TWA1985 From United States of America, joined Nov 2006, 639 posts, RR: 0 Posted (3 years 10 months 6 days 8 hours ago) and read 2154 times:
Hi everyone,
I have a quick question...
Why did the original Frontier stop serving full Dinner's in the mid 80's and replace them with snacks?
I see in several OAG's that they still served a full Breakfast on may flights and lunch on some others, but most were snacks after 11AM (Source 1985 OAG's).
I remember seeing that Frontier used to flaunt their meal quality as late as 1983 in their timetables and ads.
What happened? And were the snacks that replaced the meals good? What were they like?
MtnWest1979 From United States of America, joined Nov 2005, 2122 posts, RR: 1 Reply 1, posted (3 years 10 months 6 days 7 hours ago) and read 2096 times:
I think the main reason was their purchase by PEOPLExpress and the switch to the PE way of pricing and service.
I only flew Frontier four times. BOI-DEN, DEN-BOI ( 1982), BOI-SLC (1983), and GEG-BOI (1986). Neither flights had food service though. Off time of day.
I, too, have remembrance and pics of their food offerings.
Other reasons abound I'd assume. But I do not know other than PE purchase.
Stapleton From United States of America, joined Nov 2006, 270 posts, RR: 2 Reply 2, posted (3 years 10 months 6 days 2 hours ago) and read 1996 times:
By 1985, the original Frontier was struggling to survive. Even prior to PEOPLExpress, Frontier had backed off in food service to try to save money while being squeezed by the new LCC Continental and United.
Throughout the 70's, Frontier had some of the best meals in the air. Steak and Lobster was served on their "Petroleum Club" flights between Denver and Dallas and unlike other airlines, Frontier was only coach at the time so all 97 passengers on the 737 were served Steak and Lobster with a complimentary bottle of wine. Braniff tried to emulate the service but it became a trademark of the Frontier service. Back then, Frontier served full meals on flights that were only an hour and with only 3 flight attendants on the plane. Those flight attendants worked hard, were considered some of the friendliest and loved their airline back in the "good old days" of airline travel.
Even to the end of the original Frontier, the service was exceptional. Interestingly, the many "old" Frontier employees that started the new airline carried this service expectation forward to today. It always amazes me how the philosophy continued even with a 8 year gap between the two airlines.
Ridgid727 From United States of America, joined Jul 2008, 915 posts, RR: 1 Reply 3, posted (3 years 10 months 6 days 1 hour ago) and read 1973 times:
Frontier of the 70's and early 80's offered full meal service on flights from DEN-SLC. After the meal,they would come through the cabin with a basket of Jolly Rancher Candy (at that time Jolly Ranchers was a Colorado product) and tell each pax to fill your pockets...
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From United States of America, joined Nov 2006, 639 posts, 
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