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Bye Bye BMI. Welcome Back British Midland.  
User currently offlinebastew From Australia, joined Sep 2006, 1023 posts, RR: 2
Posted (4 years 5 days 17 hours ago) and read 27467 times:

Why they ever changed their name to BMI i'll never know.

From BA intranet:

Up to 800 people could lose their jobs at bmi in a £100 million cost-saving plan that will slash capacity by a quarter.

The measures, announced this week by Bmi's owner Lufthansa, will also see the return of the carrier's former name, British Midland International.

The name was ditched in 2001 in an attempt to appeal more broadly to international passengers. But Lufthansa believes it is a strong brand that will be attractive to foreigners.

Chief executive Wolfgang Prock-Schauer said: "In the UK the name bmi was fine, but in a foreign market like the Middle East nobody knew what it meant. ‘British’ stands for quality and I think people will want to fly on a British airline."

BMI suffered a £155.6 million pound loss in 2008 and the forecasting for 2009 is slightly worse, according to Prock-Schauer. It is hoped that the cuts will return the airline to profitability.

"Our ambition is to become a second home carrier for the UK market. We can create a virtual network at Heathrow with our alliance airlines and that process will intensify."

What does a 'vrtual network' mean. Hopefully LH will finally sort out the basket case/identity crisis.

76 replies: All unread, showing first 25:
 
User currently offlinedirectorguy From Egypt, joined Jul 2008, 1639 posts, RR: 11
Reply 1, posted (4 years 5 days 17 hours ago) and read 27439 times:

Wow.
So they're bringing back the name British Midland. The CEO dude is hinting that there might be a possible expansion in the Middle East, which is good...at least it won't be a purely Euro *A feeder.
Wonder what's next?


User currently offlineT8KE0FF From United Kingdom, joined Apr 2009, 409 posts, RR: 1
Reply 2, posted (4 years 5 days 17 hours ago) and read 27406 times:

Do you reckon we would see a new livery? Because I really like the current one : )


RJ85 E145 E195 A319 A320 A330 A340 A380 B737 B747 B757 B767 B777 B787
User currently offlinejoost From Netherlands, joined Apr 2005, 3149 posts, RR: 4
Reply 3, posted (4 years 5 days 17 hours ago) and read 27366 times:

Quoting bastew (Thread starter):

What does a 'vrtual network' mean. Hopefully LH will finally sort out the basket case/identity crisis.

Probably a network full of codeshared flights. So BD will provide short-haul feed to long-haul flights operated by UA, CO, SQ, etc, and to European short-haul destinations operated by LH, LX, SK, etc. So many flights will cary the BD-code, but most of them will be codeshares.

Interesting move, but I understand ditching the BMI brand. IMO, it was a name without any association whatsoever. British Midland sounds more "quality".

I doubt however that BD will become more than a European feeder airline.


User currently offlineBurkhard From Germany, joined Nov 2006, 4360 posts, RR: 2
Reply 4, posted (4 years 5 days 17 hours ago) and read 27365 times:

Next:

rename BMI baby to bmi. The baby name is not quite to LH standards.

Good decision, And I hope this means they really go back to the midlands and don't focus all of the UK in the most horrible airport within some thousand miles.


User currently offlineT8KE0FF From United Kingdom, joined Apr 2009, 409 posts, RR: 1
Reply 5, posted (4 years 5 days 17 hours ago) and read 27325 times:

Quoting Burkhard (Reply 4):
nd I hope this means they really go back to the midlands and don't focus all of the UK in the most horrible airport within some thousand miles.

Agreed.
Do they even serve the midlands anymore???

I also really hope the get rid of the awful bmiBaby too. What will happen to them??



RJ85 E145 E195 A319 A320 A330 A340 A380 B737 B747 B757 B767 B777 B787
User currently offlineAirport From , joined Dec 1969, posts, RR:
Reply 6, posted (4 years 5 days 17 hours ago) and read 27303 times:

Was renaming it to BMI a decision by the airline British Midland or by Landor, the brand agency that designed the latest livery? I'm hoping they stay with the current livery, I find it both modern and classy.  

Cheers!
Anthony/Airport


User currently offlineLHR380 From , joined Dec 1969, posts, RR:
Reply 7, posted (4 years 5 days 17 hours ago) and read 27198 times:

Quoting T8KE0FF (Reply 2):
Do you reckon we would see a new livery? Because I really like the current one : )

What one, they have 4 at the moment, BMED/BD Astraues/BD BD old BD new?


User currently offlineANstar From United Kingdom, joined Nov 2003, 5080 posts, RR: 6
Reply 8, posted (4 years 5 days 17 hours ago) and read 27147 times:

Quoting Burkhard (Reply 4):
rename BMI baby to bmi. The baby name is not quite to LH standards.

Surely they should just rebrand it to British Midland also? I mean, you need to have some Midlands flights to be able to be called British Midland lol

Seriously though, having 1 brand again makes sense does it not?


User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19097 posts, RR: 53
Reply 9, posted (4 years 5 days 17 hours ago) and read 27016 times:

Why am I unsurprised about reverting to British Midland?  


"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlinejoost From Netherlands, joined Apr 2005, 3149 posts, RR: 4
Reply 10, posted (4 years 5 days 17 hours ago) and read 26970 times:

What about BMI Regional? And didn't they try to sell bmibaby and/or bmi regional a while ago? Didn't they find any buyers?

User currently offlinebastew From Australia, joined Sep 2006, 1023 posts, RR: 2
Reply 11, posted (4 years 5 days 17 hours ago) and read 26954 times:

The BA news article mentions it will adopt the name 'British Midland International'. I don't think it had the 'international' bit before though or am I wrong?

I think the BMI name was absolute rubbish. Namely because although it appeared to be an acronym, it apparently didnt stand for anything. I can't think of any other airline that is identified by an acronym that doesnt stand for any words.

I wonder where they will take out the 25% of capacity?


User currently offlineSpeedbird2155 From United Kingdom, joined Feb 2005, 864 posts, RR: 5
Reply 12, posted (4 years 5 days 17 hours ago) and read 26868 times:

Quoting directorguy (Reply 1):
The CEO dude is hinting that there might be a possible expansion in the Middle East, which is good...at least it won't be a purely Euro *A feeder.

Not sure about the expansion bit given that they have sold or leased slots at LHR, so they now have 10% of LHR slots down from 12% and also reducing the number of aircraft they have. According to The Times, they are going from 39 down to 29 aircraft.


User currently offlineoa260 From Ireland, joined Nov 2006, 26496 posts, RR: 58
Reply 13, posted (4 years 5 days 17 hours ago) and read 26867 times:

Quoting Pe@rson (Reply 9):
Why am I unsurprised about reverting to British Midland?  

Exactly took them enough time to wake up. How to run a decent airline into the ground. Hopefully they can turn it around and give it some direction. Its been run by morons for the last few years.

This return was already happening on adverts and other documents over the last month or so.



AEGEAN-OLYMPIC AIR - ΟΛΥΜΠΙΑΚΗ " μέλος στη Star Alliance
User currently offlineseemyseems From United Kingdom, joined Jan 2009, 967 posts, RR: 7
Reply 14, posted (4 years 5 days 16 hours ago) and read 26315 times:

I always preferred British Midland to bmi.


seemyseems
User currently offlinenoelg From , joined Dec 1969, posts, RR:
Reply 15, posted (4 years 5 days 16 hours ago) and read 26194 times:

Yes but they are only renaming them to "British Midland International" - so still BMI - or am I missing the point here?

I did love the old "British Midland" name - very classy.

I have noticed a trend for them to start introducing subtle changes to their ICAO designations - Baby's code went to BMI a while back, BMI Regional have changed their callsign to Kittiwake and code to BMR, BMI mainline have retained BMA and Midland as the callsign.

BMIBaby are a very good airline to fly with - use them almost exclusively when I travel to Scotland with work, their times are very convenient and the flights usually pretty punctual. They also do a mean breakfast buttie on the morning run up to GLA  

BMIBaby have good brand recognition in the Midlands as well, they feature regularly on local news as part of charity fundraisers and things, advertise extensively on TV as well. As much as it is a horrible name, it is popular and people recognise the brand as a cheaper extension of BD. Renaming it to be the same as British Midland would be commercial suicide IMHO.


User currently offlinemozart From Luxembourg, joined Aug 2003, 2152 posts, RR: 13
Reply 16, posted (4 years 5 days 16 hours ago) and read 26179 times:

Next thing that will happen is that Diamond Club will be rolled into Miles & More.

So far, all the companies acquired by LH had their FFP gubbled up by M&M (Swiss' Qualiflyer, Brussels Airlines whose name I don't remember...).

Any idea by when that could happen?


User currently offlineseemyseems From United Kingdom, joined Jan 2009, 967 posts, RR: 7
Reply 17, posted (4 years 5 days 16 hours ago) and read 26120 times:

Do you think BD will add more routes? (I know they are reducing the fleet etc).


seemyseems
User currently offlineoa260 From Ireland, joined Nov 2006, 26496 posts, RR: 58
Reply 18, posted (4 years 5 days 15 hours ago) and read 26019 times:

Quoting mozart (Reply 16):
Next thing that will happen is that Diamond Club will be rolled into Miles & More

There is no indication of that yet and will not happen anytime soon .



AEGEAN-OLYMPIC AIR - ΟΛΥΜΠΙΑΚΗ " μέλος στη Star Alliance
User currently offlineGlom From United Kingdom, joined Apr 2005, 2809 posts, RR: 10
Reply 19, posted (4 years 5 days 15 hours ago) and read 25877 times:

Interesting. Anything to save the airline. I hope they retain the regional network and expand more from somewhere outside of LHR, which is weird for me to see since I need them at LHR.

User currently offlineGSTBA From UK - England, joined Apr 2010, 455 posts, RR: 1
Reply 20, posted (4 years 5 days 15 hours ago) and read 25722 times:

I have just read this article.

http://www.personneltoday.com/articl...jobs-as-restructure-continues.html

Does anyone knoe if the fleet reduction to 29 is just the Airbus fleet or does this figure also include the regional Embraer fleet?

Does anyone know if BD still have crew bases at ABZ, BHD, EDI, GLA and MAN as well as LHR??.


User currently offlineoffloaded From United Kingdom, joined Apr 2009, 855 posts, RR: 0
Reply 21, posted (4 years 5 days 15 hours ago) and read 25572 times:

Quoting noelg (Reply 15):
BMIBaby are a very good airline to fly with - use them almost exclusively when I travel to Scotland with work, their times are very convenient and the flights usually pretty punctual. They also do a mean breakfast buttie on the morning run up to GLA

I have flown with the Infant a couple of times and agree in general with your sentiments, but I think their 735's are a bit past their sell-by date. I also think it is better since Tony Davies moved on. He seemed to be a bit of a closet Welsh nationalist.

I remember when BMA was known as Bishop´s Mad Army, so it would be good to see the British Midland brand back. Hopefully the airline will get some clear direction and plan of action soon.

Now if we could just get Britannia back from Tuifly......



To no one will we sell, or deny, or delay, right or justice - Magna Carta, 1215
User currently offlineGSTBA From UK - England, joined Apr 2010, 455 posts, RR: 1
Reply 22, posted (4 years 5 days 15 hours ago) and read 25334 times:

Quoting offloaded (Reply 21):
I have flown with the Infant a couple of times and agree in general with your sentiments, but I think their 735's are a bit past their sell-by date. I also think it is better since Tony Davies moved on. He seemed to be a bit of a closet Welsh nationalist.

Maybe rather than disposing of the aircraft they plan to cut from there fleet. They may transfer them to WW. The WW logo would look good on a A319


User currently offlineCYatUK From United Kingdom, joined Apr 2006, 810 posts, RR: 0
Reply 23, posted (4 years 5 days 14 hours ago) and read 25043 times:

Quoting bastew (Thread starter):
"Our ambition is to become a second home carrier for the UK market. We can create a virtual network at Heathrow with our alliance airlines and that process will intensify."

So, there you have it! For years people on this forum have been moaning about the continuously changing directions that bmi had.

Now, it appears that LH have set a firm target for bmi, as stated above) and will take all the actions required to achieve it.



CY@Uk
User currently offlineBurkhard From Germany, joined Nov 2006, 4360 posts, RR: 2
Reply 24, posted (4 years 5 days 14 hours ago) and read 24861 times:

The natural names of the different groups are
bmi: British Midland International
bmi Express: British Midland Regional
bmi baby: British Midland Express or British Midland wings


25 Post contains images Pe@rson : What? That did make me chuckle.
26 AI151 : Definitely did not see this one coming. BD original would be quite good as the name did sound better than BMI! I wonder if they might go back to their
27 Post contains images leezyjet : No you are right. The original name was British Midland Airways. When the name changed to bmi, everyone assumed the "i" stood for international, but
28 borax : It now makes sense why BMI didn't put the airline name/brand on their new diamond club cards (sent out over the past couple of months).
29 baexecutive : Interesting, I always assumed bmi stood for British Midland International..........ya learn summat new every day. Any chance of bmi regional re start
30 hotplane : The only change to the livery will probably be the return of the British Midland titles above bmi on the forward fuselage.
31 Giancavia : I remember fying British Midland from Luton to Palermo. Great flight but even then they had the planes painted in 2 different colors lol. Hope they st
32 Post contains links Humberside : An FT article including an interview with the CEO answers some of the questions posted on here: No current plans to break up bmi. From the article Aga
33 MaverickM11 : I think I've flown every one of those livery combinations; it's always a surprise when you walk up to your BD flight. Most recently I flew a 321 enti
34 nighthawk : If it doesnt stand for anything, then it isnt an acronym. Qantas is no longer an acronym, the airline used to be called Queensland and Northern Terri
35 AngelAirways : bmi = body mass index...
36 Arsenal@LHR : They should never have changed it in the first place, "BMI" was the dullest, most mundane sounding business name you could have had, it was meaningles
37 Post contains images BMI727 : I don't see why airlines feel that they need to reduce themselves to a few letters. Some acronyms were necessary and worked well, but everyone always
38 cuban8 : Can we assume that Lufthansa Group will make a new logo for the new British Midland International? Because, I also feel like the livery is one of the
39 sankaps : Which is the current one? The one with the sweeping dark blue and red accents on the engines and wingtips, or the one with the simpler blue/gray colo
40 Jamake1 : I've always thought that British Midland had a great ring to it.
41 Braybuddy : While I have no particular dislike of the acronym, if the name change means the end of people using lower case for BMI it's no bad thing. Some people
42 timboflier215 : I'm glad to see LH giving BD some much needed direction - an airline holding over 10% of Heathrow slots really ought to be a valuable, quality, feeder
43 Post contains links and images Caymanair : In any case I dont see much of a change from BMI to British Midland International. Its the same thing. I hope the livery doesn't change... it was one
44 Post contains links GSTBA : Just noticed that LH have published BD's average load factor for Jan-Mar 2010 as being 64.2% http://investor-relations.lufthansa....en-fluggaeste-im-e
45 FlyWhisperjets : How funny.....BMI to British Midland International???? So if someone asks me what airline ? My response would be British Midland International instead
46 kl911 : Hmm, I did like the BMI brand. A bit like KLM. No one knows where it stands for, but it sounds ( and is ) quality.
47 VS11 : I have always admired the business minds at LH since the day they decided to develop Munich as a second hub in the early 2000s. Having said that, howe
48 Post contains links ManchesterMAN : This is not really news as flight attendants onboard have been thanking us for flying British Midland International for the past few months and the pr
49 Viscount724 : If not mistaken, this is a change to their marketing name only. I believe their legal name has always been, and presumably will remain, British Midla
50 Post contains links DeltAirlines : Quite possibly going to soon...such as on May 16. A very timely and pertinent thread on FlyerTalk today was mentioning some strange things going on w
51 MIAspotter : That could be a good idea, but then what would VS role withing SA be? MIAspotter[Edited 2010-04-14 14:57:35 by srbmod]
52 VS11 : Provide a hedge against the One World domination at LHR and the transatlantic.
53 LX138 : Good idea, as things stand the rebranding/revert branding is something I feel people can better identify with if it is British Midland. They have alre
54 picturethis : This is not a rebrand. British Midland International just going to be added to the current logo for all marketing. Its to help brand awareness
55 Post contains images shamrock350 : Like this? I think it's a shame if that's all their doing. I wouldn't mind seeing the back of BMI and a return to British Midland, it just sounds cla
56 WROORD : I hope they will let the FA wear hats, those gals look so classy in those hats.....on a serious note I would love to see MAN-ORD come back.
57 GT4EZY : To be fair, whilst I agree it's not the best branding and that British Midland is far nicer, bmi is actually a pretty well known brand....certainly in
58 FWAERJ : I don't think SRB is a better business manager than the folks at Lufthansa. I'd rather see SRB sell VS to LH and give Branson a bunch of euros, share
59 VS11 : You cannot be serious - Branson managed to grow Virgin Atlantic despite British Airways and everything they were doing to stop him, and Lufthansa jus
60 GT4EZY : Product and business minded are very different. Sure, VS's product late 90's and early 2000's was dogs boll*cks when compared to LH but that means no
61 FWAERJ : Notice the "was". The gap has narrowed. Oh really? Look at Virgin Cola fizzing out in several countries, the discontinuation of Virgin Vie Cosmetics,
62 heathrow : Let's try and get back on topic..... British Midland is a great name, and I do like it better than just plain BMI. It also sounded silly to tell peopl
63 777way : So was it pronounced 'BeMy' or 'B-M-I' the latter didnt seem silly as people are making it seem, if it was the fomer than you got a point.
64 Burkhard : That is the way Lufthansa works. Make small steps in the right direction and right order. Don't expect sensations.
65 yodobashi : In another somewhat odd move, they recently started distinguishing their Regional flights by changing the the ICAO designator from BMA to BMR and the
66 BNE : Looks like that was a false alarm. Diamond Club is NOT being closed. However, since we no longer operate flights to and from The Netherlands, Israel
67 sankaps : But funnily enough, not on their website. It is still bmi on the home page of flybmi.com.
68 Burkhard : ... unless it is a good feader route for a sister company, that is the way how every airline should operate.
69 bwest : I wonder if the return of the British Midland name could also mean a shift in focus towards Manchester again iso trying to compete in LHR.
70 Post contains images oa260 : Yep was a false alarm Another mess up by BMI IT dept.
71 UK_Dispatcher : It is great if the airline is simply reverting back to British Midland. Lots of people keep mentioning British Midland International. As has already b
72 ANstar : Actually the rebranded airline is BRITISH MIDLAND INTERNATIONAL SO that is why people are mentioning it.
73 Post contains images bastew : KLM is an acronym for 'Royal aviation company' in dutch (Koninklijke Luchtvaart Maatschappij)
74 LX138 : It's B-M-I. Saying that, theres still an alarming amount of people that call Flybe Flye-B-E! And you know inside the answer!
75 PictureThis : That is the one yes
76 BrianDromey : On my last bmi flights the airline was referred to as "bmi, British Midland International, in association with our partners in the Star Alliance". Th
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