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FL Brings Seat Back Advertising To The US  
User currently offlineYeogeo From United States of America, joined Jul 2009, 882 posts, RR: 14
Posted (4 years 10 months 5 days 23 hours ago) and read 4374 times:

Hugo Martin in the LA Times reports: “Over the next two weeks, AirTran Airways plans to outfit all 138 of its Boeing jets with seat-back advertisements, measuring about 2 1/2 by 9 inches. The advertisements are placed at eye level, so passengers can't avoid them, except by lowering the tray tables.”

Tad Hutcheson, AirTran's VP of marketing and sales: "We have gone to great lengths to present these advertisements in a tasteful, unobtrusive way that we believe customers will enjoy."

http://www.latimes.com/business/la-f...ne-ads19-2009nov19,0,4528918.story


yeo


Yokoso! to my world
33 replies: All unread, showing first 25:
 
User currently offlineMauiman31 From United States of America, joined Sep 2007, 450 posts, RR: 0
Reply 1, posted (4 years 10 months 5 days 22 hours ago) and read 4355 times:
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Others will follow. . . $$$ As a pax. . . doesn't bother me a bit.

User currently offlineAtlwest1 From United States of America, joined Jan 2009, 1046 posts, RR: 1
Reply 2, posted (4 years 10 months 5 days 22 hours ago) and read 4296 times:

The ads will be tasteful and will not be garish or advertise things that would turn off children and families, IE beer wine etc etc.


ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co. or Airt
User currently offlineThegreatRDU From United States of America, joined Mar 2006, 2310 posts, RR: 4
Reply 3, posted (4 years 10 months 5 days 22 hours ago) and read 4282 times:

Good move, they were initially skeptical saying they didn't want their planes to look like "subways" obviuosly reffering to spirit....but money is money...


Our Returning Champion
User currently offlineAtrude777 From United States of America, joined Aug 2003, 5692 posts, RR: 52
Reply 4, posted (4 years 10 months 5 days 20 hours ago) and read 4162 times:

I would think it'd be more efficient to do it on the overhead bins.

This way they take up more space, so the airlines can charge more, there is still visibility when passengers board the aircraft, place their carry-on luggage in the bins, and then see it while they are sitting down but it is not in-your-face, in front of them.

Passengers would also see it when they walk to/from the front/back of the plane to go to the lav or to deplane also. So the overhead bin advertisements would be there for all to see, but not in front of their face ie-backseat.

I wouldn't mind this type of advertisement on any airline quite honestly.

Alex



Good things come to those who wait, better things come to those who go AFTER it!
User currently offlineAtlwest1 From United States of America, joined Jan 2009, 1046 posts, RR: 1
Reply 5, posted (4 years 10 months 5 days 20 hours ago) and read 4131 times:



Quoting Atrude777 (Reply 4):
I would think it'd be more efficient to do it on the overhead bins.

From an advertising stand point yes you maximize your exposure that way but in terms of looks and quality it looks tacky and can be to to much. That kinda goes with the subway look they are trying not to go for. I think this is a way to earn income and still be tasteful and not have an aircraft that looks like Spirit in the inside. Also I think they should look into doing what Western Pacific did with the LOGO jets. Great way to advertise.



ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co. or Airt
User currently offlineCadet57 From United States of America, joined Jul 2005, 9085 posts, RR: 30
Reply 6, posted (4 years 10 months 5 days 12 hours ago) and read 3932 times:



Quoting Yeogeo (Thread starter):
FL Brings Seat Back Advertising To The US 

US Airways had them back in like 06/07...



Doors open, right hand side, next stop is Springfield.
User currently offlineDitzyboy From Australia, joined Feb 2008, 718 posts, RR: 1
Reply 7, posted (4 years 10 months 5 days 12 hours ago) and read 3909 times:

Quoting Cadet57 (Reply 6):
US Airways had them back in like 06/07...

   From memory, weren't they on the tray table surface? In other words they were visible only when the tray table was down, as opposed to up? They covered most of the surface.

[Edited 2009-11-19 18:06:31 by ditzyboy]

User currently offlineRedTailDTW From United States of America, joined Oct 2006, 754 posts, RR: 3
Reply 8, posted (4 years 10 months 5 days 11 hours ago) and read 3832 times:



Quoting Ditzyboy (Reply 7):
From memory, weren't they on the tray table surface? In other words they were visible only when the tray table was down, as opposed to up? They covered most of the surface.

Yeah, when you flipped the tray table down it covered the whole thing, even the little indent where the cups go.

When I flew them last it had an advertisement for a Ford F-150...

Correct me if I am wrong but don't they still use them?



Mason



Northwest Airlines. Now you're flying smart! (RIP 1926-2009)
User currently offlineOB1504 From United States of America, joined Jul 2004, 3354 posts, RR: 6
Reply 9, posted (4 years 10 months 5 days 3 hours ago) and read 3639 times:



Quoting Atlwest1 (Reply 5):
I think this is a way to earn income and still be tasteful and not have an aircraft that looks like Spirit in the inside

Incidentally, whatever happened to NK's onboard advertising? I flew on N502NK recently and noticed that the ads for the Bahamas had been removed. A shame, really, because the cabin looked a lot nicer with the clouds.


User currently offlineIndy From United States of America, joined Jan 2005, 4567 posts, RR: 18
Reply 10, posted (4 years 10 months 4 days 20 hours ago) and read 3546 times:

It is really sad what they are doing. We need to make an effort not to support any company that advertises on the back of a seat. This way the ads will go away once the companies realize they are wasting money (which they will likely be doing anyway) on the ads.


Indy = Indianapolis and not Independence Air
User currently offlineNws2002 From United States of America, joined Feb 2008, 897 posts, RR: 0
Reply 11, posted (4 years 10 months 4 days 18 hours ago) and read 3492 times:



Quoting Indy (Reply 10):
It is really sad what they are doing. We need to make an effort not to support any company that advertises on the back of a seat. This way the ads will go away once the companies realize they are wasting money (which they will likely be doing anyway) on the ads.

Not sure why its "sad". The ads will be small, relatively unobtrusive, and according to the article will be screened for content. They will also bring in some much needed revenue. AirTran is a LCC and no one expects them to act like a top shelf airline. With WiFi and XM on every flight there are plenty of things to distract passengers from the advertisements.


User currently offlinePHLBOS From United States of America, joined Mar 2004, 7521 posts, RR: 23
Reply 12, posted (4 years 10 months 4 days 14 hours ago) and read 3416 times:

Bold emphais added:

Quoting Yeogeo (Thread starter):
seat-back advertisements, measuring about 2 1/2 by 9 inches. The advertisements are placed at eye level, so passengers can't avoid them, except by lowering the tray tables



Quoting Yeogeo (Thread starter):
Tad Hutcheson, AirTran's VP of marketing and sales: "We have gone to great lengths to present these advertisements in a tasteful, unobtrusive way that we believe customers will enjoy

I'm sorry but placing advertising in such a way so that passengers can't avoid them is NOT unobtrusive IMHO.

Personally, if FL wants to place advertising inside their planes; it would've been better to place the ads. ON the tray tables, similar to what US has done.



"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
User currently offlineJsposaune From United States of America, joined Oct 2005, 292 posts, RR: 1
Reply 13, posted (4 years 10 months 4 days 14 hours ago) and read 3385 times:

I've already seen one on an FL plane...it's not obtrusive at all. IMHO, it's much less obtrusive than the ones on the US tray tables. (And yes, I understand that you only see the US ones when the tray is being used.)

Seems to me to be a non-issue. There are other places where advertising is way more evident than this...all sporting events, for example!



There are no stupid questions....only stupid people!!!
User currently offlineDeltaMD90 From United States of America, joined Apr 2008, 7909 posts, RR: 51
Reply 14, posted (4 years 10 months 4 days 14 hours ago) and read 3370 times:

Meh, I don't like it, but if can help the US airlines get out of this pit hole, then good luck


Ironically I have never flown a Delta MD-90 :)
User currently offlineCitrusCritter From Pitcairn Islands, joined May 2007, 1104 posts, RR: 3
Reply 15, posted (4 years 10 months 4 days 12 hours ago) and read 3329 times:



Quoting Jsposaune (Reply 13):
There are other places where advertising is way more evident than this...all sporting events, for example!

Subway trains to be sure.



TLH
User currently offlineYeogeo From United States of America, joined Jul 2009, 882 posts, RR: 14
Reply 16, posted (4 years 10 months 4 days 10 hours ago) and read 3271 times:



Quoting Nws2002 (Reply 11):
AirTran is a LCC and no one expects them to act like a top shelf airline.

I think the folks at FL might cringe at that statement (so you can't be "top shelf" AND be an LCC?).

In my book, these ads are a Ryanization, and would not welcome it on the carriers I fly. And are the ads in business class as well? Seems so.  grumpy 

yeo



Yokoso! to my world
User currently offlineDeltaflyertoo From United States of America, joined Nov 2000, 1652 posts, RR: 1
Reply 17, posted (4 years 10 months 4 days 9 hours ago) and read 3246 times:

This is HORRIBLE. Its horrible because customers pay to get from a to b, not pay to be advertised to. I personally feel the ad model is most appropriate when consumers are handed something for free in return for ad dollars supporting it, (This site for example, or other media). But the minute consumers pay for a service, and, there is advertising attached, its just tacky.

If airlines can't make a go of it (but AIr Tran does, right?) just on passenger revenue and now fees, thats too bad. Turning to inflight advertising is not the option.

Besides, they offer an inflight magazine, where, that is appropriate full of ads. Is that not enough?

If Air Tran were offering free seats on every flight, this concept would be entirely different.


User currently offlineZippyjet From United States of America, joined Sep 2001, 5478 posts, RR: 12
Reply 18, posted (4 years 10 months 4 days 4 hours ago) and read 3159 times:



Quoting Nws2002 (Reply 11):
It is really sad what they are doing. We need to make an effort not to support any company that advertises on the back of a seat. This way the ads will go away once the companies realize they are wasting money (which they will likely be doing anyway) on the ads.

Hey, I'm a crew member and a stockholder so anything that can make some $$$ butdoes not compromise safety or customer service is worth a try. If it doesn't work it will be here today grounded tomorrow!



I'm Zippyjet & I approve of this message!
User currently offlineTravatl From United States of America, joined Mar 2001, 2173 posts, RR: 7
Reply 19, posted (4 years 10 months 3 days 9 hours ago) and read 3045 times:

I've seen them... and honestly, at first you wouldn't even know what it is. In fact, whatever is dangling out of the seatback pocket is certainly more noticeable. Big deal.

User currently offlineAtlwest1 From United States of America, joined Jan 2009, 1046 posts, RR: 1
Reply 20, posted (4 years 10 months 3 days 8 hours ago) and read 3017 times:

I flew with it today all day. I didnt here one complaint or cross word about it. I did see people reading it and looking at it. So as long as it stays non garish which it will It will be here to stay.


ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co. or Airt
User currently offlineLightsaber From United States of America, joined Jan 2005, 13130 posts, RR: 100
Reply 21, posted (4 years 10 months 3 days 8 hours ago) and read 3010 times:
Support Airliners.net - become a First Class Member!



Quoting Mauiman31 (Reply 1):
Others will follow. . . $$$ As a pax. . . doesn't bother me a bit.

Nor I. I would rather see a tasteful add than watch the layoffs continue.

Quoting Atlwest1 (Reply 5):
Also I think they should look into doing what Western Pacific did with the LOGO jets. Great way to advertise.

I'm all for LOGO jets, but it doesn't seem to work for all products. Too many products that it does work for are... less than family friendly too. (e.g., beer).

Quoting Travatl (Reply 19):
I've seen them... and honestly, at first you wouldn't even know what it is. In fact, whatever is dangling out of the seatback pocket is certainly more noticeable.

Oh, that isn't good. The AD buyer needs to get something for their money. But as long as its not obnoxious... good for FL.

Quoting Zippyjet (Reply 18):

Hey, I'm a crew member and a stockholder so anything that can make some $$$ butdoes not compromise safety or customer service is worth a try.

Exactly the right attitude. No impact on safety, service, or the crew. I wonder who will follow or will this be grounded (due to lack of success)?

Lightsaber



Societies that achieve a critical mass of ideas achieve self sustaining growth; others stagnate.
User currently offlineYeogeo From United States of America, joined Jul 2009, 882 posts, RR: 14
Reply 22, posted (4 years 10 months 2 days 23 hours ago) and read 2911 times:



Quoting Zippyjet (Reply 18):
anything that can make some $$$ butdoes not compromise safety or customer service is worth a try



Quoting Lightsaber (Reply 21):
Exactly the right attitude. No impact on safety, service, or the crew.

The decision to advertise this way does affect the quality of the experience onboard for the passenger, however.

I don't see where "right" or "wrong" comes into the equation.

yeo



Yokoso! to my world
User currently offlineThegreatRDU From United States of America, joined Mar 2006, 2310 posts, RR: 4
Reply 23, posted (4 years 10 months 1 day 20 hours ago) and read 2751 times:



Quoting Indy (Reply 10):
It is really sad what they are doing. We need to make an effort not to support any company that advertises on the back of a seat. This way the ads will go away once the companies realize they are wasting money (which they will likely be doing anyway) on the ads.



Quoting Deltaflyertoo (Reply 17):
This is HORRIBLE. Its horrible because customers pay to get from a to b, not pay to be advertised to. I personally feel the ad model is most appropriate when consumers are handed something for free in return for ad dollars supporting it, (This site for example, or other media). But the minute consumers pay for a service, and, there is advertising attached, its just tacky.

If airlines can't make a go of it (but AIr Tran does, right?) just on passenger revenue and now fees, thats too bad. Turning to inflight advertising is not the option.

Besides, they offer an inflight magazine, where, that is appropriate full of ads. Is that not enough?

If Air Tran were offering free seats on every flight, this concept would be entirely different.

What do the airlines need right now? Money....this is one of the most effective methods of advertising...if I'm on a 3 hour flight I'm not gonna help but notice the product several times...every single passenger on-board will be exposed to the product...
Everybody wins....
-The airline because they are making money.....selling the space on-board
-The companies advertising...they are exposing their product to consumers in a very effective way
-The consumer, because, the airline is tapping into sources of ancillary revenue...they can make some money without having to raise ticket prices...keeping tickets lower for the growing demographic of the price-conscious consumer...and heck they might even see an advertisement their interested and buy that product too...



Our Returning Champion
User currently offlineSkyguyB727 From , joined Dec 1969, posts, RR:
Reply 24, posted (4 years 10 months 1 day 19 hours ago) and read 2730 times:

This move seems very tacky. It will make the planes look like a city bus or subway.

Malev is doing something similar at their check-in counter at BUD. Instead of having anything that says Malev or shows the logo on the back wall at the check-in counter, they have huge ads for Citroen cars. The entire backdrop is plastered with Citroen advertising.


25 Atlwest1 : I see the advertising on the planes daily and it does not make the planes look tacky. No more tacky then the seat back pockets stuffed with Skymalls a
26 Srbmod : This is definitely a less subtle approach to advertising (It's not like the cabins on airlines like Ryanair which do resemble buses, trains, or subway
27 Lightsaber : I somehow suspect that you wouldn't pick FL anyway? (Note, I'm asking.) Please see the photo. These ads are small. Unavoidable, but not anything like
28 DocLightning : You know, the ads don't bug me, but here's the thing: Is this going to lower fares? Is this going to keep people employed? Or is this going to vanish
29 ThegreatRDU : All of it actually....
30 Lightsaber : Excellent point. And why the First class will probably get the ads too! I agree. All three. It might even make the difference in airline survival (FL
31 Yeogeo : And you're asking this because...? I shouldn't be commenting if I can't or won't fly airtran? Anyway, your suspicions are pretty well grounded. Consi
32 Jsposaune : Seems to me, the general public is so incredibly desensitized to advertising these days anyways. Anyone seen a Nascar race or been to a movie lately?
33 ThegreatRDU : Honestly I hardly believe folks are going to stop flying an airline because there is a placard in front of their face....
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