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What Happened To Boeing's Motto?  
User currently offlinepropilot83 From United States of America, joined Jan 2001, 600 posts, RR: 0
Posted (4 years 4 months 3 weeks 3 days 8 hours ago) and read 15029 times:

A few years ago Boeing's motto was "Forever New Frontiers," now you just see their logo and no "motto." Anyone know what happened to their motto?

[Edited 2010-05-10 13:34:51 by Srbmod]

17 replies: All unread, jump to last
 
User currently offlineAeroflot001 From Argentina, joined Oct 2009, 403 posts, RR: 0
Reply 1, posted (4 years 4 months 3 weeks 3 days 6 hours ago) and read 14606 times:

The latest motto ive seen in use in their commercials are "We know why we're here"

User currently offlinetdscanuck From Canada, joined Jan 2006, 12709 posts, RR: 80
Reply 2, posted (4 years 4 months 3 weeks 3 days 3 hours ago) and read 14338 times:

Quoting propilot83 (Thread starter):
A few years ago Boeing's motto was "Forever New Frontiers," now you just see their logo and no "motto." Anyone know what happened to their motto?

It's still around. I think it's the vision, not the motto. It just hasn't been featured in the recent ad campaigns.

Quoting Aeroflot001 (Reply 1):
The latest motto ive seen in use in their commercials are "We know why we're here"

That was a particular campaign, it's not the Boeing motto.

Tom.


User currently offlinePGNCS From United States of America, joined Apr 2007, 2828 posts, RR: 45
Reply 3, posted (4 years 4 months 3 weeks 3 days 1 hour ago) and read 14141 times:

Quoting propilot83 (Thread starter):
A few years ago Boeing's motto was "Forever New Frontiers," now you just see their logo and no "motto." Anyone know what happened to their motto?

It's been replaced by "Building Big Airliners With The Noisiest Cockpits on Earth."  


User currently offlineDizzy777 From Australia, joined Dec 2009, 94 posts, RR: 0
Reply 4, posted (4 years 4 months 3 weeks 3 days ago) and read 13937 times:

   I thought their motto was "Why ride a BUS when you can fly a BOEING"

User currently offlineFlashmeister From United States of America, joined Apr 2000, 2900 posts, RR: 6
Reply 5, posted (4 years 4 months 3 weeks 2 days 23 hours ago) and read 13853 times:
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Quoting Aeroflot001 (Reply 1):
"We know why we're here"

Which, IMHO, is about the lamest slogan I've heard in a long time. When most people hear Boeing, they think United Airlines, not United States Air Force. So, OK, Boeing: you know why you're there, but no one else gets it.


User currently offlineflyguy89 From United States of America, joined Feb 2009, 1936 posts, RR: 21
Reply 6, posted (4 years 4 months 3 weeks 2 days 23 hours ago) and read 13783 times:

I liked 'forever new frontiers' I think it's very poignant and powerful

User currently offline413X3 From United States of America, joined Jul 2008, 1983 posts, RR: 0
Reply 7, posted (4 years 4 months 3 weeks 2 days 23 hours ago) and read 13747 times:

if it ain't Boeing I ain't going!

User currently offlinethomasphoto60 From United States of America, joined Jan 2000, 3965 posts, RR: 22
Reply 8, posted (4 years 4 months 3 weeks 2 days 22 hours ago) and read 13649 times:

"Please buy our planes"

Thomas



"Show me the Braniffs"
User currently offlineEDICHC From , joined Dec 1969, posts, RR:
Reply 9, posted (4 years 4 months 3 weeks 2 days 17 hours ago) and read 12223 times:

Quoting 413X3 (Reply 7):
if it ain't Boeing I ain't going!

To me this has to be one of the best and catchiest commercial slogans of all time.


User currently offlineKappel From Suriname, joined Jul 2005, 3533 posts, RR: 17
Reply 10, posted (4 years 4 months 3 weeks 2 days 17 hours ago) and read 11893 times:

Quoting Dizzy777 (Reply 4):
I thought their motto was "Why ride a BUS when you can fly a BOEING"

Haha, I like this one, funny and catchy.

Quoting EDICHC (Reply 9):
To me this has to be one of the best and catchiest commercial slogans of all time.

It works as a slogan because it has "staying power". Some slogan's just have that certain cachet. I don't agree with it, but that's a different matter   (more like if it ain't Boeing, I don't mind going)
Quoting flyguy89 (Reply 6):
I liked 'forever new frontiers' I think it's very poignant and powerful

Indeed, and it also applies to commercial aircraft as well as the non-BCA divisions of Boeing.



L1011,733,734,73G,738,743,744,752,763,772,77W,DC855,DC863,DC930,DC950,MD11,MD88,306,319,320,321,343,346,ARJ85,CR7,E195
User currently offlinemotorhussy From New Zealand, joined Mar 2000, 3212 posts, RR: 9
Reply 11, posted (4 years 4 months 3 weeks 2 days 15 hours ago) and read 10838 times:

Quoting Aeroflot001 (Reply 1):
"We know why we're here"

Did they ever enlighten anyone else as to why?



come visit the south pacific
User currently offlineStitch From United States of America, joined Jul 2005, 31055 posts, RR: 87
Reply 12, posted (4 years 4 months 3 weeks 2 days 14 hours ago) and read 10494 times:
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Quoting motorhussy (Reply 11):
Did they ever enlighten anyone else as to why?

You have to watch the commercials, because the reason is unique to each employee.


User currently offlineAirBuffalo From United States of America, joined Jan 2004, 138 posts, RR: 0
Reply 13, posted (4 years 4 months 3 weeks 2 days 12 hours ago) and read 9056 times:

Quoting Aeroflot001 (Reply 1):
"We know why we're here"

You hear this one on ads targeted toward government/military customers .. i.e. sunday political talk shows (Meet the Press, etc.). Definately an attempt to play up the defense side of the Boeing's business, even though there are ample 787 shots.

I guess suggesting that they have a higher purpose than to make money rings well in those circles


User currently offline413X3 From United States of America, joined Jul 2008, 1983 posts, RR: 0
Reply 14, posted (4 years 4 months 3 weeks 2 days 11 hours ago) and read 8643 times:

Those ads are also targeting stock buyers, not just military customers.

User currently offlineFlashmeister From United States of America, joined Apr 2000, 2900 posts, RR: 6
Reply 15, posted (4 years 4 months 3 weeks 2 days 7 hours ago) and read 7071 times:
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Quoting flyguy89 (Reply 6):
I liked 'forever new frontiers' I think it's very poignant and powerful

Agreed. It was perfect.

A quick search found this thread from a couple of years ago, indicating that the switch was introduced in 2007. I also found some details from a marketing conference session where Boeing presented its corporate branding strategy, including some of the rationale for making the branding changes that it has...

I get the rationale, but I still think they made the wrong choice...


User currently offlineStitch From United States of America, joined Jul 2005, 31055 posts, RR: 87
Reply 16, posted (4 years 4 months 3 weeks 2 days 3 hours ago) and read 6901 times:
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Quoting 413X3 (Reply 14):
Those ads are also targeting stock buyers, not just military customers.

Interesting enough, the European broadcast versions of Boeing's commercials edit out the military programs and just show commercial and space.


User currently offlinetdscanuck From Canada, joined Jan 2006, 12709 posts, RR: 80
Reply 17, posted (4 years 4 months 3 weeks 2 days 3 hours ago) and read 6897 times:

Quoting motorhussy (Reply 11):
Quoting Aeroflot001 (Reply 1):
"We know why we're here"

Did they ever enlighten anyone else as to why?

All of the "We know why we're here" ads spell this out in considerable detail. Which reasons are given depends on which ad in the series you're talking about.

Quoting AirBuffalo (Reply 13):
You hear this one on ads targeted toward government/military customers .. i.e. sunday political talk shows (Meet the Press, etc.). Definately an attempt to play up the defense side of the Boeing's business, even though there are ample 787 shots.

There are commercial ads in that series too...they just didn't get as much airtime.

Tom.


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