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Virgin Blue - Name Change And Major Shakeup  
User currently offlinejetfuel From Australia, joined Jan 2005, 2195 posts, RR: 0
Posted (3 years 10 months 3 days 18 hours ago) and read 29404 times:

Clearly the new CEO of VBA , ex Qantas John Borghetti, is all about a major shake up/overhaul of Virgin Blue



"VIRGIN Blue is to introduce business class, change its name and uniforms, and add larger planes to domestic routes in a bid to become a far more potent competitor to Qantas"


http://www.theage.com.au/travel/trav...ass-change-name-20100620-yp7b.html

Rumours of new name Virgin Australia. Already many people call the International arm V Australia as "Virgin Australia".
They would love some 787 but can't wait. Rumours are about some early delivery 767

[Edited 2010-06-20 19:16:56]


Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
144 replies: All unread, showing first 25:
 
User currently offlineIndianicWorld From Australia, joined Jun 2001, 2782 posts, RR: 0
Reply 1, posted (3 years 10 months 3 days 18 hours ago) and read 29385 times:

This was added into the Australian Aviation thread. Might want to continue it in there.

User currently offlinejetfuel From Australia, joined Jan 2005, 2195 posts, RR: 0
Reply 2, posted (3 years 10 months 3 days 18 hours ago) and read 29345 times:

Quoting IndianicWorld (Reply 1):

I think this is a major news story of International significance and with respect feel it deserves it's own topic. I note that this topic was strated prior to being posted in the Aus Aviation topic

BY introducing business class Virgin will now have a proper Business calss for code sharing customers. To generate more premium traffic on V Australia the airline needs to be able to offer premium service connections



Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
User currently offlinexiaotung From New Zealand, joined Jan 2006, 783 posts, RR: 0
Reply 3, posted (3 years 10 months 3 days 18 hours ago) and read 29252 times:

I agree. This will change the game completely. Star Alliance CEO was worried about Virgin Blue's business model before. Now he has a good reason to pursue Virgin Blue membership in Star. I hope DJ-NZ alliance would have been approved by the time the Star board meeting is held in Queenstown this December and Borghetti is invited so they get to talk about this possibility. This will hugely make up for the Ansett disappearance.

User currently offlineIndianicWorld From Australia, joined Jun 2001, 2782 posts, RR: 0
Reply 4, posted (3 years 10 months 3 days 18 hours ago) and read 29237 times:

No problems. Just hate seeing 10 different topics on similar things that often happens, which is why I brought it up.

By introducing J class though, you take out seats on your planes and might often see lower LF%, with unused seats in business, taking up more room. The yields therefore might be higher on some of the seats, but lost revenue from other seats does not always mean that the changes will e a money spinner. Other carriers around the globe have seen this and tried to evolve, but it seems VBA are moving the other way.

A single main brand is required though, but I still see room for a budget brand in their operation.


User currently offlinetullamarine From Australia, joined Aug 1999, 1427 posts, RR: 0
Reply 5, posted (3 years 10 months 3 days 18 hours ago) and read 29223 times:

None of this is confirmed. The article in the SMH and The Age is a consolidation of all of the rumours currently floating around. Some may be true but at the moment they are all just guesses.

[Edited 2010-06-20 19:35:55]

User currently offlinemariner From New Zealand, joined Nov 2001, 24638 posts, RR: 86
Reply 6, posted (3 years 10 months 3 days 18 hours ago) and read 29039 times:
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Quoting jetfuel (Thread starter):
"VIRGIN Blue is to introduce business class, change its name and uniforms, and add larger planes to domestic routes in a bid to become a far more potent competitor to Qantas"

I'm puzzled as to why they would change the name. I think Virgin Blue is a great name.

mariner



aeternum nauta
User currently offlinejetfuel From Australia, joined Jan 2005, 2195 posts, RR: 0
Reply 7, posted (3 years 10 months 3 days 17 hours ago) and read 29011 times:

Quoting mariner (Reply 6):
I'm puzzled as to why they would change the name. I think Virgin Blue is a great name.

It does creat some confusion especially with International pax. Virgin Blue does not say AUSTRALIA and many don't see it as an Australian airline. Blue name, red planes, etc This is why V Australia as a name has worked well and many just call it Virgin Australia anyway

[Edited 2010-06-20 20:09:54]


Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
User currently offlineIndianicWorld From Australia, joined Jun 2001, 2782 posts, RR: 0
Reply 8, posted (3 years 10 months 3 days 17 hours ago) and read 28990 times:

I would suspect that VBA would move towards Skyteam, if the DL JV is approved. The JV swith them is a lot stronger than what is proposed with NZ.

Virgin Blue might be an established name, but it stands for something in peoples minds that it no longer wants to be. It wants to be professional and aim for the business market, which really not what people see it as now. It is currently in a position of market confusion, as no one really know what it stands for. New World Carrier was a nice way of saying we are making our own market and unfortunately was not understood by anyone.


User currently offlinejetfuel From Australia, joined Jan 2005, 2195 posts, RR: 0
Reply 9, posted (3 years 10 months 3 days 17 hours ago) and read 28953 times:

Quoting IndianicWorld (Reply 8):
I would suspect that VBA would move towards Skyteam, if the DL JV is approved. The JV swith them is a lot stronger than what is proposed with NZ.

Virgin Blue might be an established name, but it stands for something in peoples minds that it no longer wants to be. It wants to be professional and aim for the business market, which really not what people see it as now. It is currently in a position of market confusion, as no one really know what it stands for. New World Carrier was a nice way of saying we are making our own market and unfortunately was not understood by anyone.

Agree. VB needs to be closer to QF at maybe a price advantage point. There's no future in VB chasing JQ or TT. And they def need an alliance membership. SQ would cry at Star Alliance but Skyteam is a possiblity



Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
User currently offlinemariner From New Zealand, joined Nov 2001, 24638 posts, RR: 86
Reply 10, posted (3 years 10 months 3 days 17 hours ago) and read 28951 times:
Support Airliners.net - become a First Class Member!

Quoting jetfuel (Reply 7):
It does creat some confusion especially with International pax. Virgin Blue does not say AUSTRALIA and many don't see it as an Australian airline.

Qantas doesn't actually say Australia. They have to add it.

mariner



aeternum nauta
User currently offlineMilesDependent From Australia, joined Sep 2001, 854 posts, RR: 0
Reply 11, posted (3 years 10 months 3 days 17 hours ago) and read 28903 times:

Looks like the new CEO wants to turn DJ into Qantas Lite. I do think it is a good idea. People, rightly or wrongly,. think of Virgin Blue as a leisure carrier targeting holiday makers and for lack of a better word "bogans". Virgin want to leave this unprofitable sector to Tiger/Jetstar and become a true competitor to Qantas. They didn't bring in the ex Qantas COO for nothing. I think it's exciting and I would put a pretty big bet down on the table that DJ will announce its intention to join Star Alliance or Sky team by the end of the year.

User currently offlinejetMARC From United States of America, joined Aug 2003, 543 posts, RR: 2
Reply 12, posted (3 years 10 months 3 days 16 hours ago) and read 28301 times:

How lucky!! I can only dream that one day I'd wake up to an email that we at jetblue were to get new uniforms, a business class, and A330/B767s!! I bet the employees are really excited!!


"Sucka, I'm gonna send you out on Knuckle Airlines. Fist Class!!" ~ Mr. T
User currently offlinealangirvan From New Zealand, joined Nov 2000, 2106 posts, RR: 1
Reply 13, posted (3 years 10 months 3 days 16 hours ago) and read 28162 times:

Quoting MilesDependent (Reply 11):
Looks like the new CEO wants to turn DJ into Qantas Lite.

Not Qantas Lite - that is Jetstar. I think he would want to create a DJ version of Cityflyer, which would be good for the capital city routes. Would JB put Business Class into the whole fleet? Not aircraft going to leisure destinations.

This will cause AirNewZealand to rethink their Trans Tasman alliance with DJ. The new seating arrangement in the NZ A320s was going to have a WorksPlus product which was going to match the DJ Y+. Now NZ can hardly have a Trans Tasman product that will be less than the DJ Australian domestic product.

JB could paint the planes white with a blue tail and call his airline Ansett2. Or perhaps Qantas2. Big red tail with a flying koala,


User currently offlineLufthansa From Christmas Island, joined May 1999, 3197 posts, RR: 10
Reply 14, posted (3 years 10 months 3 days 16 hours ago) and read 28057 times:

It's about time!

Brett Godfrey did a great job starting DJ, but he kept on being mr 90%. Nearly got there but just didnt do those last few things that would really wow the customer because he was penny pinching. Example: Not putting the virgin atlantic bar in the 777s like richard wanted to... because he could squeeze 3 more J class seats in. Another example. The lounges when first launched where called the blue room...and after you paid, you actually had to pay again for wine etc... obviously not a hit with the frequent travellers or those who liked to spend on things like lounge membership... thank god they relaunched it! Another example. Jetbblues TV system...charging for it. By giving it away for free they really could have used that as a strong marketing point as to why to chose virgin. Jetblue said a few years back that it cost them $1 per passenger... obviously it would cost a bit more in australia but how much more? And of course premium economy on domestic? waste of time. Nobody would pay extra for that and it wont work as an upgrade incentive for corp types because they're just getting the same stuff they'd normally get if they paid for it. They know all too well its cheaper just to buy the economy seat and pay for that stuff.... and the upgrade isn't exactly inspiring. QF's upgrade is something real. It was pointless offering it. They should have just offered 'free snack items' to premuim frequent flyers and lounge members.


User currently offlineLufthansa From Christmas Island, joined May 1999, 3197 posts, RR: 10
Reply 15, posted (3 years 10 months 3 days 16 hours ago) and read 28028 times:

If DJ did what virgin america do on the A320s... then I'd say QF are gonna have some real competition!

User currently offlineMilesDependent From Australia, joined Sep 2001, 854 posts, RR: 0
Reply 16, posted (3 years 10 months 3 days 16 hours ago) and read 27808 times:

Quoting Lufthansa (Reply 15):
If DJ did what virgin america do on the A320s... then I'd say QF are gonna have some real competition!

Lie flat seats on the SYD-PER-SYD red eyes..... Interesting.

Not sure if the cost/benefit would be there on the trunk SYD-MEL routes


User currently onlineBMI727 From United States of America, joined Feb 2009, 15474 posts, RR: 26
Reply 17, posted (3 years 10 months 3 days 15 hours ago) and read 27411 times:

Quoting jetfuel (Reply 7):
It does creat some confusion especially with International pax. Virgin Blue does not say AUSTRALIA and many don't see it as an Australian airline. Blue name, red planes, etc This is why V Australia as a name has worked well and many just call it Virgin Australia anyway

I've never gotten the "Blue" name either.

Quoting mariner (Reply 10):
Qantas doesn't actually say Australia

Well, everyone already knows that, just like they know that Lufthansa is German. The giant kangaroo on the tail doesn't hurt either.

Anyway, this seems like a good idea to me, but they really need to do their homework to make sure that this won't hurt them in the long run. It isn't too often that a change as major as this is done to a large airline.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineBen175 From Australia, joined Jul 2008, 656 posts, RR: 0
Reply 18, posted (3 years 10 months 3 days 15 hours ago) and read 27374 times:

Quoting Lufthansa (Reply 15):
If DJ did what virgin america do on the A320s... then I'd say QF are gonna have some real competition!

I know for a fact i'd travel domestically in J with an airline that has a similar product to VX over QF anyday! Those A320's are amazing inside, one of the best flights i've ever had up in the front.


User currently offlinethirteenright From United States of America, joined Jun 2007, 340 posts, RR: 0
Reply 19, posted (3 years 10 months 3 days 15 hours ago) and read 27349 times:

Quoting mariner (Reply 10):
Qantas doesn't actually say Australia. They have to add it.

No, but we all know what QANTAS stands for - a name that has been used since 1920 - and it's pretty obvious where the airline hails from when you see a gigantic 'roo on the tail.


User currently offline9252fly From Canada, joined Sep 2005, 1381 posts, RR: 0
Reply 20, posted (3 years 10 months 3 days 15 hours ago) and read 27317 times:

There's another airline going through the same identity crisis in Canada. WS is morphing itself slowly but surely into the realm of it's main competitor.

User currently onlineBMI727 From United States of America, joined Feb 2009, 15474 posts, RR: 26
Reply 21, posted (3 years 10 months 3 days 15 hours ago) and read 27315 times:

Quoting Ben175 (Reply 18):
Those A320's are amazing inside, one of the best flights i've ever had up in the front.

They are. I think that the seats are the same as Delta uses on their transatlantic 757s. Anyway, I think that Virgin Blue could be very successful emulating that product, at least on some routes. You have to remember that Virgin America has cherry picked some of the best premium routes in the continent, and are less of a low cost carrier than a lower cost carrier.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlinemariner From New Zealand, joined Nov 2001, 24638 posts, RR: 86
Reply 22, posted (3 years 10 months 3 days 15 hours ago) and read 27271 times:
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Quoting thirteenright (Reply 19):
No, but we all know what QANTAS stands for - a name that has been used since 1920 - and it's pretty obvious where the airline hails from when you see a gigantic 'roo on the tail.

Sure. But it took time to build that name recognition, and even after all these years many people - at least on a.net - can't spell it even now.

Personally, I think the name "Virgin Australia" would become the butt of a lot of jokes, but maybe that's just me.  

mariner



aeternum nauta
User currently offlinetullamarine From Australia, joined Aug 1999, 1427 posts, RR: 0
Reply 23, posted (3 years 10 months 3 days 15 hours ago) and read 27268 times:

Quoting BMI727 (Reply 17):
I've never gotten the "Blue" name either

Virgin Blue was actually a play on the common Australian practice of nicknaming redheads "Bluey". It worked at the start but doesn't mean anything to international pax.

Relaunching DJ as Virgin Australia will require some clever marketing as people view DJ as one thing and they will not immediately associate it with something completely different. Having said that I think it unlikely that the Y product on DJ will change much. By charging extra for IFE, meals etc enables DJ to lower its price point under QF which for many customers (particularly small business types) makes them attractive. There is no point in being a QF clone.


User currently offlinesmi0006 From Australia, joined Jan 2008, 1488 posts, RR: 0
Reply 24, posted (3 years 10 months 3 days 15 hours ago) and read 27172 times:

Quoting Lufthansa (Reply 14):
Not putting the virgin Atlantic bar in the 777s like Richard wanted to...

Yeah they do at door two as you walk straight in, it is always nicely presented with glasses and bottles for boarding.

I think they either need to keep the Virgin name or completely re-brand. No V-Australia, without the Virgin what does V mean? People mostly refer to it as Virgin Australia but that is only due to its links to DJ (think the commercials: V-Australia, long-haul Airline of Virgin Blue). Once the Virgin branding is gone this link will last 10years max if that...

I personally like Virgin Pacific ties in nicely with Virgin Atlantic, or Virgin Australia.

How well the idea of larger aircraft, on domestic sectors will depend on a few things, can these aircraft also be operated interchangeably internationally into Asia, and what time frame are we looking at, can they get them before QF get their 787s flying domestically?

I must confess a degree of scepticism about this idea though DJs terminal in Mel at least can handle very few widebodies I believe if any, how about it's other ports? Do they have access to the money required for such a large capital investment? And perhaps most important of all is there sufficient traffic to justify this investment? They will be stealing business from QF not tapping into an untouched market.


25 BMI727 : How would that be different from now? "Get behind the Virgin","Virgin is waiting for you", etc. For me it means the Virgin airline in Australia, whic
26 Burkhard : Do the economies really speak for a 763? AFAIK, for domestic routes a 737-900ER or an A321-200 would do it and allow enough space for two classes. In
27 Lufthansa : That's the compromise bar. The VS is a proper bar with a barman behind it, and bar stools...that one is closer to a self service thing than a real ba
28 Kleiner : Does this mean that SQ has sold their stake? I thought Virgin couldn't use "Virgin" on international routes due to SQ ownership. If there's going to b
29 Post contains links anstar : But Singapore Airlines will still blo ck their membership. Not necessarilly. You could put 4 J seats in the front (similar to Virgin AMerica) without
30 vhtje : So, SQ seems unlikely to change its stance on allowing the Virgin brand on international routes. That means no unified name containing Virgin - so a w
31 jetfuel : Remeber that Virgin Blue pays a royalty to Virgin for use of the Virgin label. They are locked into this until their agreement expires. So a change i
32 kiwiandrew : With regard to SQ blocking the use of the Virgin name two points come to mind : 1/ IIRC the objection SQ had regarding the use of "Virgin" internation
33 Lufthansa : or that SQ may be interested in getting closer to a more professional virginblue/NZ tie up. Yes this is sounding very ansett but there are some big k
34 jetfuel : If you are a Virgin BlueVleocity Member you will be flying Emirates or Malaysian to Europe. This does not help SQ at all. If the Delta partnership doe
35 MilesDependent : DJ could adopt the V Australia brand locally if they don't get anywhere with SQ and the Virgin name. Alternatively SQ and DJ could form an alliance an
36 AusA380 : The issue is also frequency, last time I flew QF had more flight SYD-MEL than DJ. Interesting that Brett Godfrey is on the Board of WS as well! SYD t
37 Lufthansa : Also remember DJ use embraers. To create more space at gates, they can park say a 767 next to an Embraer and that should help. If worse comes to worse
38 Lufthansa : Another thought. When NZ flights are allowed to start operating from the domestic terminals, if NZ and DJ form a partnership no doubt these flights co
39 Post contains images TN486 : Can I add my two pence worth?? The current Virgin brand, IMHO, doesnt seem to stand for anything. It seems a hotch potch mish mash (in other words, bl
40 IndianicWorld : If they move to the V Australia brand for all, I would go for a totally different livery, as the current V Australia one looks like Qantas. You want t
41 anstar : I doubt it. SQ have had their bridges burnt with Air NZ before and I really dont see what benefit SQ would have. They are the largest foreign carrier
42 oykie : Interesting news. Is early delivery 767 early built 767, or that they will get new early from the factory line?
43 jetfuel : VBA had some discussion with Boeing about the 767 after the airline cancelled part of the 777 order. Thats about as much definite information as I kn
44 agent99nzboi : Would be off the factory 767, I have been told they are looking at 764's. 739's are likely too for BNE, SYD, MEL.
45 Post contains images oykie : If Boeing wins the KC-X contest, I am sure it would be nice to fill up with orders, even if it is not at list price. That would be really cool
46 jetfuel : A 739 is roughly US$80m, a 763 US$145m and a 764 US$160m So if you put your hand up for a 767 you would really want to be sure you are going to fly i
47 Kaiarahi : "Ever met an Australian Virgin? Well, now you can!"
48 anstar : So what... best to dispose of the name now during a re brand and pay for 5 years,than to re brand and be stuck with Virgin royalties indefinitely.
49 jetfuel : I tend to agree. The Virgin name was needed back when DJ started ops. Then it was Qantas, Ansett and Virgin Blue. It was a great marketing name and e
50 Post contains images EWRandMDW : I suppose that's why they were called Virgin Blue !
51 anstar : 767's ONLY make sense if they are on a short term deal tied to a 787 order. They would allow the group to continue operating to HKT/NAN with widebodi
52 DJMEL : There are major changes and annoucements beginning at the 10th Birthday Party in August: They will be:- Intergration of the 3 brands (Polynesian Blue
53 Ben175 : This is something i'm excited for!
54 anstar : Seems strange to have moved to New Skies reservation system when VA is on Amadeus. Wont really make sense to run 2 res systems. Re global alliances -
55 ota1 : When did SQ say that? The source posted above does not say anything about SQ blocking DJ from joining *A. If you are refering to another source, woul
56 Lufthansa : Yeah i can see... if DJ had its produce sort of 'remodelled' SQ would be interested in tapping into it's customer base. It doesn't necessarily need a
57 Post contains images heathrow : How about changing the name to Ansett, and adding some 747's? One can hope..... On a more serious note, this is quite surprising to me. I thought the
58 anstar : They havent been a true LCC since 2005
59 CFBFrame : Sometimes this ends up being not worth it. DJ has a presence currently and it's profitable. WN has remained competitive and moved up in its market po
60 huaiwei : Why would SQ have that reaction? I am beginning to picture this scenario: A full Virgin-SQ alliance, where Virgin upgrades into a full-fledged intern
61 kiwiandrew : Please provide a source for the above statement - thanks . Firstly , Ansett would not be a 'whole new name' . Secondly , why would you name your airl
62 anstar : I dont have a link but have seen it written a few times on sites like flight global. You also just need to listen to the tone of SQ towards DJ and yo
63 ota1 : Okay, thanx anyway.... I'll have a look over there
64 jasond : Couldn't agree more, I may even start flying them again. I haven't done so since 2003!!
65 IndianicWorld : All good ideas, but i frankly can not see PER working as European gateway. The fact that it is actually out of the normal GC route from the east coas
66 Kleiner : "Virgin Australia" will be the winner. "V Australia" is a concessionary stand-in for "Virgin Australia," and VA is the new flagship model for the hold
67 anstar : Neither can I - Transfers are not that easy from DOM to INT. Virgin Airlines already have reciprocity between them for lounges/status so what would a
68 Kent350787 : Although didn't use its "Spririt of Australia" tag line on JetConnect aircraft IIRC
69 anstar : Perhaps not, but you would need to be a hermit not to realise that it is an Australian airline with a Kangaroo on the tail and QANTAS on the side. Th
70 hikarufree : Not to mention they're also on the inflight entertainment and also part of the announcements by cabin crew. The flight continues onto MEL (albeit wit
71 Post contains links and images mariner : At one stage of the game they thought it necessary or desirable to put Australia on the side of the aircraft - it read: Qantas Australia. Ansett did
72 Post contains images vhtje : I was joking!
73 DocLightning : Why not A330's? You can use an A330 on an Australian domestic route quite profitably. I'm sure someone's got a few spares sitting in a desert. VX doe
74 TFFIP : Try being BMI. !! Nice idea. Maybe it would encourage some of the fringe, but good, smaller companies in strategic places to "franchise" themselves.
75 huaiwei : SQ sees DJ as a competitor to its SQ/TT network, so naturally does not cosy up so easily to them. But the thing is SQ doesn't cosy up to just about a
76 dldtw1962 : Ok, please correct me if I'm wrong... But, I thought Virgin Blue and V Australia was looking for a joint venture with DL. Would be better if they sign
77 PA515 : Most of SQ's 25% stake in Air NZ was wiped out by the demise of Ansett which was 100% owned by Air NZ. PA515[Edited 2010-06-22 04:52:22]
78 anstar : Correct - should have US approval by August. They are also looking to cosy up with NZ on trans Tasman.
79 smi0006 : Is this joint venture across the pacific or just from SYD to LAX?? Could we see VA increase their services out of MEL or BNE and DL fill them in a bi
80 RyanairGuru : If you can't use the Virgin brand, but keep the "V", then everyone's just going to keep calling it Virgin anyway. The Virgin Blue brand is pretty much
81 anstar : But they would only get feed from Australia and the pacific.... The MiddleEast hubs work because they feed Asia/Oceana to Africa/Europe.... much more
82 smi0006 : Whilst I understand that at the moment everyone refers to and associates V-Australia as Virgin-Australia, how long will that effect last without the
83 Lufthansa : The other question is cargo. Singapore as a stop, for example, doesn't restrict cargo too much. Would darwin have weight maxed out?
84 anstar : Well I disagree as it would "mean" Virgin.... similar to Bransons V music etc etc In saying that - does it really need to mean anything????
85 Ben175 : You also have to consider the hundreds of people heading from PER to Europe and vise versa each day. Perth isn't a small country town anymore, it's a
86 AusA380 : Rebranding if done well can work. I recall the successful change from TAA to Australian Airlines. I expect QF still own that brand name having purchas
87 travelhound : From what I understand VBA doesn't own the Virgin Blue or V Australia brands. I think someone mentioned the agreement VBA has with SRB for the Virgin
88 huaiwei : So it is the fault of Ansett or ANZ? Then again, that is for another thread. PER is planning to merge its domestic and international operations into
89 777ER : Why would SQ refuse to allow DJ into STAR if DJ improves its product as DJ provides an excellent Australian coverage, or is SQ dreaming of Tiger join
90 BMI727 : True, and for that matter, I've caught myself referring to V Australia as Virgin Australia.
91 Post contains images huaiwei : Yes, and in the first place, since when does SQ have a say in blocking any airline based on nothing but its in-flight product? As for Tiger, even MI
92 Lufthansa : I believe in most alliances, in order for a new member to join all existing members must agree to it. I think this was the long time problem for MAS,
93 anstar : Another point is that DJ seem to have chosen EK as a partner. Probably doesn't help the SQ cosy up.
94 Lufthansa : True but they also chose UA as a partner once and then since dumped them for DL. All these things can change. Of course if DL pushed for skyteam, EK
95 NZ107 : VA codeshare with EK on EK412/413 to connect AKL with their LAX flight. This could easily be done by NZ.. I think that Virgin going *A would reduce t
96 Post contains links tayser : VBA = ASX Code of "Virgin Blue Holdings Ltd" - DJ's holding company. http://www.asx.com.au/asx/research/c...panyInfo.do?by=asxCode&asxCode=VBA
97 ZuluAlpha : Maybe another thing to mention, (I did not see it above) is that to remember there is a '6 degrees of separation' (well maybe 3 or 4 degrees) between
98 Marara : Temasek sold out of 3K a while ago. QF now has 49% and local business man Dennis Khoo is the other shareholder.
99 huaiwei : Who operations a travel agency with strong links with QF, and in all interests, is practically Australian.
100 jetfuel : I should add that as far as I know the Virgin agreement only allows for DJ to use the name "Virgin Blue". So all this rumour about "Virgin Australia"
101 Post contains links jetfuel : Here's a link to the regulations/restrictions on Virgin Blue and naming http://www.virginblue.com.au/cms/gro...ments/internetcontent/u_000658.pdf Refe
102 Post contains images RyanairGuru : Well that sections fairly explicit: they HAVE to use the Virgin Blue brand until 2015, and cannot use it on international flights. Unless there are so
103 jetfuel : Yes, words similar to "continue to use the marks in Australia for term of the agreement" ie. This means they must use the name Virgin Blue on domesti
104 anstar : Agreed... It would be in the Virgin Groups interests to negotiate a good deal that would allow the name Virgin Australia (or similar) for the whole g
105 Post contains links jetfuel : Another press article today http://www.smh.com.au/business/virgi...ntas-executives-20100628-zf71.html "NEW Virgin Blue chief John Borghetti has poache
106 PA515 : Should be possible. Last week Virgin America commenced international services LAX-YYZ and SFO-YYZ. PA515
107 DavidByrne : I think this is a different situation altogether, and there are no grounds for assuming that what happens with VX will be instantly transferable to D
108 Deltal1011man : Pacific. Also DL is code sharing with DJ. Some routes like SYD-MEL have the DL code and routes like LAX-CVG have the VA code.
109 cslusarc : I'd like to see Virgin Blue and V Australia rebrand as Australia Blue and Australia Blue International.
110 eta unknown : I'm sure the two recently poached eggs from QF weren't very happy there- doing a similar function at Virgin will be a bit more of a challange. As for
111 777ER : Since Pacific Blue is already knowen on both sides of the Tasman and the Pacific, how about renaming the whole airline Pacific Blue or Pacific Blue Au
112 anstar : I would argue that the Virgin name is better known - many pax refer to Pac Blue as Virgin anyways.
113 Burkhard : A330s in the desert? If Airbus would find 100 of them one early morning as a gift by a good fae they would all be sold the same afternoon...
114 Post contains links IndianicWorld : http://www.theage.com.au/business/vi...-australia-memo-20100630-zmfs.html Are VA's management team currently based in SYD or BNE? If they are based in
115 jetfuel : Brisbane, but if the two names become one there are cost savings there too. They share buildings but there is still seperate staff at the moment
116 IndianicWorld : Thanks for that. Everything states SYD as VA's HQ so I thought they were based there. Certainly is interesting that VA was not just HQ'ed in BNE at t
117 jetfuel : Alll 777 regos search with CASA come back as Registered operator VIRGIN BLUE INTERNATIONAL AIRLINES PTY LTD PO Box 1034 SPRING HILL QLD 4004 AUSTRALIA
118 Post contains links jetfuel : News is slowly dripping out of what is anticipated From Sydney Morning Herald http://news.smh.com.au/breaking-news...irgin-exec-team-20100630-zmkn.htm
119 anstar : All in BNE.... To be honest it makes sense to have it all under one structure.... Now they need to migrate to a single reservations system too as it
120 Post contains links macilree : I don't think anyone has noted that the trade mark "Virgin Australia" was accepted by IP Australia on 8 April 2010. The acceptance was advertised on 1
121 Post contains links and images jetfuel : Great find. Sounds like about the best evidence so far found http://pericles.ipaustralia.gov.au/a...il=DETAILED&p_rec_no=6&p_rec_all=6 Just c
122 Post contains links Kleiner : www.VirginAustralia.com details: Registrant: Virgin Enterprises Ltd. Virgin Enterprises Limited 120 Campden Hill Road . London, . W8 7AR GB Email: dom
123 Post contains images allrite : Wow, what a link! A bookmark (in the old fashioned sense) that My, mostly irrational, wish is that whatever DJ morphs into chooses a more subdued liv
124 IndianicWorld : DJ hopefully will rebrand with a new livery. I hope if it does go with Virgin Australia, if it can overcome the SQ objections, that a Virgin America o
125 qf772 : I really like the Virgin style livery but the world has enought white fueselage red tails, especially Australia
126 Lufthansa : Very true, but white fueselage and blue tails have been even more abused! Look in the US? Continental, Delta, United, then in europe, AF-KLM, (iffish
127 KiwiRob : For a persons who has Lufthansa as a username I surprised that you missed Austrian Airlines and Swiss Air, both white with red tails.
128 Lufthansa : touche!
129 DJMEL : John Borghetti rolls into MEL this week, Tuesday to be exact to Roadshow the Future of Virgin Blue..........all will be revealed on Tuesday.........An
130 Post contains links QF175 : What's in a name? Virgin's blue with Branson Source VIRGIN BLUE has delayed its relaunch until early next year as it deals with a dispute with its lar
131 Lufthansa : This is a big hit for branson. Virgin Blue is an essential part of his strategy for virgin businesses in Australia. I can't see him liking this becaus
132 DocLightning : And until recently, NW was light grey with a red tail. But if we're going to digress into c/s homogeneity, there are only so many ways to paint an ai
133 LHRFlyer : It's also a big hit for Branson's strategy for creating a worldwide network of Virgin branded airlines. This dispute, which is a great story for jour
134 Post contains images allrite : According to the Free Dictionary a Virgin is: So maybe the Virgin Blue mob could rebrand themselves using something from the above definitions: Mary
135 Post contains links jetfuel : Here's a link to the regulations/restrictions on Virgin Blue and naming http://www.virginblue.com.au/cms/gro...ments/internetcontent/u_000658.pdf
136 Aussie_ : The so-called 'dispute' is a non-event and media beat-up. Don't always believe what you read in the press!
137 jetfuel : If so it's very irrepsonsible and deserves investigation by ASIC. This nonsense if impacting on shareholders and the ongoing profitability of VBA
138 Post contains links jetfuel : http://pericles.ipaustralia.gov.au/a...il=DETAILED&p_rec_no=1&p_rec_all=2 http://pericles.ipaustralia.gov.au/a...il=DETAILED&p_rec_no=2&am
139 RyanairGuru : Given that J9 is a web-technology consulting firm, it seems unlikely that there is any link between them and VBA, however Blue Airlines makes sense, I
140 Post contains images jetfuel : Why would J9 be registering an airline trade mark? It may be unrelated but thought I would mention it and seemed close to VBA's home
141 RyanairGuru : While it's true that Deception Bay is virtually a suburb of Brisbane, that seemed to me to be the only link. I even tried to find information about J9
142 jetfuel : Sorry no definite news. I know SRB hasn't been easy and has been fighting for them to keep the Virgin name Rumours are of a name change away from Virg
143 motorhussy : That's because that's the idea he'll be pitching. There's no brand equity in V, as an idea it's V for very average.
144 jetfuel : There's a huge war with SRB. He wants to retain the virgin name. VBA dont want to pay the huge licence fees forever. The V Australia name is already
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