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A330 Banner Ads On Mainstream Websites  
User currently offlineJosh32121 From United States of America, joined Apr 2008, 369 posts, RR: 1
Posted (5 years 4 months 6 days 22 hours ago) and read 1785 times:

This morning I saw a banner ad on www.ajc.com (Atlanta local newspaper website) for the A330. I clicked on it, and it went to the A330 product line portion of the Airbus website. It seems very odd for an aircraft manufacturer to advertise to the general public rather than more directly to the aviation community. Does anyone know the push behind this campaign? Is Airbus trying to get DL frequent flyers to encourage DL to keep the A330 in the combined NW/DL fleet and/or order additional Airbus aircraft? Is it just a coincidental ad placement? (FYI, the ad wasn't on a story about aviation or even business...just the Metro/State section page.) Has anyone seen these ads in other cities?

3 replies: All unread, jump to last
 
User currently offlineFFlyerWorld From United States of America, joined Apr 2008, 335 posts, RR: 0
Reply 1, posted (5 years 4 months 6 days 21 hours ago) and read 1716 times:

Josh,

I saw the same banner ad on AJC website and also was curious as to why Airbus had placed this?
I love the 330 and hope Delta adds more to its fleet as seems to fit nicely with transatlantic service from ATL to a variety of destinations as well as from JFK as they add a few more out of there.

Saw on another post this morning you stayed out at the Renaissance Concourse Hotel at ATL for weekend of aviation spotting. I did it a few weeks back and LOVED every minute of it all!


User currently offlineKeesje From , joined Dec 1969, posts, RR:
Reply 2, posted (5 years 4 months 6 days 21 hours ago) and read 1703 times:

Don't know, its on the business page (that has a Delta Airlines page too).

http://www.ajc.com/business/content/...usiness/index.html?cxntlid=nav_biz

Its says:
"Proven performance, not promises"
"A330 the right aircraft, right now"
"3:30 Arriving Atlanta on time, teh Airbus A330"

Maybe its aimed at Delta Airlines HQ staff in Atlanta, that removed its 787 order from delivery planning out of performance consideration, and via NWA aquisition got 32 aircraft A330 that give stellar Atlantic performance. Or maybe its just coincidence and its a general add at a random website.


User currently offlineSeaBosDca From United States of America, joined Sep 2007, 5467 posts, RR: 6
Reply 3, posted (5 years 4 months 6 days 21 hours ago) and read 1677 times:

I assume the ad is aimed at Delta personnel.

I wonder why they'd bother, though. Anyone who has serious input into fleet planning at Delta is already perfectly aware of the relative strengths and weaknesses of the A330 versus its competition (either new 787s or continued 763ER/764ER improvements). An ad linking to a product site that contains much less information than Delta already has (as an A330 operator) seems totally pointless.


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