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Air Tran Lures YX FF's With Promo  
User currently offlineRL757PVD From United States of America, joined Dec 1999, 4630 posts, RR: 12
Posted (3 years 11 months 1 week 19 hours ago) and read 4862 times:

http://finance.yahoo.com/news/Donate...es-prnews-3368902922.html?x=0&.v=1

Passengers who donate 50,000 Midwest Miles by June 14, 2010 to one of the program charities – which include the American Heart Association, Children's Hospital of Wisconsin, the MACC Fund and others – will receive 32 A+ Rewards credits, or the equivalent of one round-trip Business Class ticket or two coach tickets. Donations of 100,000 Midwest Miles will net travelers 64 A+ Rewards credits, good for two round-trip Business Class tickets or four coach tickets. These credits are valid anywhere AirTran flies, including: Aruba; Montego Bay, Jamaica; Nassau/Paradise Island, The Bahamas; Cancun, Mexico; and other exciting destinations.



Interesting attack/ marketing idea...

[Edited 2010-05-14 06:09:33]


Experience is what you get when what you thought would work out didn't!
49 replies: All unread, showing first 25:
 
User currently offlineSeeTheWorld From United States of America, joined Dec 2005, 1325 posts, RR: 4
Reply 1, posted (3 years 11 months 1 week 19 hours ago) and read 4820 times:

Wow ... I've never seen anything like this ... Very clever and interesting ...

User currently offlinescutfarcus From United States of America, joined May 2000, 387 posts, RR: 1
Reply 2, posted (3 years 11 months 1 week 19 hours ago) and read 4789 times:

Very interesting promo! I still think AirTran's one major flaw is that they expire miles after 18 months (or is it a year?). Other airlines expire miles too, but only if you have zero activity in your account. For the not-so-frequent flyer, this makes Airtran (and JetBlue and VirginAmerica)'s frequent flyer program entirely useless!

[Edited 2010-05-14 06:38:08]

User currently offlineTVNWZ From United States of America, joined Feb 2006, 2308 posts, RR: 2
Reply 3, posted (3 years 11 months 1 week 17 hours ago) and read 4559 times:

Very clever on several fronts. It helps Midwest/Frontier charities. It attracts YX customers who may think their YX miles will go away, though they won't. And it is a stick in the eye to Frontier. Great idea!

Now, what will Frontier do?


User currently offlinePlaneAdmirer From United States of America, joined Jul 2009, 551 posts, RR: 1
Reply 4, posted (3 years 11 months 1 week 17 hours ago) and read 4528 times:

Very nice way to become more local. Smart.

User currently offlineWeb From United States of America, joined Jun 2005, 426 posts, RR: 0
Reply 5, posted (3 years 11 months 1 week 17 hours ago) and read 4503 times:

F9 should counter with a "donate miles and your bags fly free". For a family of four going skiing, bag fees can cost more than the airfare.


Next flight: GRR-ORD-CLT-MUC-CLJ-MUC-YYZ-CLE-GRR
User currently offlineatrude777 From United States of America, joined Aug 2003, 5686 posts, RR: 52
Reply 6, posted (3 years 11 months 1 week 16 hours ago) and read 4458 times:

Quoting scutfarcus (Reply 2):
frequent flyer program entirely useless!

I get what you're saying but then that defeats the point of calling it "frequent". The program is designed for those who fly A LOT. If it was made to never expire without any activity then it would just be called "Flyer Program" hahaha.

Alex



Good things come to those who wait, better things come to those who go AFTER it!
User currently offlineFL787 From United States of America, joined Aug 2007, 1531 posts, RR: 12
Reply 7, posted (3 years 11 months 1 week 13 hours ago) and read 4172 times:

You have to give credit to Kevin Healy and FL's marketing team. They are creative.


717,72S,732/3/4/5/G/8/9,744,752/3,763/4,772/3,D9S/5,M8/90,D10,319/20/21,332/3,388,CR2/7/9,EM2,ER4,E70/75/90,SF3,AR8
User currently offlinemariner From New Zealand, joined Nov 2001, 24628 posts, RR: 86
Reply 8, posted (3 years 11 months 1 week 12 hours ago) and read 4081 times:
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Quoting TVNWZ (Reply 3):
Very clever on several fronts. It helps Midwest/Frontier charities. It attracts YX customers who may think their YX miles will go away, though they won't. And it is a stick in the eye to Frontier.

Oddly, it may help Frontier, too, indirectly.

Only Midwest mlles can be used, so it may help clean out Midwest miles from the Frontier inventory. Associates of the program won't be buying Midwest miles anymore - they will be buying Frontier miles.

And all in a good cause.  

mariner



aeternum nauta
User currently offlineJBo From Sweden, joined Jan 2005, 2308 posts, RR: 0
Reply 9, posted (3 years 11 months 1 week 12 hours ago) and read 4042 times:

Quoting mariner (Reply 8):
Oddly, it may help Frontier, too, indirectly.

Only Midwest mlles can be used, so it may help clean out Midwest miles from the Frontier inventory. Associates of the program won't be buying Midwest miles anymore - they will be buying Frontier miles.

I wonder how soon Frontier anticipates having the two programs integrated. I don't know what kind of backend support this entails, but F9 could just as quickly announce that all Midwest Miles accounts are being absorbed into EarlyReturns. This could defintiely thwart FL's little ploy.



I'd take the awe of understanding over the awe of ignorance any day.
User currently offlinescutfarcus From United States of America, joined May 2000, 387 posts, RR: 1
Reply 10, posted (3 years 11 months 1 week 12 hours ago) and read 4042 times:

Quoting atrude777 (Reply 6):
frequent flyer program entirely useless!

Well, for what it's worth, on at least 3 occasions over the past 3 years, I've paid (slightly) more to fly on Delta specifically because I know I won't fly Airtran enough to ever get a freebie. It's unneeded stress for the consumer, and clearly cost them my money! Only when it's vastly cheaper have I chosen Airtran, but I'm throwing away miles on another carrier as a result. Sorry about the tangent, I might start a thread on the subject if people find it interesting!


User currently offlinemariner From New Zealand, joined Nov 2001, 24628 posts, RR: 86
Reply 11, posted (3 years 11 months 1 week 12 hours ago) and read 3977 times:
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Quoting JBo (Reply 9):
I don't know what kind of backend support this entails, but F9 could just as quickly announce that all Midwest Miles accounts are being absorbed into EarlyReturns. This could defintiely thwart FL's little ploy.

The weird part is that Airtran and Frontier still have their FF relationship - but that relationship doesn't apply to Midwest.

mariner



aeternum nauta
User currently offlineUAL747DEN From United States of America, joined Dec 2003, 2392 posts, RR: 12
Reply 12, posted (3 years 11 months 1 week 12 hours ago) and read 3942 times:

Quoting mariner (Reply 11):
The weird part is that Airtran and Frontier still have their FF relationship - but that relationship doesn't apply to Midwest.

That was exactly what I was thinking! This might make the relationship a little odd between the two.



/// UNITED AIRLINES
User currently offlineFL787 From United States of America, joined Aug 2007, 1531 posts, RR: 12
Reply 13, posted (3 years 11 months 1 week 12 hours ago) and read 3920 times:

Quoting JBo (Reply 9):
I wonder how soon Frontier anticipates having the two programs integrated. I don't know what kind of backend support this entails, but F9 could just as quickly announce that all Midwest Miles accounts are being absorbed into EarlyReturns. This could defintiely thwart FL's little ploy.

The timing of this is important too. They definitely couldn't merge programs until the DL relationship is over. Now is the time for FL to poach YX flyers from F9 while they are in transition. FL is trying to accomplish this through this offer, the unveiling of Brewers One, MKE hosting FL's investors meeting, two new MKE routes yet to be announced, the start of already announced summer seasonal service, and even more advertising in MKE.



717,72S,732/3/4/5/G/8/9,744,752/3,763/4,772/3,D9S/5,M8/90,D10,319/20/21,332/3,388,CR2/7/9,EM2,ER4,E70/75/90,SF3,AR8
User currently offlinemariner From New Zealand, joined Nov 2001, 24628 posts, RR: 86
Reply 14, posted (3 years 11 months 1 week 12 hours ago) and read 3895 times:
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Quoting FL787 (Reply 13):
They definitely couldn't merge programs until the DL relationship is over.

So you think Airtran and Frontier are going to expand the FF arrangement to include the MKE routes?

mariner



aeternum nauta
User currently offlineFL787 From United States of America, joined Aug 2007, 1531 posts, RR: 12
Reply 15, posted (3 years 11 months 1 week 11 hours ago) and read 3882 times:

Quoting mariner (Reply 14):
So you think Airtran and Frontier are going to expand the FF arrangement to include the MKE routes?

No, I was saying that F9 couldn't thwart this offer by immediately converting all YX miles into F9 miles. YX and F9 couldn't merge programs until the YX/DL agreement is over at the earliest. I think that's what JBo was saying:

Quoting JBo (Reply 9):
I wonder how soon Frontier anticipates having the two programs integrated. I don't know what kind of backend support this entails, but F9 could just as quickly announce that all Midwest Miles accounts are being absorbed into EarlyReturns. This could defintiely thwart FL's little ploy.

I still am baffled by the F9/FL relationship.



717,72S,732/3/4/5/G/8/9,744,752/3,763/4,772/3,D9S/5,M8/90,D10,319/20/21,332/3,388,CR2/7/9,EM2,ER4,E70/75/90,SF3,AR8
User currently offlinemariner From New Zealand, joined Nov 2001, 24628 posts, RR: 86
Reply 16, posted (3 years 11 months 1 week 11 hours ago) and read 3840 times:
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Quoting FL787 (Reply 15):
No, I was saying that F9 couldn't thwart this offer by immediately converting all YX miles into F9 miles. YX

That's probably true. And I'm not sure they would want to try and thwart this offer. Maybe. I'm not sure if it is quite "the war" that everyone else thinks.

I think it may have been, once. I'm not so sure now.

Quoting FL787 (Reply 15):
I still am baffled by the F9/FL relationship.

That's two of us, at least.  

mariner



aeternum nauta
User currently offlineFL787 From United States of America, joined Aug 2007, 1531 posts, RR: 12
Reply 17, posted (3 years 11 months 1 week 11 hours ago) and read 3794 times:

Quoting mariner (Reply 16):
I'm not sure if it is quite "the war" that everyone else thinks.

That's definitely true in a few ways. There is no longer an airline that calls MKE its primary hub so neither F9 or FL are fighting for existence. MKE serves a somewhat different purpose for F9/YX compared to YX by themselves while FL has turned MKE into a semi-transcon hub. And of course, it can't be "war" until F9 and FL don't have a relationship.



717,72S,732/3/4/5/G/8/9,744,752/3,763/4,772/3,D9S/5,M8/90,D10,319/20/21,332/3,388,CR2/7/9,EM2,ER4,E70/75/90,SF3,AR8
User currently offlinemariner From New Zealand, joined Nov 2001, 24628 posts, RR: 86
Reply 18, posted (3 years 11 months 1 week 11 hours ago) and read 3750 times:
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Quoting FL787 (Reply 17):
There is no longer an airline that calls MKE its primary hub so neither F9 or FL are fighting for existence. MKE serves a somewhat different purpose for F9/YX compared to YX by themselves while FL has turned MKE into a semi-transcon hub.

Don't get me wrong, I think it will remain hotly competitive. I am sure Airtran will try and maintain and improve their position at MKE.

But things seem to have changed over the past couple of months. Last week, in all the hoo-haa about market share, someone from Airtran (Mr. Healey?) said that Airtran is more interested in being profitable at MKE than being #1.

Would they like to be #1 there? I have no doubt of it, if only for the bragging rights. But I am always pleased when an airline is more interested in profit than size.

Whatever MKE is to Frontier, they're not going away - nor is Airtran. Somehow they will learn to live together and I think that may have already started.

Plus, as you say, the great mystery of the FF agreement. If that goes away, then all bets are off.

mariner



aeternum nauta
User currently offlineIndy From United States of America, joined Jan 2005, 4522 posts, RR: 18
Reply 19, posted (3 years 11 months 1 week 10 hours ago) and read 3698 times:

I think this is a very clever promotion. Mad props to the person that cooked up this idea. And I certainly would love to see how Frontier responds to this. I think they must respond in some way.


Indy = Indianapolis and not Independence Air
User currently offlineFL787 From United States of America, joined Aug 2007, 1531 posts, RR: 12
Reply 20, posted (3 years 11 months 1 week 10 hours ago) and read 3634 times:

Quoting mariner (Reply 18):
Don't get me wrong, I think it will remain hotly competitive.

I don't think I got you wrong. I know it will be hotly competitive but FL isn't going to start routes just because F9/YX is flying them like it seems like WN does out of DEN. It's possible FL might have done that had RAH not saved YX but we'll never know.

Quoting mariner (Reply 18):
But things seem to have changed over the past couple of months.

Not for FL, but the environment around them has changed. FL has been pretty consistent with their actions in MKE. Not always words but words aren't worth as much.

Quoting mariner (Reply 18):
Mr. Healey?

Kevin Healy, IMO an underrated executive.

Quoting mariner (Reply 18):
Somehow they will learn to live together and I think that may have already started.

Agree to some extent. I don't think anyone knows if MKE can support two hubs forever. We'll see.



717,72S,732/3/4/5/G/8/9,744,752/3,763/4,772/3,D9S/5,M8/90,D10,319/20/21,332/3,388,CR2/7/9,EM2,ER4,E70/75/90,SF3,AR8
User currently offlineTZTriStar500 From United States of America, joined Jan 2004, 1448 posts, RR: 9
Reply 21, posted (3 years 11 months 1 week 9 hours ago) and read 3606 times:

Quoting scutfarcus (Reply 2):
Very interesting promo! I still think AirTran's one major flaw is that they expire miles after 18 months (or is it a year?).


Its 2 years.



35 years of American Trans Air/ATA Airlines, 1973-2008. A great little airline that will not be soon forgotten.
User currently offlinemariner From New Zealand, joined Nov 2001, 24628 posts, RR: 86
Reply 22, posted (3 years 11 months 1 week 9 hours ago) and read 3565 times:
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Quoting FL787 (Reply 20):
I don't think anyone knows if MKE can support two hubs forever. We'll see.

Given the explosion in traffic, I can't think why not. There may be a bit of hometown pride - or political grandstanding - in this article, but the basics are pretty realistic:

http://www.biztimes.com/blogs/milwau...itchell-airport-is-a-success-story

"Mitchell Airport is a success story"

mariner



aeternum nauta
User currently offlineATLFlyer323 From United States of America, joined Jan 2005, 613 posts, RR: 0
Reply 23, posted (3 years 11 months 1 week 9 hours ago) and read 3549 times:

Quoting mariner (Reply 18):
Plus, as you say, the great mystery of the FF agreement. If that goes away, then all bets are off.

Or who knows, maybe in the future it could only expand. Future partnership or dare I say merger?   

-Brandon



Everyday, the fluffy temptation of wheat!
User currently offlineFL787 From United States of America, joined Aug 2007, 1531 posts, RR: 12
Reply 24, posted (3 years 11 months 1 week 9 hours ago) and read 3533 times:

Quoting mariner (Reply 22):

We know the airport itself is thriving but we don't know if FL or F9 are making money out of MKE. BB didn't sound too upbeat during the conference call. If MKE can't support two hubs, it's definitely not the airport's fault because they've done everything they could to accomodate FL and YX/F9.



717,72S,732/3/4/5/G/8/9,744,752/3,763/4,772/3,D9S/5,M8/90,D10,319/20/21,332/3,388,CR2/7/9,EM2,ER4,E70/75/90,SF3,AR8
25 mariner : Last I heard from BB, they were operationally profitable in March. If both airlines decide on a lot of (common route) growth that would kill it, but
26 UAL747DEN : The idea itself is not really a new one. For years and years the large network carriers in the US have been doing things similar to this to get FF's
27 FL787 : Do we know how that breaks down between DEN and MKE?
28 mke717spotter : If FL is planning on expanding the agreement with F9 to have some sort of peaceful coexistence at MKE, why would they be doing all that? I just don't
29 mariner : He said that - in March - both were operationally profitable. He has said from the git-go that Midwest/MKE will be a drag on earnings for the first t
30 FL787 : Who said they were?
31 FL787 : If that's the case then maybe MKE could support two hubs. Fall will be interesting after seeing FL and F9 add a lot of new MKE routes for the spring
32 mke717spotter : Speculation from members in the forum, that's what it was a response to.
33 Post contains links citrus1 : Well all bet's are off. http://milwaukee.bizjournals.com/mil.../2010/05/17/daily12.html?ana=yfcpc
34 mariner : Yep. What goes around tends to come around and I can't think that anyone is surprised. I think the (fairly tacky) comment by the Airtran spokesperson
35 FL787 : I don't think FL should have commented on this agreement ending at all. I agree that it's tacky. It sounds like F9 ended it, but did they end it beca
36 TVNWZ : Tomorrow at the airTran annual meeting they will announce new routes to SRQ and MSY from MKE. Also upping flights to DCA and BOS. And for added drama,
37 FL787 : I believe you but where did you hear this from? Not surprised about SRQ but MSY comes out of nowhere to me. It should add some extra flavor to the ev
38 Post contains links and images mariner : Who knows? I suggested in the other thread that I had my doubts about it going forward, a couple of weeks ago. But certainly I think the press will m
39 TVNWZ : Hanging out with the right people. Who shall remain nameless.
40 MSYtristar : MSY is a pretty hot market as of late...I figured either FL or F9 would add this one sooner or later. SRQ also makes sense for the snow birds.
41 FL787 : I definitely think there was direct cause, I just don't know what caused what to happen. What you said about BB though makes it sound like the promo
42 TVNWZ : At one time SRQ subsidized FL. Are they still doing that? Is this flight being subsidized?
43 FL787 : I guess so. FL posted loads of 88.93% on BWI-MSY against WN in February. FL must like their chances on MKE-MSY with no competition (yet?). WN seems t
44 MSYtristar : Connections from MSP, DSM, OMA, SEA, CAK, and maybe a couple of others wouldn't be out of the question depending on flight times. I hope the route do
45 mke717spotter : Hopefully the service will be daily and not weekly.
46 knope2001 : In terms of "filling out" the other airline's network, the partnership was pretty equal, though for what it's worth here are the top 50 markets from
47 mariner : Well, maybe. Yes, I think the promo "brought it on" but I am not sure it was on solid ground before that. BB's major concerns for code share partners
48 FL787 : I know there is no agreement between F9 and KL. I was just listing partners for both programs. I bet it doesn't transfer considering the end of the D
49 mariner : That's where I was confused. And yes, I agree about the possibility of it ending. mariner
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