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SIA 747-412s No Longer Mega Tops?  
User currently offlineJohnClipper From Hong Kong, joined Aug 2005, 844 posts, RR: 0
Posted (5 years 2 months 1 week 1 day 19 hours ago) and read 11303 times:

How long have SIA passenger 747-412 been without their "MEGA TOP" labels? Coincide with the A380 introduction? I just noticed while browsing through some photos in the database.

41 replies: All unread, showing first 25:
 
User currently offlinePellegrine From France, joined Mar 2007, 2449 posts, RR: 8
Reply 1, posted (5 years 2 months 1 week 1 day 19 hours ago) and read 11303 times:

I don't think it had to do with the A380, SIA just changed their branding.

B744 lost the Megatop title
A345 lost the Leadership title
Raffles Class became Business Class



oh boy!!!
User currently offlineAfterburner From Indonesia, joined Jun 2005, 1211 posts, RR: 1
Reply 2, posted (5 years 2 months 1 week 1 day 19 hours ago) and read 11279 times:

I believe SQ's 744s haven't had "Mega Top" labels for years.

User currently offlineKiwiandrew From New Zealand, joined Jun 2005, 8565 posts, RR: 13
Reply 3, posted (5 years 2 months 1 week 1 day 19 hours ago) and read 11162 times:
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I noticed a while back that they had finally got rid of the megatop branding  thumbsup  it always struck me as a bit naff to be honest , I have no idea what they were thinking when they did the whole 'bigtop' , 'megatop' thing in the first place as it just looked cheap .


Moderation in all things ... including moderation ;-)
User currently offlineAA737-823 From United States of America, joined Mar 2000, 5824 posts, RR: 11
Reply 4, posted (5 years 2 months 1 week 1 day 18 hours ago) and read 11017 times:

All of SQ's planes had names.... Celestar for the 777s, and I don't remember what all else. It wasn't just 747s!

User currently offlineNicholaschee From Australia, joined Oct 2005, 661 posts, RR: 0
Reply 5, posted (5 years 2 months 1 week 1 day 18 hours ago) and read 11000 times:



Quoting AA737-823 (Reply 4):
All of SQ's planes had names.... Celestar for the 777s, and I don't remember what all else. It wasn't just 747s!

A300 - Superbus
A310-200/300 - 3TEN
A340-300 - Celestar
B747-200 - SuperB
B777-200/300 - Jubilee

B747-400F - MegaArk


User currently offlineKiwiandrew From New Zealand, joined Jun 2005, 8565 posts, RR: 13
Reply 6, posted (5 years 2 months 1 week 1 day 18 hours ago) and read 10994 times:
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Quoting AA737-823 (Reply 4):
Celestar for the 777s, and I don't remember what all else. It wasn't just 747s!

I thought the A340s were Celestar ?



Moderation in all things ... including moderation ;-)
User currently offlineRyanair!!! From Australia, joined Mar 2002, 4755 posts, RR: 26
Reply 7, posted (5 years 2 months 1 week 1 day 17 hours ago) and read 10853 times:

It was in late 2003 when the company decided they wanted to head in a different direction marketing wise and decided to "dilute" SQ a little. Not only these names were gone, the little logos on the engine nacelles were also removed.

Not to mention the historical shift away from Batey Ads, the people who were responsible for the creation of the SQ Girl.



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User currently offlinePellegrine From France, joined Mar 2007, 2449 posts, RR: 8
Reply 8, posted (5 years 2 months 1 week 1 day 15 hours ago) and read 10575 times:



Quoting Ryanair!!! (Reply 7):

Not to mention the historical shift away from Batey Ads, the people who were responsible for the creation of the SQ Girl.

Forgot about that actually.

I quite liked the names. Especially Megatop. It always seemed like quite a name Asians would give to the plane.



oh boy!!!
User currently offlineVhqpa From Australia, joined Jul 2005, 1471 posts, RR: 1
Reply 9, posted (5 years 2 months 1 week 1 day 15 hours ago) and read 10528 times:

Don't Forget the Boeing 747-312's "BIG TOP"




Vhq.



"There you go ladies and gentleman we're through Mach 1 the speed of sound no bumps no bangs... CONCORDE"
User currently offlineKukkudrill From Malta, joined Dec 2004, 1123 posts, RR: 4
Reply 10, posted (5 years 2 months 1 week 1 day 15 hours ago) and read 10502 times:

So the name Megatop was a Singapore Airlines invention? I had the impression it originated with Boeing.


Make the most of the available light ... a lesson of photography that applies to life
User currently offlineKiwiandrew From New Zealand, joined Jun 2005, 8565 posts, RR: 13
Reply 11, posted (5 years 2 months 1 week 1 day 15 hours ago) and read 10455 times:
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Quoting Kukkudrill (Reply 10):
So the name Megatop was a Singapore Airlines invention? I had the impression it originated with Boeing.

I dont think it had anything to do with Boeing , IIRC UTA also briefly used some equally fatuous label on their -200SUD and/or -400s , though I believe they came to their senses a lot more quickly than SQ did and removed them - I have seen a photo of one somewhere but none of the ones in the database have the stickers on them .

[Edited 2009-07-15 05:07:36]


Moderation in all things ... including moderation ;-)
User currently offlineHuaiwei From Singapore, joined Oct 2008, 1114 posts, RR: 1
Reply 12, posted (5 years 2 months 1 week 1 day 14 hours ago) and read 10408 times:



Quoting Kukkudrill (Reply 10):

It could very well be, considering the airline originally called the B742 "Super B", which then progressed to the "Big Top" for the B743 and "Megatop" for the B744. That would be a 16 year gap since the first B742 for the airline in 1973, to the first B744 in 1989, a period long enough for the nicknames to establish themselves.



It's huaiwei...not huawei. I have nothing to do with the PRC! :)
User currently offlineCc2314 From Ireland, joined Jan 2008, 159 posts, RR: 0
Reply 13, posted (5 years 2 months 1 week 1 day 14 hours ago) and read 10312 times:



Quoting Nicholaschee (Reply 5):

Im nearly 100% i have seen celestar on the sq 777, i even have herpa models with this written on the 777 fuselage,.


User currently offlineHuaiwei From Singapore, joined Oct 2008, 1114 posts, RR: 1
Reply 14, posted (5 years 2 months 1 week 1 day 14 hours ago) and read 10271 times:



Quoting Cc2314 (Reply 13):

I believe it is an honest mistake then on the part of the model manufacturer. Unless there is photographic evidence of an actual plane with that tag, I seriously doubt they would make such a major slip-up!



It's huaiwei...not huawei. I have nothing to do with the PRC! :)
User currently offlinePellegrine From France, joined Mar 2007, 2449 posts, RR: 8
Reply 15, posted (5 years 2 months 1 week 1 day 14 hours ago) and read 10257 times:

And the 744F was the Mega Ark.


oh boy!!!
User currently offlineCc2314 From Ireland, joined Jan 2008, 159 posts, RR: 0
Reply 16, posted (5 years 2 months 1 week 1 day 13 hours ago) and read 10088 times:



Quoting Huaiwei (Reply 14):

Well i had best check the box it came in for you,im sure it had a photo on the front.


User currently offlineJohnClipper From Hong Kong, joined Aug 2005, 844 posts, RR: 0
Reply 17, posted (5 years 2 months 1 week 1 day 13 hours ago) and read 10022 times:



Quoting Kiwiandrew (Reply 11):
I dont think it had anything to do with Boeing , IIRC UTA also briefly used some equally fatuous label on their -200SUD and/or -400s , though I believe they came to their senses a lot more quickly than SQ did and removed them - I have seen a photo of one somewhere but none of the ones in the database have the stickers on them .

UTA's weere "Big Boss"...


User currently offlineJohnClipper From Hong Kong, joined Aug 2005, 844 posts, RR: 0
Reply 18, posted (5 years 2 months 1 week 1 day 13 hours ago) and read 10010 times:



Quoting AA737-823 (Reply 4):
All of SQ's planes had names.... Celestar for the 777s, and I don't remember what all else. It wasn't just 747s!

Yes, I realize that. But since my question was specific to the 747-400s, I omitted everything else.


User currently offlineZeke From Hong Kong, joined Dec 2006, 9105 posts, RR: 75
Reply 19, posted (5 years 2 months 1 week 1 day 13 hours ago) and read 9963 times:



Quoting JohnClipper (Thread starter):
How long have SIA passenger 747-412 been without their "MEGA TOP" labels?

I think they started being removed from all the aircraft around 2005.

Quoting AA737-823 (Reply 4):
All of SQ's planes had names.... Celestar for the 777s, and I don't remember what all else. It wasn't just 747s!

A340-300 Celestar


View Large View Medium
Click here for bigger photo!

Photo © Andrew Hunt - AirTeamImages



A340-500 Leadership


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Photo © French Frogs Aviation Pictures



B777 Jubilee


View Large View Medium
Click here for bigger photo!

Photo © Aaron Liu



B747-400 Megatop


View Large View Medium
Click here for bigger photo!

Photo © Craig Murray



B747-400F Mega ARK


View Large View Medium
Click here for bigger photo!

Photo © Craig Murray




We are addicted to our thoughts. We cannot change anything if we cannot change our thinking – Santosh Kalwar
User currently offlineNicholaschee From Australia, joined Oct 2005, 661 posts, RR: 0
Reply 20, posted (5 years 2 months 1 week 1 day 12 hours ago) and read 9945 times:



Quoting Cc2314 (Reply 13):
Im nearly 100% i have seen celestar on the sq 777, i even have herpa models with this written on the 777 fuselage,.

I have flown on board many of SQ's 777s during the era of the subfleet names and it has always been a "Jubilee" and not a "Celestar".


User currently offline413x3 From United States of America, joined Jul 2008, 1983 posts, RR: 0
Reply 21, posted (5 years 2 months 1 week 1 day 11 hours ago) and read 9752 times:

The -400Fs still have MegaArk, personally I think their livery is one of the most beautiful in the sky. And MegaArk is a great name for a freighter

User currently offline777way From Pakistan, joined Dec 2005, 5716 posts, RR: 4
Reply 22, posted (5 years 2 months 1 week 1 day 9 hours ago) and read 9520 times:



Quoting 413x3 (Reply 21):
The -400Fs still have MegaArk,

They are being removed progressively, other chnages include getting larger Singapore Airlines Cargo title plus bigger tail logo.


User currently offlineDanielb From Canada, joined May 2009, 56 posts, RR: 0
Reply 23, posted (5 years 2 months 1 week 1 day 8 hours ago) and read 9479 times:



Quoting 413x3 (Reply 21):
personally I think their livery is one of the most beautiful in the sky. And MegaArk is a great name for a freighter

Very True, Their planes never seem to be dirty (they probably are actually, but I've never seen them dirty), and their livery is very business like, and striking. Hopefully one day I'll get to fly with them.

Danielb.


User currently offlineEx_SQer From United States of America, joined Apr 2002, 1436 posts, RR: 5
Reply 24, posted (5 years 2 months 1 week 1 day 5 hours ago) and read 8056 times:

SQ is a case study in branding run amok. Their branding included:

Aircraft : Hightail (727s), 3TEN (310s), Super-B, Big Top, Megatop, Celestar, Jubilee, MegaArk

Software : Kriscom, Kris Check-In.

Food: KrisChili

Lounges: Silver Kris Lounge.

Classes of Travel: Raffles Class.

IFE: Kris World, Silver Kris Magazine.

Cargo: Swiftrider.

etc etc....

At one time they were contemplating renaming Economy Class with the most gawdawful name. Thank goodness it did not go through.

The problem with all this branding was:
(1) Many of the names were meaningless, especially to people located outside Singapore. What does, for example, the name "Jubilee" convey about an aircraft? That it is 50 years old? What about "Celestar"? Is it a "heavenly" plane?

(2) Apart from "Kris" (which is only meaningful to some people in Southeast Asia), there is no central theme to all this branding. The verbiage was going in all directions.

(3) It's just plain hokey to some. Many East Asians in general seem to like branding like this but from my observation, non-Asians tend to be ambivalent.

I definitely support this move towards simpler, more intuitive branding. Some items may not stand out, but the bottomline is there is less confusion on the part of the consumers.


25 413x3 : I like it even if it is all over the map. Better than what most corporate branding gets pushed into my ears and eyes today. Treats everyone like a sho
26 Theginge : Other airlines have branding of companies that are subsidaries. Most are related to the airline more than SQ but can't really criticise SQ for doing
27 Tullamarine : Economy Class has been renamed by several airlines and it probably makes sense because Economy Class can indicate that it is a cut-price offering with
28 Cws818 : What were they to rename it?
29 Jrosa : No! Economy class at BA is World Traveler, Economy Premium is World Traveler Plus, Business Class is Club World (long-haul) and Club Europe (in Europ
30 Viscount724 : I can find no evidence that BA has changed their brand name for economy class from "World Traveller" (longhaul) and "Euro Traveller" (shorthaul) to "
31 Ryanair!!! : The UTA's 747-300s were named BIG BOSS. They flew via Singapore to some of the world's most exotic destinations! 777s were delivered to mark a certai
32 Post contains links and images Viscount724 : SQ deson't appear to have named their four 757-200s (operated from 1984 to 1989/90) anything other than Boeing 757 (behind rear door). View Large Vie
33 Ryanair!!! : Not all the aircraft had names given to them. 757, DC10, 737-300 (SQ cargo), 737-100, and 707 all never received these funny nicknames.
34 Pellegrine : I do not feel this way. I think unique branding brings personality and creativity to an airline, which as we all know can be downright bland at times
35 AlitaliaDC10 : And UTA's 747-400 were Super Big Boss and I believe the upper deck cabin was called Galaxy Class. I absolutely loved UTA's colour scheme with the gre
36 RedChili : After the advent of the 380, the 744 was renamed the Minitop! Now, that's really yummy stuff!
37 VC10DC10 : Didn't American Airlines "name" their types of aircraft in the 1950s and 1960s as well? Or were they all called "Luxury Liners"? I can't remember.
38 AlitaliaDC10 : If I am no mistaken AA used to use LuxuryLiner for their widebodies and LuxuryJet for their narrowbodies...they used to add the aircraft type as well
39 SQ772 : Never heard of Why Class, unless you meant that as a joke. You were probably not in SQ yet when some of those names were floating around. I can only
40 Ex_SQer : If I recall correctly the forerunner was Legence... Legend + Elegance.
41 Ryanair!!! : Christ... that is a stupid name. hahahahaha... Thank god they stopped all these silly naming contest. So what.. the winner won $20.00 in a WITs-like
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