JWM AirTrans From , joined Dec 1969, posts, RR: Posted (15 years 2 weeks 2 days 16 hours ago) and read 790 times:
Yesterday when teh forum was down, I was flipping through airliners.net photos and I saw this 737-200 leased from TEA. Doesn't tea have the Swiss flag on the tail? This would be cooler than what SWA has now:
LH423 From Canada, joined Jul 1999, 6501 posts, RR: 54
Reply 1, posted (15 years 2 weeks 2 days 16 hours ago) and read 710 times:
I don't like SWA's colours, but I think they work with the name. When you think of the Southwest, you think desert, sand, sun. You don't think blue. I think southwest should scrap their colours completely and come up with something more...fun. Blue just does not work with SWA
« On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
TxAgKuwait From United States of America, joined Aug 1999, 1803 posts, RR: 42
Reply 2, posted (15 years 2 weeks 2 days 15 hours ago) and read 704 times:
They don't have that plane anymore.
Back 15 or 20 yrs ago, Southwest was leasing some aircraft to give them faster capacity increases...Boeing could not keep pace with the demand Southwest had for new aircraft.
Certain leases were made with the precondition that Southwest not repaint them (except to paint the name someplace).
At one time or another Southwest has flown planes with the paint jobs of Frontier (old version), Aer Lingus, Air Florida, and several others.
They are not changing the paint scheme away from the red, orange, and gold. As much as people gripe about it today, it looked real good in 1971. By the same token...if a paint scheme can be a safety device...this one is. You have to admit their colors are incredibly visible against a blue (sky) backdrop. When one passes overhead with that red belly you know INSTANTLY whose plane it is.
I do not work at Southwest, but here is my guess as to their reasoning: You see airlines start to lose money or passenger traffic, they (and their ad agency) decide a makeover is needed to project a fresh image. Folks must not like the "old" airline so they attempt to become a new one. This seldom works but companies do it anyway.
Since Southwest hasn't lost money since they started earning a profit in '73...and traffic grows by roughly 10 to 15% every year....I suppose they figure it is better to roll their profits into new aircraft and growth rather than aircraft paint. They seem generally content with their own identity.
The whales and the flags are neat paint jobs, however.
24291 From , joined Dec 1969, posts, RR:
Reply 4, posted (15 years 2 weeks 2 days 12 hours ago) and read 681 times:
Southwest originally used a "puke" brown before they switched to today's "golden" brown.
Personally, I like their colors. It works for them. I'm a firm believer in that, as long as an airline takes pride in its colors, keeps the finish in good condition and maintains clean aircraft, just about anything can look good. Southwest's bright-red bellies are unmistakable. It would be a grave mistake if WN changed their colors.
Bruce From United States of America, joined May 1999, 5056 posts, RR: 15
Reply 6, posted (15 years 1 week 5 days 2 hours ago) and read 657 times:
I think SW's colors are appropriate for its image of the "southwest". And their special schemes do a good job of reminding folks of SW's more popular destinations, like Sea World (the whale scheme), their homebase in Texas (Texas flag), etc.
Bruce Leibowitz - Jackson, MS (KJAN) - Canon 50D/100-400L IS lens