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Midwest's MKE Best Care Frequent Flyer Club Future  
User currently offlineFlightLevel350 From United States of America, joined Sep 2007, 9 posts, RR: 0
Posted (4 years 9 months 3 weeks 5 days 20 hours ago) and read 2612 times:

With Midwest Airline's (YX) recent transition from parent company TPG Group to Republic Airways Holdings, what are your thoughts on the future of YX's only frequent flyer (FF) club lounge, the Best Care Club located at Milwaukee's General Mitchell International (MKE)?

Fellow Republic Airways Holdings owned and operated codeshare partner, Frontier Airlines (F9) very likely has a larger frequent flyer customer base than that of YX which is in the approx. 2 million member range.

F9 also has no frequent flyer club lounge at their DEN hub or any other city systemwide. Thus, YX's Best Care Club currently serves as the only FF lounge between both of these National carriers, which may be the logical reason to maintain the Club.

Although, F9's EarlyReturns program, likely the larger of the two FF affinity loyalty programs may stand to be the system and brand that is adopted by a likely further integrated YX and F9 as time progresses. That being said, with F9's FF business model being built with no FF club, what are your thoughts regarding the realistic intermediate to long-term viability of maintaining YX's MKE Club?

11 replies: All unread, jump to last
 
User currently offlineJBo From Sweden, joined Jan 2005, 2338 posts, RR: 0
Reply 1, posted (4 years 9 months 3 weeks 5 days 10 hours ago) and read 2503 times:

There have been a few thoughts on this subject in the many F9/YX threads.


I'd take the awe of understanding over the awe of ignorance any day.
User currently offlineTVNWZ From United States of America, joined Feb 2006, 2388 posts, RR: 2
Reply 2, posted (4 years 9 months 3 weeks 5 days 8 hours ago) and read 2415 times:

Midwest caters to more business travelers. As long as it breaks even from an expense perspective, they would be fools to close it.

User currently offlineMariner From New Zealand, joined Nov 2001, 25236 posts, RR: 85
Reply 3, posted (4 years 9 months 3 weeks 5 days 7 hours ago) and read 2377 times:
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Quoting TVNWZ (Reply 2):
As long as it breaks even from an expense perspective, they would be fools to close it.

 checkmark 

It's tough to know, but I would be mildly surprised to see it go. The question then becomes what happens at DEN.

Three or four years ago, Frontier had some plans for a lounge at DEN.

I forget the details now, but it was somehow tied up with Continental's (big) President's Lounge and shuffling around and additional gates and quids pro quo - there was a lot of stuff going on.

Continental stayed where they were and Frontier looked at some space on the mezzanine floor of the A concourse, but eventually it didn't happen because of one of the several crises.

But the Frontier/Midwest combo might change all that and now that Continental is leaving the A Terminal to go to United's B terminal, I guess that space becomes available again.

Republic is determined to make the service experience between the two airlines seamless and they've already introduced Stretch seating on Frontier.

A lounge at DEN would be a way to set Frontier/Midwest apart from the other LCC's, but I guess it will depend on the perceived value of it.

I'm guessing it has to be one or the other - either both MKE and DEN have a lounge, or neither does.

mariner



aeternum nauta
User currently offlineCubsrule From United States of America, joined May 2004, 22983 posts, RR: 20
Reply 4, posted (4 years 9 months 3 weeks 5 days 6 hours ago) and read 2336 times:



Quoting Mariner (Reply 3):
I'm guessing it has to be one or the other - either both MKE and DEN have a lounge, or neither does.

I agree with you except for one thing: the rumour is that DIA is being really unreasonable with how much money they want for the former CO space; it may be that a club that would break even at MKE space lease rates would lose money in DEN.



I can't decide whether I miss the tulip or the bowling shoe more
User currently offlineMariner From New Zealand, joined Nov 2001, 25236 posts, RR: 85
Reply 5, posted (4 years 9 months 3 weeks 5 days 5 hours ago) and read 2324 times:
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Quoting Cubsrule (Reply 4):
I agree with you except for one thing: the rumour is that DIA is being really unreasonable with how much money they want for the former CO space

If that is the case, then, flat out, it won't happen.

Still, two thoughts:

(i) I would have thought - or might have hoped - that after what happened with Frontier's heavy maintenance, DIA (and the city) would have learned a thing or two about BB and how he operates.

(ii) The Continental lounge is not the only potential space.

mariner



aeternum nauta
User currently offlineCubsrule From United States of America, joined May 2004, 22983 posts, RR: 20
Reply 6, posted (4 years 9 months 3 weeks 5 days 5 hours ago) and read 2308 times:



Quoting Mariner (Reply 5):
Still, two thoughts:

Agreed on both counts - but with respect to the CO space, I'm not sure that knowing how BB operates changes things much.

The alternative before was not moving but rather not having a club, and F9 took that alternative.



I can't decide whether I miss the tulip or the bowling shoe more
User currently offlineMariner From New Zealand, joined Nov 2001, 25236 posts, RR: 85
Reply 7, posted (4 years 9 months 3 weeks 5 days 5 hours ago) and read 2303 times:
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Quoting Cubsrule (Reply 6):
Agreed on both counts - but with respect to the CO space, I'm not sure that knowing how BB operates changes things much.

If the only barrier is unreasonable rent, then I think it is foolish to ignore how BB operates - in any discretionary spending, he will not pay more than he thinks he should and he is not shy of using the bully pulpit to explain why.

And this is entirely discretionary. I don't even know if they are considering a lounge at DEN - they've managed without one up until now.

mariner



aeternum nauta
User currently offlineCubsrule From United States of America, joined May 2004, 22983 posts, RR: 20
Reply 8, posted (4 years 9 months 3 weeks 5 days 5 hours ago) and read 2293 times:



Quoting Mariner (Reply 7):
If the only barrier is unreasonable rent, then I think it is foolish to ignore how BB operates - in any discretionary spending, he will not pay more than he thinks he should and he is not shy of using the bully pulpit to explain why.

 checkmark  I guess my point was simply that as applied to the lounge situation, BB and previous F9 managements (SM, but also those before him) may not differ much.



I can't decide whether I miss the tulip or the bowling shoe more
User currently offlineMariner From New Zealand, joined Nov 2001, 25236 posts, RR: 85
Reply 9, posted (4 years 9 months 3 weeks 5 days 5 hours ago) and read 2275 times:
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Quoting Cubsrule (Reply 8):
I guess my point was simply that as applied to the lounge situation, BB and previous F9 managements (SM, but also those before him) may not differ much.

That may be true - although I think there is a considerable difference - and, as I say, I don't know if they are thinking about a lounge, so it's all a hypothetical.

But if - stress "if" - it is only the rent, then I can easily imagine BB telling Denver - "sorry, you don't get a lounge because ...."

And if the rent is too high, no one is going to pay it and the space just sits there.

And I would think that DIA's Ms. Day doesn't need any more questions asked right now about the way she operates.

mariner



aeternum nauta
User currently offlineGentFromAlaska From United States of America, joined Feb 2005, 3140 posts, RR: 1
Reply 10, posted (4 years 9 months 2 weeks 6 days 10 hours ago) and read 2059 times:



Quoting FlightLevel350 (Thread starter):
F9 also has no frequent flyer club lounge at their DEN hub or any other city systemwide

Courtesy AOL. The recent DOT Bureau of Transportation Statistics ranked F9 6 of 10 overall of the U.S. flagged LCC. http://travel.aol.com/travel-ideas/galleries/best-budget-airlines

Weather delays in DEN appear to be cause of the lower grade. I would think an FF lounge would be on their radar.



Man can be taken from Alaska. Alaska can never be taken from the man.
User currently offlineGentFromAlaska From United States of America, joined Feb 2005, 3140 posts, RR: 1
Reply 11, posted (4 years 9 months 2 weeks 6 days 9 hours ago) and read 2019 times:



Quoting GentFromAlaska (Reply 10):
U.S. flagged

Correction: North American carriers



Man can be taken from Alaska. Alaska can never be taken from the man.
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