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German Boeing Advertisement  
User currently offlineAerosol From Germany, joined Oct 2000, 566 posts, RR: 0
Posted (15 years 1 month 1 week 2 days 20 hours ago) and read 1195 times:

In the German aviation magazine "Flug Revue" Boeing did an advertisement to inform the general public that they will continue to increase the performance of the 747. Above a picture of a 747-400 there is a headline in German:"Ihr Zukunft ist so beeindruckend wie ihre Vergangenheit". Because the 747 is a female word in German, the sentence is gramatically wrong. Usually it should be:"IHRE Zukunft.....". I think its quite funny, but the magazine is read by lots of people work in the business including pilots and airline managers. For a global player like Boeing it is a bit embarrasing. Companies pay people a lot of money to create a better company image, using language which includes mistakes is not professional and has a negative effect on the company image. I would like to hear other opinions about this and hope my spelling and grammar is correct.  Smile/happy/getting dizzy


8 replies: All unread, jump to last
User currently offlineGerardo From Spain, joined May 2000, 3481 posts, RR: 27
Reply 1, posted (15 years 1 month 1 week 2 days 12 hours ago) and read 1128 times:

Haha! I didn't notice that one.

BTW, I think, Boeing has increased their publicity in german magazines. Perhaps they target LH, which have 2 interesting orders open: the A300-replacement and the possible A380 order.


dominguez(dash)online(dot)ch ... Pushing the limits of my equipment
User currently offlineSydneysider From Germany, joined Jun 2000, 193 posts, RR: 0
Reply 2, posted (15 years 1 month 1 week 2 days 11 hours ago) and read 1113 times:

I think, it´s a typo, ´cause the second half (...ihre Vergangenheit) is indeed female genus. the "ihr zukunft..." is, I´m quite sure, a nice typo. "ihr zukunft" is grammatically wrong.
BTW, recently there was another @ from Boeing at the back of Aero International, showing two 737-workers, standing in front of a hill in the Rheingau :"Wussten Sie, dass xyz (sorry, dunno exact number) Prozent der 737 in Deutschland produziert werden ?"
The reason for these Boeing @s is, IMO, that Boeing want´s to bring its products more in the "heads" of the german air-travellers, ´cause, except some 737/747 at LH and 737 at DeutscheBA, the german air-market is a AI monopoly.


User currently offlineL-188 From United States of America, joined Jul 1999, 30408 posts, RR: 57
Reply 3, posted (15 years 1 month 1 week 2 days 11 hours ago) and read 1106 times:

Thinks ranks right up there with the Kennedy, "Icht Bien Ein Berliner" statement.

In that case I have had a german teacher who thought it meant somebody from Berlin and a german teacher who swear that he called them a Jelly Doughnut.

And both of the people where born and raised in Germany....So who knows.

I think we are running into the difference between street and proper German.

Kind of like the difference between American street english and the Queen's english.

User currently offlineUdo From , joined Dec 1969, posts, RR:
Reply 4, posted (15 years 1 month 1 week 2 days 10 hours ago) and read 1102 times:

Germany an AI monopoly? I guess you forgot some of the following:

- Air Berlin: B738, B734
- Britannia: B763
- Condor: B763. B753 (lauch customer, world's largest operator), B752
- Germania: B73G
- Hamburg International: B73G
- Hapag Lloyd: B738, B734; HF is launch customer and the world's third largest operator of the B738!!!
- LTU: B763, B752

Please note that after the US, nowhere more B738 are based with airlines than in Germany!


User currently offlineNotarzt From Germany, joined Dec 2000, 642 posts, RR: 1
Reply 5, posted (15 years 1 month 1 week 2 days 9 hours ago) and read 1083 times:

Both, Boeing and Airbus, use to have adverts in German aviation magazines - just like AI(R), Lockheed Martin, Embraer, etc.!

However, I also noticed the misspelling in the Boeing 747 advert last week. Since it is a headline... MOST PAINFUL!


User currently offlineNotarzt From Germany, joined Dec 2000, 642 posts, RR: 1
Reply 6, posted (15 years 1 month 1 week 2 days 9 hours ago) and read 1081 times:


It's not the difference between street and proper German - it's elementary grammatics (although, as I am convinced, it goes back to a simple typo).

The analogy with Kennedy does not work. He said "Ich bin ein Berliner"... which is quite correct, disregarding the pronunciation - which was quite good for the 1960's.


User currently offlineSydneysider From Germany, joined Jun 2000, 193 posts, RR: 0
Reply 7, posted (15 years 1 month 1 week 2 days 8 hours ago) and read 1070 times:

Yep, Udo, you´re right,
sorry, was early in the morning! I even forgot my homecarrier HF, shame!
But, maybe someone knows: Are there more AI or Boeings in Germany, interesting question, I think!

...puh, I need a vacation!!


User currently offlineIkarus From United Kingdom, joined Jan 2001, 3524 posts, RR: 2
Reply 8, posted (15 years 1 month 1 week 2 days 2 hours ago) and read 1037 times:

Berliner = Berlin citizen
Berliner = doughnut-like sweet.

Just as "Frankfurter" and "Wiener" are words for citizens and a sausage, Hamburger is a citizen and ...errr.... a hamburger...

'Today the proudest statement is "Ich bin ein Berliner" ' (forgive me if I misquoted) is grammatically and linguistically perfectly correct.

Sorry for getting off track...



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