Ash185 From New Zealand, joined Apr 2009, 114 posts, RR: 0 Posted (5 years 10 months 3 weeks 3 days 10 hours ago) and read 3732 times:
So we have seen that there fewer special liveries on airlines nowadays, could we expect the to return as fuel prices have fallen?
I would have thought a special livery would have been done on the A380 especially with big carriers like EK, QF, and SQ. They have been done on 744s by NZ, FJ, QF, SQ, CX, MS,TG to name a few.
SQ had a special livery on their 772s for their 50th anniversary, and 2 744s for introducing their new products but removed it after the crash in Taipei. Now their is nothing even on their new A330 and A380.
Why have they removed their 'mega top' 'jubilee' 'leadership' logos? Thy surely cannot increase fuel burn that much.
Shamrock350 From Ireland, joined Mar 2005, 6387 posts, RR: 14
Reply 7, posted (5 years 10 months 3 weeks 3 days 1 hour ago) and read 3290 times:
Photos of the first A380s in passenger service were seen all around the world so most airlines probably wanted to make sure their standard liveries and brand were seen by as many people as possible. Airlines may have decided against special liveries on early A380s for this reason.
I'm sure we'll see a few special coming up in the next few years, Qantas being the most likely I think. Would love to see Wunala Dreaming on an A380.
TodaReisinger From Switzerland, joined Mar 2001, 2807 posts, RR: 1
Reply 8, posted (5 years 10 months 3 weeks 2 days 20 hours ago) and read 3102 times:
I feel that the introduction of such a special airplane as the A380 would have been a great occasion for an airline to change its livery. But the same happened when the 747 was introduced; many airlines had their first Jumbos just painted in their existing liveries, while some others introduced brand new color schemes (which was, inmy opinion, the right decision).
I bitterly miss the livery that should never have been changed (repetition...)
Airlines such as Singapore Airlines and Qantas have tweaked their liveries for the introduction of the A380 - mainly in enlarging their airline titles on the fuselage to give it a more appropriate scale.
Although many among us cringed at the thought of the bigger titles, I am sure many like me have actually grown to like the new bigger titles - even on the smaller B747s and twins like the A330s and B777s. Korean Air has also just enlarged the size of the KOREAN AIR titles on the fuselage - perhaps also to see if these look right on their current fleet before confirming it for their A380s in 2010.
For carriers which have strong branding, it is less likely that a new aircraft type brings about a new livery. Before the arrival of the B777s, Vietnam Airline's livery was classic but out-dated and even then, it took very long deliberations before accepting the stunning Boeing-designed livery currently seen on its fleet. It even painted a B767-300 as part of that deliberation process. Today, if Vietnam Airlines were to introduce a new and bigger aircraft type as its new flagship, I am sure it will retain its branding - at most making minor tweaks if necessary.
That said, it is always interesting to see airlines using the introduction of new aircraft types to also launch new liveries - MEA quickly comes to mind.