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JetBlue Vs Corp Jet-Promotes Itself To 'Big Wigs'  
User currently offlineUpstateDave From United States of America, joined Jan 2006, 210 posts, RR: 1
Posted (5 years 6 months 2 weeks ago) and read 3154 times:

Hi All,

Not sure how many of you have seen this advert in papers nationally...



Really cheeky ad to go along with this website: http://www.jetblue.com/deals/welcomebigwigs/

Seems they're doing a great job of reacting to the current environment with the 'jetBlue promise if you lose your job' and now this. If this doesn't help garner business, it will at least re-enforce the brand values to all current and prospective customers.

- Dave

[Edited 2009-02-18 16:47:25]


"Once you fly, you will walk with your eyes skyward. For there you will go again." Leonardo da Vinci
33 replies: All unread, showing first 25:
 
User currently offlineIkramerica From United States of America, joined May 2005, 21511 posts, RR: 60
Reply 1, posted (5 years 6 months 2 weeks ago) and read 3138 times:

Well, if all these companies care about is getting to and from JFK and Boston, then they have a good case. But do they fly to North Dakota? And then on to Texas? And then on to London? All when the CEO needs it to?


Of all the things to worry about... the Wookie has no pants.
User currently offlineUpstateDave From United States of America, joined Jan 2006, 210 posts, RR: 1
Reply 2, posted (5 years 6 months 2 weeks ago) and read 3131 times:

Very true, but if the CEO sees this, they are likely to at least inquire with their procurement/travel folks as to if they have looked into this option.

-Dave



"Once you fly, you will walk with your eyes skyward. For there you will go again." Leonardo da Vinci
User currently offlineDfwRevolution From United States of America, joined Jan 2010, 970 posts, RR: 51
Reply 3, posted (5 years 6 months 2 weeks ago) and read 3103 times:



Quoting Ikramerica (Reply 1):
Well, if all these companies care about is getting to and from JFK and Boston, then they have a good case. But do they fly to North Dakota? And then on to Texas? And then on to London? All when the CEO needs it to?

I still don't understand the Congressional hostility toward corporate jets when we don't prohibit individuals receiving welfare hand-outs from buying luxuries like cable TV, cigarettes, alcohol, junk food, etc. Well, I do understand. It's called pandering  Yeah sure


User currently offlineIkramerica From United States of America, joined May 2005, 21511 posts, RR: 60
Reply 4, posted (5 years 6 months 2 weeks ago) and read 3089 times:

Nancy Pelosi has a private jet, well government funded one. First Speaker of the House to have one, from what I understand. And her only duty as a Representative is to be in Washington and her home district.

I guess there aren't enough flights between IAD and SFO to meet her busy schedule. It is a very obscure market, after all…  Wink

Quoting DfwRevolution (Reply 3):
individuals receiving welfare hand-outs from buying luxuries like cable TV, cigarettes, alcohol, junk food, etc. Well, I do understand.

Well, Obama just repealed workfare (turning it back into straight welfare again), and also extended the time period where the government gives you $40 to upgrade your TV.  Smile

Not sure what this has to to with aviation.



Of all the things to worry about... the Wookie has no pants.
User currently offlineJetbluefan1 From United States of America, joined Dec 2003, 2980 posts, RR: 14
Reply 5, posted (5 years 6 months 2 weeks ago) and read 3070 times:

I think this is a very unique and rather comedic way to go. Props to JetBlue's marketing folks - this will definitely be a home run, especially in the NY area.

Quoting Ikramerica (Reply 1):
But do they fly to North Dakota? And then on to Texas? And then on to London? All when the CEO needs it to?

Considering that New York City is the world's financial capital, I don't think your point is too strong here. Do remember that JetBlue flies to over 50 destinations from JFK, including major financial centers such as Boston, Washington, Charlotte, Houston, Chicago, Los Angeles, San Francisco, and Denver. While JetBlue can't get you to London or Tokyo (large financial centers), they can get you to a decent amount of places in the U.S. and the Caribbean.

On that note, I hope this conversation does not turn into a political battle and remains at least somewhat aviation-oriented.

JetBluefan1



Most people on a.net hate JetBlue. Get used to it.
User currently offlineDeltaGuy From , joined Dec 1969, posts, RR:
Reply 6, posted (5 years 6 months 2 weeks ago) and read 3063 times:

If I were rich, sure, because I'd rather fly on an Airbus cramped with everyone else, and have to deal with JFK, vs just going point to point without being raped by security on a nice Gulfstream or Falcon. Hell, I may even get fed on corporate.

Try again Jetblue.

DeltaGuy


User currently offlineSoxfan From United States of America, joined Mar 2008, 864 posts, RR: 0
Reply 7, posted (5 years 6 months 2 weeks ago) and read 3057 times:



Quoting DeltaGuy (Reply 6):
If I were rich, sure, because I'd rather fly on an Airbus cramped with everyone else

I know it's not a business jet, but B6 does offer their extra-legroom seats with 38" of pitch, along with complimentary soft drinks and snacks for all. So, unless those seats are already taken, the people are not necessarily "cramped" with everyone else. (I think B6's A320s are among the more spacious narrowbody aircraft).



Pilot: "Request push, which way should we face?" JFK Ground: "You better face the front, sir, or you'll scare the pax!"
User currently offlineIkramerica From United States of America, joined May 2005, 21511 posts, RR: 60
Reply 8, posted (5 years 6 months 2 weeks ago) and read 3055 times:



Quoting Jetbluefan1 (Reply 5):
Considering that New York City is the world's financial capital, I don't think your point is too strong here.

Yes it is. The reason to have a corporate jet is to fly just as I stated. Ask anyone in a large corporation where the jets are used appropriately. My example was how Citibank uses their jets, but other companies do the same. They build factories in remote places with low taxes and low cost workforces, then need to get there, and then on to a meeting where they are looking to make a deal, then on to a conference, then international in many cases.

If it were just about getting too or from NYC, the commercial airlines have the covered.



Of all the things to worry about... the Wookie has no pants.
User currently offlineJetbluefan1 From United States of America, joined Dec 2003, 2980 posts, RR: 14
Reply 9, posted (5 years 6 months 2 weeks ago) and read 3049 times:



Quoting DeltaGuy (Reply 6):
If I were rich, sure, because I'd rather fly on an Airbus cramped with everyone else, and have to deal with JFK, vs just going point to point without being raped by security on a nice Gulfstream or Falcon. Hell, I may even get fed on corporate.

Clearly you do not understand what JetBlue is doing here. They are targeting people who are no longer rich. I live on Long Island, and I must say that people here have started to "downgrade" significantly.

JetBlue is also targeting companies which are trying to cut costs, including travel expenses. Clearly a corporate jet is going to run your company a lot more than a ticket on JetBlue.



Most people on a.net hate JetBlue. Get used to it.
User currently offlineFlyibaby From United States of America, joined Aug 2004, 1017 posts, RR: 6
Reply 10, posted (5 years 6 months 2 weeks ago) and read 3042 times:



Quoting DeltaGuy (Reply 6):
If I were rich, sure, because I'd rather fly on an Airbus cramped with everyone else, and have to deal with JFK, vs just going point to point without being raped by security on a nice Gulfstream or Falcon. Hell, I may even get fed on corporate.

Try again Jetblue.

DeltaGuy

I think the thought here is that far too many companies and executives which have not been doing good business, or in fact losing tons of money while handing out truly outrageous salaries, bonuses, and perks such as unlimited private jet flights, ect. and are now being publicly called out for such practices - JetBlue is now saying that they can get you there for a lot less, and I'm sure with a lot less publicity. Case in point, the executives from Ford, GM, and Chrysler all showing up to Washington D.C. to ask Congress for bailout money on their own seperate private jets.

2nd, with regard to food - again - be like the rest of america and get something in the airport or pack a lunch to carry with you. Just because a person is a CEO or in some sort of high level position does not mean that you need to be treated to a better standard at someone else's expense.

Besides, JetBlue isn't a bad level of service for the money, and I have only flown them twice.


User currently offlineUpstateDave From United States of America, joined Jan 2006, 210 posts, RR: 1
Reply 11, posted (5 years 6 months 1 week 6 days 23 hours ago) and read 3042 times:



Quoting DeltaGuy (Reply 6):
If I were rich, sure, because I'd rather fly on an Airbus cramped with everyone else, and have to deal with JFK, vs just going point to point without being raped by security on a nice Gulfstream or Falcon. Hell, I may even get fed on corporate.

DeltaGuy, I think you're missing the point here a little. This has nothing to do about how individual CEO's and so called 'big wigs' spend their money, its about how corporation's are spending money on these people.

If the CEO is rich, go charter a jet. Congress and the government simply says, not on our (taxpayers) dime when we're loaning you money to 'survive.' Americans working for companies (as well as the country as a whole) are infuriated (rightly or wrongly) at the offering of private jets to 'big wigs' and jetBlue is capitalizing on this.

Finally, even for corporations not using corporate/private jets but other domestic carriers, the message is still the same. jetBlue is good service at a bargain and begs the question to penny pushers and travel managers, 'have we looked at what jetBlue could do for us?'

-Dave



"Once you fly, you will walk with your eyes skyward. For there you will go again." Leonardo da Vinci
User currently offlineJetbluefan1 From United States of America, joined Dec 2003, 2980 posts, RR: 14
Reply 12, posted (5 years 6 months 1 week 6 days 23 hours ago) and read 2988 times:

I would like to add a link to this story from a blog on The Wall Street Journal Online.

http://blogs.wsj.com/middleseat/2009...-cheek-ad-push/?mod=googlenews_wsj

Former Lehman Brothers CEO caught flying JetBlue from PBI to LGA. Of course, the New York Post caught him because they have nothing better to do.

He was once rich, and probably still is. And he's flying JetBlue.

Not to mention, just because people are rich doesn't mean that they are going to charter private jets. Alec Baldwin flies JetBlue regularly between JFK (he grew up down the street from me on Long Island) and BUR (where all the movie studios are, and probably near where he lives now). My friend's grandfather, who just sold his company for over $10M, still looks for the cheapest flight on JetBlue when flying between his home in Garden City, New York to his home in West Palm Beach, Florida.

I'm sure there are many, many financiers, bankers, analysts, brokers, etc. who are or once were in similar positions as the former Lehman CEO, Alec Baldwin, or my friend's grandfather. And that's not only who JetBlue is going after in this ad. What about all the people who will see this and will laugh a little and think that it was clever, especially considering all that is going on in the world today?

Just my two cents.

JetBluefan1



Most people on a.net hate JetBlue. Get used to it.
User currently offlineBlueFlyer From United States of America, joined Jan 2006, 3971 posts, RR: 2
Reply 13, posted (5 years 6 months 1 week 6 days 18 hours ago) and read 2879 times:
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Quoting Soxfan (Reply 7):
I know it's not a business jet, but B6 does offer their extra-legroom seats with 38" of pitch, along with complimentary soft drinks and snacks for all.

I am fortunate enough to fly a biz jet from time to time, and I am sure I am not the only one who would state that, more so than the super-extra-legroom seats with 60" or more of pitch and the a-la-carte dining, the real luxury of flying a biz jet is being the one who gets to say "let's go now..."

For the record, however, I shall add that my most frequent air transport is a Continental 737.

Quoting Jetbluefan1 (Reply 12):
He was once rich, and probably still is. And he's flying JetBlue.

A lot of people get rich by not spending money...

Quoting Ikramerica (Reply 4):
Nancy Pelosi has a private jet, well government funded one. First Speaker of the House to have one, from what I understand.

I can't tell you when the habit of using government planes to fly House Speakers around began, but I can tell you it certainly did not begin with Pelosi, and it has everything to do with the House Speaker being two heart beats away from the presidency, right behind the Vice-President.

Certain "people" who "do not like" Pelosi for "ideological" reasons have tried to spread the rumor that she did demand a government-funded plane, or that she demanded that her assigned plane be up-gauged compared to the plane used for her predecessor, Dennis Hastert. While she does fly a bigger plane than Hastert did, the decision was made by the House's sergeant-at-arms, who is responsible for Pelosi's security, because the plane assigned to Hastert, who is from Illinois, did not have the range to fly non-stop between California and DC in all weather, which was deemed necessary in case of a national emergency.

Quoting Jetbluefan1 (Reply 9):

Clearly you do not understand what JetBlue is doing here. They are targeting people who are no longer rich.

And riding a populist wave of discontent against users of corporate planes. I'm not criticizing jetBlue for that tactic, I think it's smart marketing, but it needs to be said too.



I've got $h*t to do
User currently offlineSKYYBLUE From , joined Dec 1969, posts, RR:
Reply 14, posted (5 years 6 months 1 week 6 days 16 hours ago) and read 2817 times:

What a waste of advertising dollars. I think this one is stupid.

User currently offlineWerdywerd From United States of America, joined Aug 2005, 571 posts, RR: 1
Reply 15, posted (5 years 6 months 1 week 6 days 11 hours ago) and read 2736 times:



Quoting SKYYBLUE (Reply 14):
What a waste of advertising dollars. I think this one is stupid.

Apparently not since we are talking about it here.  Wink

The whole point of advertising is to get people talking and notice a certain company. If you think this was really geared toward the "CEO Bigwigs" then you are mistaken. This was purely done to get people talking about how Great and/or Stupid this advert is. If people talk about it, then it was successful.


User currently offlineN505FX From United States of America, joined Aug 2008, 269 posts, RR: 0
Reply 16, posted (5 years 6 months 1 week 6 days 9 hours ago) and read 2657 times:



Quoting BlueFlyer (Reply 13):
I can't tell you when the habit of using government planes to fly House Speakers around began, but I can tell you it certainly did not begin with Pelosi,



Quoting BlueFlyer (Reply 13):
Certain "people" who "do not like" Pelosi for "ideological" reasons have tried to spread the rumor that she did demand a government-funded plane, or that she demanded that her assigned plane be up-gauged compared to the plane used for her predecessor, Dennis Hastert. While she does fly a bigger plane than Hastert did, the decision was made by the House's sergeant-at-arms, who is responsible for Pelosi's security, because the plane assigned to Hastert, who is from Illinois, did not have the range to fly non-stop between California and DC in all weather, which was deemed necessary in case of a national emergency.

Newt Gingrich turned down the gov. jet....so maybe it is some cozy arrangement between Pelosi and the sergeant-in-arms. Why can't they just call upon a Gulfstream at a time of national emergency and give her something smaller or....gasp, make her fly commercial the rest of the time?

JetBlue should have added "members of congress" to their ad!


User currently offlineIkramerica From United States of America, joined May 2005, 21511 posts, RR: 60
Reply 17, posted (5 years 6 months 1 week 6 days 8 hours ago) and read 2602 times:



Quoting Jetbluefan1 (Reply 12):
Former Lehman Brothers CEO caught flying JetBlue from PBI to LGA. Of course, the New York Post caught him because they have nothing better to do.

He was once rich, and probably still is. And he's flying JetBlue.

Not to mention, just because people are rich doesn't mean that they are going to charter private jets. Alec Baldwin flies JetBlue regularly between JFK (he grew up down the street from me on Long Island) and BUR (where all the movie studios are, and probably near where he lives now).

Very true. But the case for private aviation for companies has nothing to do with "being rich."

An historical example is Walt Disney, who flew private around florida to find the location for DisneyWorld, and routinely flew across the country private to check on the Florida and Los Angeles operations. Could he have accomplished this with commercial and occasional charters back then? Sure, but can anyone look at the results and say it was wrong to do what he did?



Of all the things to worry about... the Wookie has no pants.
User currently offlineBlueFlyer From United States of America, joined Jan 2006, 3971 posts, RR: 2
Reply 18, posted (5 years 6 months 1 week 6 days 7 hours ago) and read 2535 times:
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Quoting Ikramerica (Reply 17):
Very true. But the case for private aviation for companies has nothing to do with "being rich."

A recent company newsletter addressed this very topic and concluded that using a private jet to provide level 3 support to a customer's plant saved the customer over $200,000/year over having on-site support and as much as $600,000/year over using commercial flights (assuming this 24/7 plant is hit by an outage at 10 pm and the first commercial flight out is at 6 am). If the outage is perfectly timed for support staff to be able to jump on a commercial flight right away, the private jet still comes out $100,000 cheaper (no wait time for security, spares checked in as luggage or small package, connecting flights).

That may be but one example, but we have many customers who pay our private jet expenses without arguing, and so for many years, so there must be some truth to it.



I've got $h*t to do
User currently offlineIkramerica From United States of America, joined May 2005, 21511 posts, RR: 60
Reply 19, posted (5 years 6 months 1 week 6 days 7 hours ago) and read 2527 times:



Quoting BlueFlyer (Reply 18):
That may be but one example, but we have many customers who pay our private jet expenses without arguing, and so for many years, so there must be some truth to it.

Again, I bring up Citi simply because I know some information about their choice of North Dakota, and the total cost of choosing North Dakota for their credit card company included the costs of the use of jets to get there.

For anyone to now question that is ludicrous, because it is the cheapest way to operate. The alternative would have been to have the facility close to a major airport and have been paying out the nose for 25+ years to support it. Would have meant less growth for the company, fewer jobs, etc.

It's not champagne wishes and caviar dreams. It's just business sense.

And when the jets ARE used for champagne wishes and caviar dreams, that's when the abuse comes in. So if anything, the government should limit it's edict to "no personal use of corporate jets without 100% reimbursement by the employee is prohibited by the terms of our loan agreement." I wouldn't be so against that one.



Of all the things to worry about... the Wookie has no pants.
User currently offline413x3 From United States of America, joined Jul 2008, 1983 posts, RR: 0
Reply 20, posted (5 years 6 months 1 week 6 days 7 hours ago) and read 2521 times:



Quoting DfwRevolution (Reply 3):
I still don't understand the Congressional hostility toward corporate jets when we don't prohibit individuals receiving welfare hand-outs from buying luxuries like cable TV, cigarettes, alcohol, junk food, etc. Well, I do understand. It's called pandering Yeah sure

wow so now food and tv is along the same lines as the thousands of percentage points expansion and tax breaks for corporate flying?


User currently offline413x3 From United States of America, joined Jul 2008, 1983 posts, RR: 0
Reply 21, posted (5 years 6 months 1 week 6 days 7 hours ago) and read 2514 times:

Quoting Ikramerica (Reply 4):
Nancy Pelosi has a private jet, well government funded one. First Speaker of the House to have one, from what I understand. And her only duty as a Representative is to be in Washington and her home district.

her only duty? wrong. She is the 3rd most powerful person in the country. I'd say thats an awful lot of responsibility and commitments. What is with the hatred towards democrats and the poor? meanwhile corporations and the rich take your money but you all just keep making excuses for them

[Edited 2009-02-19 10:23:16]

User currently offlineContrails15 From United States of America, joined Oct 2008, 1181 posts, RR: 0
Reply 22, posted (5 years 6 months 1 week 6 days 6 hours ago) and read 2467 times:

Everyone take a breath. Its only an ad. Cheesy and perhaps corky a little but stop looking so far into it. It some ways it makes sense and in others not so much. Plus, whats the percent of people in the US that even have access to corporate jets. I don't think Jetblue was speakin literally here.


Giants football!!!!!!!!!!!!!!!!!!!!!!!!
User currently offlineMOBflyer From United States of America, joined Sep 2007, 1209 posts, RR: 4
Reply 23, posted (5 years 6 months 1 week 6 days 6 hours ago) and read 2451 times:



Quoting UpstateDave (Reply 2):
Very true, but if the CEO sees this, they are likely to at least inquire with their procurement/travel folks as to if they have looked into this option.

Uh..... probably NOT. Why would they? They want network scope and FC at a minimum - meaning a legacy if not by private aircraft.

Quoting BlueFlyer (Reply 13):
Certain "people" who "do not like" Pelosi for "ideological" reasons have tried to spread the rumor that she did demand a government-funded plane, or that she demanded that her assigned plane be up-gauged compared to the plane used for her predecessor, Dennis Hastert. While she does fly a bigger plane than Hastert did, the decision was made by the House's sergeant-at-arms, who is responsible for Pelosi's security, because the plane assigned to Hastert, who is from Illinois, did not have the range to fly non-stop between California and DC in all weather, which was deemed necessary in case of a national emergency.

Give me a break. Pelosi wanted not only a plane that could make it to CA in all weather, but one that would enable her to carry herself and many many many others who do not this this security

Quoting SKYYBLUE (Reply 14):
What a waste of advertising dollars. I think this one is stupid.

Agreed.


User currently offlineDfwRevolution From United States of America, joined Jan 2010, 970 posts, RR: 51
Reply 24, posted (5 years 6 months 1 week 6 days 6 hours ago) and read 2451 times:

Quoting 413x3 (Reply 20):
wow so now food and tv is along the same lines as the thousands of percentage points expansion and tax breaks for corporate flying?

Yes, it is the exact same concept. If you're going to be receiving federal hand-outs there should be accountability so that public money is going to good use. Cable television and junk food will not make someone more productive or assist them in getting off welfare.

Also note that I didn't say anything about groceries or spending time watching broadcast television. Please don't portray me as some kind of monster against television, food, and children because I actually believe in something called value.  Yeah sure

[Edited 2009-02-19 11:32:12]

25 413X3 : so corporate handouts so they can go on luxury trips, meetings, and buy new jets among other things is OK. but god forbid someone buy fast food that i
26 Joelfreak : Ok, so let me get this straight. One of these involves people (welfare recipients) being able to buy some things that 'normal' people can afford, and
27 DfwRevolution : I said I want accountability. Of course I am against businesses using taxpayer handouts to fund luxury vacations. However, lemmings such as yourself
28 TWA757 : I don't think this is true. Do you have a link to any evidence, like a news story?
29 Moose135 : Wrong - it began following the 9/11 attacks, and was done as a security measure, not at the request of the Speaker of the House, who (as was pointed
30 Ikramerica : I phrased it wrong: her duties may be many, but her duties require her to be in Washington or in San Francisco. As a congressman, when you are not in
31 0NEWAIR0 : I think that if a company was thinking about not using their multi-million dollar private jet they would go to business/first class on a large airline
32 Post contains links Moose135 : I did quote that part of your post in my reply, and you are wrong. Dennis Hastert, who was Speaker from 1999 to 2006, regularly used an Air Force C-2
33 I380North : Name the factories that Citi owns in whatever remote locations....... Modern technology of the likes of livemeeting and video conferencing reduces to
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