OwlEye From Netherlands, joined Feb 2006, 908 posts, RR: 2 Posted (3 years 6 months 3 weeks 1 day 1 hour ago) and read 6556 times:
What a nice aircraft paint design! This new TUI Belgium livery is a very chic and innovative design. I'm really wondering what went through the heads of the designers and airline board. Finally somebody woke up in airline country to introduce a stylish and distinctive identity. This is a magnificant elegant design!!
Srbmod From United States of America, joined Mar 2001, 16888 posts, RR: 51 Reply 2, posted (3 years 6 months 3 weeks 1 day 1 hour ago) and read 6460 times:
It looks like they cribbed the AT&T logo to me and put it on the tail ala Continental and Copa.
The lack of any real corporate logo or any titles makes it look more like a private a/c. The small "Operated By Tui Airlines Belgium" sticker reminds me too much of similar stickers you see on aircraft flying as a Connection/Express carrier for a larger airline.
Dreamflight From , joined Dec 1969, posts, RR: Reply 4, posted (3 years 6 months 3 weeks 1 day 1 hour ago) and read 6405 times:
TUI Airlines Belgium will operate in winter as well on behalf of its competitor Thomas Cook Belgium. It's a commercial merge.
Only their B767 (OO-TUC & OO-JAP) are painted in this c/s
Wexfordflyer From Ireland, joined Jun 2009, 550 posts, RR: 0 Reply 5, posted (3 years 6 months 3 weeks 1 day 1 hour ago) and read 6393 times:
Personally I am not mad on it. It does not initially (or even really on closer inspection) scream out any specific identity. Personally I think just the pale blue and white is a little dull. It looks like it is unifinished, still awaiting more paint.
Quoting Ba1978 (Reply 1): I thought it was something designed whilst operating for Thomas Cook Belgium over the winter also
I heard this somewhere else too. I highly doubt that TUI are going to introduce any new livery without the distinctive TUI smile that gives them instant brand recognisibility.
Come with me, there's a place I want you to see, where the leaves are dark, I've got a hiding place in central park.
OwlEye From Netherlands, joined Feb 2006, 908 posts, RR: 2 Reply 6, posted (3 years 6 months 3 weeks 1 day ago) and read 6205 times:
Quoting Dreamflight (Reply 4): TUI Airlines Belgium will operate in winter as well on behalf of its competitor Thomas Cook Belgium. It's a commercial merge.
It's a commercial merge indeed. Is it like a sort of alliance livery between Thomas Cook and TUI Airlines Belgium? I do not think large titles are always a necessity: just a distinctive stylish livery can be part of a brand.
A388 From Netherlands Antilles, joined May 2001, 9073 posts, RR: 13 Reply 7, posted (3 years 6 months 3 weeks 23 hours ago) and read 6052 times:
Quoting Srbmod (Reply 2): The lack of any real corporate logo or any titles makes it look more like a private a/c.
I agree on this, this new TUI Belgium livery is not a livery, just changed colors as there is no airline logo visible in this new livery!!! And as someone has stated, the tail logo is very similar to the CM tail logo. These new colors are nice I must admit but it is not a new airline design as there is no corporate identity visible, just an aircraft with a few colors. I wouldn't call that a distinctive identity. I hope this new livery is not finished and that the airline's (new) logo will actually appear on the aircraft.
Slz396 From , joined Dec 1969, posts, RR: Reply 9, posted (3 years 6 months 3 weeks 12 hours ago) and read 5558 times:
Quoting AAMDanny (Reply 8): I must have missed this.... Thomas Cook Belgium and TUI Airlines Belgium haved merged?
NO they haven't, but they have decided to operate to long haul destinations together.
Thomas Cook Belgium doesn't have a long haul plane of itself and until recently was chartering an XL Airways A332, whereas TUI Airlines Belgium has 2 767s, but both were struggling to fill their planes, so they have decided to work together this winter season.
The plane will be flown by mixed TC, TUI crews, and so logically TC didn't want it to show large TUI titles, hence this neutral livery....
AvroArrow From Canada, joined Sep 2001, 1040 posts, RR: 0 Reply 10, posted (3 years 6 months 3 weeks 6 hours ago) and read 4297 times:
Well I certainly think it is a nice change from the basic blue with non-matching red TUI logos. Too bad they couldn't come to a consensus for having a larger title of some sort on it, like just putting "Belgium" on it or something. But all in all I quite like it. Hopefully it'll stick around after the alliance is over and they will just add TUI titles rather than go through the expense of taking it back to basic blue. Just my
Give me a mile of road and I can take you a mile. Give me a mile of runway and I can show you the world.
Nitepilot79 From Turkey, joined May 2008, 248 posts, RR: 0 Reply 11, posted (3 years 6 months 3 weeks 5 hours ago) and read 4047 times:
Looking pretty smooth. I wish they could slap that up on a A380. On a related note; the Arik livery is pretty dapper in my opinion, and makes their A345 look incredible.
413x3 From United States of America, joined Jul 2008, 1983 posts, RR: 0 Reply 13, posted (3 years 6 months 3 weeks 3 hours ago) and read 3216 times:
Quoting Flanders (Reply 12): Well somebody did something wrong at the paintshop! the Belgian flag (next to the registration OO-JAP) should be black - yellow - red
Look at all flags on that side of airplanes, it always flys away from the nose as if you were holding it up and the wind was flying it backwards
Globeex From Germany, joined Aug 2007, 742 posts, RR: 6 Reply 15, posted (3 years 6 months 2 weeks 6 days 20 hours ago) and read 2292 times:
You guys have to keep in mind one thing. This is a chater airline. For a charter airline branding is not even close to being as important as to normal flag carriers, LCCs etc.
In fact it can even be harmful. As mentioned Thomas Cook will also use capacity of these aircrafts. If they would have huge TUI titles on it and Thomas Cook would rent capacity, it would be like an Apple Centre with Computers by IBM.
Branding can be trouble big time for a charter airline and hurt them more than they gain of it. If i remember correctly TUI lost most/all of Thomas Cook bookings in germany when they changed their name from HLX to TUI Fly.
As you may presently yourself be fully made aware of, my grammar sucks.
A388 From Netherlands Antilles, joined May 2001, 9073 posts, RR: 13 Reply 16, posted (3 years 6 months 1 week 6 days 6 hours ago) and read 2019 times:
Quoting Globeex (Reply 15): This is a chater airline. For a charter airline branding is not even close to being as important as to normal flag carriers, LCCs etc.
Quoting Globeex (Reply 15): Branding can be trouble big time for a charter airline and hurt them more than they gain of it.
I think I see a contradiction in those two sentences: first you seem to claim that branding isn't important to charter airlines and later you say that branding can be trouble big time and hurt them more that they gain of it to charter airlines......? What am I missing here?
FlyingColours From United Kingdom, joined Dec 2003, 2315 posts, RR: 11 Reply 17, posted (3 years 6 months 1 week 6 days 3 hours ago) and read 1880 times:
Quoting A388 (Reply 16):
I think I see a contradiction in those two sentences: first you seem to claim that branding isn't important to charter airlines and later you say that branding can be trouble big time and hurt them more that they gain of it to charter airlines......? What am I missing here?
Branding isnt as important to a charter carrier than it is to a scheduled or LCC airline as the vast majority of passengers are on the flight through booking a package holiday, most don't even know the airline they would be flying until they get their tickets (because so many people don't look at the schedules in the back of the brochure).
However, one airline HLX for example is owned by Tui and the rival of Tui (Thomas Cook) had acquired a large number of seats on HLX flights for it's own holiday bookings, this was not a problem as not too many normal people would be aware that HLX is owned by Tui, however when Tui rebranded HLX as Tuifly it became obvious to all parties. When people are booking and they do notice what airline they are flying on and it turns out to be a competitor it makes Thomas Cook look smaller and whatever.
Almost all of the tour operators will use seats on rival carriers if they need the capacity and it is not really a problem, but if they want the airline to operate a flight on their behalf all season it can be a problem (since so many tour operators and travel companies these days are concerned about their image and dont like the idea of them having their customers flying on a rival's branded airline, if they enjoy the flight they may just use them nextime) - and I've had lots of that happen in the past
Quoting 413x3 (Reply 13): Look at all flags on that side of airplanes, it always flys away from the nose as if you were holding it up and the wind was flying it backwards
That depends, in the USA it is correct that the flag must always appear in that manor however in most countries it does not. Though looking through a list of Tui Belgium images it appears that their flag must also fly in the same way.
Phil
FlyingColours
Lifes a train racing towards you, now you can either run away or grab a chair & a beer and watch it come - Phil
FlyingColours From United Kingdom, joined Dec 2003, 2315 posts, RR: 11 Reply 18, posted (3 years 6 months 1 week 6 days 3 hours ago) and read 1854 times:
Regarding branding and identity I forgot to mention Condor.
Condor was/is a very well known airline in Germany, when Thomas Cook rebranded it their was uproar, the German people had little to no clue as to who Thomas Cook was let alone a company of the same name. People were also annoyed and upset about the loss of such a strong German identity and as such the airline started to loose bookings. The company realised this was a mistake and brought the Condor name back, granted with a blue livery and retaining the TC tail logo.
When Flying Colours and Caledonian (NOT BCAL) merged and became JMC people were left asking "J.M. Who?" Nobody knew that it stood for John Mason Cook, the great grandson of Thomas Cook, it was a no-name and two brands which were well known dissapeared to be replaced by a name that nobody ever heard of, it took years for them to "rectify" this mistake.
On the other side of things the rebrand of JMC Air to Thomas Cook Airlines UK was very successful, Thomas Cook was a very well known travel company in the UK.
Brands are very important things and depending upon how they are used, they can make or break a company.
Phil
FlyingColours
Lifes a train racing towards you, now you can either run away or grab a chair & a beer and watch it come - Phil
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