Trickijedi From United States of America, joined May 2001, 3266 posts, RR: 5 Posted (12 years 2 days 11 hours ago) and read 1029 times:
I just read the March 29 issue of Interactive Week (about American Airlines investing a cool 2 billion dollars to spend on updating their computer technology and revamp their website) and they listed the Top 9 ranking of airline websites based on cost, customer service, delivery, content, and overall usability, according to Forrester Research. Here they are:
9) US Airways
8) America West
7) United Airlines
6) Southwest Airlines
5) American Airlines
4) Delta Airlines
3) Northwest Airlines
2) Continental Airlines
1) Alaska Airlines
Personally, I would have ranked United #1. As a frequent web-surfer and someone who works in the computer field, I find it very easy to use and very informative - it gives you every possible flight option on your itinerary, you can check seat availability BEFORE you enter a credit card number, their updates are on-time, there are links to more technical descriptions of their airplanes, etc. I'm very surprised they ranked that low. And have you logged into some of the international carrier's sites? Wow! Very user friendly, especially Cathay Pacific and Qantas.
I'm curious, do you agree with this ranking? What's your favorite airline website (US-based or otherwise)?
Its better to be on the ground wishing you were in the air than be in the air wishing you were on the ground. Fly safe!
Ironminds From Australia, joined Apr 2001, 556 posts, RR: 4 Reply 4, posted (12 years 2 days 8 hours ago) and read 980 times:
yeah, there was a thing recently where the head of AA's interactive department was saying how he preferred NWA.com, and thought it was the best site out there on the net, and how they were working to bring the AA site up to that level.
GF-A330 From United Kingdom, joined Apr 2001, 1643 posts, RR: 3 Reply 10, posted (12 years 1 day 11 hours ago) and read 933 times:
Most of the airline websites these days are rubbish, with no use at all with the exception. Mostly because they are not constantly updated and info can be found out from a different source.
A website has to act as a good marketing tool for an airline and so the content and layout of the website has to be user friendly.
Airline sites, worth the mention, which I regularly visit, includes the following:
Trickijedi From United States of America, joined May 2001, 3266 posts, RR: 5 Reply 11, posted (12 years 1 day 6 hours ago) and read 915 times:
Excellent sites everyone!
GF-A330 was absolutely correct. This is a very important aspect in a good airline website. As cool as some of the graphics I have seen in websites, nothing beats the up-to-date info contained in it as well as the price each sites offer. I think it all boils down to this.
Its better to be on the ground wishing you were in the air than be in the air wishing you were on the ground. Fly safe!
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