Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Emirates Launches New Major Ad Campaign  
User currently offlineOA260 From Ireland, joined Nov 2006, 26845 posts, RR: 58
Posted (4 years 10 months 3 hours ago) and read 4158 times:

Emirates launches new TV and online campaign
Monday, September 28, 2009

Etienne Haro directs one of the finest restaurants; Paul Hamilton swims with sharks; Yousef Ali Bin Zayed helped spark a vibrant rebirth of the arts and cultural heritage; Waheed Abdul Hameed is a master of the fiery flavors that define authentic indigenous cuisine. They are all among the unscripted, “non-actor” stars of Emirates airline's new advertising campaign to air on major television and online outlets.

The campaign - ‘Meet Dubai’ - follows Emirates’ highly successful print campaign in such major outlets as The New York Times, Newsweek, Time, The Wall Street Journal and others and is designed to capture the unique and varied experience of living in Dubai from the perspectives of real people from many parts of the world who now call it home. Kevin Sacre, from the British soap opera “Hollyoaks” and a former member of the Royal Shakespeare Company, is the only professional actor in the series of ads, serving as tour guide for his personal discovery tour of one of the most fascinating places in the Middle East.

http://www.traveldailynews.com/pages...aunches-new-TV-and-online-campaign

-------

I have to say quite good and the videos can be seen here ::

http://www.emirates.com/english/dest...eetdubai/meetdubai.aspx?cid=143252

4 replies: All unread, jump to last
 
User currently offlineShamrock350 From Ireland, joined Mar 2005, 6321 posts, RR: 14
Reply 1, posted (4 years 10 months 1 hour ago) and read 3913 times:

I like the adverts, they remind of the current British Airways campaign but have more warmth and fun which the British Airways adverts lacked. I like that the adverts are based on showing someone around Dubai and all the amazing things it has to offer as you put yourself in the position of the tourist and think to yourself "I want to do that" especially the water park one!

The problem with the British Airways adverts is that it didn't really make me want to fly BA, the advert for New York just made me want to visit New York but not particularly on BA although personally I probably would choose BA. With these adverts it's like EK is inviting you to Dubai and it does make me want to fly them there.


User currently offlineBlink182 From Azerbaijan, joined Oct 1999, 5480 posts, RR: 15
Reply 2, posted (4 years 10 months ago) and read 3822 times:



Quoting Shamrock350 (Reply 1):
The problem with the British Airways adverts is that it didn't really make me want to fly BA, the advert for New York just made me want to visit New York but not particularly on BA although personally I probably would choose BA. With these adverts it's like EK is inviting you to Dubai and it does make me want to fly them there.

Agreed.  checkmark 

I think what BA should have done outside the UK is really focus on UK events and attractions in order to show off their home. I'm thinking of the Edinburgh Theater Festival in August, or BA could always show some hidden gems that are off the tourist in London, Manchester or other tiny, charming UK towns. BA's staff would be a great source for this. AF could do this with France, LH with Germany etc.

What Emirates has done well is once more tie in their brand with Dubai, their home. One thing is clear here: Dubai is a great city to be in for a multitude of reasons. The second point that EK needed to convey: fly EK to DXB, I'm not sure was conveyed as strongly as it could have been. Granted, EK probably won't lose out given that they are the major game in town. The next step should have a small, in flight clip with the hosts experiencing EK service and with an exterior shot of the airplane. A good spot for this is when the music plays at the end. I think a lot of people will see these ads and want to visit Dubai, but I think that EK probably should throw in an airplane or inflight service shot.

My  twocents 

blink



Give me a break, I created this username when I was a kid...
User currently offlineOA260 From Ireland, joined Nov 2006, 26845 posts, RR: 58
Reply 3, posted (4 years 10 months ago) and read 3771 times:



Quoting Shamrock350 (Reply 1):
especially the water park one!

Yes having been there its a great place to spend a day. Would love to go back.

Quoting Shamrock350 (Reply 1):
just made me want to visit New York but not particularly on BA

Very true . They should have got a famous British personality to do something similar to the EK campaign.


User currently offlineAirIndia From United Arab Emirates, joined Jan 2001, 1634 posts, RR: 1
Reply 4, posted (4 years 9 months 4 weeks 1 day 9 hours ago) and read 3308 times:



Quoting Blink182 (Reply 2):
I think that EK probably should throw in an airplane or inflight service shot.

I feel over the years, EK's communications have created a strong brand and they do enjoy high equity among the travelling public. Emirates has become synonymous with quality flying, great service etc. Perhaps thats the reason an airplane or inflight shot was not considered..............


Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
New DFW Ad. Campaign posted Thu Sep 15 2005 20:33:58 by Lucianflyboy
BA's Brave New Ad Campaign posted Tue Aug 5 2008 13:08:04 by Bdak
JetBlue New Ad Campaign posted Wed May 14 2008 17:41:30 by Live2fly83
Sun Country: New Ad Campaign posted Sun May 20 2007 22:39:48 by Renfnl
JetBlue's New Ad Campaign - March Madness! posted Wed Mar 29 2006 21:25:01 by Boscolljetblue
Emirates New York Launch Campaign Voted Best IN TH posted Fri May 27 2005 17:56:29 by EK156
AA: New Brand And Ad Campaign This Fall posted Wed Sep 1 2004 10:56:46 by Qqflyboy
Westjet Hails Taxi For New Ad Campaign posted Wed May 26 2004 21:09:01 by CanadaEH
British Airways Launches New Global TV Ad posted Thu Apr 29 2004 13:32:14 by Britair
UAL New Ad Campaign posted Thu Mar 4 2004 08:12:16 by Scotron11