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Virgin America Wi-Fi Popularity

LAXintl From United States of America, joined May 2000, 22247 posts, RR: 51
Posted (4 years 3 weeks 2 days 22 hours ago) and read 2700 times:

Ran across a blurb in a IT magazine regarding Virgin America reporting strong in-flight Wi-Fi usage and acceptance now that its entire fleet is equipped with the Aircell inflight Wi-Fi product.

Basically on average the carrier is seeing some 12-15% of travelers to make use of the service on board -- some 45,000 guest currently per month.
Top route for route for Wi-Fi usage has been SFO-BOS where up to 25% of flyers make use of the product - far above any projections.

With varied pricing scheme depending on flight length, and based on current usage VX would garner about $5mil in added revenues, however with use increasing monthly this could be far exceeded eventually.

Cost to equip each aircraft was aircraft was about $100k so seemingly the ROI is only about 6 months --- quite impressive imo for capital expenditure at an airline.

From the desert to the sea, to all of Southern California

6 replies: All unread, jump to last

Jetblueguy22 From United States of America, joined Nov 2007, 2053 posts, RR: 1
Reply 1, posted (4 years 3 weeks 2 days 16 hours ago) and read 2273 times:

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Quoting LAXintl (Thread starter):
Basically on average the carrier is seeing some 12-15% of travelers to make use of the service on board

While that is a lot of passengers I am still surprised it isn't more. But then again I'm sure the IFE diverts attention away from the internet.
Blue

Professor Foltz: You push down on that yoke, the houses get bigger, you pull back on the yoke, the houses get bigger.

LAXintl From United States of America, joined May 2000, 22247 posts, RR: 51
Reply 2, posted (4 years 3 weeks 2 days 11 hours ago) and read 2143 times:

I dont think 12-15% is that bad. On a 150 seater that is about 15-20 people.

I remember hearing back at a Delta earnings call them estimating 5% of flyers would make use of their Wi-Fi product. I suspect VX usage is probably higher then the average as they tend to attract a more tech-savy clientele versus a broader base which a carrier such as DL transports.

From the desert to the sea, to all of Southern California

Hatbutton From United States of America, joined Mar 2005, 1458 posts, RR: 15
Reply 3, posted (4 years 3 weeks 2 days 10 hours ago) and read 2073 times:

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Quoting LAXintl (Reply 2):
I dont think 12-15% is that bad. On a 150 seater that is about 15-20 people.

With the new wifi can you surf the web on Red? Or do you have to use your own internet-capable device?

LAXintl From United States of America, joined May 2000, 22247 posts, RR: 51
Reply 4, posted (4 years 3 weeks 1 day 13 hours ago) and read 1683 times:

You need to bring your own device.

From the desert to the sea, to all of Southern California

Hatbutton From United States of America, joined Mar 2005, 1458 posts, RR: 15
Reply 5, posted (4 years 3 weeks 1 day 13 hours ago) and read 1647 times:

Quoting LAXintl (Reply 4):
You need to bring your own device.

Well 15-20 is a pretty good amount of people to have wireless devices if you consider a 60-70% load factor. I wonder how much that number would go up if you could surf on Red?

Joemac547 From United States of America, joined Oct 2006, 113 posts, RR: 0
Reply 6, posted (4 years 3 weeks 1 day 12 hours ago) and read 1595 times:

I've been on four flights in the last week (SFO-LAX vv and SFO-SEA vv) and the Gogo system was down on *every* flight. The online chat with Gogo worked and the representative would not help me until I gave him my full name and email address. Already I've been getting emails from them (although they have sent me two free coupons for future flight connectivity). Let the future spam begin!

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