Ardian From Netherlands, joined Oct 2000, 489 posts, RR: 0 Posted (2 years 7 months 3 weeks 3 days 9 hours ago) and read 24480 times:
KLM finally presented its new uniform for all the female employees. The new uniforms are designed by Mart Visser. Here is the press release
Quote: KLM presents new women's uniform designed by Mart Visser
Amstelveen – 2009-01-10
KLM Royal Dutch Airlines today presented its new women’s uniform at a fashion show held at Schiphol. From April 2010, more than 11,000 cabin and ground crew members – and KLM and KLM Cityhopper’s female pilots – will begin wearing the uniforms created by Dutch fashion designer Mart Visser.
While the new uniform will retain the KLM blue colour that has characterised it since 1971, it does boast a completely different design. “By investing in a new uniform we are demonstrating, especially now in these times of financial crisis, that we have confidence in the future and the KLM brand,” said KLM President & CEO Peter Hartman. “Mart Visser sees company clothing as a statement to the outside world. His philosophy ties in nicely with KLM’s wishes. It’s fantastic to see how much pride the ladies exude dressed in the new uniform.”
A great deal of prior research went into identifying user wishes and requirements.
For example, the uniform must be comfortable yet sustainable, suitable for use in different seasons, and in keeping with KLM’s image. Mart Visser set off at the start of his creative process armed with such information. Mart Visser: “Regarding my creations, I always say: ‘back to a new tradition.’ In addition to aspects like comfort and functionality, I’ve added my signature as a designer to other good traditions such as the KLM blue: a feminine form with an open, fresh and powerful look and feel. This generates feelings of pride and pleasure, impacting KLM’s passengers favourably too.”
In recent months, one hundred KLM employees tested the creations in practice. The trial provided a wealth of information, on which basis several aspects of the uniform have been improved. The new uniform will be visible on the ground and in the air from April 2010. The current women’s uniform was presented in 1990. Mart Visser’s design marks KLM’s 10th women’s uniform since the first outfit was introduced in 1935. The men’s uniform was revamped in 2000 by fashion icon Oger.
AznMadSci From United States of America, joined Dec 2007, 3094 posts, RR: 3 Reply 1, posted (2 years 7 months 3 weeks 3 days 9 hours ago) and read 24384 times:
I had always liked their current uniform and thought they didn't need a change, maybe a different scarf here and there! But will say that dress is not flattering at all and what's with the long-sleeved white shirt underneath it?
The journey of life is not based on the accomplishments, but the experience.
Pqdtw From Netherlands, joined Aug 2008, 114 posts, RR: 0 Reply 2, posted (2 years 7 months 3 weeks 3 days 9 hours ago) and read 24372 times:
I was going to post it yesterday, but the article was only in Dutch, so I decided to wait. Glad you went ahead and posted it.
It looks OK, except, what is that HIDEOUS get-up with the white-sleeved blouse under that dress?
Yuck!
Interesting that the females will finally have a pants option. Up until now, the only females who could wear pants in the Nina Ricci uniform were the ones who worked in the travel clinic.
FWAERJ From United States of America, joined Jun 2006, 2377 posts, RR: 1 Reply 3, posted (2 years 7 months 3 weeks 3 days 9 hours ago) and read 24318 times:
Will AF get a new uniform, too?
As much as I like the current design, their current supplier (Christian Lacroix) is hanging on a thread (pun intended) right now and may not even survive!
Curiousflyer From United States of America, joined Oct 2006, 630 posts, RR: 0 Reply 4, posted (2 years 7 months 3 weeks 3 days 9 hours ago) and read 24310 times:
Yuk. It's the same as before. Too tight and too flashy, it hurts the eye!
MaverickM11 From United States of America, joined Apr 2000, 14260 posts, RR: 51 Reply 5, posted (2 years 7 months 3 weeks 3 days 9 hours ago) and read 24256 times:
Quoting AznMadSci (Reply 1): I had always liked their current uniform and thought they didn't need a change, maybe a different scarf here and there! But will say that dress is not flattering at all and what's with the long-sleeved white shirt underneath it?
Ardian From Netherlands, joined Oct 2000, 489 posts, RR: 0 Reply 6, posted (2 years 7 months 3 weeks 3 days 8 hours ago) and read 24194 times:
I think I'll have to agree with AznMadSci: they really didn't need a change (but I guess this new uniform will be a nice motivation boost!). There isn't anything wrong with the current uniform, infact, I prefer it over this new one. The current uniform displays much more authority and 'no-nonsense'.
Chootie From Germany, joined exactly 5 years ago today! , 242 posts, RR: 0 Reply 8, posted (2 years 7 months 3 weeks 3 days 8 hours ago) and read 24159 times:
Poor flight attendants of KLM. Surely to be made the "laughing-stocks" of the flying females.
......Could they not have gotten something a little more svelte, professional, and practical??
OA412 From United States of America, joined Dec 2000, 4910 posts, RR: 21 Reply 10, posted (2 years 7 months 3 weeks 3 days 8 hours ago) and read 24097 times:
Quoting AznMadSci (Reply 1): But will say that dress is not flattering at all and what's with the long-sleeved white shirt underneath it?
AIR MALTA From Malta, joined Sep 2001, 2173 posts, RR: 2 Reply 11, posted (2 years 7 months 3 weeks 3 days 8 hours ago) and read 24074 times:
The new uniform does not look good at all... I have to say that AF and KL have the worst female uniforms around. What's that AF blue t-shirt with clouds???
(Has anyone seen the flyniki uniforms? they are great)
Curiousflyer From United States of America, joined Oct 2006, 630 posts, RR: 0 Reply 14, posted (2 years 7 months 3 weeks 3 days 7 hours ago) and read 23898 times:
Antoniemey From United States of America, joined Dec 2005, 1308 posts, RR: 4 Reply 16, posted (2 years 7 months 3 weeks 3 days 4 hours ago) and read 23584 times:
Quoting MD11Engineer (Reply 15): What do you think about the silly little hat for the female pilot?
Looks better than the USAF's old pillbox hat for female officers.
But I think it would look better if it was more like a male pilot's hat.
Make something Idiot-proof, and the Universe will make a more inept idiot.
I cross KLM crews almost every day and although I am sure there will be small differences to the old one, I would never have known there was a new uniform, if it wasn't for this topic!
Waste of money really, as KLM is in urgent need of something stylish!
AIR MALTA From Malta, joined Sep 2001, 2173 posts, RR: 2 Reply 19, posted (2 years 7 months 3 weeks 3 days 2 hours ago) and read 23376 times:
Quoting Slz396 (Reply 18): Indeed, the only ones topping KLM are Austrian Airlines!
Austrian Airlines is just great! I like those red uniforms...
Quoting Slz396 (Reply 18): I know it's hard to come up with something stylish yet eyecatching, but if LH, SN or IB can do it, surely others must be able to do so too?
There is nothing special about LH, SN or IB... AZ looks nice. BA as well...
Avek00 From United States of America, joined Oct 2004, 3850 posts, RR: 20 Reply 20, posted (2 years 7 months 3 weeks 3 days 1 hour ago) and read 23234 times:
What's with European legacy carriers having hideous uniforms? I mean, in this instance, KLM could have quite frankly "borrowed" the uniforms of Delta and just changed the color from red to blue -- would look much sharper, and in line with the coordinated branding of the carriers. Oh wel...
Flyboy_se From French Polynesia, joined Feb 2000, 731 posts, RR: 6 Reply 23, posted (2 years 7 months 3 weeks 3 days ago) and read 23145 times:
I actually like it.Its not that big change from the current one.The dress with the white sleeves under just looks weird.Looks more like a cleaning lady then a F/A. Maybe if the removed the white sleeves, it would be a nice summer dress.
Also the female flight deck uniform is just strange.All flight deck should have the standard hats.
GlobeTrekker From Netherlands, joined Dec 2003, 850 posts, RR: 19 Reply 24, posted (2 years 7 months 3 weeks 2 days 23 hours ago) and read 23069 times:
Quoting Detroiter (Reply 17): i dont know, for me i did not see any differences between the old uniform and the new one. (beside the pants option though)
The old uniform also has an pants option. But it wasn't available to everyone. I really don't know what the reasoning is for that. When I worked at KLM in AUA the Service Agents wore pants if the elected to. Also saw staff from KLM Health Services and KLM Cityhopper wear pants.
Speaking of KLC... what will be the distiguishing mark between KLM mainline and KLM Cityhopper's uniform? The scarf?
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25 OA412: I would hardly call the uniforms at LH, BA, or AF hideous. Besides some of our domestic legacies don't exactly have the most stylish uniforms *cough*
26 UnitedFA07: Yes the white sleeved dress is kinda out of place doesn't make sense for a FA. Looks more like a mechanic in a dress. lol Anywho I'm sure when the lad
28 TN486: I shant tell you what my dutch born wife thinks of those uniforms (my wife left holland at the age of 4). my view (for what its worth) is the airline
29 UAL747DEN: Wow, not very nice at all! They should just keep the old ones until they decide they want their FA's to look good!
30 Kosmonaute: Lacroix only designed them. I'm pretty sure they're not produced in the ateliers that make his P-A-P collections, but probably outsourced to a factor
31 Smi0006: Yeah I don't think it's all that bad (but then I do wear the worst uniform in the industry so may bias my judgment). Not sure about the dress though.
32 TKfan: I think its gone from bad to worse, they could have saved the money... Last year I flew TXL-MRS, on four legs I found the F/A very lovely, courteous a
33 Airbuster: Guys, i've seen them walking around the crew center a lot lately, and they look good actually, not at all old-fashioned. The photographs posted here a
34 FWAERJ: Much like how Walt Disney Imagineering and later Cintas made uniforms for NW, even though Thierry Mugler designed them... I get the picture.
35 TreeHillRavens: YUCKS ! What's with the exposed long-sleeved ? The current uniform is so much trendier and nicer looking.
36 747classic: The timing of the introduction of the new uniform IMO is totally wrong. With the current uniform was nothing wrong. Probably several (very expensive )
37 AznMadSci: While I have no qualms of the new jacket nor the pantsuit, how does you girlfriend look in that dress with the long-sleeved white shirt? Is that long
38 Mir: As I was scrolling though the photos, I didn't realize she was a pilot. Only after you mentioned it did I go back and notice the stripes on the sleev
39 Airbuster: I believe the dress you're referring to is the one that is supposed to be for pregnant FA's and ground agents. That's why it looks like a sack.... Ju
40 AA B777-200: Mind you, 'buster, FA's are no longer allowed to fly while pregnant, so the only place you'll see them is in the airport and NOT on board.
41 1stfl94: I actually quite like the trouser suit, it looks quite sharp in the first picture. I really hope that dress is only for pregnant staff as its hardly f
42 Detroiter: what differences do you see between the new and the old uniforms? beside the pants thing.
43 AznMadSci: The new uniform has the defined jacket lapel, while the old one doesn't.
44 76er: About the "Sack", Yesterday we asked the girl in the picture where this thing came from all of a sudden. My girlfriend also is a KL F/A and had not se
45 PRAirbus: Looks somewhat "dated", nothing to write home about. KLM and the designer should have been more creative...I think they were too conservative on their
46 Slz396: So you love the uniforms of OS, KL and AZ? Fine for me if that what you think, but keep in mind that uniforms which show the company colours in a bil
47 CrimsonNL: I dislike the female pilot uniform! That hat looks terrible and so does the jacket! I'm not especially font of the FA's new uniforms too, I gotta say
48 76er: Actually, I've heard many F/A's say they'd rather have MP's new uniform in KL-blue.
49 Smi0006: Indeed a belt would add more deffinition and give the look a bit more style and flair... Ahhh too true, the SN and IB uniforms look great so modern a
50 Hardiwv: Thanks for sharing. Very nice uniform by KLM, it will just further boost what is one of the greatest crew in the airline industry. Rgs,
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