Gilesdavies From United Kingdom, joined Dec 2003, 3118 posts, RR: 1 Posted (5 years 12 months 2 days 17 hours ago) and read 8578 times:
Thomson Airways have introduced a new safety video on their flights, the new video is done wholey using kids which talk through the safety procedures too...
Thomson claims that by using children, it will drawer more peoples attention to watch the video.
Other than there being a certain amount of cute and ahhh factor to the video, Im not really all that keen on it at all... It just seems a cheap, horrible, low rent video and I struggle to iunderstand some of what the child is saying! Also she talks so slowly and begins to bore you within a few seconds!
Also not sure where they got the dummy cabin from to record the video in, but looks like something outta the 70's. Not flown Thomson Airways recently, hope the cabins look a little more modern these day!
...The new video is having immediate impact. Conducting its own research into the merits of the new and improved safety video, Thomson found that there was a15% increase in the number of passengers who paid full attention to the video.
The number of passengers who felt that the new film made them feel more safe has increased by 66%....
I guess if it gets more people paying attention it is a good thing .
Let's just hope that Thomson never get together with NZ to produce a joint safety video featuring children wearing nothing but body paint - could be a bit disturbing
Moderation in all things ... including moderation ;-)
SQ_EK_freak From United Kingdom, joined Dec 2000, 1672 posts, RR: 21
Reply 6, posted (5 years 12 months 2 days 15 hours ago) and read 8390 times:
I think it looks incredibly unprofessional. It might capture passengers' attention, but only because there are cute kids on the monitor - they are probably too busy oohing and aahhing for them to be actually paying attention to instructions on how to put on an oxygen mask. It also undermines the very important message that safety videos need to relay to passengers before departure.
As a means to capture attention, I much prefer Air New Zealand's "Bare Essentials" video. But that's just me
Daleaholic From UK - England, joined Oct 2005, 3211 posts, RR: 12
Reply 9, posted (5 years 12 months 2 days 11 hours ago) and read 8195 times:
I'm not sure whether people understand the type of passenger who flies with Thomson. Mainly families and teenagers - Leisure passengers. This is a fantastic video to capture the attention of the occasional flyer.
Using children in the advert is likely to make children on board stay quiet and watch, along with the parents. The message which needs to be put across during a safety video has been achieved in my opinion.
Religion is an illusion of childhood... Outgrown under proper education.
Markhkg From United States of America, joined Dec 2005, 960 posts, RR: 2
Reply 18, posted (5 years 12 months 2 days 6 hours ago) and read 7943 times:
Quoting OA260 (Reply 14): was not your first language it may be hard to understand.
Quoting GT4EZY (Reply 16): British passenger on AF with a French crew member speaking English? It's the same thing.
I really wanted to like this safety video - overall I do - but I have to agree that the presentation may confuse people who don't speak English as a primary language.
For instance, it is surprising that the brace position and the emergency lighting is not actually demonstrated. The brace position is only given reference in the safety card, and strangely the escape path lighting was simply a block of text instead of actually indicating where the system is (floor lighting or track lighting?). Is it really so hard to simply get a closeup of the brace position on the card or have the kids bend over? Couldn't a photo of the evac lights been added instead of the block o' text? For a person who does not speak/read English these references would be entirely lost.
A little more subtle was the lifevest warning not the inflate the vest inside the cabin. While this warning is narrated, you end up seeing the kid flight attendant in the center aisle attempting to inflate the vest, when this scene easily could have been shot by the doors (or just outside!) to emphasize outside inflation.
While the video meets the intention of JAR-OPS regulations, if you don't speak/read English fluently these references may be difficult to decipher. This video ended up being more like a manual demo, which seems unusual to me since it could have been enhanced just slightly to emphasize some areas which usually isn't clear during a manual demo. I have to agree that is is innovative, cute and engaging - I just have this nagging feeling it could have been enhanced with just a few more touches.
[Edited 2009-07-09 16:03:55]
Release your seat-belts and get out! Leave everything!
Kiwiandrew From New Zealand, joined Jun 2005, 8743 posts, RR: 13
Reply 22, posted (5 years 12 months 1 day 19 hours ago) and read 7801 times:
Quoting APYu (Reply 21): I guess for all of our opinions the fact that it has been approved by the CAA means it does its job and its only their opinion that counts
true , although I am very surprised that the video does not demonstrate the brace position and only talks about the floor path lighting rather than showing it - I see a couple of other posters have commented on the same thing - does anyone here know what is compulsory in a safety briefing and what is just optional ?
Moderation in all things ... including moderation ;-)
The safety video does indeed meet all the applicable requirements despite not having an actual demonstration of the brace position, floor lighting, etc.
Actually...wait...where is the information regarding smoking in the video? That seems to be missing.
Dont forget that this video is just one part of the onboard safety procedures and in addition to this there will be a number of additional announcements prior to the flight departing. The safety demonstration is more than just the video
We'd like to welcome in particular our Executive Club members and those joining us from our Oneworld alliance partners.
: Awwww...that's kids are soo sweeet!!! This is the best one i've ever seen!
: Cabin crew do still do safety demonstrations you know... they point out the lighting to passengers. I think it's fair to say its pretty common knowle
: you might not consider it a necessity but according to the link provided in reply 23 the regulatory authorities do .
: I love it! Brilliant idea. This video may not be suitable for legacy airlines carrying business travelers but perfectly fits charter airlines taking f
: I don't disagree with that. It's just unusual that the information isn't included in the video, since it would have just been an extra sentence from
: " target=_blank>http://www.espania.com/aspa/bibliot/...1.htm Just for the general information, JAR-OPS is no longer valid in Europe. You now have to