Ardian From Netherlands, joined Oct 2000, 529 posts, RR: 0 Posted (4 years 5 months 2 weeks 21 hours ago) and read 32451 times:
KLM finally presented its new uniform for all the female employees. The new uniforms are designed by Mart Visser. Here is the press release
Quote: KLM presents new women's uniform designed by Mart Visser
Amstelveen – 2009-01-10
KLM Royal Dutch Airlines today presented its new women’s uniform at a fashion show held at Schiphol. From April 2010, more than 11,000 cabin and ground crew members – and KLM and KLM Cityhopper’s female pilots – will begin wearing the uniforms created by Dutch fashion designer Mart Visser.
While the new uniform will retain the KLM blue colour that has characterised it since 1971, it does boast a completely different design. “By investing in a new uniform we are demonstrating, especially now in these times of financial crisis, that we have confidence in the future and the KLM brand,” said KLM President & CEO Peter Hartman. “Mart Visser sees company clothing as a statement to the outside world. His philosophy ties in nicely with KLM’s wishes. It’s fantastic to see how much pride the ladies exude dressed in the new uniform.”
A great deal of prior research went into identifying user wishes and requirements.
For example, the uniform must be comfortable yet sustainable, suitable for use in different seasons, and in keeping with KLM’s image. Mart Visser set off at the start of his creative process armed with such information. Mart Visser: “Regarding my creations, I always say: ‘back to a new tradition.’ In addition to aspects like comfort and functionality, I’ve added my signature as a designer to other good traditions such as the KLM blue: a feminine form with an open, fresh and powerful look and feel. This generates feelings of pride and pleasure, impacting KLM’s passengers favourably too.”
In recent months, one hundred KLM employees tested the creations in practice. The trial provided a wealth of information, on which basis several aspects of the uniform have been improved. The new uniform will be visible on the ground and in the air from April 2010. The current women’s uniform was presented in 1990. Mart Visser’s design marks KLM’s 10th women’s uniform since the first outfit was introduced in 1935. The men’s uniform was revamped in 2000 by fashion icon Oger.
AznMadSci From United States of America, joined Dec 2007, 3621 posts, RR: 5
Reply 1, posted (4 years 5 months 2 weeks 20 hours ago) and read 32355 times:
I had always liked their current uniform and thought they didn't need a change, maybe a different scarf here and there! But will say that dress is not flattering at all and what's with the long-sleeved white shirt underneath it?
The journey of life is not based on the accomplishments, but the experience.
MaverickM11 From United States of America, joined Apr 2000, 16785 posts, RR: 48
Reply 5, posted (4 years 5 months 2 weeks 20 hours ago) and read 32227 times:
Quoting AznMadSci (Reply 1): I had always liked their current uniform and thought they didn't need a change, maybe a different scarf here and there! But will say that dress is not flattering at all and what's with the long-sleeved white shirt underneath it?
Ardian From Netherlands, joined Oct 2000, 529 posts, RR: 0
Reply 6, posted (4 years 5 months 2 weeks 20 hours ago) and read 32165 times:
I think I'll have to agree with AznMadSci: they really didn't need a change (but I guess this new uniform will be a nice motivation boost!). There isn't anything wrong with the current uniform, infact, I prefer it over this new one. The current uniform displays much more authority and 'no-nonsense'.
Avek00 From United States of America, joined Oct 2004, 4263 posts, RR: 18
Reply 20, posted (4 years 5 months 2 weeks 12 hours ago) and read 31205 times:
What's with European legacy carriers having hideous uniforms? I mean, in this instance, KLM could have quite frankly "borrowed" the uniforms of Delta and just changed the color from red to blue -- would look much sharper, and in line with the coordinated branding of the carriers. Oh wel...
Flyboy_se From Qatar, joined Feb 2000, 778 posts, RR: 5
Reply 23, posted (4 years 5 months 2 weeks 12 hours ago) and read 31116 times:
I actually like it.Its not that big change from the current one.The dress with the white sleeves under just looks weird.Looks more like a cleaning lady then a F/A. Maybe if the removed the white sleeves, it would be a nice summer dress.
Also the female flight deck uniform is just strange.All flight deck should have the standard hats.
GlobeTrekker From Netherlands, joined Dec 2003, 851 posts, RR: 15
Reply 24, posted (4 years 5 months 2 weeks 11 hours ago) and read 31040 times:
Quoting Detroiter (Reply 17): i dont know, for me i did not see any differences between the old uniform and the new one. (beside the pants option though)
The old uniform also has an pants option. But it wasn't available to everyone. I really don't know what the reasoning is for that. When I worked at KLM in AUA the Service Agents wore pants if the elected to. Also saw staff from KLM Health Services and KLM Cityhopper wear pants.
Speaking of KLC... what will be the distiguishing mark between KLM mainline and KLM Cityhopper's uniform? The scarf?
The World Is A Book And Those Who Do Not Travel Read Only A Page
: I would hardly call the uniforms at LH, BA, or AF hideous. Besides some of our domestic legacies don't exactly have the most stylish uniforms *cough*
: Yes the white sleeved dress is kinda out of place doesn't make sense for a FA. Looks more like a mechanic in a dress. lol Anywho I'm sure when the lad