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Why Aren't There More A/c In Alliance Livery?  
User currently onlineTobias2702 From Germany, joined exactly 6 years ago today! , 721 posts, RR: 0
Posted (4 years 3 months 4 weeks 14 hours ago) and read 3969 times:

Hi guys, do you have any clue why only a small number of aircraft is painted in a special alliance livery? Don't airlines think it's a good idea to promote the extended network and other amenities for passengers due to the alliance membership and thus choose "to fly the brand"?

Why not paint at least one of each aircraft type in the fleet in alliance livery? Why aren't there any US regional aircraft bearing such a livery (on the other hand, LH has some CRJ-700 painted in Star livery -- though no short-haul mainline). When will we see the first A380 in a special livery -- maybe SQ?

Tobias


PA, AF, UK, BA, AB, DL, LH, FR, BD, A3, EZY, DY //// A319/320/346, B733/735/73G/738/744/763, AT4, 146, CR2, DH4
16 replies: All unread, jump to last
 
User currently offlineairceo From Canada, joined Feb 2010, 98 posts, RR: 0
Reply 1, posted (4 years 3 months 4 weeks 14 hours ago) and read 3878 times:

Quoting Tobias2702 (Thread starter):
A380 in a special livery -- maybe SQ?

Considering SQ didn't even give their 744 a full Star livery I wouldn't hold my breath.

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Quoting Tobias2702 (Thread starter):
Why aren't there any US regional aircraft bearing such a livery

I think in the context of the US the fact that a lot of regional flying is farmed out (to companies that are not wholly owned subsidiaries) may play into this. There are some regionals in special colors.


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Quoting Tobias2702 (Thread starter):
do you have any clue why only a small number of aircraft is painted in a special alliance livery?

Possibly so governments don't misinterpret common branding as collusion or violating foreign ownership laws. On paper you could argue that an alliance that acts as one brand is an airline...

Quoting Tobias2702 (Thread starter):
Don't airlines think it's a good idea to promote the extended network

Promotion is done before pax see the plane. If you go to aircanada.com I can fly countless LH, BD, US, NH flights with an AC code, that's all the promotion they need.

@airceo



blogger at airceo | reach me: @airceo or fly@airceo.com
User currently offlineViscount724 From Switzerland, joined Oct 2006, 25356 posts, RR: 22
Reply 2, posted (4 years 3 months 4 weeks 14 hours ago) and read 3873 times:

Alliance liveries just confuse the public in my opinion. Airlines want to promote their own brand as much as possible.

User currently offlineUALFAson From United States of America, joined Mar 2004, 730 posts, RR: 4
Reply 3, posted (4 years 3 months 4 weeks 13 hours ago) and read 3839 times:

Because at the end of the day, marketing of the individual airline brand is more important than the alliance. Airlines, especially in the US, spend great deals of money building their individual brands. That's why you see exclusive-use gates in the majority of US airports, where airlines can plaster their logo all over everything, as opposed to the common-use gates in many other parts of the world. Alliance liveries are okay promotional gimmicks, but airlines would rather see planes with their prominently-displayed logos pulling up at gates and taxiing around runways.

This also partly explains that lack of alliance advertising on US regional jets. Domestically, alliance partners still compete against each other, so UA, for example, doesn't especially want you to consider US or CO for your next domestic flight--they want you to think of UA.



"We hope you've enjoyed flying with us as much as we've enjoyed taking you for a ride."
User currently offlineStitch From United States of America, joined Jul 2005, 31006 posts, RR: 86
Reply 4, posted (4 years 3 months 4 weeks 13 hours ago) and read 3834 times:
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With the exception of SkyTeam's latest, I think the Alliance Livery birds are fugly, so the less of them tootling around, the better.  

User currently offlinepspfan From Netherlands, joined Mar 2008, 114 posts, RR: 0
Reply 5, posted (4 years 3 months 4 weeks 13 hours ago) and read 3804 times:
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KL is painting a 737-900 as we speak. That makes one more. 

IIRC there is only a small percentage of aircraft per airline that has to be painted in alliance colours.

PSPfan



Fixit002Heavy
User currently offlineAlias1024 From United States of America, joined Oct 2004, 2760 posts, RR: 2
Reply 6, posted (4 years 3 months 4 weeks 13 hours ago) and read 3768 times:

Quoting Stitch (Reply 4):
With the exception of SkyTeam's latest, I think the Alliance Livery birds are fugly, so the less of them tootling around, the better.

My thoughts exactly! The oneworld and star alliance birds really are dreadful.



It is a mistake to think you can solve any major problems with just potatoes.
User currently offlinevv701 From United Kingdom, joined Aug 2005, 7540 posts, RR: 17
Reply 7, posted (4 years 3 months 4 weeks 12 hours ago) and read 3663 times:

The oneworld airlines agreed some 18 months ago that each airline would paint six aircraft in the oneworld livery.

BA has opted for all long haul 744s. IB on the other hand has painted up a 320.

Of course to a large extent the oneworld livery that uses the tail livery of the member airline has addressed the weaking of the airline brand that SQ addressed by not adopting the full Star livery on their 744 - see Reply 1.


User currently offlinestylo777 From Germany, joined Feb 2006, 2976 posts, RR: 12
Reply 8, posted (4 years 3 months 3 weeks 6 days ago) and read 3214 times:

if I'm not mistaken Spanair has (or used to have) quite a few number of Star Alliance A32x, they were talks here why they love it so much when other carriers in the Alliance just paint the minimum requiered number of aircrafts.

User currently offlinethreepoint From Canada, joined Oct 2005, 2138 posts, RR: 9
Reply 9, posted (4 years 3 months 3 weeks 5 days 10 hours ago) and read 2725 times:

Quoting Stitch (Reply 4):
I think the Alliance Livery birds are fugly,
Quoting Alias1024 (Reply 6):
star alliance birds really are dreadful.

I second both statements. And move that the OP's question has thus been answered.



The nice thing about a mistake is the pleasure it gives others.
User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2986 posts, RR: 1
Reply 10, posted (4 years 3 months 3 weeks 5 days 9 hours ago) and read 2690 times:

Quoting stylo777 (Reply 8):
if I'm not mistaken Spanair has (or used to have) quite a few number of Star Alliance A32x, they were talks here why they love it so much when other carriers in the Alliance just paint the minimum requiered number of aircrafts.

I know for a fact that they had at least one MD as well, as the one that crashed was painted in Star c/s.



The 747 will always be the TRUE queen of the skies!
User currently offlinebohica From United States of America, joined Feb 2004, 2700 posts, RR: 0
Reply 11, posted (4 years 3 months 3 weeks 5 days 5 hours ago) and read 2536 times:

Quoting UALFAson (Reply 3):
This also partly explains that lack of alliance advertising on US regional jets. Domestically, alliance partners still compete against each other, so UA, for example, doesn't especially want you to consider US or CO for your next domestic flight--they want you to think of UA.

I believe the biggest reason you don't see alliance liveries on RJ's are because most RJ operators are contracted airlines who are not part of an alliance.

Quoting Alias1024 (Reply 6):
The oneworld and star alliance birds really are dreadful.

Nothing was worse than the original Star Alliance livery. Each airline had a plane painted with each of the member airlines' paint job going down the fuselage. The planes looked like they were built from parts found in a junkyard. Talk about fugly.   


User currently offlineUAL747DEN From United States of America, joined Dec 2003, 2392 posts, RR: 11
Reply 12, posted (4 years 3 months 3 weeks 5 days 4 hours ago) and read 2460 times:

Quoting bohica (Reply 11):
Nothing was worse than the original Star Alliance livery. Each airline had a plane painted with each of the member airlines' paint job going down the fuselage. The planes looked like they were built from parts found in a junkyard. Talk about fugly.   

I thought that looked pretty neat!



/// UNITED AIRLINES
User currently offlineJBo From Sweden, joined Jan 2005, 2344 posts, RR: 0
Reply 13, posted (4 years 3 months 3 weeks 5 days 4 hours ago) and read 2456 times:

Quoting bohica (Reply 11):
Nothing was worse than the original Star Alliance livery. Each airline had a plane painted with each of the member airlines' paint job going down the fuselage. The planes looked like they were built from parts found in a junkyard. Talk about fugly

I actually think that livery was more imaginative than the one they have now.



I'd take the awe of understanding over the awe of ignorance any day.
User currently offlinehotplane From UK - England, joined Jul 2006, 1062 posts, RR: 0
Reply 14, posted (4 years 3 months 3 weeks 5 days 3 hours ago) and read 2399 times:
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Quoting bohica (Reply 11):
Nothing was worse than the original Star Alliance livery. Each airline had a plane painted with each of the member airlines' paint job going down the fuselage. The planes looked like they were built from parts found in a junkyard. Talk about fugly.

Could you imagine trying to squeeze in segments of all the member lieveries on an aircraft now!



?
User currently offlinebohica From United States of America, joined Feb 2004, 2700 posts, RR: 0
Reply 15, posted (4 years 3 months 3 weeks 5 days 3 hours ago) and read 2363 times:

Quoting JBo (Reply 13):
Quoting bohica (Reply 11):
Nothing was worse than the original Star Alliance livery. Each airline had a plane painted with each of the member airlines' paint job going down the fuselage. The planes looked like they were built from parts found in a junkyard. Talk about fugly

I actually think that livery was more imaginative than the one they have now.

I thought the more imaginative livery was the "post-it note" livery.

Quoting hotplane (Reply 14):
Could you imagine trying to squeeze in segments of all the member lieveries on an aircraft now!

Very fugly.


User currently offlinevv701 From United Kingdom, joined Aug 2005, 7540 posts, RR: 17
Reply 16, posted (4 years 3 months 3 weeks 4 days 20 hours ago) and read 2225 times:

Quoting JBo (Reply 13):
I actually think that livery was more imaginative than the one they have now.

The problem was that the liveries rapidly became out of date. And that was not just because of the expansion of Star. Note the 5th and the last logo on this photo taken as recently as January of this year:

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Photo © Gary Claridge-king


Ansett was liquidated 8 years ago in 2002 after going into administration in 2001. Varig effectively disappeared into obsurity four years ago in 2006. But its expensive to have to keep repainting aircraft just to keep them up to date. So in practical terms it was not a very clever livery.


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