AOMlover From France, joined Jul 2001, 1302 posts, RR: 11
Reply 2, posted (5 years 7 months 5 days 11 hours ago) and read 30038 times:
I have mixed feelings about this "new" identity. I like the new crevette, and I like the barcode compared to the red swoosh which lacks character in my opinion. However I find it strange that they chose to keep the barcode after introducing the swoosh. It's like having "two logos", even though I'm sure the marketing guys will teach us that the one and only logo is the swoosh.
Kappel From Suriname, joined Jul 2005, 3533 posts, RR: 17
Reply 6, posted (5 years 7 months 5 days 11 hours ago) and read 29899 times:
Wow, amazing livery!!!
Indeed, not much change in the livery. On one hand that's too bad. On the other hand the livery is not bad at all IMHO. A cheatline or a bigger seahorse (near the nose for example) would not be bad IMO, but I'm glad they didn't mess with a classic livery.
And please, no more "Dirty AF planes" jokes. That has been beaten to death in the previous thread on this subject.
Slz396 From , joined Dec 1969, posts, RR:
Reply 13, posted (5 years 7 months 5 days 10 hours ago) and read 29497 times:
So basically, the only change is the lettertype and a red 'swoosh' at the end of it?
Although I too feel that the soft characters and the organicly shaped swoosh don't go very well together with the very hard lines of the barcode logo on the tail, I am happy to see AF has decided not to do anything more drastic to their livery. AF's livery is a true classic, one of those which you immediately recognize, even if there's no name next to it.
It's like the corporate identities of
Nike (which doesn't even show the name anymore and as such is a brand without a name these days) or
Coca Cola (which will always be linked to a coke, even if the letters write something completely different).
I can very well imagine AF to basically still look like they do today in 50 years, just as I can image LH to basically still have the same looks (apart from some minor changes like we see AF introduce today). And that's a good thing, because there really is no need to fiddle around with a very successful and easily recognisable corporate look the way BA has done, the day they decided to drop the landor livery, which -in my humble opinion- was good for eternity.
When it comes to network carriers, people just want them to look reliable, classic, stylish and and if possible familiar. Marketing boys will often call their looks boaring and old-fashioned, but in the end customers want their airline to be punctual, reliable and experienced, virtues which are more easily associated with a sober and classic look, than with a colourful and/or hyperkinethic outburst of wavy lines and oversized logos.
Pilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 16, posted (5 years 7 months 5 days 10 hours ago) and read 29368 times:
Well I like the logo. It's clean, simple, and bold. However, one put on the aircraft it does look rather lonely, and out of place with the 'old' tail. A revamped tail would be nice too. None of that thin line crap. BOLD! That's the new look that people want to see.
If you don't wanna see it then fine, disregard that message.
Shamrock350 From Ireland, joined Mar 2005, 6331 posts, RR: 14
Reply 17, posted (5 years 7 months 5 days 10 hours ago) and read 29275 times:
It seems like a minor change that wasn't really needed. The new logo and font don't fit well with the barcode, it make the livery seem uneven. I'll get used to it and the animation was quite stylish so it will look great on advertising.
And as for credibility of this video, IMHO that was an extremely well done video and I sincerely doubt any individual would have the will power or ability to create a "new livery" video of this caliber.
FoxBravo From United States of America, joined Nov 2003, 2996 posts, RR: 4
Reply 24, posted (5 years 7 months 5 days 10 hours ago) and read 28887 times:
Love it. If you look closely, it looks like the "barcode" on the tail has a subtle update--the bottom curves forward slightly to match the shape of the swoosh--just as I predicted in the other thread. So they complement each other, rather than clashing, as some have suggested.
I think AF have struck a good balance--this gives a much-needed update without tinkering too much with the classic overall design. I also love what they've done with the Hippocampe. Bravo Air France!
Common sense is not so common. -Voltaire
: Why ruin a well established brand? Airlines like Lufthansa and Air France have kept their livery for decades for some reasons. It costs heaps of money
: I liked that part. And then when the plane showed up....yuck. The red is too bright against the white background, and it spoils the simplicity of the
: It is just me or does the lettering font look allot like new D E L T A and AeroMexico?
: I didn't think it was possible to add more Eurowhite to the Air France livery but the cunning French have found a way to do just that!!! Actually I li
: Having done a screenshot of the video the barcode now seems to have 3 blue stripes rather than 4 and the red one seems marginally wider.
: Oh Air France, and their stylish marketing look... I'm going to leave my opinion for the updated look for when I see it on a painted plane. I didn't c
: I was hoping for something that would embody everything about AirFrance....I.E. the seahorse making a comeback somewhere in the scheme. And not some d
: The new name logo looks like something a fifth grader could make on Microsoft Word.
: Gus, am I crazy for thinking that AIRFRANCE is the beginning of a corporate rebranding process that basically creates a new proper noun name for an e
: So not much of a change then. Its a welcome change, in my opinion
: Thankfully they left the tail alone which I feel is just to iconic to change... ever! YOWza
: Oh come on. That's no better than the 'old' one except that the titles look cooler.
: I can't see it, the link says it has been labeled private.
: The video owner is being annoying and set it to private video.
: Can someone post a graphic? I'm at work and IT policy restricts streaming media Glad to know Air France (or is it Airfrance now?) are freshening up th
: I wanted to see it badly, but it's private
: Oh My God! The old AF livery was by far the ugliest in the world. The new one: EVEN WORSE!! I don't like it at all. sorry. jlarsson
: Jlarsson, Don't you think you are overreacting?? It's simply classic! There are by far much ugliest liveries than this one!? (even though it's a matte
: Can't see the clip b/c it's now private.... georg
: please someone post a picture or something of the new livery! AA1818
: found it! there you go: http://www.dailymotion.com/relevance/search/nouvelles%2Bcouleurs%2Baf
: So how do we know that this is even official? Anyone could do that. If it is, i'm not impressed. Still the same boring look, and it wont make their pl
: Very boring . Bit of a non story . They should have just left it the same.I bet some artist got paid thousands for that .
: I have to agree. Air France was among one of the early users of the "eurowhite" schemes, and the barcode is a classic representation of the French Fl
: Its very simular to CityJet's livery. I dont like it personally its bland and boring. Ive scene asda smart price food decorated better than a Air Fran
: I am by no means a marketing expert here, but what difference is this going to make in the image of Air France. Now Delta who seems to be the King of
: I like the new seahorse logo "crevette". The rest is no improvement. Where is the crevette on the aircraft? I see a boring typeface with less "power"
: I am a bit confused ( and I will be the first to admit that my French is lousy ) but isn't seahorse "l'hippocampe and isn't "crevette" a shrimp? ( it
: Looks a bit strange without a space between "AIR" and "FRANCE". I wonder how much this corporate redesign cost them to come up with.
: i cant seem to see this VID as its listed as private by the author, any tips on how to overcome this or see the VID in another format ? Cheers
: I like it. It's a "cleaner" version of the current livery. No one in their right mind would radically change such a strong brand. We saw this when KL
: Seahorse = Hippocampe. Shrimp = Crevette. The historical AF logo is indeed a Seahorse, but it is often referred as "la crevette" by AF staff, as a jo
: There is another link inside this thread - two adverts - or search nouvelle air france or something in dailymotion.com I think these colours are very
: The video has been marked private and is no longer available. Anyone get screen captures or somesuch?
: I have wished for a long time that AF would re-incorporate the flying horse (pardon me if it actually has a name) back into the tail art or somewhere
: I like the change. The only thing which does seem a bit strange is the lack of space between AIR and FRANCE. I'd like to see at least a half a letter
: Why is the swoosh facing the wrong way on the aircraft (opposite the direction of travel)? IMHO that smacks me as a major flaw/oversight if this liver
: Why bother. A shock that they would even consider spending any money on such an insiginficant change, especially in this economy. Yawn.
: That little red bar is quite annoying, but the part that annoys me the most is thats its AIRFRANCE not AIR FRACNE. Two separate words looks much bette
: It looks fine but I'm a little surprised that now, without the space between the AIR and FRANCE it's grammatically incorrect. That's a bit weird but
: They really had to introduce this? They added a red swoosh and a weird horse thing? that's not much of a rebrand.
: " target=_blank>http://www.dailymotion.com/video/x81...ation The video is blocked at this time. Did someone at AF object to its posting?
: B - glad you caught it! I was thinking the same thing this morning when I first saw the revised logo/logotype/livery. The de-emphasizing of the "FRAN
: The new typeface appears to be the same as in the Air France-KLM corporate livery (which also currently appears on the nose of the AF and KL fleet) ex