timboflier215 From United Kingdom, joined May 2005, 1323 posts, RR: 1
Reply 1, posted (4 years 2 months 3 days 6 hours ago) and read 18087 times:
Mainly because people, and the press, thought they did not represent Britain strongly enough. It was quite a change from the very British Landor scheme, but I actually miss them. Very innovative idea! The tail design that BA uses currently is actually one of the World Tails designs (Chatham Historic Dockyard I believe??), so technically all the fleet is currently painted in a World Tail scheme...
kellmark From United States of America, joined Dec 2000, 691 posts, RR: 8
Reply 4, posted (4 years 2 months 3 days 6 hours ago) and read 17965 times:
There were also many cases of passengers not knowing who the heck the airline was, as well as even air traffic controllers not being able to identify them visually as British Airways, or other airline pilots for that matter. IE when a pilot is told to follow "Speedbird" whatever, the other pilot didn't recognize them as BA, either.
I personally think it was one of the biggest marketing follies ever.
But, I truly love what they use now. I think it is beautiful, distinctive and very British. What it ought to have been in the first place.
I know I definitely loved them and consider it a shame they went away.
Just IMHO, but maybe if BA had chosen one of the World Tails as an initial regular paint scheme, I'm thinking Chelsea Rose, and then added the other variations on a certain percentage of the fleet, they might still be around, as from what I remember the Chelsea Rose scheme was actually quite popular even among the "very British" crowd and it was mainly the schemes like Africa and Kalahari Desert that were disliked.
Talaier From Spain, joined May 2008, 490 posts, RR: 0
Reply 8, posted (4 years 2 months 3 days 5 hours ago) and read 17641 times:
I loved them and think it was one of the most daring and fantastic aircraft painting schemes ever. Pity it didn't receive the back up it deserved for not being "truly British". Though in my opinion Britain, as a multi-cultural society is best represented with those world tails, hinting at it's past both as an empire and as welcoming land for immigrants from all over the planet.
I would've kept them, at least on some aircraft. I do have to recgonise however that I love the current scheme as well.
oa260 From Ireland, joined Nov 2006, 26863 posts, RR: 58
Reply 10, posted (4 years 2 months 3 days 5 hours ago) and read 17524 times:
Quoting Talaier (Reply 8): Though in my opinion Britain, as a multi-cultural society is best represented with those world tails, hinting at it's past both as an empire and as welcoming land for immigrants from all over the planet.
It was a nice ''romantic'' idea but never was seen that way , it was at a time where it was ''fashionable'' to ditch British identity . It was an expensive experiment.
vv701 From United Kingdom, joined Aug 2005, 7403 posts, RR: 17
Reply 11, posted (4 years 2 months 3 days 5 hours ago) and read 17499 times:
Quoting kellmark (Reply 4): There were also many cases of passengers not knowing who the heck the airline was, as well as even air traffic controllers not being able to identify them visually as British Airways, or other airline pilots for that matter. IE when a pilot is told to follow "Speedbird" whatever, the other pilot didn't recognize them as BA, either.
This was a popular myth that grew out of a true situation at LAX.
QF had leased a BA 744 carrying the Danish 'Wings' tail. This aircraft had been registered G-BNLH and was reregistered VH-NLH by QF. It was operated frequently by QF into LAX where the air traffic controllers were confused because the aircraft retained the British Airways Wings tail and was not therefore readily distinguishable from 'real' BA aircraft. As a result the tail of 'NLH was repainted white:
If there was a real problem of not being able to identify an airline because it had painted its tails differently then quite a few airlines with logo jets and others, like PIA, who have since adopted not disimilar variations to those of BA for their tail liveries:
aviateur From United States of America, joined Apr 2004, 1351 posts, RR: 12
Reply 12, posted (4 years 2 months 3 days 5 hours ago) and read 17376 times:
From an article I wrote on airlines & identity...
"...BA earned a spot in marketing infamy when, in 1997 and to considerable fanfare, it unveiled its "World Images" look. A dozen or so unique patterns, each showcasing artwork from a different region the world, were chosen for the tails of BA aircraft. Out went the quartered Union Jack and heraldic crest, and in came Delftblue Daybreak, Wunala Dreaming, and Primavera. It was all very progressive, multicultural, and revolting. Newell and Sorell, creators of the campaign, called it "a series of uplifting celebrations."
A more cynical source called it "a wallpaper catalog." The Queen herself reportedly held her nose when asked to comment. Eventually World Images was substituted by a fleetwide red, white, and blue that today every BA aircraft look like a huge can of Pepsi...."
Patrick Smith is an airline pilot, air travel columnist and author
1stfl94 From United Kingdom, joined May 2006, 1455 posts, RR: 0
Reply 13, posted (4 years 2 months 3 days 4 hours ago) and read 17339 times:
IMHO there were far too many designs and it needed to be more coherent i.e had fewer designs and used them more to indentify different branches of BA, for example have the Scottish tail on the Loganair planes and maybe some of the domestic aircraft, the South African designs on the Comair fleet and the calligraphy on the British Asia Airways fleet. There were some examples of this, for example the unique designs for Deutsche BA and Air Liberte but I think it needed to go further. Also, I would have got the customers more involved in the designs, maybe have surveys and choose the most popular designs.
The PIA fleet is a bit of a different story because whilst there are different tails, they all have the same basic elements whereas some of the world tails looks wildly different and to a controller who can only a see tail they may think they're looking at two different airlines.
Airport From , joined Dec 1969, posts, RR:
Reply 14, posted (4 years 2 months 3 days 4 hours ago) and read 17306 times:
I really loved the idea of the World Tails, because it was never boring, sort of like how seeing an F9 plane lands is never boring since every aircraft is quite unique, by whats on the tail.
However, I can understand the reasons for changing. I try to imagine if AA replaced their iconic Eagle logo with a World Tail scheme, and it becomes easy for me to see why -- it just doesn't feel right that a major airline ambassador carrying the name American would be all about the rest of the world, as opposed to the Eagle. If it were any other airline, then would be a wonderful idea.
nclmedic From United Kingdom, joined Oct 2009, 341 posts, RR: 0
Reply 16, posted (4 years 2 months 3 days 4 hours ago) and read 17204 times:
Well to be honest since Mrs Thatcher removed a hankerchief from her handbag and used it cover a 747 model's tail, declaring "We fly the British flag not these awful things" it didn't really have a hope in hell of succeeding.
New CEO Rod Eddington finally poured cold water on the whole idea and decided to re-paint everything in the concord/Chatham Dockyard livery.
The following month I had a private conversation with a BA executive. He told me that BA planned to roll out six aircraft, two of each of three different types, with this livery. From what had happened since the roll out of 'WR and what happened over the next three or four weeks it can be deduced that he was speaking of 2 752s, 2 763s, and 2 772s.
In the meantime the British media, who, through their reporting of the Thatcher incident described earlier in this thread and their own editorial comment, had certainly influenced a response to World Images amongst the British public that was overall less than favourable, turned completely around. Their positive response was heightened because of the direct involvement of Queen Elizabeth in the 'launch' of the 'new' image. So, in early June 1999 BA announced that all BA aircraft painted or repainted in the future would carry the Union Flag tail.
They were as good as their word with the sole exception of two 744s, G-CIVA and 'VB. Both were rolled out in September 1999 with the Chelsea Rose tail and . . . Well have a look at the titles in the photos:
heathrow From United Kingdom, joined Sep 2005, 978 posts, RR: 0
Reply 19, posted (4 years 2 months 3 days 3 hours ago) and read 16845 times:
I had the pleasure of riding G-DOCF and G-DOCL before the tails were lost. I liked them personally, but I'll always feel the landor livery was better.
I think I saw somewhere there was an issue identifying the aircraft in the air, as they all looked different. When told to look for traffic, BA 747, it's hard to tell the airline if the tails are all different. Not sure if that was a contributing factor or not
The Landor image was the best by far. It captured the true essesnce of corporate professionalism and that, along with BA's new vision in the mid 80's made brought them up to the level of their Asian competitiors. The grey and blue coulours, coupled with the redesign of the quartered Union Jack and the "To Fly To Serve" creast truly projected the image of taste and style that made BA a tough act to follow. You know you have a great image when another airline copies you. I liked the 1973-84 colours better than the World Tails, or for today's BA markings for that matter. 20 years ago, when I would travel back to the UK, BA was the first and only airline I went to. I never considered a US carrier as I was loyal to BA. I dreamt about working for BA becuase the image impressed me so much. I used to get excited about landing in the UK and seeing the flood of BA tails everywhere. Now, I could care less about Heathrow or Gatwick. Like the passing of Concorde, the best of BA is gone. I'm more impressed by my company's stronghold in Amsterdam or Narita than I am about Heathrow. Gawdy and cheap would describe the the post-Landor era to me. Stuffy sounds better than uninspired.
timboflier215 From United Kingdom, joined May 2005, 1323 posts, RR: 1
Reply 22, posted (4 years 2 months 2 days 17 hours ago) and read 15560 times:
I hope that BA revives the crest in some form whenever they decide to redesign their colours. With the revamp of F, and the coming revamp of Y and Y+, the image inside the plane is heading back towards classy, whilst still being modern. I hope their next scheme, whenever that may arrive, will reflect this.
TN486 From Australia, joined Jul 2008, 916 posts, RR: 2
Reply 24, posted (4 years 2 months 2 days 16 hours ago) and read 15192 times:
Quoting jetjack74 (Reply 21): The Landor image was the best by far. It captured the true essesnce of corporate professionalism and that, along with BA's new vision in the mid 80's made brought them up to the level of their Asian competitiors. The grey and blue coulours, coupled with the redesign of the quartered Union Jack and the "To Fly To Serve" creast truly projected the image of taste and style that made BA a tough act to follow. You know you have a great image when another airline copies you. I liked the 1973-84 colours better than the World Tails, or for today's BA markings for that matter. 20 years ago, when I would travel back to the UK, BA was the first and only airline I went to. I never considered a US carrier as I was loyal to BA. I dreamt about working for BA becuase the image impressed me so much. I used to get excited about landing in the UK and seeing the flood of BA tails everywhere. Now, I could care less about Heathrow or Gatwick. Like the passing of Concorde, the best of BA is gone. I'm more impressed by my company's stronghold in Amsterdam or Narita than I am about Heathrow. Gawdy and cheap would describe the the post-Landor era to me. Stuffy sounds better than uninspired.
The Landor image spelt C L A S S and looked C L A S S. However, having said that, the World images IMHO. were great, maybe painting part of the fuselage with these images would have been the preferred way to go. From an Aussie viewpoint, I would have gone with it.
remember the t shirt "I own an airline"on the front - "qantas" on the back
: They never should of got rid of Landor. Maybe brought it upto date by 'softening the edges' somehow. That would of been amazing. I always thought the
: Maggie put it best... "We fly the British flag, not these awful things" http://www.youtube.com/watch?v=t4g8zwVfPAI[Edited 2010-06-01 04:43:49]
: I really loved the World Tail, especially the Chelsea Rose tail...
: I thought the world tails were brilliant. It was always a treat to see which would block in next. I certainly made spotting more interesting. That sai
: Take a marketing class. This pr disaster and marketing debacle is only rivaled by the "New Coke" disaster in the 80s. In both cases, if the respective
: But being (or becoming) famous is the primary aim of pr or marketing...
: "But being (or becoming) famous is the primary aim of pr or marketing..." True . . . but I don't think BA would do it again.
: I doubt it. Western business rarely caves when it comes to image and public cares even less. After awhile, the public concern fades from the forefron
: For all the fuss about Maggie etc, the real reason this unfocused, ill thought out idea was axed, was due to the number of pax complaints. I don't kno
: it was much like with my fellow coworkers at Northwest Airlines. When we rolled out the 2003 image, nobody was really all that impressed with it. The
: We were shown, just before the roll out in June 1997, a bunch of models with the various tails. The reaction was generally, WTF? Surely good branding,
: But they all have that white strip with the logo on it, which is a unifying theme lacking from the BA "World Tails". Personally, have to say I'm not
: I agree, I don't think that the current livery looks as good as an updated Landor livery would. Maybe I am just stereotyping, but the current scheme
: I think the OP can find the answer simply put in these quotes: Personally I disliked the tails for the same reasons as above - we went from a highly B
: I'll say the same thing I always say whenever the World Tails come up (about # 45-50 on the list of Airliners.net old-chestnut discussion topics). The
: No World Tails were very un popular BA admitted that themselves, even staff reactions on the day were very dissapointing.
: HA! I think you are correct with this point, although I must admit I have not seen it as a topic in several years! I feared there may have been a 10-
: Please see my Reply 11. The confusion occurred because both BA and QF were operating 744s into LAX with the same tail design:
: From a marketing perspective, I feel it was a horrible idea. An aircraft is a big billboard for your airline. The tail is the most prominent part. Whi
: I think that could have worked well. For example, Colour Down the Side was only ever used on a Brymon Airways aircraft. That could have worked to use
: Was there ever a tail with fish or the ocean on it? I remember seeing this BA 744 tail in MCO, maybe 10 years ago as a boy. It could have been my imag