Sflaflight From United States of America, joined Nov 2005, 1183 posts, RR: 1
Reply 5, posted (5 years 8 months 1 week 2 days 6 hours ago) and read 3011 times:
Direct quote from the article:
Costa UK managing director Marco Rosa made it clear that the airline would not be offered preferential rates that would undercut existing agency partners.
"We want to reassure agents that we won't be trashing prices through the Ryanair website," he said.
"This is a new product. We don't want to move the typical cruise passenger who would book through a travel agent.
"This is one extra channel on top of the existing ones."
Rosa made it clear that the line was looking for supplementary business from current Ryanair passengers who would be new to cruising.
Yeah right! Costa is quickly become the LCC of European cruise ships, so this makes sense. Costa over the past years has been cutting costs everywhere, including trying to constantly undercut vendors (transportation, hotels, portside function) etc. This is just another indirect way for Costa to cut budget. Well passengers are noticing too. Ask any passengers how it cruise company has become just OK. Many loyal Costa passengers are flocking to MSC in droves. What Costa might not realize is how loyal cruise passengers can be. Some look at cruises as yearly pilgrimages and spend big bucks on them.
Obviously the Italian airline situation is a problem for Costa who has been burnt by AZ in the past. At one time, almost all passengers were put exclusively on AZ flights. Now, who is left. So I guess Costa feels Ryanair is all that is left. Sad! I would have though LH Italy could have been given a shot.
Much fun in turbulence! Actually, that always seems to happen to me, as soon as im served a drink it begins to feel like im on the Big Dipper at Blackpool (a roller coaster) and thats not because of the alcohol!
Shanxz From Singapore, joined Apr 2006, 243 posts, RR: 0
Reply 12, posted (5 years 8 months 1 week 1 day 18 hours ago) and read 2582 times:
Quoting OA260 (Thread starter): Bit of an unlikely combination but I guess in this current economic climate anything is possible.
Unlikely indeed. It's difficult to imagine how a partnership between a budget airline and a luxury cruise liner work well, given that they probably target different people. I can totally foresee the Southwest and Westjet alliance working well, but it'll be interesting to see how this one plays out.
Quoting Sflaflight (Reply 5): "This is one extra channel on top of the existing ones."
I wonder if RyanAir is making any ancillary income off Costa, by placing their ads on its website, which gets over 4 million hits per day.
Airlines are in the service business, not transport. Brand matters...
Emptyarm From Norway, joined Jan 2007, 169 posts, RR: 0
Reply 14, posted (5 years 8 months 1 week 1 day 18 hours ago) and read 2527 times:
According to Costa's website their cruises for this summer will be departing from following European cities: Amsterdam, Barcelona, Bari, Rome/Civitavecchia, Copenhagen, Kiel, Malaga, Palma, Savona, Tenerife, Venice, Messina, Olbia, Palermo, Genoa, Catania, Ancona and Livorno
So, these FR routes can be used to feed the cruises (not 100% accurate):
IMO it's a smart move, as FR will fill up their flights and Costa will make their customers save some money they will spend during the cruise. If suitable ground transportation is provided, both FR and Costa can make big money with this deal...
Pe@rson From United Kingdom, joined Jan 2001, 19236 posts, RR: 52
Reply 17, posted (5 years 8 months 1 week 1 day 16 hours ago) and read 2400 times:
Quoting Pe@rson (Reply 16):
Quoting Shanxz (Reply 12):
I wonder if RyanAir is making any ancillary income off Costa
Of course it will - otherwise it wouldn't do it.
I can't seem to edit my last post, so I'll add to it.
Ryanair and Costa Cruises might well have agreed on multiple reward points, such as an amount per click; a fee per booking made from clicking through from FR's site; once such bookings exceed pre-set booking volumes; etc.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
OA260 From Ireland, joined Nov 2006, 27115 posts, RR: 60
Reply 19, posted (5 years 8 months 1 week 1 day 11 hours ago) and read 2247 times:
Quoting Pe@rson (Reply 17): such as an amount per click; a fee per booking made from clicking through from FR's site; once such bookings exceed pre-set booking volumes; etc.
FR are getting 12% for every booking made Via its website Basically FR have become a travel agent themselves. Everything they pipe on about they are now doing themselves.
Quoting Sflaflight (Reply 18): But OA260, you're not the only one noticing the drop in quality on Costa.
I agree. Although its a cut throat market between cruise lines now. They are all offering cut price deals and OBC. Early book offers etc.. A big chunk of Fly/cruise packages are air fares which can be very high. This way Costa can cut their final price by doing cruise onlys and cheapo FR flights made by the client on FR website. They also dissolve themselves from any responsibility should FR cancel their flights or are delayed. On cruise only Costa only has a contract with the client to take them on a 7/14 night cruise from Port to Port. If the FR flight is cancelled or delayed its tough luck . Costa gets the money without the hassle.