musang From United Kingdom, joined Apr 2001, 883 posts, RR: 6 Posted (5 years 1 week 1 day 21 hours ago) and read 3229 times:
Good Day All.
Olympics Air's tail logo appears to be essentially a laterally inverted version of the old one (two rings to the front, four to the rear), with the rings in different colours. Is there some secret significance to this? Does that subtle change mean something special to the Greeks?
Why are there six rings and not five, as we foreigners might expect due to the inferred connection with The Games?
And finally, I realise that Greek patriotism and pride were factors in the need to retain the "rings" logo, but for a resurrected airline such as this, where the intent is to signify "a break with the old" and "a new start", maybe a completely different image would have been more appropriate?
oa260 From Ireland, joined Nov 2006, 27772 posts, RR: 59
Reply 1, posted (5 years 1 week 1 day 21 hours ago) and read 3215 times:
Everything answered here ::
The first logo of the airline was a white eagle, bearing a resemblance to a propeller, featuring five rings and the name Olympic. Just two years after the first flight, Onassis asked his associates to design a new logo and the coloured rings were created. Onassis wanted to copy the five coloured rings of the Olympic emblem, but the International Olympic Committee claimed the rights to the emblem, so a new, six ring logo was introduced. The first five rings stand for the five continents, while the sixth stands for Greece. Colours used were yellow, red, blue and white.
The new logo for Olympic air has been selected among three proposals by an online vote which was open until July 5, 2009 on oalogo.gr. All proposals were expected to keep the six circles and were called to modernize the look of the existing logo. The logo that was finally selected is a bevel version of the existing logo and font, with the only exception that green has replaced the light blue on some circles. Green along with blue is one of MIG's corporate colors (as seen on Marfin Egnatia bank's logo for example) and was thus also used per request by MIG on the new uniforms too.
Quoting musang (Thread starter): "a break with the old" and "a new start", maybe a completely different image would have been more appropriate?
Nope its a strong symbol and Greeks wanted it kept. Hence why Aegean is not using their own logo when they merge with/morph into Olympic Air . Just because something is relaunched doesnt mean you throw the baby out with the bathwater. If it wasnt for the logo then no need to relaunch the airline. The logo is owned by the Greek government and leased out .