MtnWest1979 From United States of America, joined Nov 2005, 2273 posts, RR: 1 Reply 1, posted (4 years 4 months 2 weeks 2 days 10 hours ago) and read 2835 times:
I think the main reason was their purchase by PEOPLExpress and the switch to the PE way of pricing and service.
I only flew Frontier four times. BOI-DEN, DEN-BOI ( 1982), BOI-SLC (1983), and GEG-BOI (1986). Neither flights had food service though. Off time of day.
I, too, have remembrance and pics of their food offerings.
Other reasons abound I'd assume. But I do not know other than PE purchase.
Stapleton From United States of America, joined Nov 2006, 276 posts, RR: 2 Reply 2, posted (4 years 4 months 2 weeks 2 days 5 hours ago) and read 2735 times:
By 1985, the original Frontier was struggling to survive. Even prior to PEOPLExpress, Frontier had backed off in food service to try to save money while being squeezed by the new LCC Continental and United.
Throughout the 70's, Frontier had some of the best meals in the air. Steak and Lobster was served on their "Petroleum Club" flights between Denver and Dallas and unlike other airlines, Frontier was only coach at the time so all 97 passengers on the 737 were served Steak and Lobster with a complimentary bottle of wine. Braniff tried to emulate the service but it became a trademark of the Frontier service. Back then, Frontier served full meals on flights that were only an hour and with only 3 flight attendants on the plane. Those flight attendants worked hard, were considered some of the friendliest and loved their airline back in the "good old days" of airline travel.
Even to the end of the original Frontier, the service was exceptional. Interestingly, the many "old" Frontier employees that started the new airline carried this service expectation forward to today. It always amazes me how the philosophy continued even with a 8 year gap between the two airlines.
Ridgid727 From United States of America, joined Jul 2008, 993 posts, RR: 0 Reply 3, posted (4 years 4 months 2 weeks 2 days 4 hours ago) and read 2712 times:
Frontier of the 70's and early 80's offered full meal service on flights from DEN-SLC. After the meal,they would come through the cabin with a basket of Jolly Rancher Candy (at that time Jolly Ranchers was a Colorado product) and tell each pax to fill your pockets...