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New Airline Set To Fill SilverJets Shoes At LTN...  
User currently offlineGilesdavies From United Kingdom, joined Dec 2003, 3005 posts, RR: 2
Posted (5 years 2 months 1 week 5 days 11 hours ago) and read 6229 times:

In recent weeks on several LTN forums there has been a lot of discussion about a new "Premium" airline intending to launch services from LTN....

The airlines name is BWAA - British West African Airways, and has been discussed their first destination will be to Abuja in Nigeria, and then focus on other destinations in this area of Africa like Lagos and Ghana.

Threads have also pointed out that the airline is acquiring the SilverJet Terminal at LTN and they currently have people in redecorating and customising the terminal to the airlines specifications.

Also from what I have read the airline intends to focus primarily as a "Premium" carrier, but will offer a small economy cabin and these passengers will be handled through the normal terminal at LTN.

Im just throwing this open to other people to see if they are familar at all with these rumours and have any further information to give. For example routes, aricraft to be used, etc...

I can imagine there will be some people who will write this airline off before it even takes to the airline! Im going to reserve judgement for the moment.

11 replies: All unread, jump to last
 
User currently offlineYOWza From Canada, joined Jul 2005, 4865 posts, RR: 15
Reply 1, posted (5 years 2 months 1 week 5 days 10 hours ago) and read 6182 times:



Quoting Gilesdavies (Thread starter):
Abuja in Nigeria

Really? If this is in fact really I would have thought Lagos would have more premium traffic.

Quoting Gilesdavies (Thread starter):
I can imagine there will be some people who will write this airline off before it even takes to the airline!

Well you found one. Good intentions and ideas are all well and good, execution is the trick. If SilverJet could not sustain Dubai and London I really don't know whether they can make a go of West Africa. I hope my skepticism is unfounded.

YOWza



12A whenever possible.
User currently offlineGilesdavies From United Kingdom, joined Dec 2003, 3005 posts, RR: 2
Reply 2, posted (5 years 2 months 1 week 5 days 10 hours ago) and read 6144 times:

Heres a few links...

http://www.jltasia.com/media/publica...netalking/planetalking_2009_04.pdf

http://ftalphaville.ft.com/blog/2009...of-business-class-only/?source=rss

The last one is a very long general LTN thread and might take you a while to fish out the details!
http://www.pprune.org/airlines-airpo...s-routes/269514-luton-6-a-101.html


User currently offlineAjd1992 From , joined Dec 1969, posts, RR:
Reply 3, posted (5 years 2 months 1 week 5 days 10 hours ago) and read 6045 times:

I fail to see how these people with a lot of money and apparently little sense STILL don't realise a premium airline using large aircraft.

I give it 6 months if it even starts flying.


User currently offlineYVRLTN From Canada, joined Oct 2006, 2444 posts, RR: 0
Reply 4, posted (5 years 2 months 1 week 5 days 6 hours ago) and read 5841 times:



Quoting Gilesdavies (Thread starter):
aricraft to be used

3x 757 according to this http://ftalphaville.ft.com/blog/2009...the-return-of-business-class-only/



Follow me on twitter for YVR movements @vernonYVR
User currently offlinePellegrine From United States of America, joined Mar 2007, 2362 posts, RR: 8
Reply 5, posted (5 years 2 months 1 week 5 days 5 hours ago) and read 5811 times:

I have no idea if they can capture the traffic or not but,

Quoting YOWza (Reply 1):
Really? If this is in fact really I would have thought Lagos would have more premium traffic.

Abuja has a lot of its own premium traffic as it is the seat of government and a lot of travellers going to places other than Lagos would rather transit somewhere else than Lagos.

Quoting Gilesdavies (Thread starter):
The airlines name is BWAA - British West African Airways

IMO horrible name though, taken from the pages of old mid-century state-owned carriers.



oh boy!!!
User currently offlineAntonovman From United Kingdom, joined Mar 2001, 720 posts, RR: 1
Reply 6, posted (5 years 2 months 1 week 5 days 4 hours ago) and read 5727 times:



Quoting YOWza (Reply 1):
Quoting Gilesdavies (Thread starter):
I can imagine there will be some people who will write this airline off before it even takes to the airline!

Yeah you can put me on that list too
If it ever does get off the ground I just hope LTN airport and other suppliers get cash up front for everything


User currently offlineYOWza From Canada, joined Jul 2005, 4865 posts, RR: 15
Reply 7, posted (5 years 2 months 1 week 4 days 17 hours ago) and read 5408 times:



Quoting Pellegrine (Reply 5):
Abuja has a lot of its own premium traffic as it is the seat of government

Care to qualify that with some numbers? I really really am still having a hard time with that...

Quoting Pellegrine (Reply 5):
a lot of travellers going to places other than Lagos would rather transit somewhere else than Lagos.

Or perhaps fly direct from London in C or J on another carrier? Having lived in Africa for 9 years including a few years in ACC I can say transiting in Africa in general is not all that desirable and would seem to fly in the face of the business plan of an all premium offering...

Quoting Antonovman (Reply 6):
If it ever does get off the ground I just hope LTN airport and other suppliers get cash up front for everything

Good call though it's fringing on stereotyping  Wink We wouldn't want another Ghana Airways situation with frames and offices being seized and landing rights revoked.

YOWza



12A whenever possible.
User currently offlineBabybus From , joined Dec 1969, posts, RR:
Reply 8, posted (5 years 2 months 1 week 4 days 16 hours ago) and read 5288 times:

We always think businessmen make sound decisions based on economic data but here they go again with another airline that won't last 6 months.

Will they never learn?  Sad


User currently offlineIncitatus From Brazil, joined Feb 2005, 4002 posts, RR: 13
Reply 9, posted (5 years 2 months 1 week 4 days 13 hours ago) and read 5095 times:

The concept of a premium carrier in unworkable. When will these people learn? People who can afford to move away from buses don't get on "premium" buses. They either drive themselves or get taxis. People who can afford to move away from airlines either buy their aircraft or use air taxis.

User currently offlineTDubJFK From , joined Dec 1969, posts, RR:
Reply 10, posted (5 years 2 months 1 week 4 days 5 hours ago) and read 4452 times:



Quoting YOWza (Reply 7):
Quoting Pellegrine (Reply 5):
Abuja has a lot of its own premium traffic as it is the seat of government

Care to qualify that with some numbers? I really really am still having a hard time with that...

Brilliant idea -- start an airline catering to corrupt African government officials from a mess of a country.  sarcastic 

Six months? I give iit 3 months.


User currently offlinePellegrine From United States of America, joined Mar 2007, 2362 posts, RR: 8
Reply 11, posted (5 years 2 months 1 week 4 days 4 hours ago) and read 4413 times:



Quoting YOWza (Reply 7):
Care to qualify that with some numbers? I really really am still having a hard time with that...

no numbers right now in front of me.

BA flies LHR-ABV daily with a 777
KL flies AMS-ABV 3x/week with a A332

Quoting YOWza (Reply 7):
Or perhaps fly direct from London in C or J on another carrier? Having lived in Africa for 9 years including a few years in ACC I can say transiting in Africa in general is not all that desirable and would seem to fly in the face of the business plan of an all premium offering...

I was more addressing the fact that a lot of people going to destinations in Nigeria have to go through Lagos. Many people hate Lagos airport and would like to avoid it. If you are going to a secondary destination and you have to transit somewhere, Abuja might be better. This could be a marketing point of sorts, "avoid the mess that is Lagos". I do think all/most-premium is a mistake, the plane should have maybe 1/2 business / 1/2 economy. Just an idea.

Not saying that this service is destined to succeed, I'm skeptical too.



oh boy!!!
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