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Marketing Gimmicks On The 787 And A350?  
User currently offlineCEO@AFG From Norway, joined Jan 2001, 244 posts, RR: 3
Posted (5 years 2 weeks 3 days 18 hours ago) and read 4546 times:

Just wanted to ask people how much you feel the new names on the A350 and B787 will be used?

Personally it's a 787 to me, not a Dreamliner. In addition I was corrected quite sternly on the Boeing tour when referring to the 787 as the 787-800 and not just -8. It was one of those eye-rolling moments for me, as I'm sure we'll see the B787 feature Boeing customer codes. Hence:

Lufthansa would be B787-830
SAS would be B787-883
United would be B787-822
Air Canada would be B787-833
British Airways would be B787-836

and so on.

Similarly the A350 is just the A350 to me, I think the XWB is a marketing gimmick and hope it fades away, as it's such a stupid name. Ok it's wider then the A330, but dear Airbus the 777 is wider still.

What do the rest of you good people think?


"Looks like I picked the wrong week to quit sniffing glue." Steven McCroskey, Airplane!
8 replies: All unread, jump to last
 
User currently offlineStitch From United States of America, joined Jul 2005, 29680 posts, RR: 84
Reply 1, posted (5 years 2 weeks 3 days 18 hours ago) and read 4546 times:
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Within the industry, I expect most will append the model number (787-9 or A350-900), but won't bother with the title (Dreamliner or XWB).

Outside the industry, I expect most won't bother with the titles nor the model numbers or customer codes and just call it a 787 or A350.


User currently offlineDL767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0
Reply 2, posted (5 years 2 weeks 3 days 17 hours ago) and read 4433 times:

I'm hoping Airbus drops the stupid XWB designation and does something about the A350-1000 (maybe just -10 and move on) othwerwise you have an A350XWB-1000

User currently offlineAA737-823 From United States of America, joined Mar 2000, 5638 posts, RR: 11
Reply 3, posted (5 years 2 weeks 3 days 17 hours ago) and read 4412 times:

The XWB moniker was always sort of a joke to start with. Extra Wide Body??? It's not as wide as certian other Boeing products, OR certain other Airbus products. Granted, it's wider than itself was, about eight months prior, when it was narrower than itself.
Make sense? Didn't think so.


User currently offlinePGNCS From United States of America, joined Apr 2007, 2752 posts, RR: 45
Reply 4, posted (5 years 2 weeks 3 days 14 hours ago) and read 4203 times:

I think it's only nomenclature, and as such really doesn't matter.

User currently offlineRJ111 From , joined Dec 1969, posts, RR:
Reply 5, posted (5 years 2 weeks 3 days 14 hours ago) and read 4173 times:

Yeah i think we all hope it dies out. Unfortunately RR have the Trent XWB - I suppose the 1100 doesn't have a ring to it.

I was thinking ealier on a slightly similar note how it's funny that first the -100 series was unfashionable and most aircraft ended up as -200 and -300. I guess that kinda came around with often the -100 series ending up as almost a prototype, particularly with the 727 and 737. But now even that's gone out of window and the -800 appears to be the baseline.

I wonder if we'll ever see a -200 from A or B again.


User currently offlineKaitak From Ireland, joined Aug 1999, 12322 posts, RR: 35
Reply 6, posted (5 years 2 weeks 3 days 13 hours ago) and read 4131 times:



Quoting RJ111 (Reply 5):
But now even that's gone out of window and the -800 appears to be the baseline.

Yes, that is a bit stupid; kind of makes later aircraft a bit difficult; had they started at 600 or 700, they wouldn't need to go into four figures!

Quoting CEO@AFG (Thread starter):
It was one of those eye-rolling moments for me, as I'm sure we'll see the B787 feature Boeing customer codes.

Also true; the first 787s, for JAL and ANA, will be -846 and -881s, respectively. They'll continue to use the Boeing customer codes, as before.


User currently offlinePilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 7, posted (5 years 2 weeks 3 days 12 hours ago) and read 4013 times:



Quoting CEO@AFG (Thread starter):

Personally it's a 787 to me, not a Dreamliner.

That's just a marketing name. Most don't stick too long after EIS. For example, the 777 was/is the Worldliner, but you rarely see it labeled as such anymore.


User currently offlineStitch From United States of America, joined Jul 2005, 29680 posts, RR: 84
Reply 8, posted (5 years 2 weeks 3 days 11 hours ago) and read 3995 times:
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Quoting RJ111 (Reply 5):
Yeah i think we all hope it dies out. Unfortunately RR have the Trent XWB - I suppose the 1100 doesn't have a ring to it.

When China Airlines ordered the A350XWB, their press release noted it would have "Trent 1800" power, but so far that is the only time I have seen that term applied to the A350XWB's engines. However, I believe Rolls now differentiates their engines by using even-numbers for Boeing and odd numbers for Airbus, so "Trent 1800" would not be the right one. As such, I think China Airlines just added 100 to the Trent 1700 Rolls named the proposed engine to power the original A350.



Quoting Pilotboi (Reply 7):
For example, the 777 was/is the Worldliner, but you rarely see it labeled as such anymore.

That appellation was specific to the 777-200LR.


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