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Who Ended Up With The Aloha Name?  
User currently offlineRidgid727 From United States of America, joined Jul 2008, 1663 posts, RR: 0
Posted (6 years 7 months 3 weeks 5 days 12 hours ago) and read 3182 times:

Back in March, the bankruptcy judge in the Aloha Airlines bankrupcty, invalidated a contract between Yucaipa Corp (who apparently felt they owned the Aloha Airlines Name) and Mesa Airlines to license the "Aloha Airlines" name and trademark to to Mesa's go!

Since that proceeding, there has not been much of anyting come forth with it.

Who owns the mark now? Is the AQ bankruptcy settled? Anyone in the know?

3 replies: All unread, jump to last
User currently offlineAloha73G From United States of America, joined Jul 2003, 2407 posts, RR: 4
Reply 1, posted (6 years 7 months 3 weeks 5 days 11 hours ago) and read 3134 times:


From September 3, 2009:

Mesa Air Group's attempt to rebrand its go! planes as Aloha Airlines has come to an anticlimactic landing.

Yucaipa Cos. and Aloha Airlines' Chapter 7 trustee Dane Field have withdrawn their appeal of a May ruling from U.S. Bankruptcy Judge Lloyd King that denied Yucaipa the opportunity to rebid for Aloha's intellectual property.
Yucaipa had agreed to license the Aloha name to Mesa for 10 years for a minimum of $600,000 a year as part of a legal settlement in which Mesa also paid Yucaipa $2 million and issued Yucaipa nearly 2.7 million shares of Mesa stock. The Aloha estate had stood to gain 5 percent of Yucaipa's net recovery from the licensing fees.
The withdrawal of the appeal does not invalidate the remainder of the Yucaipa-Mesa settlement. However, the withdrawal does leave open the door that Yucaipa could make another attempt to bid for the Aloha name, if it no longer has a licensing deal with Mesa.

"The name has some value and Yucaipa, as the secured creditor, will want to realize some return on this collateral," said Chuck Choi, attorney for the Aloha trustee.

So, the name is still owned by the "Estate" of Aloha Airlines. However, the way it stands now, no one can buy the name and allow it to be used by Mesa.


Aloha Airlines - The Spirit Moves Us. Gone but NEVER Forgotten. Aloha, A Hui Hou!
User currently offlineSCCutler From United States of America, joined Jan 2000, 6065 posts, RR: 26
Reply 2, posted (6 years 7 months 3 weeks 5 days 4 hours ago) and read 2877 times:


If there is a genuine money bid by Mesa (or anyone else, for that matter) for the name, "Aloha," and the judge rejects it, he is thus reducing the estate available to pay creditors, and that is an improper result in bankruptcy.

...three miles from BRONS, clear for the ILS one five approach...
User currently offlineAA737-823 From United States of America, joined Mar 2000, 6290 posts, RR: 10
Reply 3, posted (6 years 7 months 3 weeks 4 days 21 hours ago) and read 2689 times:

Don't know who own's Aloha Airlines name, but ALOHA CARGO is owned (and operated) by Saltchuck.

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