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Delta's Name?  
User currently offlineTekelbery From , joined Dec 1969, posts, RR:
Posted (12 years 4 weeks 1 day 8 hours ago) and read 604 times:

Why doesn't Delta spell Airlines like every other airline: Airlines. They have to spell it Air Lines. Thats always been a wonder.

6 replies: All unread, jump to last
 
User currently offlineCVG777 From United States of America, joined May 2000, 1251 posts, RR: 6
Reply 1, posted (12 years 4 weeks 1 day 7 hours ago) and read 568 times:

I don't think anybody knows. However, they have totally discarded the 'Air Lines' out of their name with the introduction of their new paint scheme. Their reasoning was that customers more commonly refer to them as just 'Delta' than 'Delta Air Lines.'

User currently offlineDeltaSFO From United States of America, joined Nov 2000, 2488 posts, RR: 24
Reply 2, posted (12 years 4 weeks 1 day 7 hours ago) and read 561 times:

Actually we are still Delta Air Lines, Inc.

Our brand image now reflects the company name as Delta.

But when you refer to the company by its full name it is Delta Air Lines. I like it, as it is a throwback to the days when most airlines had the word "airlines" written as two words. I even find it somewhat annoying when people get it wrong and write Delta Airlines.

Similarly, the old giant neon sign on the side of United's SFO Maintenance Operations Center building has "UNITED AIR LINES" written on it.

DeltaSFO


It's a new day. Every moment matters. Now, more than ever.
User currently offlineCVG777 From United States of America, joined May 2000, 1251 posts, RR: 6
Reply 3, posted (12 years 4 weeks 1 day 7 hours ago) and read 540 times:

Thanks for the correction DeltaSFO. I just remember reading something that said Delta Air Lines had changed it's name to just plain 'Delta' because of the passenger thing. So it was just the brand name image that was changed.

CVG777

BTW, 'Delta Air Lines' does look better when written than does 'Delta Airlines'.

User currently offline777gk From United States of America, joined Jun 2000, 1641 posts, RR: 20
Reply 4, posted (12 years 4 weeks 1 day 7 hours ago) and read 520 times:

Delta Air Lines looks classier than Delta Airlines, but I feel Continental Airlines looks better than Continental Air Lines.

I don't know, it's a matter of personal taste I guess.

User currently offlineCVG777 From United States of America, joined May 2000, 1251 posts, RR: 6
Reply 5, posted (12 years 4 weeks 1 day 7 hours ago) and read 510 times:

Classier! That is what I was trying to say. I couldn't think of the word though. Delta Air Lines looks classier than just Delta Airlines.

Whether 'Air Lines' or 'Airlines' looks better I beleive would depend on what is in front of them. Shorter, 1, 2, or 3 syllable words seem to fit fine in front of Air Lines. After that it just seems to make the name excessively long.

User currently offlineSIA_B777 From United States of America, joined Apr 2001, 469 posts, RR: 1
Reply 6, posted (12 years 4 weeks 1 day 5 hours ago) and read 483 times:

I agree, Delta Air Lines looks better when written!
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