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Will CO Get A New Livery?  
User currently offlineCIDFlyer From United States of America, joined Apr 2005, 2223 posts, RR: 3
Posted (4 years 9 months 1 week 6 days 22 hours ago) and read 11305 times:

Now that CO/UA ave ATI and are going to be working closely together more than two airlines ever have without completely merging, what are the odds that CO will come out with a new livery that would look similar to UA's livery? Or perhaps they both adopt a newer livery? I personally like UA's right now, and was wondering what it would look like with the CO name and Globe on the tail. CO and Copa had similar liveries when they where alligned so I was curious of the possibilty of a livery that would be similar for both CO and UA. Thoughts?

43 replies: All unread, showing first 25:
 
User currently offlineSTT757 From United States of America, joined Mar 2000, 16694 posts, RR: 51
Reply 1, posted (4 years 9 months 1 week 6 days 22 hours ago) and read 11255 times:

No no livery, however several CO aircraft will be getting a Star Alliance livery.


Eastern Air lines flt # 701, EWR-MCO Boeing 757
User currently offlineDXing From , joined Dec 1969, posts, RR:
Reply 2, posted (4 years 9 months 1 week 6 days 21 hours ago) and read 11236 times:

CO actually had a major stake in Copa for years, as they did with XJT. I think that more adequately explains the similar liveries.

User currently offlineAA737-823 From United States of America, joined Mar 2000, 5639 posts, RR: 11
Reply 3, posted (4 years 9 months 1 week 6 days 20 hours ago) and read 11018 times:



Quoting CIDFlyer (Thread starter):
CO and Copa

And Aerorepublica. Connie owned stakes in that one, too.

New livery for Continental? No. They're their own brand.

Not to mention, United's customer satisfaction scores are.... unenviable.

United's balance sheet and debt structure is, apparently... unenviable.

United's "NEW" livery, which has been applied to barely half their planes, is actually over five years old. No word on why they're proceeding SOOO SLOOWLY, but as for 'rebranding'. they've really left a lot to be desired. Especially after they chose the lowest bidder, and the paint was coming off in sheets: NOT the ideal rebranding image you'd want to show customers.

So, all that to say, Continental maybe be a smaller carrier, but IMHO they've got a higher brand "image", and as such, there is NO NEED for them to rebrand.

I'd like them to get a new livery, though- the current one is dull. If they'd just reverse the tail scheme colors, I'd be happy!


User currently offlineAznMadSci From United States of America, joined Dec 2007, 3635 posts, RR: 5
Reply 4, posted (4 years 9 months 1 week 6 days 19 hours ago) and read 10836 times:



Quoting AA737-823 (Reply 3):
And Aerorepublica. Connie owned stakes in that one, too.

I thought CM owns stakes in P5. I believe CM bought those stakes a time after CO had sold back their stakes in CM.

In terms of a new logo, I consider the current one a classic. If they did, doubt they could do a 3D logo similar to their current marketing campaign where their old stuff was rather flat and 2D while now it's a bit 3D.



The journey of life is not based on the accomplishments, but the experience.
User currently offlineFLY2HMO From , joined Dec 1969, posts, RR:
Reply 5, posted (4 years 9 months 1 week 6 days 16 hours ago) and read 10070 times:



Quoting AznMadSci (Reply 4):

In terms of a new logo, I consider the current one a classic. If they did, doubt they could do a 3D logo similar to their current marketing campaign where their old stuff was rather flat and 2D while now it's a bit 3D.

I don't mind CO's livery. Though it kinda is growing old. The 3D logo would be nice but quite frankly, repainting their planes just for that tiny difference will for sure go unnoticed by everybody but us a.nuts. Dunno if using a sticker like FR does would be any cheaper, but then you get nasty peeling.


User currently offlineEA CO AS From United States of America, joined Nov 2001, 13255 posts, RR: 62
Reply 6, posted (4 years 9 months 1 week 6 days 16 hours ago) and read 9860 times:
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Quoting AA737-823 (Reply 3):
Continental maybe be a smaller carrier, but IMHO they've got a higher brand "image", and as such, there is NO NEED for them to rebrand.

 checkmark 

In fact, I'd actually believe that should a CO/UA merger ever occur, the CO name and brand would be the surviving one. The UA brand no longer carries the positive recognition it once held.

Quoting FLY2HMO (Reply 5):
Though it kinda is growing old.

CO's livery is old?

What color is the sky in your world?



"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlineStarAlliance38 From United States of America, joined Jan 2008, 1445 posts, RR: 4
Reply 7, posted (4 years 9 months 1 week 6 days 16 hours ago) and read 9697 times:



Quoting EA CO AS (Reply 6):
CO's livery is old?

What color is the sky in your world?

Well, if you think about it, AA and CO are the only two legacies that haven't changed their liveries recently.

Changes:

US - Result of HP Merger

DL - Result of scared takeover by US

NW - Result of DL Merger (Kinda)

UA - Re-emergence from Ch11

I think CO should get a new look. Not so much AA, but out of the Texas two, CO should. Especially if the UA deal goes.



Roar, lion, roar
User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 25
Reply 8, posted (4 years 9 months 1 week 6 days 16 hours ago) and read 9685 times:



Quoting AA737-823 (Reply 3):
Especially after they chose the lowest bidder, and the paint was coming off in sheets

That is what happens when you don't strip off the old paint.

Quoting StarAlliance38 (Reply 7):
US - Result of HP Merger

Their new livery is now stripping off easily!



A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineCactus739 From United States of America, joined Jan 2004, 2430 posts, RR: 31
Reply 9, posted (4 years 9 months 1 week 6 days 15 hours ago) and read 9575 times:



Quoting StarAlliance38 (Reply 7):
DL - Result of scared takeover by US

Huh? DL changed their livery because US tried and failed to take them over?

Quoting EA CO AS (Reply 6):
CO's livery is old?

What color is the sky in your world?

Come on now, you've been around here long enough to know that for all the kids on here any livery that's more than 5 years old is... old. Look at Alaska... that one was intro'd in what, 1990ish?  Silly



You can't fix stupid.... - Ron White
User currently offlineEA CO AS From United States of America, joined Nov 2001, 13255 posts, RR: 62
Reply 10, posted (4 years 9 months 1 week 6 days 15 hours ago) and read 9560 times:
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Quoting StarAlliance38 (Reply 7):
Quoting EA CO AS (Reply 6):
CO's livery is old?

What color is the sky in your world?

Well, if you think about it, AA and CO are the only two legacies that haven't changed their liveries recently.

I see your point, however in terms of branding and marketing, the "let's redo the livery every 8 to 12 years" phenomenon is a fairly new one. Prior to that most liveries were longer-lived, and in the grand scheme of things CO's livery is still 'young'.



"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlineCIDFlyer From United States of America, joined Apr 2005, 2223 posts, RR: 3
Reply 11, posted (4 years 9 months 1 week 6 days 15 hours ago) and read 9537 times:



Quoting StarAlliance38 (Reply 7):
I think CO should get a new look. Not so much AA, but out of the Texas two, CO should. Especially if the UA deal goes.

While I would tend to agree with others nothing is wrong with CO's current livery, it would seem plausible that both airlines, since they are doing a "virtual merger" so to speak, may come up with a smiliar brand/livery to market. Not saying they should but I just posed the question if anyone thinks they will. It would be interesting, remember this alliance is supposedly going to be like none we have ever seen before so who knows. How long has CO had their livery? I was thinking it was either 1993 or 1994 when they unveiled the current livery. Could be time for an update, and with the changes of joining Star and alligning with UA now would be the time...

I would hope AA never changes too, they truly have a classic livery and is like no other here in the US.


User currently offlineCO777DAL From United States of America, joined Feb 2007, 575 posts, RR: 0
Reply 12, posted (4 years 9 months 1 week 6 days 15 hours ago) and read 9429 times:

In Texas we believe in the saying, "if it ain't broke, don't fix it!!"


Worked Hard. Flew Right. Farewell, Continental. Thanks for the memories.
User currently onlineAmerican 767 From United States of America, joined May 1999, 3651 posts, RR: 12
Reply 13, posted (4 years 9 months 1 week 6 days 15 hours ago) and read 9409 times:



Quoting CIDFlyer (Reply 11):
How long has CO had their livery? I was thinking it was either 1993 or 1994 when they unveiled the current livery.

Continental unveiled its livery in 1991 at the time of the Gulf War, at that time they were in terrible shape and filed for Chapter 11. It was before Gordon Bethune took over the airline.


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User currently offlineMurchmo From United States of America, joined Sep 2005, 166 posts, RR: 0
Reply 14, posted (4 years 9 months 1 week 6 days 15 hours ago) and read 9276 times:

Id like to see the whole fleet in retro...  stretch 


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User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 25
Reply 15, posted (4 years 9 months 1 week 6 days 14 hours ago) and read 9158 times:



Quoting CO777DAL (Reply 12):
In Texas we believe in the saying, "if it ain't broke, don't fix it!!"

I believe that is a saying in general, not just in Texas.



A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineFalcon84 From , joined Dec 1969, posts, RR:
Reply 16, posted (4 years 9 months 1 week 6 days 14 hours ago) and read 9129 times:

No new livery needed. It's what CO wants to convey: business-like, clean, simply. It's perfect for the "Work Hard, Fly Right" slogan.

Don't change something that doesn't need it. It's becoming as classic in it's own way as AA's all-metal livery.


User currently offlineIkramerica From United States of America, joined May 2005, 21417 posts, RR: 60
Reply 17, posted (4 years 9 months 1 week 6 days 14 hours ago) and read 9092 times:

The 787 livery will be slightly modified, with the cheat line dipping down on the nose, but I'd like to see them use that opportunity to do more tweaking than that. There were some proposals in an old thread, with some nice renderings.


Of all the things to worry about... the Wookie has no pants.
User currently offlineFlyASAGuy2005 From United States of America, joined Sep 2007, 7004 posts, RR: 11
Reply 18, posted (4 years 9 months 1 week 6 days 14 hours ago) and read 9063 times:



Quoting AA737-823 (Reply 3):
which has been applied to barely half their planes, is actually over five years old.

I don't understand it. About 30% of NW's fleet is complete and DL's fleet has been well on its way. Their initial goal (before the merger announcement) was to have the entire fleet including connection carriers done in 4 years. It seems that might be attainable even with NW as hey have been going at lightening speed.

Quoting StarAlliance38 (Reply 7):
DL - Result of scared takeover by US

I fail to see how US's failed hostile takeover ad anything to do with the Cito Widget. It was due to them emerging from bankruptcy and their mantra "Onward and Upward".

Quoting AirframeAS (Reply 15):
I believe that is a saying in general, not just in Texas.

He simply said that they "believe in it"  Wink . Play on CO and AA sticking to a livery.



What gets measured gets done.
User currently offlineEvanbu From United States of America, joined Mar 2009, 376 posts, RR: 0
Reply 19, posted (4 years 9 months 1 week 6 days 14 hours ago) and read 8967 times:



Quoting American 767 (Reply 13):
Continental unveiled its livery in 1991 at the time of the Gulf War, at that time they were in terrible shape and filed for Chapter 11. It was before Gordon Bethune took over the airline.

It's been 18 years! It is time for a change. It's getting a little old...


User currently offlineFalcon84 From , joined Dec 1969, posts, RR:
Reply 20, posted (4 years 9 months 1 week 6 days 14 hours ago) and read 8937 times:



Quoting Evanbu (Reply 19):

It's been 18 years! It is time for a change. It's getting a little old...

Wrong. It's becoming a livery that stands the test of time. It isn't fancy, full of wild colors. It's business-like. That's what it's about. Leave well enough alone.


User currently offlineFlyASAGuy2005 From United States of America, joined Sep 2007, 7004 posts, RR: 11
Reply 21, posted (4 years 9 months 1 week 6 days 14 hours ago) and read 8802 times:



Quoting Evanbu (Reply 19):

It's been 18 years! It is time for a change. It's getting a little old...

The change your livery every few years is a fairly new thing. It was the culture of DL management that caused them to go through the ones they did in such a short period. Ron Allen changed the black widget which was DL's basic livery for so many years then Leo Mullin came around and changed it then they changed it again post bankprupcy.



What gets measured gets done.
User currently offlineRampart From United States of America, joined Aug 2005, 3067 posts, RR: 7
Reply 22, posted (4 years 9 months 1 week 6 days 12 hours ago) and read 8210 times:



Quoting Falcon84 (Reply 20):
Wrong. It's becoming a livery that stands the test of time. It isn't fancy, full of wild colors. It's business-like. That's what it's about. Leave well enough alone.

About that time, everyone was coming up with dark-blue or gray business-like liveries: UA, NW, CO, US, TW (DL's always looked business-like IMO). Of those, CO and TW were the best. TW didn't have a chance to "stand the test of time". I agree that CO's has.

-Rampart


User currently offlineCB777 From United States of America, joined Sep 1999, 1216 posts, RR: 3
Reply 23, posted (4 years 9 months 1 week 6 days 11 hours ago) and read 7602 times:

What a/c will CO put the Star Alliance scheme on ?



CB777


User currently offlineDXing From , joined Dec 1969, posts, RR:
Reply 24, posted (4 years 9 months 1 week 6 days 9 hours ago) and read 7314 times:



Quoting CIDFlyer (Thread starter):
what are the odds that CO will come out with a new livery that would look similar to UA's livery?

Why not have UA come out with a new livery that would look similar to CO's? They were the last ones to come out of bankruptcy, not CO.


25 AznMadSci : I believe at least 1 772, 752, 764, and 787 (whenever they enter service). They'll be focused on the big boys that fly the bulk international routes.
26 Suprazachair : Meh, AS has enough special liveries that I think they get a pass on changing the whole works.
27 VgnAtl747 : I personally don't see anything wrong with CO's image. While the brand may be slightly (dare I use the term) "dated", there's an element of elegance t
28 Conti764 : It's not because I like Continental that much, but I realy like the livery, even though it is 'old'... It's not dull, it's clean, it's business like,
29 Bmacleod : Current livery looks good; can't think of a design that would look better.... As long as they don't go back to the red/orange colors of the 1970/80s..
30 Steeler83 : I also don't think a new livery is needed, but should they ever consider a rebranding of their equipment, I think they should bring back the meatball
31 Mats : I think they just need to change their uniforms. The livery is fine, but the uniforms are dated, appear cheap, and lack style. They've added the new s
32 Alitalia744 : DL's livery had nothing to do with a 'scared takeover by US.' DL was thinking into a new livery for BK emergence before US came to the table. That sa
33 Manfredj : Yes, they are happy with their image and the livery goes along with that image. A change just for the sake of change is not what CO is all about. CO
34 CO767FA : Both of these posters need to check AA's length of time with their current livery/logo - should Nike change it's logo? Should McDonalds? Should the U
35 PHLBOS : IMHO, other than maybe thickening the gold stripe below the windows a tad (for better visibility and contrast); CO's current scheme's essentially fine
36 AznMadSci : Definitely agreeing, but I think at least 1 of the 738, 739, 739ER, and 753 should also get the Star livery since those planes do get filtered to do
37 Justlump : After reading this thread and countless other CO/UA threads over the years, it never ceases to amaze me that so many people presume that in any kind o
38 Steeler83 : I think the alliance liveries should be used on international flights, especially such hub-hub flights (PHL-FRA, LHR, OSL, CPH, LIS etc). What US pla
39 Post contains links and images PHLBOS : IIRC: 1. 757, though NOT the recently-acquired former-TZ birds w/winglets that are actually used for transatlantic travel. 2. A319 3. E-170 View Larg
40 Steeler83 : An Embraer 170? Are you kidding me? Sorry, but to me that's a waste...
41 PHLBOS : I kid you not. Phil's photo of it is NOT photoshopped/doctored. Plus, I've seen this bird a few times during my spotting visits and/or trips to PHL.
42 Viscount724 : CO and Copa still are closely aligned as far as I know. CO only sold their ownership stake in Copa for investment reasons but that didn't affect thei
43 DL Widget Head : I'm inclined to agree with you on this point. When UA and CO were first discussing a merger, I thought that a lot of UA would survive (including thei
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