Trentis From Australia, joined Apr 2001, 160 posts, RR: 0
Reply 2, posted (15 years 17 hours ago) and read 1128 times:
I haven't seen Ansett's new ad on tv yet, but I saw it through their website, and I like it. I think that having all these looked-up-to personalities saying that they fly Ansett will entice others to either start flying with them again (after the incidents over Easter) and encourage them to choose AN over QF and DJ. I also like the fact that the ad is promoting the Ansett product. Don't get me wrong, the QF ads were great for patriotism during the Olympics, but they only promote the destinations Qantas serves, not QF itself. I see that QF has started showing its ads again. At the moment I prefer AN's campaign.
I also just read an article from The Australian about CASA mishandling its publicity about Ansett. I'm glad that they've finally admitted that they have done Ansett damage which should have been avoided. I hope that AN gets compensated some way for it and that the new campaign will win passengers back.
Air Taiwan From Australia, joined Dec 1999, 1519 posts, RR: 4
Reply 4, posted (15 years 12 hours ago) and read 1112 times:
From the Ansett website...
"....supported by a strong list of celebrities and public figures who have added their absolute endorsement to Ansett's relaunch, led by former Australian cricket captain Mark Taylor, who jointly officiated at today's event."
"Others to be featured in various phases of the new print and television campaign include Dawn Fraser, Michael Klim, Lee Kernaghan, Rex Hunt, Bert Newton, Jesse Martin, John Bertrand, Bryce Courtenay, Brett Lee, Michael Slater, Rod McGeoch, Nathan Buckley, Paul Kelly, Matthew Nicks, Adam Goodes, Jude Bollan, Leo Schofield, Tania Zaetta, Ita Buttrose, Col Joye, Bernard King, Bob Mansfield, Fiona Coote, Jackie O, Justin Hemmes, Sophie Falkiner, Karin Upton Baker, Diana Fisher, Linda Jackson, Peter Morrissey, Madeline West, Akira Isogawa, Philip Brady, Daniel McPherson, Wayne Cooper and Charlie Brown."