Laxewrman From , joined Dec 1969, posts, RR:
Reply 11, posted (13 years 10 months 1 week 5 days 17 hours ago) and read 1210 times:
Really well done!
The billboard lettering will prove an asset for the airline's image. The unadorned, capital letters better suggest the wide open spaces of the west, yet is at the same time it is modern and refreshing. As an aircraft livery, the bold lettering attracts attention but is this is done professionally. These traits are important for an underdog carrier trying to build its company image as "strong and mature".
Samurai 777 From Canada, joined Jan 2000, 2461 posts, RR: 4
Reply 13, posted (13 years 10 months 1 week 5 days 16 hours ago) and read 1189 times:
The color scheme looks great! Way better than the all-white fuselage scheme that seems to be the trend now these days! Laxewrman sums it up pretty well about the open spaces of the West. I know what it's like in wide, wide West, since I'm from Alberta.
Flashmeister From United States of America, joined Apr 2000, 2909 posts, RR: 6
Reply 18, posted (13 years 10 months 1 week 4 days 7 hours ago) and read 1124 times:
From a graphic-guy-at-heart, this is a good move, but let's see what they do with their corporate image... This looks like a logo change, which is most effective when it is consistently applied (are you listening, Delta?!?)
Does anyone know whether or not the 737s will be repainted into the new livery at their maintenance intervals?
DSMav8r From United States of America, joined Mar 2000, 579 posts, RR: 7
Reply 20, posted (13 years 10 months 1 week 4 days 5 hours ago) and read 1111 times:
Can we say Braniff all over again? I think the new design is absolutely hideous. However, I am very glad they chose to keep the wildlife tails. I bet the old livery would have looked superb on the new 'buses.
If it aint broke, don't fix it!
To most people, the sky is the limit. To those who love aviation, the sky is home
LV-7772 From , joined Dec 1969, posts, RR:
Reply 24, posted (13 years 10 months 1 week 4 days 4 hours ago) and read 1089 times:
I don't see what's so special about it. Nothing new! I've always liked the variation in tails, those are great, but this new billboard thing is nothing new. Besides Braniff, Pan Am and Avensa have done it before. It's alright. I do agree the font could be just a bit smaller, but looks like they want to be noticed. Commercial arts/graphic design dregree or not I would hardly call this a masterpiece.
PS Airbus has nothing to do with it... even on a 737 this livery would be just ok.
How do my American friends say?
That's my 2 cents?
25 Lindy field
: This American friend finds the billboard titles tacky and unappealing. The old lettering was a bit too reminiscent of Alaska Airlines, and the new one
: >> If it aint broke, don't fix it! Frontier certainly had marketing studies done that demonstrated a need new for revised "Frontier" lettering. Focus