LTBEWR From United States of America, joined Jan 2004, 12677 posts, RR: 13 Reply 1, posted (4 years 9 months 4 weeks 1 day 13 hours ago) and read 1768 times:
If they get miles via a credit card account, many may have suspended use of it due to having a high balance on it, have chosen to use another card with better benefits or a lower interest rate, or just don't have the money to spend so are just not charging at all.
Srbmod From United States of America, joined Mar 2001, 17284 posts, RR: 51 Reply 2, posted (4 years 9 months 4 weeks 1 day 11 hours ago) and read 1592 times:
Quoting OA260 (Thread starter):
So earn some or loose them is the best idea. I guess its to root out people who signed up and have no intention of using what they have or earning more.
Airline mileage programs already have expiration dates on their miles/credits, so this really is no different than what is already a commonplace policy for airline mileage plans. Although the Airmiles program doesn't require flying to earn miles.
I can understand weeding out the accounts that have not used the Airmiles card within a certain period. It's no different than some similar concepts here in the States. Both Coca-Cola and Pepsi have rewards programs where you register, enter the codes from bottle caps and flaps on 12-packs and build up points for items. If you don't add any points within a certain time period (6 months IIRC), you lose all of the points you've accrued. A similar thing is the player's club programs many casinos have. You build up points by playing in the casinos, and those points can be used for things like meals, shows, room upgrades, various services (spa, golf, tours, etc.), or can be used for items from a catalog.