JohnClipper From Hong Kong, joined Aug 2005, 765 posts, RR: 0 Posted (3 years 10 months 1 week 5 days 9 hours ago) and read 10159 times:
How long have SIA passenger 747-412 been without their "MEGA TOP" labels? Coincide with the A380 introduction? I just noticed while browsing through some photos in the database.
Pellegrine From United States of America, joined Mar 2007, 1845 posts, RR: 8 Reply 1, posted (3 years 10 months 1 week 5 days 9 hours ago) and read 10159 times:
I don't think it had to do with the A380, SIA just changed their branding.
B744 lost the Megatop title
A345 lost the Leadership title
Raffles Class became Business Class
Kiwiandrew From New Zealand, joined Jun 2005, 8435 posts, RR: 14 Reply 3, posted (3 years 10 months 1 week 5 days 8 hours ago) and read 10018 times:
I noticed a while back that they had finally got rid of the megatop branding it always struck me as a bit naff to be honest , I have no idea what they were thinking when they did the whole 'bigtop' , 'megatop' thing in the first place as it just looked cheap .
Moderation in all things ... including moderation ;-)
AA737-823 From United States of America, joined Mar 2000, 5340 posts, RR: 11 Reply 4, posted (3 years 10 months 1 week 5 days 7 hours ago) and read 9873 times:
All of SQ's planes had names.... Celestar for the 777s, and I don't remember what all else. It wasn't just 747s!
Ryanair!!! From Singapore, joined Mar 2002, 4652 posts, RR: 27 Reply 7, posted (3 years 10 months 1 week 5 days 6 hours ago) and read 9709 times:
It was in late 2003 when the company decided they wanted to head in a different direction marketing wise and decided to "dilute" SQ a little. Not only these names were gone, the little logos on the engine nacelles were also removed.
Not to mention the historical shift away from Batey Ads, the people who were responsible for the creation of the SQ Girl.
Welcome to my starry one world alliance, a team in the sky!
Pellegrine From United States of America, joined Mar 2007, 1845 posts, RR: 8 Reply 8, posted (3 years 10 months 1 week 5 days 4 hours ago) and read 9431 times:
Quoting Ryanair!!! (Reply 7):
Not to mention the historical shift away from Batey Ads, the people who were responsible for the creation of the SQ Girl.
Forgot about that actually.
I quite liked the names. Especially Megatop. It always seemed like quite a name Asians would give to the plane.
Kiwiandrew From New Zealand, joined Jun 2005, 8435 posts, RR: 14 Reply 11, posted (3 years 10 months 1 week 5 days 4 hours ago) and read 9311 times:
Quoting Kukkudrill (Reply 10): So the name Megatop was a Singapore Airlines invention? I had the impression it originated with Boeing.
I dont think it had anything to do with Boeing , IIRC UTA also briefly used some equally fatuous label on their -200SUD and/or -400s , though I believe they came to their senses a lot more quickly than SQ did and removed them - I have seen a photo of one somewhere but none of the ones in the database have the stickers on them .
[Edited 2009-07-15 05:07:36]
Moderation in all things ... including moderation ;-)
It could very well be, considering the airline originally called the B742 "Super B", which then progressed to the "Big Top" for the B743 and "Megatop" for the B744. That would be a 16 year gap since the first B742 for the airline in 1973, to the first B744 in 1989, a period long enough for the nicknames to establish themselves.
It's huaiwei...not huawei. I have nothing to do with the PRC! :)
I believe it is an honest mistake then on the part of the model manufacturer. Unless there is photographic evidence of an actual plane with that tag, I seriously doubt they would make such a major slip-up!
It's huaiwei...not huawei. I have nothing to do with the PRC! :)
Pellegrine From United States of America, joined Mar 2007, 1845 posts, RR: 8 Reply 15, posted (3 years 10 months 1 week 5 days 3 hours ago) and read 9113 times:
JohnClipper From Hong Kong, joined Aug 2005, 765 posts, RR: 0 Reply 17, posted (3 years 10 months 1 week 5 days 2 hours ago) and read 8878 times:
Quoting Kiwiandrew (Reply 11): I dont think it had anything to do with Boeing , IIRC UTA also briefly used some equally fatuous label on their -200SUD and/or -400s , though I believe they came to their senses a lot more quickly than SQ did and removed them - I have seen a photo of one somewhere but none of the ones in the database have the stickers on them .
413x3 From United States of America, joined Jul 2008, 1983 posts, RR: 0 Reply 21, posted (3 years 10 months 1 week 5 days 1 hour ago) and read 8608 times:
The -400Fs still have MegaArk, personally I think their livery is one of the most beautiful in the sky. And MegaArk is a great name for a freighter
Danielb From Canada, joined May 2009, 56 posts, RR: 0 Reply 23, posted (3 years 10 months 1 week 4 days 22 hours ago) and read 8335 times:
Quoting 413x3 (Reply 21): personally I think their livery is one of the most beautiful in the sky. And MegaArk is a great name for a freighter
Very True, Their planes never seem to be dirty (they probably are actually, but I've never seen them dirty), and their livery is very business like, and striking. Hopefully one day I'll get to fly with them.
Ex_SQer From United States of America, joined Apr 2002, 1435 posts, RR: 6 Reply 24, posted (3 years 10 months 1 week 4 days 19 hours ago) and read 6912 times:
SQ is a case study in branding run amok. Their branding included:
At one time they were contemplating renaming Economy Class with the most gawdawful name. Thank goodness it did not go through.
The problem with all this branding was:
(1) Many of the names were meaningless, especially to people located outside Singapore. What does, for example, the name "Jubilee" convey about an aircraft? That it is 50 years old? What about "Celestar"? Is it a "heavenly" plane?
(2) Apart from "Kris" (which is only meaningful to some people in Southeast Asia), there is no central theme to all this branding. The verbiage was going in all directions.
(3) It's just plain hokey to some. Many East Asians in general seem to like branding like this but from my observation, non-Asians tend to be ambivalent.
I definitely support this move towards simpler, more intuitive branding. Some items may not stand out, but the bottomline is there is less confusion on the part of the consumers.
25 413x3: I like it even if it is all over the map. Better than what most corporate branding gets pushed into my ears and eyes today. Treats everyone like a sho
26 Theginge: Other airlines have branding of companies that are subsidaries. Most are related to the airline more than SQ but can't really criticise SQ for doing
27 Tullamarine: Economy Class has been renamed by several airlines and it probably makes sense because Economy Class can indicate that it is a cut-price offering with
29 Jrosa: No! Economy class at BA is World Traveler, Economy Premium is World Traveler Plus, Business Class is Club World (long-haul) and Club Europe (in Europ
30 Viscount724: I can find no evidence that BA has changed their brand name for economy class from "World Traveller" (longhaul) and "Euro Traveller" (shorthaul) to "
31 Ryanair!!!: The UTA's 747-300s were named BIG BOSS. They flew via Singapore to some of the world's most exotic destinations! 777s were delivered to mark a certai
32 Viscount724: SQ deson't appear to have named their four 757-200s (operated from 1984 to 1989/90) anything other than Boeing 757 (behind rear door). View Large Vie
33 Ryanair!!!: Not all the aircraft had names given to them. 757, DC10, 737-300 (SQ cargo), 737-100, and 707 all never received these funny nicknames.
34 Pellegrine: I do not feel this way. I think unique branding brings personality and creativity to an airline, which as we all know can be downright bland at times
35 AlitaliaDC10: And UTA's 747-400 were Super Big Boss and I believe the upper deck cabin was called Galaxy Class. I absolutely loved UTA's colour scheme with the gre
36 RedChili: After the advent of the 380, the 744 was renamed the Minitop! Now, that's really yummy stuff!
37 VC10DC10: Didn't American Airlines "name" their types of aircraft in the 1950s and 1960s as well? Or were they all called "Luxury Liners"? I can't remember.
38 AlitaliaDC10: If I am no mistaken AA used to use LuxuryLiner for their widebodies and LuxuryJet for their narrowbodies...they used to add the aircraft type as well
39 SQ772: Never heard of Why Class, unless you meant that as a joke. You were probably not in SQ yet when some of those names were floating around. I can only
40 Ex_SQer: If I recall correctly the forerunner was Legence... Legend + Elegance.
41 Ryanair!!!: Christ... that is a stupid name. hahahahaha... Thank god they stopped all these silly naming contest. So what.. the winner won $20.00 in a WITs-like
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it always struck me as a bit naff to be honest , I have no idea what they were thinking when they did the whole 'bigtop' , 'megatop' thing in the first place as it just looked cheap .
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