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Thomson Airways New Safety Video - Using Kids?!  
User currently offlineGilesdavies From United Kingdom, joined Dec 2003, 3001 posts, RR: 2
Posted (5 years 2 weeks 22 hours ago) and read 7527 times:

Thomson Airways have introduced a new safety video on their flights, the new video is done wholey using kids which talk through the safety procedures too...

Thomson claims that by using children, it will drawer more peoples attention to watch the video.

Other than there being a certain amount of cute and ahhh factor to the video, Im not really all that keen on it at all... It just seems a cheap, horrible, low rent video and I struggle to iunderstand some of what the child is saying! Also she talks so slowly and begins to bore you within a few seconds!

Also not sure where they got the dummy cabin from to record the video in, but looks like something outta the 70's. Not flown Thomson Airways recently, hope the cabins look a little more modern these day!

http://www.youtube.com/watch?v=CjHCc6TZhaM

30 replies: All unread, showing first 25:
 
User currently offlineLevent From France, joined Sep 2004, 1718 posts, RR: 5
Reply 1, posted (5 years 2 weeks 22 hours ago) and read 7497 times:

Very unprofessional.

But that's just my opinion, of course...


User currently offlineKiwiandrew From New Zealand, joined Jun 2005, 8539 posts, RR: 13
Reply 2, posted (5 years 2 weeks 22 hours ago) and read 7497 times:
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I have to admit that , after the initial 'how cute' moment had passed , I was not overly keen on it , however , according to this article

http://www.utalkmarketing.com//Pages...nt%20safety%20film&ArticleID=14558

...The new video is having immediate impact. Conducting its own research into the merits of the new and improved safety video, Thomson found that there was a15% increase in the number of passengers who paid full attention to the video.

The number of passengers who felt that the new film made them feel more safe has increased by 66%....


I guess if it gets more people paying attention it is a good thing .

Let's just hope that Thomson never get together with NZ to produce a joint safety video featuring children wearing nothing but body paint - could be a bit disturbing



Moderation in all things ... including moderation ;-)
User currently offlineBochora From United Kingdom, joined Aug 2008, 491 posts, RR: 0
Reply 3, posted (5 years 2 weeks 22 hours ago) and read 7439 times:

I think it's a fantastic idea - it adds a laugh to flying and would make people pay attention.

Well Done Thomson


User currently offlineItalianFlyer From United States of America, joined Nov 2007, 1099 posts, RR: 2
Reply 4, posted (5 years 2 weeks 21 hours ago) and read 7381 times:



Quoting Levent (Reply 1):
Very unprofessional.

But that's just my opinion, of course...

Yes....it is...but it gets your attention and keeps it! For a holiday airline that caters to the not-so-frequent flyer, it is a clever way to capture and hold attention.


User currently offlineEvan767 From United States of America, joined Aug 2005, 2957 posts, RR: 2
Reply 5, posted (5 years 2 weeks 21 hours ago) and read 7367 times:

What's that boring music in the background? How is that supposed to maintain your attention? It sounds dull, gray, and depressing.


The proper term is "on final" not "on finals" bud...
User currently offlineSQ_EK_freak From United Kingdom, joined Dec 2000, 1633 posts, RR: 20
Reply 6, posted (5 years 2 weeks 20 hours ago) and read 7339 times:

I think it looks incredibly unprofessional. It might capture passengers' attention, but only because there are cute kids on the monitor - they are probably too busy oohing and aahhing for them to be actually paying attention to instructions on how to put on an oxygen mask. It also undermines the very important message that safety videos need to relay to passengers before departure.

As a means to capture attention, I much prefer Air New Zealand's "Bare Essentials" video. But that's just me  Wink



Keep Discovering
User currently offlineAAMDanny From United Kingdom, joined Apr 2008, 351 posts, RR: 0
Reply 7, posted (5 years 2 weeks 18 hours ago) and read 7214 times:

The only way to get people to pay attention to a safety demo is to do it the old fashioned way! .... and that's a MANUAL DEMO!

User currently offline1stfl94 From United Kingdom, joined May 2006, 1455 posts, RR: 0
Reply 8, posted (5 years 2 weeks 17 hours ago) and read 7208 times:

Or the Air New Zealand method!

http://www.youtube.com/watch?v=pA7GxwvzBmo


User currently offlineDaleaholic From UK - England, joined Oct 2005, 3206 posts, RR: 13
Reply 9, posted (5 years 2 weeks 16 hours ago) and read 7144 times:

I'm not sure whether people understand the type of passenger who flies with Thomson. Mainly families and teenagers - Leisure passengers. This is a fantastic video to capture the attention of the occasional flyer.

Using children in the advert is likely to make children on board stay quiet and watch, along with the parents. The message which needs to be put across during a safety video has been achieved in my opinion.



Religion is an illusion of childhood... Outgrown under proper education.
User currently offlineBochora From United Kingdom, joined Aug 2008, 491 posts, RR: 0
Reply 10, posted (5 years 2 weeks 16 hours ago) and read 7107 times:



Quoting Daleaholic (Reply 9):
This is a fantastic video to capture the attention of the occasional flyer.

Exactly - it gives kids something to relate to.


User currently offlineGkirk From UK - Scotland, joined Jun 2000, 24906 posts, RR: 56
Reply 11, posted (5 years 2 weeks 16 hours ago) and read 7088 times:

Thought it was a good video actually. Obvious who the snobs on the forums are  Smile


When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
User currently offlineGT4EZY From United Kingdom, joined Dec 2007, 1780 posts, RR: 3
Reply 12, posted (5 years 2 weeks 15 hours ago) and read 7077 times:

I disagree wholeheartedly with most of you here. I think it's absolutely fantastic. It's a charter airline and is in keeping with the fun element that is often associated with these carriers.

Why is it unprofessional?

If it does the job (and it appears that it does it very well) then what is the problem?

Why is using children such a problem? I understood them perfectly and actually annunciated very well for their age.

Why haven't many (if any) a.netters criticised the VS safety video which pokes fun and takes a light hearted approach? Incidentally, I also think the VS demo is great.

As for the mock up, it doesn't look 70's at all. In fact the interior is that or similar to that found on AA aircraft today. Besides, mock up's aren't important......the information is.



Proud to fly from Manchester!
User currently offlineBlueshamu330s From UK - England, joined Sep 2001, 2853 posts, RR: 25
Reply 13, posted (5 years 2 weeks 13 hours ago) and read 6981 times:

A beautifully crafted and effective parody.

I love the little girl flickin' her hair in her "I'm a stewardess" way, and the boy passenger reading an upside-down inflight magazine.

Brilliant!

 thumbsup   checkmark 



So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
User currently offlineOA260 From Ireland, joined Nov 2006, 26844 posts, RR: 58
Reply 14, posted (5 years 2 weeks 13 hours ago) and read 6974 times:

Dont like it and if English was not your first language it may be hard to understand.

User currently offlineDocLightning From United States of America, joined Nov 2005, 19371 posts, RR: 58
Reply 15, posted (5 years 2 weeks 13 hours ago) and read 6963 times:

I think the little girl with the accent is just the cutest thing EVER!

Maybe it's because I'm a pediatrician, but I was just swooning over it all. Awww!


User currently offlineGT4EZY From United Kingdom, joined Dec 2007, 1780 posts, RR: 3
Reply 16, posted (5 years 2 weeks 12 hours ago) and read 6948 times:



Quoting OA260 (Reply 14):
Dont like it and if English was not your first language it may be hard to understand.

Perhaps that argument may have a slither of credibility but what about a British passenger on AF with a French crew member speaking English? It's the same thing.

Besides, Thomson is a UK charter carrier and as such the overwhelming majority of it's pax will be British.



Proud to fly from Manchester!
User currently offlineDeltaHolland From Netherlands, joined Dec 2008, 94 posts, RR: 0
Reply 17, posted (5 years 2 weeks 12 hours ago) and read 6937 times:

I dont like it, not to mention the lighting and quality is very poor.
But the idea is cute, it got kinda boring at the end though.


User currently offlineMarkhkg From United States of America, joined Dec 2005, 960 posts, RR: 2
Reply 18, posted (5 years 2 weeks 11 hours ago) and read 6892 times:

Quoting OA260 (Reply 14):
was not your first language it may be hard to understand.



Quoting GT4EZY (Reply 16):
British passenger on AF with a French crew member speaking English? It's the same thing.

I really wanted to like this safety video - overall I do - but I have to agree that the presentation may confuse people who don't speak English as a primary language.

For instance, it is surprising that the brace position and the emergency lighting is not actually demonstrated. The brace position is only given reference in the safety card, and strangely the escape path lighting was simply a block of text instead of actually indicating where the system is (floor lighting or track lighting?). Is it really so hard to simply get a closeup of the brace position on the card or have the kids bend over? Couldn't a photo of the evac lights been added instead of the block o' text? For a person who does not speak/read English these references would be entirely lost.

A little more subtle was the lifevest warning not the inflate the vest inside the cabin. While this warning is narrated, you end up seeing the kid flight attendant in the center aisle attempting to inflate the vest, when this scene easily could have been shot by the doors (or just outside!) to emphasize outside inflation.

While the video meets the intention of JAR-OPS regulations, if you don't speak/read English fluently these references may be difficult to decipher. This video ended up being more like a manual demo, which seems unusual to me since it could have been enhanced just slightly to emphasize some areas which usually isn't clear during a manual demo. I have to agree that is is innovative, cute and engaging - I just have this nagging feeling it could have been enhanced with just a few more touches.

[Edited 2009-07-09 16:03:55]


Release your seat-belts and get out! Leave everything!
User currently offlineEI320 From Ireland, joined Dec 2007, 1436 posts, RR: 0
Reply 19, posted (5 years 2 weeks 11 hours ago) and read 6865 times:



Quoting SQ_EK_freak (Reply 6):
It also undermines the very important message that safety videos need to relay to passengers before departure.

I agree, and it's the reason I don't like it.

On saying that, at least they're using some initiative to try to hold people's attention during what can be a rather boring few minutes.


User currently offlineSpeedbird19 From United Kingdom, joined Sep 2005, 449 posts, RR: 4
Reply 20, posted (5 years 2 weeks 1 hour ago) and read 6765 times:

This is a great video! Although, if I were crew, i'd get sick of it after a return sector I think  Sad


Planeprincess
User currently offlineAPYu From United Kingdom, joined Sep 2007, 830 posts, RR: 0
Reply 21, posted (5 years 2 weeks 1 hour ago) and read 6758 times:

I guess for all of our opinions the fact that it has been approved by the CAA means it does its job and its only their opinion that counts


We'd like to welcome in particular our Executive Club members and those joining us from our Oneworld alliance partners.
User currently offlineKiwiandrew From New Zealand, joined Jun 2005, 8539 posts, RR: 13
Reply 22, posted (5 years 2 weeks 1 hour ago) and read 6750 times:
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Quoting APYu (Reply 21):
I guess for all of our opinions the fact that it has been approved by the CAA means it does its job and its only their opinion that counts

true , although I am very surprised that the video does not demonstrate the brace position and only talks about the floor path lighting rather than showing it - I see a couple of other posters have commented on the same thing - does anyone here know what is compulsory in a safety briefing and what is just optional ?



Moderation in all things ... including moderation ;-)
User currently offlineMarkHKG From United States of America, joined Dec 2005, 960 posts, RR: 2
Reply 23, posted (5 years 2 weeks ago) and read 6719 times:

The requirements for the safety demonstration is outlined by JAR-OPS 1.285, which can be found here:
http://www.espania.com/aspa/bibliot/jarops11.htm

The safety video does indeed meet all the applicable requirements despite not having an actual demonstration of the brace position, floor lighting, etc.

Actually...wait...where is the information regarding smoking in the video? That seems to be missing.



Release your seat-belts and get out! Leave everything!
User currently offlineAPYu From United Kingdom, joined Sep 2007, 830 posts, RR: 0
Reply 24, posted (5 years 1 week 6 days 23 hours ago) and read 6691 times:



Quoting MarkHKG (Reply 23):
The requirements for the safety demonstration is outlined by JAR-OPS 1.285, which can be found here:
http://www.espania.com/aspa/bibliot/jarops11.htm

The safety video does indeed meet all the applicable requirements despite not having an actual demonstration of the brace position, floor lighting, etc.

Actually...wait...where is the information regarding smoking in the video? That seems to be missing.

Dont forget that this video is just one part of the onboard safety procedures and in addition to this there will be a number of additional announcements prior to the flight departing. The safety demonstration is more than just the video



We'd like to welcome in particular our Executive Club members and those joining us from our Oneworld alliance partners.
25 Westjet!Eh! : Awwww...that's kids are soo sweeet!!! This is the best one i've ever seen!
26 Daleaholic : Cabin crew do still do safety demonstrations you know... they point out the lighting to passengers. I think it's fair to say its pretty common knowle
27 Kiwiandrew : you might not consider it a necessity but according to the link provided in reply 23 the regulatory authorities do .
28 Afterburner : I love it! Brilliant idea. This video may not be suitable for legacy airlines carrying business travelers but perfectly fits charter airlines taking f
29 Markhkg : I don't disagree with that. It's just unusual that the information isn't included in the video, since it would have just been an extra sentence from
30 HBJZA : " target=_blank>http://www.espania.com/aspa/bibliot/...1.htm Just for the general information, JAR-OPS is no longer valid in Europe. You now have to
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