Finally, for what it's worth, July continued the trend of MKE-LGA and MKE-BOS showing year-over-year decreases for AirTran, while Midwest saw increased year-over-year onboard loads. This continued in spite of AirTran increasing MKE-LGA from 3x last year to 4x this year...they still carried fewer passengers this versus last year. We have know way of knowing, however, how much either AirTran or Midwest boosted loads with connecting traffic. So this might not be cleanly correlated with success in the local market to/from Milwaukee.
Not bad that this is the worst performing route for FL out of IND. Everything else is in the 90's and its all O/D. With the addition of new routes I expect that to change this fall until BWI and LGA get established. I don't think IND-MKE will ever do well. For the IND routes I think FL has a monopoly on RSW and FLL. They compete with WN on MCO and TPA.
...such that it's likely more valid to conclude that STL, MSP, and BKG are not strong markets for FL as a whole and less of a statement of the MKE operation. Even LGA and DCA are not particularly strong routes for FL out of ATL, least of all MKE.
Saying nothing of yields, but I found MKE-western destinations routes to be encouraging, at least for the developing operation there.
That said, I have no doubt that FL intends to either operate MKE with marginal profitability or expand the operations as a loss leader to bolster some of these struggling markets.
DCA-ROCguy From United States of America, joined Apr 2000, 4402 posts, RR: 37 Reply 7, posted (3 years 8 months 2 days 3 hours ago) and read 1753 times:
"I'm looking at fares for next spring from MKE and I'm finding things like $59 to RSW, $84 to LAS, $81 to SFO and $89 to SEA."
Next spring, as in spring 2010? I'm sure you are finding those fares, this far out. That doesn't say anything about how the flights will actually do for loads/ yields when the time comes.
Glad to see an ROC route in the top 10 for loads. Not surprised it's MCO; even during a recession, it seems that everybody loves Mickey. And that's with JetBlue running a competing flight in a market that has historically supported 1-2 daily nonstops to MCO.
Quoting BMI727 (Reply 9): So when is FL going to start that hub in St. Louis?
Well keep in mind..STL-ATL sees 3 airlines, and STL-MCO sees 3 airlines, and STL-MKE sees 2 airlines. FL has competition on all those routes.
When AA drops STL-MCO/ATL, that should improve loads a bit for Air Tran, and STL-MKE, ya that still is out to be judged, we should see when AA drops MKE and YX replaces the route.
I think if I were FL, and I make this statement with NO knowledge of the numbers, I would hold on to STL and the current routes until end of Spring to see if the AA de-hubbing has a positive effect on FL load wise. However if the yields are just horrendous, then perhaps they should axe MKE from STL.
Good things come to those who wait, better things come to those who go AFTER it!
MSP used to be one of FL's better stations but the DL/NW merger and the economy made six daily too much. I bet it will only be five daily next summer. Regarding MSP-MKE, this route has improved a lot at least in loads. I know it's not worth much but there were actually no seats to be found out of MSP at all this past Thurs-Sun. We know the yields are horrendous though so we'll see if it stays.
These are both fairly misleading. MKE-BKG only operated 2 or 3 in July before it was discontinued on July 7th. Overall it probably did worse. On the other hand ATL-BKG started operating two daily in July and it actually does pretty well now.