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CO Star Alliance Rebranding Questions  
User currently offlineLufthansa411 From Germany, joined Jan 2008, 692 posts, RR: 1
Posted (4 years 10 months 1 week 3 days 22 hours ago) and read 4118 times:

With the discussion in another topic about CO repainting a/c in the Star Alliance Livery, I got to thinking about what other rebranding needed to take place. Obviously, some of the things are very straight forward, such as changing the logo/partners in the in flight magazine. Others are much complex, like signage at check-in/lounges/gates, and the skyteam logo on the side of the planes.

So, two questions:

1. Are they making temporary signs/banners at airports noting that they are in star? What about the skyteam logo on the side of the plane? Will they put a Star Alliance sticker over it, or will they just leave them be until the next paint job?

2. What else has the skyteam logo/former alliance markings that needs to be changed over?

Looking forward to your answers,
Lufthansa411


Nothing in life is to be feared; it is only to be understood.
15 replies: All unread, jump to last
 
User currently offlineDualQual From United States of America, joined Mar 2006, 763 posts, RR: 1
Reply 1, posted (4 years 10 months 1 week 3 days 22 hours ago) and read 4112 times:

The Skyteam logo has been taken off most (if not all by now) airplanes in the mainline and CalEx fleet. This includes the blue stickers by the door with whatever the catchy slogan du jour was at the time of the printing ex "Your Door to the World is Now Open" etc. There may be a few straggler airplanes out there with a sticker but the only one left of any of the ones I flown lately are the DirecTV stickers. There has been a concerted effort to get rid of all remaining ST logo items. I am not sure how long it will take to roll out the SA logos on the airplanes but my guess is a couple of weeks. Not sure what airplanes will get the livery but unless it is a new delivery it will probably be when an aircraft is up for re-paint.

User currently offlineFlyPBA From United States of America, joined Feb 2007, 431 posts, RR: 0
Reply 2, posted (4 years 10 months 1 week 3 days 12 hours ago) and read 3734 times:

I would imagine that the Star Alliance logo will be a decal that can be slapped onto an aircraft wherever it is overnighting when the change occurs.

Same for the terminal signage ... quite easy to add a Star Alliance logo to counter backstops et al


User currently offlineCALMSP From United States of America, joined Aug 2003, 3939 posts, RR: 7
Reply 3, posted (4 years 10 months 1 week 3 days 9 hours ago) and read 3596 times:
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CO is not going to be required to have all STAR signage at all airports the morning they join. The only thing they will need to have by open of business is the removal of all SKYTEAM material. Probably the only airport(s) that will have full detail will be FRA, EWR, IAH the day the transition takes place.


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User currently offlineXxmhxlhx5lxx From Germany, joined Mar 2007, 51 posts, RR: 2
Reply 4, posted (4 years 10 months 1 week 3 days 7 hours ago) and read 3467 times:

Does anybody know where and how fast CO will change to Terminal 1 in FRA or to STAR-Terminals at other airports. Will they do so by the 27th of October?
Or does that depend on gate space availability and other things that this will happen step by step?



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User currently offlineFWAERJ From United States of America, joined Jun 2006, 3734 posts, RR: 2
Reply 5, posted (4 years 10 months 1 week 3 days 7 hours ago) and read 3441 times:



Quoting CALMSP (Reply 3):
Probably the only airport(s) that will have full detail will be FRA, EWR, IAH the day the transition takes place.

Don't forget CLE, along with ORD (where CO has co-located with UA)



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User currently offlineNYC2theworld From United States of America, joined Mar 2007, 664 posts, RR: 0
Reply 6, posted (4 years 10 months 1 week 3 days 4 hours ago) and read 3247 times:

I would imagine that they cannot (for legal reasons) use skyteam branding

Quoting CALMSP (Reply 3):
The only thing they will need to have by open of business is the removal of all SKYTEAM material.

Wouldn't that have to be done by the last flight out on the 24th anyway? Since that is the last skyteam flight on CO? Also, since they aren't participating in *A till the 27th, wouldn't that mean there are two days worth of flights (25th and 26th) where NO alliance can be marketed by CO?



Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.
User currently offlineStar_world From Ireland, joined Jun 2001, 1234 posts, RR: 0
Reply 7, posted (4 years 10 months 1 week 3 days 3 hours ago) and read 3144 times:



Quoting NYC2theworld (Reply 6):
Wouldn't that have to be done by the last flight out on the 24th anyway? Since that is the last skyteam flight on CO? Also, since they aren't participating in *A till the 27th, wouldn't that mean there are two days worth of flights (25th and 26th) where NO alliance can be marketed by CO?

There's no reason they can't market *A once they've left Skyteam. The only reason they aren't already is that they are still a Skyteam member, not because it would be "frowned upon" by *A. They would be delighted to have it  Smile


User currently offlineCALMSP From United States of America, joined Aug 2003, 3939 posts, RR: 7
Reply 8, posted (4 years 10 months 1 week 3 days 2 hours ago) and read 3059 times:
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Quoting FWAERJ (Reply 5):

True, but the major airports that CO is hitting during the start-up are FRA/EWR/IAH



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User currently offlineYegbey01 From United States of America, joined Nov 2003, 1724 posts, RR: 3
Reply 9, posted (4 years 10 months 1 week 3 days 1 hour ago) and read 2947 times:

I booked a flight on CO in NOvember. but I'm not able to add my Air Canada Aeroplan numbers yet.

So, I guess they are still working through the system before things are ready to flip to *A


User currently offline8B775ZQ From St. Kitts and Nevis, joined Aug 2005, 228 posts, RR: 0
Reply 10, posted (4 years 10 months 1 week 3 days 1 hour ago) and read 2795 times:

I'm not up to speed on all the happenings so can someone plz tell me why is CO leaving SKYTEAM and joining STAR ALLIANCE?

User currently offlineFRACO7X From Germany, joined Apr 2004, 345 posts, RR: 8
Reply 11, posted (4 years 10 months 1 week 3 days ago) and read 2751 times:



Quoting Xxmhxlhx5lxx (Reply 4):
Does anybody know where and how fast CO will change to Terminal 1 in FRA or to STAR-Terminals at other airports. Will they do so by the 27th of October?

Yes with start of the winter schedule CO will be at Terminal 1 in FRA and handled by LH. LH staff is already undergoing training in FRA and in LON.


User currently offlineCALMSP From United States of America, joined Aug 2003, 3939 posts, RR: 7
Reply 12, posted (4 years 10 months 1 week 3 days ago) and read 2699 times:
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Quoting Xxmhxlhx5lxx (Reply 4):

yeah, FRA is getting the most attention for the startup.........and will be the first CO station in complete compliance with STAR appearances.



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User currently offlineManchesterMAN From United Kingdom, joined Sep 2003, 1224 posts, RR: 1
Reply 13, posted (4 years 10 months 1 week 3 days ago) and read 2504 times:

What about little things like the inflight napkins etc that have the skyteam logo on them? t may take a while to work through all those?


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User currently offlineAmerican 767 From United States of America, joined May 1999, 3761 posts, RR: 12
Reply 14, posted (4 years 10 months 1 week 3 days ago) and read 2432 times:
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Quoting 8B775ZQ (Reply 10):
I'm not up to speed on all the happenings so can someone plz tell me why is CO leaving SKYTEAM and joining STAR ALLIANCE?

Because they've been flirting with United for a while.
Also, with the new Delta/Northwest system spanning the domestic, TATL and TPAC networks, Sky Team didn't need Continental as a member anymore. Even before the DL/NW merger, Continental was already thinking of switching to Star, the decision was taken in the Summer of 2008.

Ben Soriano



Ben Soriano
User currently offlineCALMSP From United States of America, joined Aug 2003, 3939 posts, RR: 7
Reply 15, posted (4 years 10 months 1 week 2 days 23 hours ago) and read 2314 times:
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Quoting American 767 (Reply 14):
Even before the DL/NW merger, Continental was already thinking of switching to Star, the decision was taken in the Summer of 2008.

however, if they wouldn't have merged, CO would still be in SKY TEAM.



okay, I'm waiting for the rich to spread the wealth around to me. Please mail your checks to my house.
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