Gilesdavies From United Kingdom, joined Dec 2003, 2987 posts, RR: 2 Posted (4 years 11 months 1 week 3 days 4 hours ago) and read 6138 times:
In recent weeks on several LTN forums there has been a lot of discussion about a new "Premium" airline intending to launch services from LTN....
The airlines name is BWAA - British West African Airways, and has been discussed their first destination will be to Abuja in Nigeria, and then focus on other destinations in this area of Africa like Lagos and Ghana.
Threads have also pointed out that the airline is acquiring the SilverJet Terminal at LTN and they currently have people in redecorating and customising the terminal to the airlines specifications.
Also from what I have read the airline intends to focus primarily as a "Premium" carrier, but will offer a small economy cabin and these passengers will be handled through the normal terminal at LTN.
Im just throwing this open to other people to see if they are familar at all with these rumours and have any further information to give. For example routes, aricraft to be used, etc...
I can imagine there will be some people who will write this airline off before it even takes to the airline! Im going to reserve judgement for the moment.
Really? If this is in fact really I would have thought Lagos would have more premium traffic.
Quoting Gilesdavies (Thread starter): I can imagine there will be some people who will write this airline off before it even takes to the airline!
Well you found one. Good intentions and ideas are all well and good, execution is the trick. If SilverJet could not sustain Dubai and London I really don't know whether they can make a go of West Africa. I hope my skepticism is unfounded.
YOWza From Canada, joined Jul 2005, 4845 posts, RR: 16
Reply 7, posted (4 years 11 months 1 week 2 days 11 hours ago) and read 5317 times:
Quoting Pellegrine (Reply 5): Abuja has a lot of its own premium traffic as it is the seat of government
Care to qualify that with some numbers? I really really am still having a hard time with that...
Quoting Pellegrine (Reply 5): a lot of travellers going to places other than Lagos would rather transit somewhere else than Lagos.
Or perhaps fly direct from London in C or J on another carrier? Having lived in Africa for 9 years including a few years in ACC I can say transiting in Africa in general is not all that desirable and would seem to fly in the face of the business plan of an all premium offering...
Quoting Antonovman (Reply 6): If it ever does get off the ground I just hope LTN airport and other suppliers get cash up front for everything
Good call though it's fringing on stereotyping We wouldn't want another Ghana Airways situation with frames and offices being seized and landing rights revoked.
Incitatus From Brazil, joined Feb 2005, 3965 posts, RR: 13
Reply 9, posted (4 years 11 months 1 week 2 days 7 hours ago) and read 5004 times:
The concept of a premium carrier in unworkable. When will these people learn? People who can afford to move away from buses don't get on "premium" buses. They either drive themselves or get taxis. People who can afford to move away from airlines either buy their aircraft or use air taxis.
Pellegrine From United States of America, joined Mar 2007, 2219 posts, RR: 8
Reply 11, posted (4 years 11 months 1 week 1 day 21 hours ago) and read 4322 times:
Quoting YOWza (Reply 7): Care to qualify that with some numbers? I really really am still having a hard time with that...
no numbers right now in front of me.
BA flies LHR-ABV daily with a 777
KL flies AMS-ABV 3x/week with a A332
Quoting YOWza (Reply 7): Or perhaps fly direct from London in C or J on another carrier? Having lived in Africa for 9 years including a few years in ACC I can say transiting in Africa in general is not all that desirable and would seem to fly in the face of the business plan of an all premium offering...
I was more addressing the fact that a lot of people going to destinations in Nigeria have to go through Lagos. Many people hate Lagos airport and would like to avoid it. If you are going to a secondary destination and you have to transit somewhere, Abuja might be better. This could be a marketing point of sorts, "avoid the mess that is Lagos". I do think all/most-premium is a mistake, the plane should have maybe 1/2 business / 1/2 economy. Just an idea.
Not saying that this service is destined to succeed, I'm skeptical too.