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Swiss To Introduce Special Livery For SFO Flights  
User currently offlinelohausen From Germany, joined Apr 2010, 16 posts, RR: 0
Posted (4 years 7 months 1 week 2 days 16 hours ago) and read 32570 times:

As announced earlier, SWISS will start its newest long haul service to SFO on 2 June 2010.

For that occasion their A 340 HB-JMJ will receive a special livery that is supposed to remain for 2 years, according to internal communication and represent the flower-power feeling of the Bay City.

Readers of Swiss online newspaper "20 Minuten online" were asked to vote on three different special liveries and this one turns out to be the most favourite one:

http://www.airliners.net/photos/misc/uf/119692/phpYFWJ9J.jpeg

88 replies: All unread, showing first 25:
 
User currently offlineTobias2702 From Germany, joined Sep 2008, 731 posts, RR: 0
Reply 1, posted (4 years 7 months 1 week 2 days 16 hours ago) and read 32529 times:

I dare say that I like San Francisco very much, but I don't like all this Hippie nostalgia at all. Look at Haight Street, which is packed with silly souvenir shops. There is more about SF today. What were the other proposed liveries?


PA, AF, UK, BA, AB, DL, LH, FR, BD, A3, EZY, DY //// A319/320/346, B733/735/73G/738/744/763, AT4, 146, CR2, DH4
User currently offlineTUNisia From United States of America, joined Aug 2004, 1845 posts, RR: 5
Reply 2, posted (4 years 7 months 1 week 2 days 16 hours ago) and read 32514 times:

BEAUTIFUL!!!

Makes Peter Max look paltry in comparison! Can't wait to buy this as a model.



Someday the sun will shine down on me in some faraway place - Mahalia Jackson
User currently offlinegardermoen From Australia, joined Jul 1999, 1523 posts, RR: 1
Reply 3, posted (4 years 7 months 1 week 2 days 16 hours ago) and read 32431 times:

Eugh, me no like. Painful on the eyes. Let's hope the reality will be better. I expect this sort of thing from Edelweiss, not Swiss Airlines.

User currently offlineukoverlander From United Kingdom, joined May 2010, 385 posts, RR: 0
Reply 4, posted (4 years 7 months 1 week 2 days 16 hours ago) and read 32336 times:

As a resident of San Frrancisco Tobias2702 makes a good point but nevertheless we'll look forward to the arrival of the Swiss 'Shagadelic Austin Powers A340' even if it is best viewed through smoked glass!

It'll be great to have an additional direct European destination from SFO regardless of the paint job so long as they don't offer a matching interior!

UKoverlander


User currently offlinelohausen From Germany, joined Apr 2010, 16 posts, RR: 0
Reply 5, posted (4 years 7 months 1 week 2 days 16 hours ago) and read 32206 times:

Other choices were:

http://www.airliners.net/aviation-photos/misc/uf/119692/phpTyYGKB.jpeg

and

http://www.airliners.net/photos/misc/uf/119692/phpgD0iui.jpeg


User currently offlinemacsog6 From United States of America, joined Jan 2010, 539 posts, RR: 0
Reply 6, posted (4 years 7 months 1 week 2 days 16 hours ago) and read 32170 times:
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Quoting Tobias2702 (Reply 1):
There is more about SF today

As a part time resident of SFO, I actually find this rather boring, harkening back to a time now long gone. I see it as sort of like creating a livery for an ATL destination that had cotton fields, plantations, and slaves.

The bridges, the cable cars, the harbour - YES. An era of rampant drug use and social breakdown - NO.



Sixty Plus Years of Flying! "I fly because it releases my mind from the tyranny of petty things." - Saint Ex
User currently offlineTobias2702 From Germany, joined Sep 2008, 731 posts, RR: 0
Reply 7, posted (4 years 7 months 1 week 2 days 16 hours ago) and read 32136 times:

Quoting lohausen (Reply 5):
Other choices were:

Well, at least from what was proposed the niced one was chosen. The flowers on the other two ones do not make me think of San Francisco at all.

Quoting macsog6 (Reply 6):
The bridges, the cable cars, the harbour - YES. An era of rampant drug use and social breakdown - NO.

Well said. IMO a dedicated SF livery should at least include The Bridge and the Cable Cars, because these two are still around. The Hippie movement in SF was only an extremely short lived hype (summer of '67 if I'm not mistaken). Look at two songs from that period: "Let's go to San Francisco" by the Flowerpot Men is swarming about this new feeling, but "Massachusetts" by the Bee Gees already shows the disillusionment due to the city having been flooded by all sorts of "wannabe Hippies".

[Edited 2010-05-14 08:55:26]

[Edited 2010-05-14 09:03:26]


PA, AF, UK, BA, AB, DL, LH, FR, BD, A3, EZY, DY //// A319/320/346, B733/735/73G/738/744/763, AT4, 146, CR2, DH4
User currently offlineLDIkaros From United States of America, joined Apr 2007, 181 posts, RR: 0
Reply 8, posted (4 years 7 months 1 week 2 days 15 hours ago) and read 31807 times:

I like the livery. And I'll be on this bird at the end of June. Can't wait ...  

User currently offlineaviasian From Singapore, joined Jan 2001, 1489 posts, RR: 14
Reply 9, posted (4 years 7 months 1 week 2 days 15 hours ago) and read 31754 times:

I agree that the Golden Gate Bridge and the trams would have been worthy motifs in this special livery - perhaps along with the distinctive skyline.

The chosen livery reminds me of Ecuatoriana's B707s! In any case, the special livery is still more interesting than the standard livery and gives spotters something to look out for.

KC Sim


User currently offlinejohnboy From United States of America, joined Aug 1999, 2601 posts, RR: 7
Reply 10, posted (4 years 7 months 1 week 2 days 15 hours ago) and read 31691 times:

IMHO, the bridges and cable cars are just as tired and hackneyed.....I like all the designs actually.

Quoting macsog6 (Reply 6):
An era of rampant drug use and social breakdown - NO.

We must not hang around in the same parts of the City....I still see all of the above!!


User currently offlinecosmofly From United States of America, joined May 2009, 649 posts, RR: 0
Reply 11, posted (4 years 7 months 1 week 2 days 15 hours ago) and read 31634 times:

The Golden Gate bridge and the Cable car should definitely be there. There are also a lot more about the Bay Area. There should be a picture related to the High Tech Silicon Valley such as household names like Intel or Google. Then of course there can be the Yosemite.

The 2 that were not chosen are more suitable for Hawaii.


User currently offlineardian From Netherlands, joined Oct 2000, 550 posts, RR: 0
Reply 12, posted (4 years 7 months 1 week 2 days 14 hours ago) and read 31568 times:

WOW! That's one sweet looking livery! This design definitely gets me excited to see in real life  

User currently offlineUALWN From Andorra, joined Jun 2009, 2972 posts, RR: 2
Reply 13, posted (4 years 7 months 1 week 2 days 14 hours ago) and read 31523 times:

Quoting macsog6 (Reply 6):
An era of rampant drug use and social breakdown - NO.

That era brought about changes that are still with us. It was anything but irrelevant.



AT7/111/146/Avro/CRJ/CR9/EMB/ERJ/E75/F50/100/L15/DC9/D10/M8X/717/727/737/747/757/767/777/AB6/310/319/320/321/330/340/380
User currently offlineJacobin777 From United States of America, joined Sep 2004, 14968 posts, RR: 59
Reply 14, posted (4 years 7 months 1 week 2 days 14 hours ago) and read 31420 times:

C'mon everyone, at least its not the "typical boring" livery we see at various airports everyday. It costs a lot of money to paint these birds (and then repaint them)....lets appreciate what we're getting.


"Up the Irons!"
User currently offlinecosmofly From United States of America, joined May 2009, 649 posts, RR: 0
Reply 15, posted (4 years 7 months 1 week 2 days 14 hours ago) and read 31364 times:

Quoting Jacobin777 (Reply 14):
It costs a lot of money to paint these birds

Exactly. By painting some ads for companies such as Google, they may be able to make some money in the process instead, while still promote traveling to the San Francisco Bay Area.


User currently offlineNumero4 From Canada, joined Feb 2010, 260 posts, RR: 0
Reply 16, posted (4 years 7 months 1 week 2 days 14 hours ago) and read 31301 times:

Quoting Jacobin777 (Reply 14):
C'mon everyone, at least its not the "typical boring" livery we see at various airports everyday. It costs a lot of money to paint these birds (and then repaint them)....lets appreciate what we're getting.

I agree with you. But the point is it could look good, yet from up close it looks a bit cheesy.



CYQB
User currently offlineatomsareenough From United States of America, joined Feb 2008, 566 posts, RR: 2
Reply 17, posted (4 years 7 months 1 week 2 days 14 hours ago) and read 31311 times:

Quoting macsog6 (Reply 6):
The bridges, the cable cars, the harbour - YES. An era of rampant drug use and social breakdown - NO.

Oh come on. I mean, you're entitled to your opinion, but to dismiss the entire cultural earthquake during the 60s/70s that was epicentered in SF as "drug use and social breakdown" is extremely reductive and oblivious to the changes in the course of American history that resulted from that era.

Quoting UALWN (Reply 13):
That era brought about changes that are still with us. It was anything but irrelevant.

  

I suppose it would have been neat to have some other SF-related iconography on the livery as well, maybe a nod to the gold rush, or architectural monuments, or Silicon Valley... but I have no problem with what they did include.


User currently offlineMIAspotter From Spain, joined Nov 2001, 2852 posts, RR: 25
Reply 18, posted (4 years 7 months 1 week 2 days 14 hours ago) and read 31192 times:

In the Swiss Aviation thread I proposed a different scheme having the Swiss alps and the SF hills being connected by the Golden Gate bridge... It brings out more of the idea of a "direct service" to SF than this happy hippy atrocity.

MIAspotter.



I think, therefore I don´t fly Ryanair.
User currently offlineSolarFlyer22 From US Minor Outlying Islands, joined Nov 2009, 1125 posts, RR: 0
Reply 19, posted (4 years 7 months 1 week 2 days 14 hours ago) and read 31133 times:

I love the route but the paint job looks awful.

User currently onlineB747forever From Sweden, joined May 2007, 17147 posts, RR: 10
Reply 20, posted (4 years 7 months 1 week 2 days 14 hours ago) and read 31122 times:

It looks cool but dont really like it. But I suppose it is better than their all white livery.


Work Hard, Fly Right
User currently offlineDesertFlyer From United States of America, joined Nov 2005, 516 posts, RR: 0
Reply 21, posted (4 years 7 months 1 week 2 days 14 hours ago) and read 31069 times:

I find it interesting so many do not like this livery. As someone who grew up near SFO, I love it. It captures the hippie spirit that is still alive and well in the Bay Area.

User currently offlineadambrau From United States of America, joined Mar 2007, 79 posts, RR: 0
Reply 22, posted (4 years 7 months 1 week 2 days 13 hours ago) and read 30453 times:

Shouldn't it say San Francisco NONSTOP - doesn't direct infer that there could be stops enroute? Maybe I am flying UA too much.

[Edited 2010-05-14 11:20:10]

User currently offlineHBGDS From , joined Dec 1969, posts, RR:
Reply 23, posted (4 years 7 months 1 week 2 days 13 hours ago) and read 30358 times:

BEAUTIFUL!!!

Makes Peter Max look paltry in comparison! Hope Herpa release this a

Quoting atomsareenough (Reply 17):
Oh come on. I mean, you're entitled to your opinion, but to dismiss the entire cultural earthquake during the 60s/70s that was epicentered in SF as "drug use and social breakdown" is extremely reductive and oblivious to the changes in the course of American history that resulted from that era.

Quoting UALWN (Reply 13):
That era brought about changes that are still with us. It was anything but irrelevant.



I suppose it would have been neat to have some other SF-related iconography on the livery as well, maybe a nod to the gold rush, or architectural monuments, or Silicon Valley... but I have no problem with what they did include.

Hi Everyone, let's move out of airline geek mode for 30 seconds on that one.... Whom is Swiss selling to? Not us. The majority of people have a stereotyped image of SF, the same manner that people have a stereotyped image of France or Switzerland. And since this livery is essentially a flying billboard by any other standard, people at airports who are not like "us" will see this for a minute at most. So sadly, even though I would associate SF with things beyond the psychedelic, it makes sense that one would focus on that. Some of you do marketing and could express it better than I, but this is what it boils down to: how fast can you get this message across? Stereotypes will work.

Swiss being an alleged descendent of old Swissair, they might have wanted to stay away from the Golden Gate in the same manner that Swissair had posters of countries based on aerial views rather than the stereotypical images, but that was in another era. Speaking of Atlanta (reply 6), when SR opened ZRH-ATL, their poster was stereotypical, yet original. No cotton fields, but a big "OK", taken from the logo of a soft-drink company (by permission of course).

Bring on the funny liveries. It's no worse than Pokemon on JAL...


User currently offlineairproxx From France, joined Jun 2008, 641 posts, RR: 1
Reply 24, posted (4 years 7 months 1 week 2 days 13 hours ago) and read 29964 times:

Well... not bad, but I'm really not sure about the nose cone... Did anybody notice that ugly yellow thing??


If you can meet with triumph and disaster, and treat those two impostors just the same
25 kamboi : Simply awful. i was planning on a trip to Beirut around mid June and thought i'd try SWISS, but with that livery it's as if i'll be riding on a VW Wes
26 airproxx : I've always thought these pokemon liveries were simply the ugliest ever, this one may break the record!
27 lh526 : Cool livery! Is there a PDF version of that livery pic you inlcuded in your posting lohausen? Or any officila LX press release? Thanks! Mario LH526
28 chepos : I like it, I think it's cute. Much more colorful than their regular c/s. Regards, Chepos
29 Post contains images FlyDeltaJets87 : Here's what should be painted on the side: What good change did the hippies bring about? That "Powerpuff Girls" livery was pretty bad too. This is equ
30 Post contains links ORDnHKG : Airlines nowadays learn to use stickers instead of paint, they just basically paint the backgroud, and put in the characters on top. Save money and e
31 OA412 : I actually applaud LX for their willingness to be fun, and to do something that a more stodgy carrier would never dream of doing. And, I agree with th
32 Rafabozzolla : I actually like the Haight. Whenever I go to SF I stay at a friends house right on Haight Street, just a few steps from Ashbury. It's interesting to
33 Jamake1 : The San Francisco city scape as seen from Dolores Park with the Bay Bridge in the background would've been more relevant for celebrating the SFO inaug
34 migair54 : Usually I see Swiss A343 here in DAR and in NBO, actually is the same flight, any possibily to see this bird around here???
35 ZRH : Why not. I think they won't fly it only to SFO but also to other 343 destinations.
36 Post contains links and images Jacobin777 : I know what your saying....but for a spotter like me, this is such a treat... Good call! But it still costs money designing and implementing...and fo
37 Post contains images todaReisinger : Do you have a link to your proposed livery? I would be interested to see it. The "happy hippy atrocity" : ha ha, great wording! I'm sure I'll think a
38 Post contains images JeffSFO : Damn hippies! I will have to trek down to the airport and get a shot or two of it though.
39 777way : Whats so special about this servcie that it warants a seprate livery? is it marking some anniversary or anything uniqe.
40 noise : Do they really have to association San Francisco with Hippie culture??? Can't they association it with something such as its landmark Golden Gate Brid
41 Post contains images JHCRJ700 : It just so happens that I will be in town for the first flight. With any luck I'll get some photos. I think its a really cool paint scheme. Given the
42 B707forever : I think it's pretty brilliant. At 40 plus years since that period the impact still lingers. San Francisco is still considered, if not the most liberal
43 KFlyer : Nowadays, most airlines seem to be moving into 'dumb' liveries. This will look nice when you're on the ground, near the plane. But when flying, it jus
44 AircalSNA : Jerry would have approved!
45 MCO2BRS : I quite like this livery, and isn't the whole point of a specialised livery supposed to be eye catching? This will certainly get more than a few doubl
46 etoile : I think you're off by a century. The parallel ATL livery would actually show segregated restaurants, schools and water fountains, FBI search warrants
47 Jamake1 : Uh...that's definitely NOT a livery for the San Francisco Bay Area...
48 JAAlbert : The only thing this livery is missing is a picture of me on the tail! Why how dare you move us out of airline geek mode! Even for 30 seconds! I think
49 Post contains images BMI727 : Well, they provide a great easy target for smartasses like me to mercilessly ridicule. Probably, but I bet they spend all of their meetings just eati
50 dalce : well, let's say, at least it is not Eurowhite anymore and I like the idea of a special livery. The chosen scheme, is daring, but not my up of tea. I w
51 Type-Rated : I would have thought that they would have at least one drag queen on it somewhere.
52 DocLightning : I also live in SFO and have spent seven years of my life here. And I understand that Swiss would like to sell tickets to SF. We are famous for that s
53 B595 : Well, I don't particularly get the hippie theme....like others have said it doesn't do justice to all that the Bay Area/NorCal is known for.....I thin
54 Alias1024 : I like it. It's different and fun. The bridge and skyline and trolley cars would have been boring and unoriginal. For every person that despises hippi
55 Post contains images Tolosy : that would have been kind of funny if they had written something like "SWISS will take you high again back to SF" well maybe not politically correct..
56 nclmedic : Just vile. Sorry SWISS, this is absolutely hideous. I thought I'd seen it all with the digusting NH Pokemon scheme, but this takes the buscuit. Someon
57 Post contains images trystero : I would like to see live, here seems a bit loud. I like the one with the the pink and blue flowers, but the lettering is not very interesting. I hope
58 Post contains images olympic472 : My 2 cents here. This livery confirms San Francisco as a "has been" city. Especially so if this is the winning design whose image is what comes to the
59 AeroWesty : At first glance, I hated it. In the smaller size it just looked too busy. Then I clicked on the pic and looked at it in a larger size, began to like i
60 Post contains images Jacobin777 : Say what? . San Francisco has one of the highest tourism counts in the United States. Also, who wants to see a "typical" cheezey picture of the Golde
61 Viscount724 : LX can't do a "retrojet". They've been using the same livery since they were founded to replace the bankrupt Swissair.
62 ZRH : That's correct. But: they bought the brand "Swissair" some time ago therefore they could use the name and make a Swissair retrojet.
63 Type-Rated : Actually San Francisco is one of the most visually stunning cities in America. I have been there quite a bit and I always love the trip. Also, the foo
64 BMI727 : Exactly, doesn't Swiss own the old livery and trademarks? Well, when this is the alternative...
65 N766UA : That airplane-- is awful. I like San Francisco, I really do, it's a great city to visit-- but that hippie, peace and love, save the whales maaaan bull
66 Post contains images Jacobin777 : Maybe LH should just go back to its normal livery....take that everyone..
67 Post contains links and images Viscount724 : LX purchased rights to the Swissair name for a few million $ a year or two ago to prevent others from using it. I doubt they will ever use it themsel
68 Type-Rated : I'm willing to bet that Juan Trippe is spinning in his grave from those photos!
69 olympic472 : Hey, I didn't say I wish to see that. That will be worse. Agree completely with you here. Even though the tech industry has been significantly dilute
70 Post contains images Jacobin777 : Maybe its because I lived in the Marina District for a few years and got "tired" of an unobstructed view of both.. .. Regardless, I'm gland and thank
71 Post contains images OA412 : Good lord Doc! First you're asking lawyers for donations, and now you're taking money from San Francisco's tourists? When does it ever end.
72 kanban : They need to do alps, chalets, Heidi and her goats, alpenhorns and James Bond skiing etc on a second plane for Americans going to Switzerland
73 gaystudpilot : The City continues to be flooded by all sorts of wannabes in general. While I don't think it represents San Francisco 2010, it will be an effective m
74 DocLightning : They gladly give it to us! But if you ask me, I'll give you a special price just for you!
75 LXA340 : Probably HB-JMJ will be the first Airbus A340 that will have the new Business Class, cosnidering the plane is already out of service for a week or so
76 Post contains images OA412 : Now you're talking.
77 Post contains images vegas005 : It's groovy man! We will be partying on it in October. Peace!
78 UALWN : The late 60s and early 70s brought about a healthy rebellion, an anti-authoritarianism that, funnily enough, has now been co-opted by conservatives a
79 ETinCaribe : Me like, as an ex- SF resident, sure there are many angles this could have taken but the Hippie theme is quite relevant and adds color to an otherwise
80 Post contains links and images swissa330 : Actually, they could do a Crossair Retrojet You mean like this one? View Large View MediumPhoto © Karl Nixon
81 kanban : yes... tacky goes two ways.... and tourists love tacky.
82 stealth777 : So being that the route starts next week when can we expect to see this bird out of the paintshop? -Stealth
83 aviationmaster : I read somewhere that HB-JMJ may be put into operation again on May 31st to JFK.
84 LXA340 : That's what is planned to happen
85 Post contains links and images sandromederle : Just out of the paintshop... View Large View MediumPhoto © Sandro Mederle - JetlinerImages
86 Post contains images aviationmaster : HB-JMJ looks as if its the victim of a graffiti attack by some teenage punks.
87 YULWinterSkies : The cable cars and the Golden Gate bridge, as interesting and unique to SF as they are, are way over-representated everywhere else, so it's good to se
88 airbazar : Like it or not that is how the rest of the World sees San Francisco. Even a big part of the US sees SF that way unless you missed all the right wing
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