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BA: We're Upgrading First  
User currently offlineQantasistheway From Australia, joined May 2008, 309 posts, RR: 2
Posted (5 years 5 months 1 week 5 days 12 hours ago) and read 10215 times:

It seems BA are launching the new first class plans to the customer, however they have only started by introducing a new amenity kit. This is the email I recieved:


----------------------------------------------------------------------------------------------------------------------------------------

Dear Mr --------,

YOUR NEW FLIGHT DETAILS

A humble washbag.

To us, it's more than that.

It's a statement of intent.

If you are going to design a bag you ask the best
bag designer.

Beautifully crafted by Anya Hindmarch and adorned with our original coat of arms.

The finest well-being goodies need a stylish home.

One that's iconic, desirable and chic.

And filled with a range of D.R Harris products,
a quintessential British chemist and perfumer, who has supplied Royal Households for over one hundred and fifty years.

A travel accessory fit for a king or queen.

This may seem like a lot of trouble to go to, for a washbag, but we think you will appreciate the new details in First.

Over the coming months, together with the world's best designers and chefs, we will be upgrading First. Everything from the dining menu to the seat has been crafted and designed to create the ultimate bespoke experience.

The words "To Fly To Serve" feature in our original coat of arms and we've drawn on this heritage and experience to help recapture the wonder and enjoyment of flying.

We look forward to welcoming you to First soon. There's also a champagne cocktail waiting for you, but that's another story.

Warm regards,
James Hiller.

I guess it's a lot of hype about a washbag, however I hope that the new cabin will be of the same quality as this wash bag. I wonder how they are going to announce this also, however I'm quite curious now.

Oliver.

34 replies: All unread, showing first 25:
 
User currently offlineCityofAthens From , joined Dec 1969, posts, RR:
Reply 1, posted (5 years 5 months 1 week 5 days 12 hours ago) and read 9966 times:

I wouldn't expect anything revolutionary .... Etihad or Qatar Airways levels of luxury will not be the order of the day here ... it'll be a facelift, not a face transplant.  Wink

Having said this, I am pleased that BA has decided to upgrade its First Class seats after many years.

Let's see how it is received ....


User currently offlineANstar From United Kingdom, joined Nov 2003, 5239 posts, RR: 6
Reply 2, posted (5 years 5 months 1 week 5 days 11 hours ago) and read 9916 times:

They had pics of it on the last annual report. It was literally like putting lipstick on a pig.

Nothing to new at all (ie not suites or anything like QF/EK etc)


User currently offlineLHR380 From , joined Dec 1969, posts, RR:
Reply 3, posted (5 years 5 months 1 week 5 days 11 hours ago) and read 9849 times:

I have already heard the term evolution not revolution being used for the seat.

Anyway, I think the likes of SQ and EK waste a lot of space with their HUGE first seats.


User currently offlineBabybus From , joined Dec 1969, posts, RR:
Reply 4, posted (5 years 5 months 1 week 5 days 3 hours ago) and read 9367 times:



Quoting Qantasistheway (Thread starter):
a quintessential British chemist and perfumer, who has supplied Royal Households for over one hundred and fifty years.

A travel accessory fit for a king or queen.



Quoting Qantasistheway (Thread starter):
The words "To Fly To Serve" feature in our original coat of arms and we've drawn on this heritage



Quoting Qantasistheway (Thread starter):
our original coat of arms.

Hey, BA might be finally catching on that people want a British experience when they fly a British airline and not some morphed airline from America.

Way to go dudes, rock on!  Big grin


User currently offlineLHRlocal From United Kingdom, joined Jan 2008, 272 posts, RR: 0
Reply 5, posted (5 years 5 months 1 week 5 days ago) and read 9125 times:

Hey new first class seats being rushed through in preperation for some early A380s they are going to take from some of these deferrals? Interesting....

User currently offlineLHR380 From , joined Dec 1969, posts, RR:
Reply 6, posted (5 years 5 months 1 week 5 days ago) and read 9116 times:



Quoting LHRlocal (Reply 5):

New first was always coming out this year from what I recall.


User currently offlineSketty222 From United Kingdom, joined Mar 2006, 1778 posts, RR: 3
Reply 7, posted (5 years 5 months 1 week 4 days 23 hours ago) and read 8976 times:



Quoting LHR380 (Reply 6):
New first was always coming out this year from what I recall.

Is this not just the service that is changing? I thought the new seats were being introduced next year and were part of the "Prime" project



There's flying and then there's flying
User currently offlineANstar From United Kingdom, joined Nov 2003, 5239 posts, RR: 6
Reply 8, posted (5 years 5 months 1 week 4 days 23 hours ago) and read 8904 times:




Hardly inspiring when you think of what their competitors are doing.


User currently offlineTonystan From Ireland, joined Jan 2006, 1437 posts, RR: 2
Reply 9, posted (5 years 5 months 1 week 4 days 22 hours ago) and read 8744 times:



Quoting ANstar (Reply 8):
Hardly inspiring when you think of what their competitors are doing

I think it looks pretty damn good. Whats the point in having the private cabins? They are grand to a point but firstly the CAA do not like them and it would be very difficult for them to be approved for a UK carrier as a result and all the airlines with these cabins only have them on very small portion of their aircraft. BA has a consistent product throughout its entire fleet and it would be pointless having cabins on flights which only operate flights limited to 6 hours and costly to have aircraft for specific long range routes and lacking the flexibility of being able to use them on shorter routes without compromising consistency!

Im personally looking forward to the new cabin.



My views are my own and do not reflect any other person or organisation.
User currently offlineANstar From United Kingdom, joined Nov 2003, 5239 posts, RR: 6
Reply 10, posted (5 years 5 months 1 week 4 days 22 hours ago) and read 8702 times:



Quoting Tonystan (Reply 9):
I think it looks pretty damn good. Whats the point in having the private cabins?

I think it the problem is it is starting to look like some other airlines business class.

Sure it is a nice product - but not really upto the new generation of first class out there.


User currently offlineComorin From United States of America, joined May 2005, 4896 posts, RR: 16
Reply 11, posted (5 years 5 months 1 week 4 days 21 hours ago) and read 8573 times:



Quoting Babybus (Reply 4):
Hey, BA might be finally catching on that people want a British experience when they fly a British airline and not some morphed airline from America.

 thumbsup 


I dislike the cubicles as they take away the clubby feeling of going F. For me, F is all about service and imagined exclusivity! It's also depressing not to have eye contact with anybody on a long flight. I hope the new F is BA's way of showing other airlines how it's done.


User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Reply 12, posted (5 years 5 months 1 week 4 days 21 hours ago) and read 8521 times:

Cue lots of kids on here who have never flown F tellign us all how much better DL's offering is!  Wink


What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
User currently offlineANstar From United Kingdom, joined Nov 2003, 5239 posts, RR: 6
Reply 13, posted (5 years 5 months 1 week 4 days 21 hours ago) and read 8497 times:



Quoting CHRISBA777ER (Reply 12):
Cue lots of kids on here who have never flown F tellign us all how much better DL's offering is!

Having flown F with AA, BA, QF,CX,SQ and OZ, I would say OZ is by far 1st on my list and BA would be second from last.


User currently offlineAntdenatale From United Kingdom, joined Aug 2006, 178 posts, RR: 0
Reply 14, posted (5 years 5 months 1 week 4 days 21 hours ago) and read 8493 times:
Support Airliners.net - become a First Class Member!

I have flown BA first and to be honest the seat was very good. To be honest the seat is only one part over the overall first experience. You could have the best seat / cubicle n the word, but if the soft product is not up to scratch it is all in vain. Where BA do excel in my opinion is the package. The premium staff are some of the best I have ever come across and they anticiapte the needs of the customer fully from the time you board until the time you leave the aircraft. When you also consider the Concorde Room in T5 which in effect is a First Class only lounge you have a pretty good product.

The only downside at the moment to the BA first experience is the fact that if your flight leaves from gate 10 at LHR then you have to crowd onto a bus to get to the aircraft, but hey if that is the only thing I have to complain about the product must be good!


User currently offlineQantasistheway From Australia, joined May 2008, 309 posts, RR: 2
Reply 15, posted (5 years 5 months 1 week 4 days 20 hours ago) and read 8419 times:

Well I can agree with a lot of other people who have posted because in my opinion BA will have a great overall product. I don't see why they have to follow the "suite" trend like EK or SQ, however I think BA aren't looking at that direction, and I think that a vast majority of BA First travellers continually choose BA because of the overall product. As has been mentioned the T5 Concorde Room is amazing, and the whole experince on board is also of a very high quality. This airline may not get awards for service or for innovative seating (mind you the picture above looks pretty damn good) however the customers keep coming back because they offer a constant high quality product, something that is not existant everywhere. It is similar to Lufthansa, they don't have the best hard product but I mean who could resist their First class terminal and being driven to the plane in a Porsche Cayenne or Merceded S-Class? That's why people keep coming back, and it's the loyal customers that BA are trying to satisfy.

User currently offlineB747-4U3 From United Kingdom, joined Jan 2002, 990 posts, RR: 0
Reply 16, posted (5 years 5 months 1 week 4 days 20 hours ago) and read 8346 times:



Quoting ANstar (Reply 10):
I think it the problem is it is starting to look like some other airlines business class.

Not just other airlines' business class, but it looks like BA's own business class! Indeed, I have often said that the cheapest way to fly first class is to by a Club ticket and get a window seat on the upper deck!

Quoting Antdenatale (Reply 14):
To be honest the seat is only one part over the overall first experience. You could have the best seat / cubicle n the word, but if the soft product is not up to scratch it is all in vain. Where BA do excel in my opinion is the package. The premium staff are some of the best I have ever come across and they anticiapte the needs of the customer fully from the time you board until the time you leave the aircraft.

I agree the F service on BA is exemplary and the overall package is excellent. However, whilst the seat is only one part of the overall product, I think that it is a very important part of that product. Customers might only spend 45 minutes on the ground, but they might spend 13hrs in the air. I think the "updated" seats look fantastic and will eliminate one big gripe I have with BA's first class seat - that it looks tired. However, my other gripe with F on BA is the lack of privacy which comes about primarily due to the "denseness" of the F cabin (4 E/F are poor). If BA took 2 seats out, then they could make F more private a spacious whilst still avoiding the unnecessary bling of those ridiculous Emirates-style suites. Of course, it might not be financially viable to do so.

btw, I love the curtains in the computer generated images, much better than just having window shades.


User currently offlineStitch From United States of America, joined Jul 2005, 30974 posts, RR: 86
Reply 17, posted (5 years 5 months 1 week 4 days 19 hours ago) and read 7696 times:
Support Airliners.net - become a First Class Member!

Quoting LHR380 (Reply 3):
Anyway, I think the likes of SQ and EK waste a lot of space with their HUGE first seats.



Quoting Tonystan (Reply 9):
I think it looks pretty damn good. Whats the point in having the private cabins?



Quoting B747-4U3 (Reply 16):
However, my other gripe with F on BA is the lack of privacy which comes about primarily due to the "denseness" of the F cabin (4 E/F are poor).

B747-4U3 has just answered your question, LHR380 and Tonystan. I have found over the past decade through personal experience that First Class has become more and more about isolating oneself from other passengers (and I am not implying anything negative by this statement). So we have seen the move from paired seats to individual pod seats and now private cabins. And airlines like QR now removing the First Class lounges because nobody uses them, preferring their privacy.

And it is why airlines still find a demand for a true First Class product if it offers that level of privacy one cannot find in a Business Class product (though SQ is kind of getting close with their 77W and A388 product).

[Edited 2009-04-07 08:01:05]

User currently offlineAPYu From United Kingdom, joined Sep 2007, 837 posts, RR: 0
Reply 18, posted (5 years 5 months 1 week 4 days 19 hours ago) and read 7678 times:



Quoting Qantasistheway (Reply 15):
and it's the loyal customers that BA are trying to satisfy.

I dont think the F revamp can afford to only look at satisfying loyal customers - it needs to attract new ones too to make the cabin more profitable and to close the profit gap or indeed overtake Premium Economy in the profit stakes.

If they only make minor changes and dont make F more sustainable then there is a risk they move out of the F market altogether - something WW has made many hints about, firstly by removing F from a large percentage of the long haul fleet, and secondly by not committing to retrofit the existing 747 fleet with the new product.

If F doesnt get a massive investment with this new launch then I would be concerned about BAs long term commitment to the F market.



We'd like to welcome in particular our Executive Club members and those joining us from our Oneworld alliance partners.
User currently offlineTcxdegsy From United Kingdom, joined Jan 2006, 517 posts, RR: 1
Reply 19, posted (5 years 5 months 1 week 4 days 19 hours ago) and read 7613 times:



Quoting ANstar (Reply 8):
Hardly inspiring when you think of what their competitors are doing.

I think, as others have alluded to, is that BA don't want to be doing what the competitors are doing. Look at Air NewZealand and AC - almost the same as VS. Others are following in VS's style and BA definitely don't want to go down that road.

BA clearly want to have a style of their own, and the new computer image, whilst it look stale and sterile, it's because it's a mock-up. I'm sure the real version will feel more soft, luxurious, etc when the cushioning and materials used are evident. If you look at the VS Upper seat, it doesn't look sumptuous.. it looks sterile, hard and cold. BA want to avoid that, with the use of materials, cushions and specially designed glassware, etc, andf have a British style about it.. which it does have.

I think it'll look good when it's fully revealed.



next flights: BA1441 0566 0581 1446 EDI-LHR-MXP-LHR-EDI
User currently offlineJAL From Canada, joined Apr 2000, 5085 posts, RR: 7
Reply 20, posted (5 years 5 months 1 week 4 days 19 hours ago) and read 7464 times:



Quoting ANstar (Reply 8):



Quoting ANstar (Reply 8):



Hardly inspiring when you think of what their competitors are doing.

If that is the new First Class, it looks good.



Work Hard But Play Harder
User currently offlineReadytotaxi From United Kingdom, joined Dec 2006, 3253 posts, RR: 2
Reply 21, posted (5 years 5 months 1 week 4 days 18 hours ago) and read 6989 times:

Having flown First just TWICE now, I really enjoyed the BA experience,however, the catering does let them down I feel, just a tad better than the Club meals. I would like to see the inflight catering in First given a really good makeover, along the lines of Singapore Airlines presentation.


you don't get a second chance to make a first impression!
User currently offlineChevvy2 From France, joined Apr 2005, 23 posts, RR: 0
Reply 22, posted (5 years 5 months 1 week 4 days 18 hours ago) and read 6973 times:

To be fair to BA, the current first cabin furniture is very little different to the club world other than for the birds eye maple decor. The seats are to me less comfortable than those in Club World and my usual 62 K in Club has more privacy and storage yet still allows free entry / exit. The service is, as the previous posters has said, what makes the product great.

Looking at the pictures posted, I smiled at the large square picture windows inside ( still the small portholes in the outer skin). In terms of seating, I cannot see much difference from the current status so maybe the wash bag is indeed a splendid benefit from the upgrade. Look forward to seeing the changes if they have been initiated by July when taking a vacation trip with spouse to Cape Town in First.


User currently offlineManfredj From United States of America, joined Mar 2007, 1132 posts, RR: 0
Reply 23, posted (5 years 5 months 1 week 4 days 17 hours ago) and read 6847 times:



Quoting LHR380 (Reply 3):
I have already heard the term evolution not revolution being used for the seat.

I'm fine with that too. Never been a fan of the pretentious "suites." Not only a waste of space, but to doesn't help with the "open cabin" feel I like so much. Leave it to the British...evolution and conservative rather than over the top. British may not be the fanciest airline out there, but it's classy in it's own way.



757: The last of the best
User currently offlineStitch From United States of America, joined Jul 2005, 30974 posts, RR: 86
Reply 24, posted (5 years 5 months 1 week 4 days 17 hours ago) and read 6774 times:
Support Airliners.net - become a First Class Member!



Quoting Manfredj (Reply 23):
Never been a fan of the pretentious "suites." Not only a waste of space, but to doesn't help with the "open cabin" feel I like so much.

While I have not flown them, I have to say I like the style and layout of the current AF First Class suites - especially if traveling as a couple. The cabin looks nice and open on their 77W.


25 Sankaps : That's why I think Cathay's new First has got it just right. Not suites, but just the right mix of privacy and openness. Feels really luxurious compa
26 Manfredj : Yes!!! What happened to the the once glorious feel of first class cabins? You knew you were walking into a first cabin with overstuffed seats, the sm
27 StarGuy : Give me a fully flat bed with electrically controlled recline, a buddy seat so that I can dine with my partner restaurant style. AVOD etc etc. The fi
28 ANstar : they don't have to... there are other F products liek QF/CX etc They don't have FIRST class.... so can't really compare their F products. Have a look
29 Tcxdegsy : You've slightly missed my point. It's not that it's not a First Product, more than all 3 Airlines have a VERY similar Premium Product and BA don't wa
30 Speedmarque : Those pics ARE NOT the new cabin. Many many crew have seen the real deal and have signed confidentiality agreements.
31 Tcxdegsy : Any idea when it's to be formally revealed?
32 ANstar : then why on earth put the images on your annual report! Anyways - thank goodness. I'm looking forward to seeing it.
33 Smi0006 : I must confess to have only flown QF in first, (which I was more than happy with), thus I can harldy offer and educated opionion to the levels of man
34 Alaskaqantas : good thing!- Last rumor I had heard was that it was to be revealed in March, granted march has come and gone so that was no more then a rumor obvious
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