Kappel From Suriname, joined Jul 2005, 2714 posts, RR: 7 Reply 5, posted (7 months 3 weeks 3 days 17 hours ago) and read 19112 times:
New or old makes no big difference, it''s practically the same. Somehow this one feels a bit more retro to me, with the bigger titles and fewer stripes on the tail. To be honest, I don't think the change was necessary.
Seriously, I like everything about the livery except for that red slash/dot. As NicoEDDF notes, it gives it a Polish flair. I think a French flag waving in a fashion similar to how the union jack is displayed on VS would have been a better touch.
Also... the engines are just too while. But they're ok.
Just to be clear, I like the livery... but its also 'almost there' and doesn't quite impress.
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AFKL From Netherlands, joined Feb 2008, 215 posts, RR: 0 Reply 12, posted (7 months 3 weeks 3 days 16 hours ago) and read 18860 times:
For those who say it's boring, I will have to agree, but then again, it's no less boring than it has always been. It's not exciting, but it's not ugly. I do however like the larger titles, which something where Delta for instance, went wrong.
Initialy however, when I heard of the "livery change", I was hoping they would get rid of the excess white. Unfortunately this did not happen.
So will we have to wait for another 30+ years for a true livrery change?
FlySSC From Lebanon, joined Aug 2003, 6309 posts, RR: 64 Reply 14, posted (7 months 3 weeks 3 days 15 hours ago) and read 18501 times:
Of course, everything is a matter of taste ...
The fact is that AIR France is a legacy Airline.
Would you imagine QF without its kangaroo ? AA without its Eagle ? or LH without the Crane ?
It would have been very dangerous for AF (in terms of image, and commercially) to 'throw away" its legendary and world famous "blue/white/red" stripes, completely part of its identity.
I think it's a smart move to have just "modernized" and "revamped" the Logo, without changing it completely.
The is the more "decent" and reasonable of all the projects studied by AF.
OK. It's not a BIG change ... the people who didn't like the "old" livery will certainly not like this one more.
EBJ1248650 From United States, joined Jun 2005, 1532 posts, RR: 2 Reply 17, posted (7 months 3 weeks 3 days 14 hours ago) and read 18327 times:
Quoting Dvincent (Reply 3): So is the airline airfrance now? Lacking a space or some other way of deliminating the words seems pretty stupid to me.
I wondered too if the airline had changed its name. New liveries are supposed to reflect a new image but I don't see any reason why Air France would want to change the name, especially as the French are so very proud to be French! Is it possible the painting of the name was done in error?
Dvincent From United States, joined Jan 2007, 1216 posts, RR: 8 Reply 19, posted (7 months 3 weeks 3 days 14 hours ago) and read 18207 times:
I don't really mind the livery (Air France really had the euro white pinned before anyone else and it's their schtick) but AIRFRANCE withotu some space or other delimter is just dumb.
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Panamair From United States, joined Oct 2001, 3571 posts, RR: 27 Reply 20, posted (7 months 3 weeks 3 days 13 hours ago) and read 17964 times:
Quoting Dvincent (Reply 19): but AIRFRANCE withotu some space or other delimter is just dumb.
It's a brand, and it's moving towards a more global, less country-specific brand name (perhaps to eventually ease the integration of the KL brand into one). The closest analogy I can come up with is with Lufthansa. What is Lufthansa? It is not a word on its own, but it is really made up of two words "Luft" (which is Air in German) and Hansa (after the medieval trading group - Hanseatic league, based along the coast of Northern Europe). Today, no one even questions what Lufthansa means anymore....similarly, in the future, people will get use to that "one-word" airline called AIRFRANCE...
Seemyseems From United Kingdom (England), joined Jan 2009, 780 posts, RR: 0 Reply 21, posted (7 months 3 weeks 3 days 13 hours ago) and read 17913 times:
I think the KL logo is very cleaver, the way they adapted the crown like that.
Acey559 From United States, joined Jan 2007, 786 posts, RR: 3 Reply 22, posted (7 months 3 weeks 3 days 12 hours ago) and read 17724 times:
I wasn't a fan when I saw the original renderings on here a while ago, but seeing it on the plane I think it looks pretty good. I think it would be even better if the sky weren't so cloudy, but I still think it looks alright. Granted, the 777 is a beautiful airplane so that may have something to do with it, but I still don't looks as bad as I originally thought it might.
Speedbrds From United States, joined Jun 2005, 70 posts, RR: 0 Reply 23, posted (7 months 3 weeks 3 days 12 hours ago) and read 17602 times:
Meh... There really isn't anything special about it.
If you take a closer look, the tail design of the scheme is slightly different. It has a "swoosh" effect at the bottom of the colors. Sorry, I couldn't think of the proper word, but I hope it is understandable.
The one major thing that everyone can see is that the aircraft is very neat and clean. Rare to see that these days.
Birdbrainz From United States, joined May 2005, 401 posts, RR: 0 Reply 24, posted (7 months 3 weeks 3 days 12 hours ago) and read 17132 times:
I suspect that the logic behind eliminating the space is that your eye sees something odd and is drawn to it. You then stare at it and immediately know which airline it is.
I'm not defending it, just stating the probable rationale. In fact, I hate grammatical and spelling errors. "Real good" grates on my nerves. "Jibe" vs. "jive" is another error that drives me nuts.
So now that I've stated my pet peeves, I'm waiting for some wise guy to attempt to yank my chain. Go ahead. I'm ready.
No. Let me beat you do it: That Airfrance livery looks real good, and jives with the French flag.
A good landing is one you can walk away from. A great landing is if the aircraft can be flown again.
Manfredj From United States, joined Mar 2007, 822 posts, RR: 0 Reply 25, posted (7 months 3 weeks 3 days 11 hours ago) and read 17098 times:
Quoting Panamair (Reply 20): It's a brand, and it's moving towards a more global, less country-specific brand name (perhaps to eventually ease the integration of the KL brand into one).
I don't think the French would take kindly to their airline being less country specific, and I don't blame them. After all, Air France would make the most sense being the largest carrier in the country.
I'm not sure I understand why anyone would want to dis-associate themselves with their own country. The world may be getting smaller but the survival of it requires a definitive definition of country to country.
Blaaah airlines just doesn't sound appealing to me.
757...the last of the best
26 Adam42185: BOOOOOORRRRRIIIIINNNNNNGGGGG why couldnt they come up with something more interesting?
27 Ccsaf0107: Completely absurd this livery change, they do better to invest the money cleaning the airplanes, raising wages to employees and not putting some manag
28 BMI727: I like it. The current image is hard to throw out entirely. It's nice that they just cleaned it up a bit. Evolution over revolution in this case.
30 GSPSPOT: It's not offensive or anything, but I honestly don't see why they went to the trouble. Was it really worth whatever extra expenses were incurred? FWI
31 AirbusA370: I wouldn't call this a livery. It's ... white.
32 BMI727: This is just a change in livery/branding, not a change in identity. I don't expect them to be scrambling planes into the paint shop, it will probably
33 Viscount630: I'd like to have seen the Flying Seahorse better featured - it looks so good on the A320 "Retro-jet" IMHO
34 HMan: That's not exactly true, since Lufthansa really is one word in German. Words that have their own meaning in a combination are usually combined to one
35 MEA330: FLYSSC When will AF paint its first aircraft in the new SKYTEAM color and will it be a 777/77W as stated in previous post. It would make sense to use
36 Rikkus67: Hey BMI, you hit the nail on the head. Rather than going for something completely different, AIRFRANCE decided on a freshening of the brand. It's a s
38 FRAspotter: I take it I'm among the minority who actually like the colors. So many people here complain about it being "too boring" or "too much white". Granted t
39 Kennyone: I'm in ! I don't know why I like those colors a lot better then the current ones. Seems a lot more professional to me ! The more I look at them the m
40 JoePatroni: I totally dig your Lufthansa analogy but I just don't buy it with "AIRFRANCE." When you pronounce that "word" it seems as if naturally there should b
41 Bramble: Air Fleet? The Hanseatic league was named as they were primarily a 'maritime' trading league Same as Aeroflot or Aer Lingus
42 Antonioavelar: Since AF has a solid brand, I don't think it's a big deal to be written with one word only. People will still pronounce Air France (as if it changed m
44 Acey559: I agree, I prefer simplistic liveries. I guess I'm just a 'plain 'ole vanilla' type of person (vanilla actually being one of my favorite ice cream fl
45 Nethkt: Doesn't click my taste that much on the 777-300s. But am quite sure that it looks good on those 318s 319s 320s. Long airplanes are hard to color!!
46 UA772IAD: I agree In my opinion, and from my (limited) experience in marketing and (somewhat more) experience in public relations, changing Air France to Airfr
47 B595: I've never understood the Air France livery. The French flag is equal parts blue, white, and red. However, the Air France tail (which is an obvious re
48 Iflyswa: Agreed. To me, the new brand identity is much more striking and elegant when actually seen on the aircraft than in various renderings that were seen
49 Ha763: This way there will be more areas where the white paint can peel and flake off. They apparently had to use a higher quality blue paint that just doesn
50 Mascmo: AIRCANADA, AIRNEWZEALAND...I'm diggin this no space business! All airlines should do this, this could be the new trend! BRITISHAIRWAYS...
51 Pensacolaguy: Oh, WOW. A NEW Airline. Air FRA NCE Air (Frankfurt) and (Nice) Hate it. Please insert a space between Air and France.
52 EK413: Nice clean 77W I must admit this 77W is pretty sleek... EK413
53 Bochora: It's pretty French: sleek, modern and fashionable. Not a bad job.
54 Dazed767: Oddly enough I agree. It's somewhat of an improvement...I think.
55 SQ772: Interesting... based on your design,I'd stick to AF's new simplified livery.
56 Viscount724: The one word format AIRFRANCE is only used in their logo in advertising and as part of the livery. Their legal name, as used in the media, press rele
57 Eightball: There are quite a lot of things in this world where the phrase "if it ain't broke, don't fix it" applies. In my opinion, this livery update is one suc
58 Rockinflyer: I have to agree and I like the new title font as well.
61 BMI727: During that same era, many carriers in America referred to themselves as "Air Lines" and not airlines. I would guess that Luft Hansa is the same sort
62 797: It'll be dirty in no time Really boring scheme, it looks nice, but nothing special. I was expecting something more radical.
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