white the planes look dirtier than othe
87 TN486 : I agree, a heightened brand awareness that doesnt detract from one that is known, well loved and respected. Motto: Don't change what aint broke. If t
88 Mindscape : By "they" you mean A.Netters, all of us and that's it ! So blame us and not the company !
89 Ikramerica : No, I do not mean a.netters. I read the french PR about it, and it was Air France that tried to make it sound bigger than it was. Did you read the PR
90 Ikramerica : "Une nouvelle identité pour sa nouvelle phase de son existence." That was from AF. I guess the new font and the revamping of the seahorse constitutes
91 FlySSC : hey made it on purpose. AIR FRANCE is now becoming AIRFRANCE. As OwlEye mentions, this is unofficial, like all the "projects" you could see here and
92 Braybuddy : It will be interesting to see how many of the members who type easyJet and jetBlue will also go the trouble of typing AIRFRANCE in their posts. Not m
93 Bjwonline : This is very disappointing for those of us who were looking forward to something new. Yes the AF livery is a classic but it is also very boring, in fa
94 Slz396 : Well, wasn't Lufthansa once Luft Hansa too? 'Lufthansa' must have looked pretty weird too in the beginning, just as 'Luft Hansa' does today.
95 Airproxx : Totally agree with that! All the fuss comes from this particular forum! Do you really believe that the Company made a lot of noise about the new colo
96 Skyymarc : Airline enthusiasts have a tendancy to become obsessed with airlines making radical changes to their liveries. Just because a livery doesn't have swoo
97 Chautauquasaab : I would have loved for Air France (AirFrance crammed together seems silly...) to have left the livery alone, including the Olive font identity. The us
98 IH8BY : Has someone at AIRFRANCE's Headoffice beenreading '1984'? Hint of Newspeak anyone? All they need to do is make one of the words slightly bolder or th
99 Gsosbee : It would appear that the "new" trend is plain lettering and logo on a white background (BA, LH, DL and now AF). Yes it is boring, but what is on the i
100 Braybuddy : While I was one of the ones hoping for a complete new identity for Air France, having seen the proposal above I do think it's a nice improvement. It w
101 Post contains images Mindscape : Can you please tell me which PR you are referring to ? the previous thread just put 3 links that are not AF official press release, just third partie
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