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Horizon Air Unveils ‘Comfortably Greener' Q400  
User currently offlineFlyPBA From United States of America, joined Feb 2007, 431 posts, RR: 0
Posted (5 years 1 week 3 days 19 hours ago) and read 12035 times:

Horizon Air Unveils ‘Comfortably Greener' Q400 Livery

11/17/2009 8:15 am (PT)

SEATTLE – Horizon Air's newest Bombardier Q400, entering service this week, is sporting an eye-catching "Comfortably Greener" livery that spotlights the aircraft's lower environmental impact compared to similar-size jets.

Horizon's 76-seat Q400 uses 30 to 40 percent less fuel and produces 30 to 40 percent less carbon emissions than comparable jet aircraft.

"At Horizon Air and its sister airline, Alaska Airlines, we're dedicated to reducing our impact on the environment," said Dan Russo, Horizon vice president of marketing and communications. "One major way we're doing that is by flying highly fuel-efficient aircraft."

The new Q400 is the first of two with the "Comfortably Greener" livery. The second will arrive in December.

In 2007, Horizon announced its intention to transition to a single fleet of Q400s, in large part because of the aircraft's greater fuel efficiency. Horizon is currently hoping to achieve a single-type fleet by the end of 2013. Presently, the airline operates 39 Q400s and 18 CRJ-700 regional jets.

Specifics: the Q400's environmental advantages

The Q400 aircraft exceeds not only current environmental standards but also anticipated ones related to carbon dioxide (CO2), hydrocarbon, nitrous oxide and smoke emissions. All are well below the levels mandated by the International Civil Aviation Organization (ICAO).

For example, on a 500-nm or 575.4-mile trip, the Q400 aircraft emits 30 percent fewer emissions and rates among the lowest CO2-emitting aircraft on a per seat basis. Looked at another way, each Q400 aircraft produces 3,000 fewer tons of CO2 every year. Reductions are even higher on longer flights – up to 40 percent.

The Q400 is also known for producing less noise, a characteristic appreciated by the communities it flies over (in fact, the "Q" stands for "quiet"). The exterior noise level of the Q400 is 10 EPNdB (Exterior Perceived Noise in Decibels) lower than that of 70- to 80-seat jets.

Access photos of ‘Comfortably Greener' aircraft

Photos of the Comfortably Greener Q400 are available on the Image Gallery page of the Horizon Air Newsroom. Additionally, media are welcome to schedule their own photo or video shoot of the aircraft by contacting Horizon at 206-392-0296.

Horizon and Alaska's environmental commitment

Horizon's new "Comfortably Greener" aircraft is only one representation of the environmental commitment the airline shares with Alaska Airlines.

This summer Alaska Airlines began testing next-generation flight procedures at Seattle-Tacoma International Airport (Sea-Tac) that will allow the airline and Horizon to reduce their environmental impact during airport approaches. Dubbed "Greener Skies," the project in cooperation with the Port of Seattle, The Boeing Company and the Federal Aviation Administration (FAA) is focused on using satellite-based flight guidance technology pioneered by Alaska Airlines to descend more efficiently and reduce aircraft fuel consumption, emissions and noise in the Puget Sound region. The airline is seeking FAA approval for the procedures, which could ultimately be used by all properly equipped carriers at Sea-Tac.

To find out more about this and other aspects of Horizon and Alaska's environmental commitment, please see Our Environment section of horizonair.com/alaskaair.com.

Horizon serves 48 cities throughout Arizona, California, Oregon, Washington, Idaho, Montana, Nevada, Baja California Sur (Mexico), and British Columbia and Alberta (Canada). Together, Horizon Air and Alaska Airlines serve more than 90 cities and are subsidiaries of Alaska Air Group, Inc. (NYSE:ALK).

http://www.alaskasworld.com/newsroom/QXNews/images/hi-res/Green_Q400_1.jpg

http://www.alaskasworld.com/newsroom/QXNews/images/hi-res/Green_Q400_2.jpg

http://www.alaskasworld.com/newsroom/QXNews/images/hi-res/Green_Q400_3.jpg

41 replies: All unread, showing first 25:
 
User currently offlineJetboy319 From United States of America, joined Oct 2005, 270 posts, RR: 0
Reply 1, posted (5 years 1 week 3 days 19 hours ago) and read 11957 times:

Wow... that is one bizzare livery.  yes  Isn't green also the color of  dollarsign greed dollarsign ?  duck 

User currently offlineAirman99o From Canada, joined Aug 1999, 980 posts, RR: 1
Reply 2, posted (5 years 1 week 3 days 19 hours ago) and read 11873 times:

Looks a lot like S7 colors minus the people painted on the plane. Are there any other flying boogers out there besides S7 and now this Horizon?


Safety is Everyones Responsibility.
User currently offlineFlyPBA From United States of America, joined Feb 2007, 431 posts, RR: 0
Reply 3, posted (5 years 1 week 3 days 17 hours ago) and read 11683 times:



Quoting Airman99o (Reply 2):
Are there any other flying boogers out there besides S7 and now this Horizon?

well ... there will be two of these soon at Horizon (don't know if they will be identical)


User currently offlineRbgso From United States of America, joined Jun 2006, 599 posts, RR: 0
Reply 4, posted (5 years 1 week 3 days 17 hours ago) and read 11633 times:

At first glance I thought the plane just had its primer applied.....

Not the most attractive livery out there, but it is vivid, I will say that.


User currently offline413X3 From United States of America, joined Jul 2008, 1983 posts, RR: 0
Reply 5, posted (5 years 1 week 3 days 16 hours ago) and read 11522 times:

I think it looks beautiful!

User currently offlineTimpdx From United States of America, joined Jul 2009, 581 posts, RR: 0
Reply 6, posted (5 years 1 week 3 days 16 hours ago) and read 11504 times:

Isn't Alaska dumping all their CRJs? Is the Q400 the replacement?

Last time I was on a BUR-PDX flight it was a CRJ, if that is switched to a Q400 than that will add a good 45 minutes to the 2+ hour flight. Hope that isn't the case.


User currently offlineULMFlyer From Brazil, joined Sep 2006, 475 posts, RR: 1
Reply 7, posted (5 years 1 week 3 days 16 hours ago) and read 11403 times:

Does this type of ad campaign really work towards improving the bottom line? I can't see anyone choosing a particular flight because the aircraft is more environmentally friendly.

Or should I think the other way around? The campaign is to make pax feel better when they walk onto the ramp and see those huge props, so they don't think: "What a cheap airline! Can't even afford a jet."



Let's go Pens!
User currently offlineAirnerd From United States of America, joined Oct 2007, 261 posts, RR: 0
Reply 8, posted (5 years 1 week 3 days 16 hours ago) and read 11386 times:



Quoting Timpdx (Reply 6):
Isn't Alaska dumping all their CRJs? Is the Q400 the replacement?

QX is going all Q-400. But first someone has to want the CR7s. Right now, there are no takers, so they'll stay in the fleet. You'd be surprised at how little the Q's add to gate-to-gate times... but yeah, there are some questions about the longest CR7 routes in the system. A few will probably need to be discontinued or go back to Alaska metal.

And, might as well say it... that GREEN color is just downright NASTY.


User currently offlineCrimsonNL From Netherlands, joined Dec 2007, 1894 posts, RR: 42
Reply 9, posted (5 years 1 week 3 days 15 hours ago) and read 11372 times:
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Quoting ULMFlyer (Reply 7):
Does this type of ad campaign really work towards improving the bottom line? I can't see anyone choosing a particular flight because the aircraft is more environmentally friendly.

I doubt it, most people shout their lungs out when it comes to CO2 emissions, but when an airline offers CO2 compensation fees (ie planting trees somewhere or something) hardly anyone chooses it. I guess CO2 only matters if your not the one paying for it.

As for the plane, I think she looks great!



Nothing's worse then flying the same registration twice, except flying it 4 times..
User currently offlineBrianHames From United States of America, joined Feb 2000, 795 posts, RR: 2
Reply 10, posted (5 years 1 week 3 days 15 hours ago) and read 11347 times:



Quoting ULMFlyer (Reply 7):
I can't see anyone choosing a particular flight because the aircraft is more environmentally friendly.

The only people who are arrogant enough to make decisions based on that premise fly around in their own private jets, anyway.


User currently offlineHatbutton From United States of America, joined Mar 2005, 1500 posts, RR: 14
Reply 11, posted (5 years 1 week 3 days 15 hours ago) and read 11238 times:



Quoting ULMFlyer (Reply 7):
Does this type of ad campaign really work towards improving the bottom line? I can't see anyone choosing a particular flight because the aircraft is more environmentally friendly.

Who's to say that QX chose to do this just to improve the bottom line? There are a lot of efforts out there to improve corporate responsibility regardless of its effect on the bottom line. Companies in the northwest have a pride factor when it comes to doing business that is also better for the environment. This doesn't mean everyone here is a tree hugger. But there are companies out there who care about these things regardless of the profit they may or may not get from it.

Bombardier also could have cut a deal on the painting costs in order to promote the Q400 as being more efficient, similar to what Boeing did for the AS 737-800 that is painted in Boeing colors. It is good advertising for Boeing and AS got a discount on the paint. So maybe that's what happened here?


User currently offlineTedEx From United States of America, joined Apr 2005, 149 posts, RR: 0
Reply 12, posted (5 years 1 week 3 days 15 hours ago) and read 11211 times:

This is a valid PR move in terms of associating Horizon with being more efficient and decreasing its environmental impact, but wow - what an ugly color. I would have loved to have seen something in a forest green.

User currently offlineFlyPBA From United States of America, joined Feb 2007, 431 posts, RR: 0
Reply 13, posted (5 years 1 week 3 days 14 hours ago) and read 11164 times:

Horizon has a whole campaign built around the "Comfortably Greener" tagline ... I believe that they are putting decals next to the pax doors on the other Q400s reflecting this as well (although this may have changed since I first heard about it).

User currently offline787seattle From United States of America, joined Feb 2008, 641 posts, RR: 0
Reply 14, posted (5 years 1 week 3 days 13 hours ago) and read 11066 times:

Interesting. Two AS family special liveries in one day! I don't really like the shade of green used on the Q400, but it looks a little better than the regular plain livery.


Student - KELN
User currently offlineCytz_pilot From United States of America, joined Dec 1999, 569 posts, RR: 0
Reply 15, posted (5 years 1 week 3 days 13 hours ago) and read 11066 times:

Man that will really stand out against the murky skies above the Pacific Northwest! Looks almost like neon in those photos!

User currently offlineWedgetail737 From United States of America, joined Aug 2003, 5947 posts, RR: 6
Reply 16, posted (5 years 1 week 3 days 13 hours ago) and read 10997 times:
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Quoting Timpdx (Reply 6):
Last time I was on a BUR-PDX flight it was a CRJ, if that is switched to a Q400 than that will add a good 45 minutes to the 2+ hour flight. Hope that isn't the case.

The SEA-LGB is even longer. I would imagine that if the CR7's went away, those routes would be either discontinued or replaced with mainline service. I guess there could always be an intermediate stop like SMF or RNO.


User currently offlineJBirdAV8r From United States of America, joined Jun 2001, 4491 posts, RR: 21
Reply 17, posted (5 years 1 week 3 days 13 hours ago) and read 10872 times:

Would've been better if they'd used a deeper, bluer green like Aer Lingus...


I got my head checked--by a jumbo jet
User currently offlineCschleic From United States of America, joined Feb 2002, 1286 posts, RR: 0
Reply 18, posted (5 years 1 week 3 days 12 hours ago) and read 10443 times:

At least they didn't paint the Boise State plane all blue like their turf.

User currently offlinePacificWest From United States of America, joined May 2007, 77 posts, RR: 0
Reply 19, posted (5 years 1 week 3 days 11 hours ago) and read 9752 times:

Super lame.

This pseudo-environmentalist crap is really getting old.


User currently offlineKPHXFlyer From United States of America, joined Mar 2008, 413 posts, RR: 1
Reply 20, posted (5 years 1 week 3 days 10 hours ago) and read 9712 times:



Quoting ULMFlyer (Reply 7):
Does this type of ad campaign really work towards improving the bottom line? I can't see anyone choosing a particular flight because the aircraft is more environmentally friendly.

I asked a very similar question when WN rolled out their "green" 737-700. WN framed it as how much weight savings ergo fuel savings they might get if they did this across the fleet (all 200+ 737-7H4s) and they came up with an estimate of $10.2 million per year in fuel costs.
My thought was did WN do all the math to figure whether the upfront and steady costs of going all green would be less than the anticipated savings of $10.2 million. I'd have to figure that they did at least some research before making a presentation.

WN's was more framed on materials and methods not based on a "my plane is greener than a CRJ". Nothing wrong with either presentation but for the most part, IMO, both WN's and QX's green planes are mostly marketing initiatives.


User currently offlineWedgetail737 From United States of America, joined Aug 2003, 5947 posts, RR: 6
Reply 21, posted (5 years 1 week 3 days 9 hours ago) and read 8948 times:
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Quoting PacificWest (Reply 19):
Super lame.

This pseudo-environmentalist crap is really getting old.

If you don't like them, don't fly them.


User currently offlineN766UA From United States of America, joined Jul 1999, 8341 posts, RR: 23
Reply 22, posted (5 years 1 week 3 days 9 hours ago) and read 8926 times:



Quoting PacificWest (Reply 19):

This pseudo-environmentalist crap is really getting old.

They do have hubs in Seattle and Portland...



This Website Censors Me
User currently offlineA346Dude From Canada, joined Nov 2004, 1290 posts, RR: 7
Reply 23, posted (5 years 1 week 3 days 8 hours ago) and read 8810 times:

Another company jumps on the "green" bandwagon. It's a little disingenuous since everyone knows the only green any truthful company cares about goes in their wallets (and rightly so IMO).

But hey, it does look nice!



You know the gear is up and locked when it takes full throttle to taxi to the terminal.
User currently offline413x3 From United States of America, joined Jul 2008, 1983 posts, RR: 0
Reply 24, posted (5 years 1 week 3 days 8 hours ago) and read 8734 times:



Quoting PacificWest (Reply 19):
Super lame.

This pseudo-environmentalist crap is really getting old.

Who are you to decide what is real environmentalist or pseudo?


25 Ushermittwoch : Looks good in person. Saw it this morning in SEA.
26 STSsbpBeyond : I flew on a QX Q400 last monday from SEA-STS, about a two hour flight. The total fare roundtrip was less than $200. While I would not be particularly
27 TSS : If it gets the pax on a Q400 so they can see how much more comfortable it is than a CRJ, then I'm all for it.
28 Mascmo : Amen brother!
29 SXDFC : I like this plane, lets face it when it arrives to an airport, it will most certainly be a nice change from all that euro-white!
30 Birdbrainz : I wonder how environmentally friendly the paint job is. Yes, I know. No worse than the white. Anyhow, environmentalist stuff aside, it's nice to see s
31 JHCRJ700 : I think it looks fantastic.
32 Wedgetail737 : I agree. There are ample opportunities for QX to start service to places like SCK, MRY, MOD and maybe even re-start service to LMT or BTM when the ec
33 Cessna172RG : The article says the Q400 at Horizon seats 76 passengers. I thought they upped that to 78 a while back, or did they change their minds?
34 Hatbutton : 76 was the upped amount. I think it used to be 70 at one point. Can't remember for sure.
35 Post contains links and images Luv2cattlecall : I think that this is actually one of the few cases where "Green" advertising can be highly beneficial. As you said, it will make people feel like tre
36 Chrisair : I've seen that green snot rocket thing in Tucson for a year. It was ugly the first time I saw it, and it's still ugly. That being said, QX won't have
37 413X3 : Thankfully not everyone is as short sighted as you
38 McCarranMGR : If this forums naysayers think that there isn’t a very large and very wealthy group of the population that would choose something more environmental
39 Luv2cattlecall : Judging by the fact that no airline/major company has invested much in green technology with a negative ROI, I'm not sure I would be in the wrong. My
40 Cytz_pilot : Very true, but you can't blame a company for highlighting a niche advantage if it all runs along the same airway anyway. That's the fun of marketing!
41 Hatbutton : Sure the Q400 is QX's preference because of its money savings. In the majority of cases, being environmentally friendly also can save you money. But
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