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JetBlue Names First Hotel Partner: Hilton  
User currently offlinethirteenright From United States of America, joined Jun 2007, 340 posts, RR: 0
Posted (4 years 5 days 18 hours ago) and read 1852 times:

You can now earn TrueBlue points (and ViceVersa) when staying at any Hilton hotel. With the recent AA partnership and now this, I can't help but feel that JetBlue just went from a teenager to a mid-40s adult in a week. I understand the strategy behind the AA partnership but Hilton? really?

http://bit.ly/bi6MtR

edit = changed title

[Edited 2010-04-14 10:29:35]

2 replies: All unread, jump to last
 
User currently offlinejetbluefan1 From United States of America, joined Dec 2003, 2937 posts, RR: 14
Reply 1, posted (4 years 5 days 15 hours ago) and read 1678 times:

Quoting thirteenright (Thread starter):
I understand the strategy behind the AA partnership but Hilton
? really?

Why not? Are you surprised that it's a partnership with a hotel, or with Hilton more specifically?

If it's the former, then I'm not surprised. It is no secret that with the launch of TrueBlue 2.0 (and the move to Sabre), JetBlue has the ability to more easily share points revenues with other partners - and not just airlines. Since a hotel goes hand-in-hand with airfare, this makes sense. JetBlue has long had a partnership with Hertz, and I wouldn't be surprised to see TrueBlue 2.0 have some sort of tie-up with that company as well. Why would a partnership with a car rental company be any different than a partnership with a hotel company?

Now, if you're talking about the choice to go with Hilton and not Starwood or Marriott or some other chain, then I'm still not surprised. Hilton has a large assortment of hotels under its name, including Hampton Inn, Double Tree, and Embassy Suites. As such, the Hilton group caters to many types of travelers - not just those who can afford the (generally pricier) Hilton Hotel rates. Further, Hilton has a major presence worldwide - especially in cities where JetBlue has large operations (New York, Orlando, Fort Lauderdale, Los Angeles).

I think this is just the start of many new partnerships with JetBlue and other travel industry segments - whether it's other airlines, more hotels, car rental agencies, or even theme parks or entertainment partners.

JetBluefan1



Most people on a.net hate JetBlue. Get used to it.
User currently offlineDiverDave From United States of America, joined Mar 2010, 299 posts, RR: 0
Reply 2, posted (4 years 5 days 14 hours ago) and read 1640 times:

Quoting jetbluefan1 (Reply 1):
Now, if you're talking about the choice to go with Hilton and not Starwood or Marriott or some other chain, then I'm still not surprised. Hilton has a large assortment of hotels under its name, including Hampton Inn, Double Tree, and Embassy Suites. As such, the Hilton group caters to many types of travelers - not just those who can afford the (generally pricier) Hilton Hotel rates. Further, Hilton has a major presence worldwide - especially in cities where JetBlue has large operations (New York, Orlando, Fort Lauderdale, Los Angeles).

Those are all good points, however many (including myself) consider HHonors to be the worst hotel loyalty program among its peers (Starwood, Marriott, InterContinental, Hyatt). And I say that as an HH Diamond member.   

David


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