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Jat Airways To Be Renamed In 2010  
User currently offlineBEG2IAH From United States of America, joined Apr 2004, 968 posts, RR: 18
Posted (5 years 3 months 1 week 2 hours ago) and read 10646 times:
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According to the daily newspaper Vecernje Novosti, JU's management decided to change airline's name as the fleet is rejuvenated. Jat Airways could be named "Air Serbia", "Serbia Airlines", "Serbia Airways", or...

Source: http://www.novosti.rs/code/navigate....9C&kword_add=jat%2C%20jat%20ervejz

The following is a rough translation.

Director General, Mr. Sasa Vlaisavljevic, said that there was a strong pressure from the (flying) public to rename the airline. The new name will be the reality as soon as new planes are received, which is expected to happen in the Spring of 2010. Each aircraft will also be named after a city in Serbia. A new three-member committee will be named and it will lead the fleet rejuvenation efforts. It will be led by Capt. Instr. Mr. Nenad Petrovic. It is expected that certain new fleet plans will be materialized during the upcoming Le Bourget Air Show. Preliminary plans call for a replacement of 3 ATR 72-200s with newer ATR 72-500 series aircraft.

In addition, one aircraft received new interiors (should be B733 YU-ANJ).

JU will also receive a new "identity" (livery). Costs of introducing new identity will be about 250K Euros. This is a necessary step which has been postponed so far. The previous (2003) "identity"'s costs were around 500K Euros.

One thing that was not mentioned in the article, but kept circulating is that JU would order one B737-700 and is looking into 100-seater market for a few frames.

That's all for now.

BEG2IAH


FAA killed the purpose of my old signature: Use of approved electronic devices is now permitted.
37 replies: All unread, showing first 25:
 
User currently offlineJoKeR From Serbia, joined Nov 2004, 2238 posts, RR: 9
Reply 1, posted (5 years 3 months 6 days 17 hours ago) and read 10346 times:

And the new corporate jingle should be: "Kupi mi majko top"!


Kafa, čaj, šraf?
User currently offlineVio From Canada, joined Feb 2004, 1414 posts, RR: 10
Reply 2, posted (5 years 3 months 6 days 16 hours ago) and read 10290 times:

Well good. JAT is an old airline, but Serbia is now a country with its own gouvernment, identy and name. The old name doesn't really fit the country anymore. Good luck to them.


Superior decisions reduce the need for superior skills.
User currently offlineJoKeR From Serbia, joined Nov 2004, 2238 posts, RR: 9
Reply 3, posted (5 years 3 months 6 days 16 hours ago) and read 10227 times:



Quoting Vio (Reply 2):
Well good. JAT is an old airline, but Serbia is now a country with its own gouvernment, identy and name. The old name doesn't really fit the country anymore. Good luck to them.

Tell that to the Czechs and see how they respond. Big grin

Jat is a brand, no longer an acronym - and as such can continue while adding Serbian identity in one way or the other.



Kafa, čaj, šraf?
User currently offlineOA260 From Ireland, joined Nov 2006, 26949 posts, RR: 58
Reply 4, posted (5 years 3 months 6 days 13 hours ago) and read 10019 times:



Quoting JoKeR (Reply 3):
Tell that to the Czechs and see how they respond.

Very true. I hope JAT remains and that they dont throw away decades of brand awareness and a good product. It would be a disaster and might end up with Serbia having an airline that will never get the same brand awareness in the Balkans.


User currently onlineVasu From United Kingdom, joined Apr 2005, 3896 posts, RR: 0
Reply 5, posted (5 years 3 months 6 days 12 hours ago) and read 9952 times:



Quoting BEG2IAH (Thread starter):
In addition, one aircraft received new interiors (should be B733 YU-ANJ).

Any idea what this entailed? Photos?


User currently offlineSXDFC From United States of America, joined Dec 2007, 2316 posts, RR: 21
Reply 6, posted (5 years 3 months 6 days 11 hours ago) and read 9690 times:

Why just one 737-700? From what I understand they have several 737's.


ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlineMbj2000 From Germany, joined Dec 2005, 426 posts, RR: 0
Reply 7, posted (5 years 3 months 6 days 11 hours ago) and read 9508 times:

I would hope for a more refreshing name than a boring "Air Serbia"
How about "Hajdemo Airways"?  Smile



Like most of life's problems, this one can be solved with bending -- Bender Unit 22
User currently offlineBEG2IAH From United States of America, joined Apr 2004, 968 posts, RR: 18
Reply 8, posted (5 years 3 months 6 days 8 hours ago) and read 8698 times:
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Quoting Vasu (Reply 5):
Any idea what this entailed? Photos?

I don't have any photos, but if anything pops up, I will post it.

Quoting Vasu (Reply 5):
Why just one 737-700? From what I understand they have several 737's.

JU owns 9 B733s and leases one B734 from US Airways (YU-AOS). It seems it will scale down the aircraft size and shoot for 70 + 100 seaters. This one B73G would probably be used for CDG, LHR, charters...

I hope JU learned something from that circus livery fiasco so it would get something modern as it always did in its decades long history.

BEG2IAH



FAA killed the purpose of my old signature: Use of approved electronic devices is now permitted.
User currently offlineYOWza From Canada, joined Jul 2005, 4880 posts, RR: 15
Reply 9, posted (5 years 3 months 6 days 8 hours ago) and read 8617 times:



Quoting Mbj2000 (Reply 7):
I would hope for a more refreshing name than a boring "Air Serbia"

Me too. Come on marketing people it's 2009, set yourselves apart. How about SerbAvia or AeroSerb or just S.

YOWza



12A whenever possible.
User currently offlineJAT From Canada, joined Feb 2000, 1101 posts, RR: 10
Reply 10, posted (5 years 3 months 6 days 6 hours ago) and read 7937 times:

Or Aeroput... which is the pre-WWII name...

I think the whole thing is dumb and short-sighted. What they should do is revitalize the brand, call it just "JAT Yugoslav", and re-introduce a modernized version of the "egg". Then they should concentrate on expanding their brand in the region by playing on the whole Yugoslav thing. Even though the country doesn't exist, the Yugoslav "space" still does, and most people have fond memories of the old JAT. Why MUST an airline be "national" or necessarily have the nation's name in it? Look at SAS, SN Brussels, Adria, Lufthansa, etc....

Of course with the current management (or frankly any politically appointed management) I don't think anything nearly as creative as this will ever be suggested. It'll just be another attempt at cheap patriotism and flag-waving.

On the other hand, maybe they really should retire the JAT name instead of continuing to cheapen its legacy as they are doing now...


User currently offline7324ever From Serbia, joined May 2009, 563 posts, RR: 2
Reply 11, posted (5 years 3 months 6 days 2 hours ago) and read 6853 times:

This is awesome I love my home airline and would be great to get a face lift! Maybe with the new name give it a re-vamp of the old flame livery witch is awesome but I want something a little less drab that "Air Serbia" Maybe "Serbian Air Transport SAT"!!!  biggrin 


Anything the US and EU build the Russians do it better! i.e. TU-144 vs Concorde and TU-154 vs The 727...
User currently offlineFlyboy_se From Sweden, joined Feb 2000, 812 posts, RR: 5
Reply 12, posted (5 years 3 months 6 days 1 hour ago) and read 6780 times:

well i am happy they will finally do something about the mess Jat is right now.
However i dont think it is so good to get rid of such a strong brand name.
I think people will continue to call it Jat, even after they change the name.
after all its much easier to say Jat then Serbian Airways or Air Serbia.

They should mabe try to incorporate some important managers first name into the company name like Ryanair or FlyNiki is. How about Draganair or Ljubomair or FlyDjoka  Smile

Or just name it SerAir with a big brown sloppy dot on the tail  Wink



I prefer to be crazy and happy rather than normal and bitter
User currently offlineBEG2IAH From United States of America, joined Apr 2004, 968 posts, RR: 18
Reply 13, posted (5 years 3 months 5 days 16 hours ago) and read 6607 times:
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Quoting Flyboy_se (Reply 12):
Or just name it SerAir with a big brown sloppy dot on the tail

This is a bit over the top, don't you think so?

BEG2IAH



FAA killed the purpose of my old signature: Use of approved electronic devices is now permitted.
User currently offlinePutnik From Sweden, joined Aug 2007, 229 posts, RR: 4
Reply 14, posted (5 years 3 months 5 days 13 hours ago) and read 6520 times:

In my opinion changing from JAT/Jat to AirSerbia/SerbianSomething in one step would be a mistake. For the past fifty years or so, people have had a choice of flying either with JAT or with foreign airlines... should that be just thrown away? In one of my previous posts on this forum, I gave a suggestion of JAT Serbia... Something similar to what TAP Portugal did.


LH504 - we always remember our first :)
User currently offlineOA260 From Ireland, joined Nov 2006, 26949 posts, RR: 58
Reply 15, posted (5 years 3 months 5 days 10 hours ago) and read 6402 times:



Quoting Putnik (Reply 14):
I gave a suggestion of JAT Serbia... Something similar to what TAP Portugal did.

Yes that would be a good compromise.


User currently offlineAdriaticflight From United Kingdom, joined Jan 2004, 516 posts, RR: 2
Reply 16, posted (5 years 3 months 5 days 8 hours ago) and read 6303 times:



Quoting JAT (Reply 10):
What they should do is revitalize the brand

Surly the brand 'JAT' is not worth a great deal in fiscal terms. We all like the term because of its historical associations. I would love to have seen JAT flourish during the past 20years but we all know that it has been mortally damanged by the collapse of SFRJ, UN sanctions, gross-mismanagement and a government that has been slow to make real changes to an airline that was suited to a socialist economy. Serbia needs to do what is best to modernise itself, and as fast as possible. I would be in favour of a well thought-out ‘new’ airline based on JAT. Serbia is not SFRJ, JAT airways is ever going to approach the levels it did. The new airline should pay homage to the contry its based in. I hope they put the Serbian crest on the tail. All in all I agree that JAT-Serbian Airlines sounds very nice and follows airlines such as TAROM, TAP, MALEV, LOT by having the acronym followed by the country. Good luck to the new JAT! Lets just hope it happens…


User currently offlinePutnik From Sweden, joined Aug 2007, 229 posts, RR: 4
Reply 17, posted (5 years 2 months 4 weeks 14 hours ago) and read 5885 times:

Has anyone heard anything about the results of the Blue Sky Brief competition? I really am curious.


LH504 - we always remember our first :)
User currently offlineOwleye From Netherlands, joined Feb 2006, 959 posts, RR: 2
Reply 18, posted (5 years 2 months 4 weeks 5 hours ago) and read 5746 times:



Quoting Putnik (Reply 17):
Has anyone heard anything about the results of the Blue Sky Brief competition? I really am curious.

Finalists have been announced. The Belgrade Design Week is from June 2 until June 16.

http://www.belgradedesignweek.com


User currently onlineVasu From United Kingdom, joined Apr 2005, 3896 posts, RR: 0
Reply 19, posted (5 years 2 months 4 weeks 3 hours ago) and read 5660 times:

Is that you I see on the finalists list, owleye?

Well done!


User currently offlineAidanoc5793 From Ireland, joined Apr 2009, 105 posts, RR: 0
Reply 20, posted (5 years 2 months 4 weeks 3 hours ago) and read 5633 times:

People Yugoslavia is dead, its about time JAT moved with the times, whats the point in having Serbia's national carrier having the name meaning a country that does not exist.

User currently offlineOA260 From Ireland, joined Nov 2006, 26949 posts, RR: 58
Reply 21, posted (5 years 2 months 4 weeks 3 hours ago) and read 5606 times:



Quoting Aidanoc5793 (Reply 20):
People Yugoslavia is dead, its about time JAT moved with the times

So why did CSA keep their name?? JAT is a good well known brand. Its just letters. It should be called JAT Serbia or JAT Serbian Airlines. No need to drop a brand. It will never be known as
Jugoslovenski aerotransport anyway, Just ''JAT''


User currently offlineAidanoc5793 From Ireland, joined Apr 2009, 105 posts, RR: 0
Reply 22, posted (5 years 2 months 4 weeks 3 hours ago) and read 5593 times:



Quoting OA260 (Reply 21):
So why did CSA keep their name?? JAT is a good well known brand. Its just letters. It should be called JAT Serbia or JAT Serbian Airlines. No need to drop a brand. It will never be known as
Jugoslovenski aerotransport anyway, Just ''JAT''


yes i suppose but would a fresh approach to a more challenging future for aviation be so bad? yes JAT is a well recognized but maybe it can become a true symbol for the Serbia of today!
To be honest CSA is different, Czechoslovakia seperated peacefully and CSA's main base was in Prague anyway


User currently offlineOA260 From Ireland, joined Nov 2006, 26949 posts, RR: 58
Reply 23, posted (5 years 2 months 4 weeks 3 hours ago) and read 5586 times:



Quoting Aidanoc5793 (Reply 22):
yes JAT is a well recognized but maybe it can become a true symbol for the Serbia of today!
To be honest CSA is different, Czechoslovakia seperated peacefully and CSA's main base was in Prague anyway

I dont think there is any animosity to JAT in the Balkans , Also BEG is the main base. JAT can and will serve Serbia for many decades to come if it is allowed to. With good business sense and concentrating on regional Balkan routes and key EU destinations JAT will prosper.

I dont think conflict has anything to do with it . People dont boycott Aer Lingus in NI because its Catholic.


User currently offlinePutnik From Sweden, joined Aug 2007, 229 posts, RR: 4
Reply 24, posted (5 years 2 months 4 weeks 1 hour ago) and read 5530 times:



Quoting Owleye (Reply 18):
Finalists have been announced. The Belgrade Design Week is from June 2 until June 16.

According to the website, authors can pick up their work in that time frame. The Design Week itself was supposed to last from May 25th - May 31st. That's why I was curious about the results. I'd like to see the ideas and possible solutions.



LH504 - we always remember our first :)
25 JoKeR : Lila Design particiapted and was shortlisted, perhaps Owleye can share his work with us on here... congrats by the way!
26 Post contains links OwlEye : An impression of the JAT Airways corner at the Belgrade Design Week 2009: http://www.flickr.com/photos/micosamardzija/3584385417/in/photostream/
27 Babybus : What about calling themselves Lufthansa Seria and get it all over and done with. It will save on the paint later. Really though I don't think it's any
28 SXDFC : Can anyone post what the finalists are for their livery? I couldn't see it on the link provided above.
29 LAXintl : Personally, while JAT might have a proud heritage as a company I believe they need to leave the name behind and move on to a new modern European name
30 Aleksandar : Well, I am personally attached to the name JAT, like all the other airline enthusiasts from this region, so anything I could say on this subject can b
31 Flylot : " target=_blank>http://www.flickr.com/photos/micosam...ream/ I like that red egg JAT logo on the center paper. Not saying I don't like the other ones
32 Putnik : This is so true! Especially in the airline business, where the reputation both in service and in maintenance is a core of a business model. In an ind
33 YULWinterSkies : Agreed. Some good airline names imo : KLM, Lufthansa, SAS, Alitalia, Iberia, Olympic, Delta, LOT, Aeroflot, ANA, Qantas... Boring: BA, AF, AA, US, AC
34 Vlada : I think an airline's name is not primarily a question of "boring" or "dynamic", but of brand awerness/preservation, and if they drop JAT in favor of s
35 Kiwiandrew : with respect , is JAT really a strong brand ? From the replies so far it would certainly seem that within Serbia it is , but then regardless of the na
36 Vlada : Well, it might be that in it's present status JAT is not a strong brand world-wide, but maybe, amongst other things, we shouldn't also forget a large
37 Babybus : We can always dig up that argument that people don't even know the airline or aircraft they are travelling on. However, for those who have any form o
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