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Asia Pacific Airlines Feb Traffic  
User currently offlineLutfi From China, joined Sep 2000, 766 posts, RR: 0
Posted (5 years 4 months 1 week 2 days 2 hours ago) and read 1886 times:

Airline RPKs ASKs PLF Change
Air China +6.2% +6.1% 76.8% +0.1 ppts
Cathay Pacific -4.9% -3.7% 76.7% -1.0 ppts
China Eastern Airlines +3.0% +1.2% 72.1% +1.2 ppts
China Southern Airlines +3.3% -2.6% 78.4% +4.5 ppts
EVA Air -14.1% -10.3% 78.2% -3.3 ppts
Singapore Airlines -17% -8.5% 69.7% -7.1 ppts


Interesting to see how fast things are going bad. That SQ drop is huge.

2 replies: All unread, jump to last
 
User currently offlineHB-IWC From Greece, joined Sep 2000, 4496 posts, RR: 72
Reply 1, posted (5 years 4 months 1 week 1 day 23 hours ago) and read 1834 times:

I believe that SQ's numbers have been negatively impacted by the fact that the airline has not followed others in steep discounts. It seems as if they had hoped to maintain yields by cutting enough capacity, but it remains to be seen whether that strategy has worked.

User currently offlineHuaiwei From Singapore, joined Oct 2008, 1113 posts, RR: 2
Reply 2, posted (5 years 4 months 1 week 1 day 17 hours ago) and read 1727 times:

Here are some detailed graphics to illustrate SQ's figures:

http://www.centreforaviation.com/new...clines-as-load-factors-slump/page1

The article (and SQ's press release) attempts to attribute some of this decline to the longer February in 2008, and that the Chinese new year fell in January this year instead of February last year.

It also mentioned that the airline's strategy is to "rapidly drop capacity, by reducing service on higher frequency routes, attempting not to cut routes altogether."

According to the airline's press release, they also attribute the drop to the Singapore Airshow which was held in February 2008, all of which attributed to the peak that month.

http://www.singaporeair.com/saa/en_U...o/investor/operating/SIA_Feb09.pdf

Quoting HB-IWC (Reply 1):
I believe that SQ's numbers have been negatively impacted by the fact that the airline has not followed others in steep discounts. It seems as if they had hoped to maintain yields by cutting enough capacity, but it remains to be seen whether that strategy has worked.

I would also add that the airline suffers more due to a combination of the following additional factors besides the above:

- High reliance on premium traffic.
- Significant long-haul operations to Europe, which also saw the biggest drop.
- Shift of traffic towards LCCs in regional markets, all of whom are registering significant growth in the same period.

I would note that while CX suffers from the same dependence as SQ on premium traffic, it, like almost all the airlines in the list, are much less affected by LCCs. LCCs already account for over 10% of SIN's traffic before the financial crisis, and actually registered a 48% growth in January 2009 and 21% growth in February 2009. Two of SQ's three biggest regional routes, namely BKK and KUL have already been flooded with LCCs, and CGK is finally opening up now. The Chinese carrers, with much smaller long-haul operations, are also much less affected by the global meltdown as experienced by SQ, CX or BR.

[Edited 2009-03-17 04:43:51]


It's huaiwei...not huawei. I have nothing to do with the PRC! :)
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