I happened to be on JetBlue's website today and noticed the "Promise" - I guess they will refund the cost of a future ticket if your job is lost and certain conditions are met. Seems like an unashamed knockoff of the Hyundai Assurance plan to me, but this is a first in this industry to my knowledge.
It's just a gimmick but will it attract more people to B6? Thoughts?
USAIRWAYS321 From United States of America, joined Jul 2001, 1823 posts, RR: 9 Reply 1, posted (4 years 9 months 3 weeks 1 day 9 hours ago) and read 1550 times:
Why are you so grumpy over this? So what if Hyundai did it first? It's not like they have exclusive rights to a job-loss refund.
It's a nice gesture on jetBlue's part, and yes, it probably will attract some people to book tickets now that they may have been holding off on purchasing. It should result in increased revenue as people hedge their bets, so to speak. I don't think, however, that it will be a significant gain for B6, but everything helps.
Wnbob From United States of America, joined Nov 2007, 166 posts, RR: 0 Reply 3, posted (4 years 9 months 2 weeks 6 days 18 hours ago) and read 1221 times:
Well it certainly is a good deal for the passenger. Whether it brings significant business or whether B6 regrets it later to refund all the $ we dunn know.
These days, domestic travel is not that expensive anyways, lots of airlines have already lowered their fares to attract bookings. I've seen 3 days specials. There is really no big reason to book well in advance.