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New Spirit Ad: Check Out The Oil On Our Beaches  
User currently offlineAV8orWALK From United States of America, joined Nov 2006, 185 posts, RR: 0
Posted (4 years 2 months 3 weeks 6 days 2 hours ago) and read 10199 times:

http://www.clickorlando.com/news/24002899/detail.html

http://www.huffingtonpost.com/2010/0...t-airlines-check-out_n_622266.html


I've been a strong advocate for ALL airlines in the past. However, I'd love to see Spirit Airlines drop off the face of the Earth. We've only BARELY begun to see the effects of the oil spill in the Gulf of Mexico. Way too soon to be making jokes about it.

Grow up Spirit.

Cheers,
Drew MCO


The safest place to be in an airplane crash is on the ground.
37 replies: All unread, showing first 25:
 
User currently offlineFX772LRF From United States of America, joined Apr 2009, 675 posts, RR: 12
Reply 1, posted (4 years 2 months 3 weeks 6 days 1 hour ago) and read 10186 times:

Spirit is exactly what you don't want to be in today's airline business. Immature.

You're only going to get customers by being as good, or better than your competitors - and being immature isn't going to get you there, or anywhere near there.

Spirit needs to grow up, or get out.

-Noah   



Cleared to IAH via CLL 076 radial/BAZBL/RIICE3, up to 3k, 7k in 10, departure on 134.3, squawk 4676, Colgan 9581.
User currently offlineMIASkies From United States of America, joined Jun 2004, 1347 posts, RR: 1
Reply 2, posted (4 years 2 months 3 weeks 6 days 1 hour ago) and read 10132 times:

What a trashy airline...thank god I have never and will never fly with them. I can't wait to see them go out of business.


Nothing better than making love at 35K Feet!
User currently offlinejerseyguy From United States of America, joined Oct 2005, 1994 posts, RR: 0
Reply 3, posted (4 years 2 months 3 weeks 6 days 1 hour ago) and read 10028 times:
Support Airliners.net - become a First Class Member!

I only flew them once back in 2003 but back then they were a more respectable LCC and not the Ryan Air wannabe they are now.


Frontier Early Returns Ascent Status| Webmaster of an unoffical TTN page see profile for details
User currently offlinethegreatRDU From United States of America, joined Mar 2006, 2310 posts, RR: 4
Reply 4, posted (4 years 2 months 3 weeks 6 days 1 hour ago) and read 9978 times:

I think it's funny....and people coming together to try and boycott doesn't even work...the boycott Arizona's, BP, Spirit etc..
Spirit is cheap and people will continue to fly them...



Our Returning Champion
User currently offlineAirport From , joined Dec 1969, posts, RR:
Reply 5, posted (4 years 2 months 3 weeks 6 days 1 hour ago) and read 9976 times:

Stay classy NK.

I can't believe people buy into this garbage. But they do, and I guess I can't fault NK for that. I think they'll find they went a smidge too far with this. Not all publicity is good publicity... just ask BP.

Cheers,
Anthony/Airport


User currently offlinebrandonfsu05 From United States of America, joined Aug 2009, 152 posts, RR: 1
Reply 6, posted (4 years 2 months 3 weeks 6 days 1 hour ago) and read 9975 times:

Spirit can do whatever it wants Lol...it definitely isn't going to hurt their business...I think their passengers aren't going to give a damn. $$$$. As long as their planes don't crash their demographic is going to come.

User currently onlineOB1504 From United States of America, joined Jul 2004, 3350 posts, RR: 9
Reply 7, posted (4 years 2 months 3 weeks 6 days 1 hour ago) and read 9948 times:

When I first saw the name of the sale, I thought it was in poor taste, but after seeing the real meaning behind it, I don't have a problem with it. Spirit's making fun of those who assume that because one tar ball washes up in Pensacola, every beach in Florida from Tampa to Key West to Miami to Jacksonville must be covered with sludge. A hotel on the Gulf Coast had a sign that said "The only oil allowed on our beaches is Coppertone!" This is really along the same lines as that.

And, as always, there's no such thing as bad PR. If anything, this latest story pushes the recent strike further back into the public consciousness.


User currently offline764 From United States of America, joined Jul 2001, 624 posts, RR: 0
Reply 8, posted (4 years 2 months 3 weeks 6 days 1 hour ago) and read 9937 times:

Hmm.... In a way Spirit IS growing up. They are learning well from the airline they seem to most want to emulate - Ryanair. Just like the latter likes to get free publicity through sometimes rather questionable means, Spirit has gotten just that. Don't get me wrong, I hate the attitude these airlines take towards passengers and the havoc they are causing for us mainline fliers. But from a pure marketing point of view, they are starting to play their cards well. They are not trying to protect a quality brand, they are simply trying to get people talking. One way or the other.

User currently offlinehiflyer From United States of America, joined Nov 2004, 2172 posts, RR: 3
Reply 9, posted (4 years 2 months 3 weeks 6 days 1 hour ago) and read 9882 times:

Seems the old SoFla slogan of "Fly Me" and "Take me I'm yours" from the original National has sprouted wings.


User currently offlineBlueFlyer From United States of America, joined Jan 2006, 4000 posts, RR: 2
Reply 10, posted (4 years 2 months 3 weeks 6 days ago) and read 9716 times:
Support Airliners.net - become a First Class Member!

This from the airline that had the "Find Hoffa," "MILF" and "MUFF" specials, among many others. Forgive me for not sharing in the collective outrage, but from Spirit, this is almost, well... boring.


I've got $h*t to do
User currently offlinedelimit From United States of America, joined Jan 2009, 1512 posts, RR: 2
Reply 11, posted (4 years 2 months 3 weeks 6 days ago) and read 9670 times:

They really are becoming the US's own little Ryanair. Really, they just need a fiery CEO to make a lot of overblown statements to the press on a regular basis and they will be set.

User currently onlineAlias1024 From United States of America, joined Oct 2004, 2760 posts, RR: 2
Reply 12, posted (4 years 2 months 3 weeks 6 days ago) and read 9613 times:

It got a little laugh from me.

Quoting BlueFlyer (Reply 10):
This from the airline that had the "Find Hoffa," "MILF" and "MUFF" specials, among many others. Forgive me for not sharing in the collective outrage, but from Spirit, this is almost, well... boring.

  
This is fairly tame by their standards.

Quoting FX772LRF (Reply 1):
You're only going to get customers by being as good, or better than your competitors - and being immature isn't going to get you there, or anywhere near there.

If airlines like Spirit and Ryanair are proving anything, it's that you get a lot of customers by being the slightest bit cheaper than your competitor. Most people don't care about immature advertisements as long as they can save fifty cents on their airfare.



It is a mistake to think you can solve any major problems with just potatoes.
User currently offlineyellowtail From United States of America, joined Jun 2005, 6171 posts, RR: 2
Reply 13, posted (4 years 2 months 3 weeks 6 days ago) and read 9600 times:

In marketing...generally any publicity is good publicity.

And I can tell you this...NK is getting free publicity ALL over the mainstream press for this.



When in doubt, hold on to your altitude. No-one has ever collided with the sky.
User currently offlinecontrails From United States of America, joined Oct 2000, 1833 posts, RR: 0
Reply 14, posted (4 years 2 months 3 weeks 6 days ago) and read 9567 times:

I think the ad is in very poor taste, but I'm not surprised they're using it. Nowadays it seems anything goes, as long as it brings money in.

This is very sad.



Flying Colors Forever!
User currently offlineberyllium From , joined Dec 1969, posts, RR:
Reply 15, posted (4 years 2 months 3 weeks 5 days 23 hours ago) and read 9374 times:

Quoting yellowtail (Reply 13):
In marketing...generally any publicity is good publicity.

And I can tell you this...NK is getting free publicity ALL over the mainstream press for this.

Exactly.
People (both those who have sense of humor, and those who don't) are talking about it, and it creates awareness about them, and that's all NK needs. They don't have to pretend to be a "classy" airline. They cater to a low-yielding traffic (vacationers, VFR from the Caribbean and Central America), which does not care that much about all the "classy" stuff, and which knows NK for their cheap fares (and that's all what that segment of demand wants). In the end of the day, if they offer you a cheap fare to get you from A to B, what difference does it make what was the "name" of that particular sale.


User currently offlinethegreatRDU From United States of America, joined Mar 2006, 2310 posts, RR: 4
Reply 16, posted (4 years 2 months 3 weeks 5 days 23 hours ago) and read 9367 times:

There is no such thing as bad publicity...the only time you have bad publicity is if it's safety related..


Our Returning Champion
User currently offlineJetmatt777 From United States of America, joined Jun 2005, 2788 posts, RR: 32
Reply 17, posted (4 years 2 months 3 weeks 5 days 23 hours ago) and read 9286 times:

I am not happy with the oil spill or the state of the Gulf Of Mexico right now. But, I must say, that ad really made me laugh.

Really clever marketing.

Quoting FX772LRF (Reply 1):
Spirit is exactly what you don't want to be in today's airline business. Immature.

You're only going to get customers by being as good, or better than your competitors - and being immature isn't going to get you there, or anywhere near there.

Spirit needs to grow up, or get out.

Spirit is what you don't want to be? They are loaded with money. Seems the professional and uptight airlines are bleeding red right now while the "immature airlines" (Southwest, Spirit, etc.) seem to be recording profits -- or have a strong financial backing. They must be doing something right.

Just because you don't like McDonald's doesn't mean people won't stop eating there. Three groups of travellers: price over quality, quality over price, convenience and quality over price. They have a niche and are serving it well.



No info
User currently offlineisitsafenow From United States of America, joined Feb 2004, 4984 posts, RR: 23
Reply 18, posted (4 years 2 months 3 weeks 5 days 23 hours ago) and read 9248 times:

Its not Spirit but their advertising firm which presented the add to Spirit who in turn approved it.
I kinda think its a quite clever idea to build back bookings. They were out of business for a few days, you know.
You gotta do something to get the pax back.
safe   



If two people agree on EVERYTHING, then one isn't necessary.
User currently offlinethegreatRDU From United States of America, joined Mar 2006, 2310 posts, RR: 4
Reply 19, posted (4 years 2 months 3 weeks 5 days 22 hours ago) and read 9203 times:

What I like even more was they gave the stranded customers $100 coupons/vouchers which will lure them back..


Our Returning Champion
User currently offlineLufthansa From Christmas Island, joined May 1999, 3213 posts, RR: 10
Reply 20, posted (4 years 2 months 3 weeks 5 days 22 hours ago) and read 9116 times:

Guys it worked perfectly. It got you all talking...and me living here in Australia now know i can get a cheap ticket on some crumby LCC down to florida when visiting the USA. Now i might thing... tasteless... tacky... low class.. etc. (hmm sounds like a certain LCC around here) But the reality is it working because I now know thats where u go for the cheapest price.

Hate to say it, but sometimes offending customers is a brilliant marketing tatic!


User currently onlineMAH4546 From Sweden, joined Jan 2001, 32781 posts, RR: 72
Reply 21, posted (4 years 2 months 3 weeks 5 days 21 hours ago) and read 8915 times:

Excellent marketing strategy.

Personally, I don't get offended by it. It remind people that South Florida is not affected by the oil spill, which is important for South Florida to get across to people. And that, guys, is the main point: South Florida cannot have people thinking there is oil all over the place, its bad for business, and plenty of South Florida businesses are getting the message across. South Florida tourism officials recently teamed up with a group of European airlines to do the same thing. Is the way Spirit did it very "tasteful?" No, but its Spirit, and that's how it does things.

Also, from a number standpoint, it is getting Spirit millions upon millions of dollars in free exposure.

Quoting FX772LRF (Reply 1):
Spirit is exactly what you don't want to be in today's airline business. Immature.

Funny. America's immature airline recorded an $80M profit last year, more than any other airline in the entire country.



a.
User currently offlinePGNCS From United States of America, joined Apr 2007, 2823 posts, RR: 45
Reply 22, posted (4 years 2 months 3 weeks 5 days 20 hours ago) and read 8776 times:

Quoting thegreatRDU (Reply 4):
Spirit is cheap and people will continue to fly them...
Quoting brandonfsu05 (Reply 6):
As long as their planes don't crash their demographic is going to come.
Quoting Alias1024 (Reply 12):
If airlines like Spirit and Ryanair are proving anything, it's that you get a lot of customers by being the slightest bit cheaper than your competitor. Most people don't care about immature advertisements as long as they can save fifty cents on their airfare.

The three of you summarrized beautifully why this operator still exists.

People will complain all day long about service standards, but won't pay for it.


User currently offlineyellowtail From United States of America, joined Jun 2005, 6171 posts, RR: 2
Reply 23, posted (4 years 2 months 3 weeks 5 days 19 hours ago) and read 8663 times:

Quoting Lufthansa (Reply 20):
Hate to say it, but sometimes offending customers is a brilliant marketing tatic!

I wasn't offended

Quoting MAH4546 (Reply 21):
Is the way Spirit did it very "tasteful?"

Was the way they charge for carryons tasteful?

Quoting MAH4546 (Reply 21):
Also, from a number standpoint, it is getting Spirit millions upon millions of dollars in free exposure.

BINGO

Quoting MAH4546 (Reply 21):
Funny. America's immature airline recorded an $80M profit last year, more than any other airline in the entire country.

I love when I agree with MAH4546



When in doubt, hold on to your altitude. No-one has ever collided with the sky.
User currently offlinejunction From United States of America, joined Mar 2005, 767 posts, RR: 0
Reply 24, posted (4 years 2 months 3 weeks 5 days 19 hours ago) and read 8609 times:

Yikes, I guess I need to grow up. I thought the ad was clever and funny.

25 7673mech : I am not saying I agree with it but .... it got you guys talking about it. That's what it was meant to do. Get people talking about Spirit.
26 thegreatRDU : Some of their promotions I remember Eye of the Tiger Sale MUFF (Many Unbelievably Fantastic Fares) to diving destinations MILF ( Many Islands Low Fare
27 aviateur : A.Net doesn't allow links to my articles any more, but here's what I said about Spirit in a published story not long ago... "... The company bills its
28 boeing6594 : I don't quite agree with it, but I'm not going to make a big argument over it. Spirit will continue to make money because it offers low fares. The ave
29 motech722 : These ads are awesome, if you are offended by them, then all I have to say is get a life. They are not making fun of the oil spill, ad departments wor
30 chepos : Spirit's marketing department is doing all the right things, feature racy ads and have te media all over them. While the media features this small air
31 brilondon : I think it is an excellent ad. For those of you who are outraged at it, it did its job. You read it and reacted. For those who thought it clever and
32 mascmo : People are just way too sensitive these days and I think it's getting out of hand. Take a joke, relax, don't analyze every comment for political corre
33 sunking737 : At this point Florida needs to get all the airlines serving our state together and GET folks to come down here. Yes we have some oil on a SMALL stretc
34 Post contains images brilondon : Well said! Last time I checked Walt Disney World, Universal Studios etc. were not on the gulf coast and are not being affected by the oil spill. So b
35 727LOVER : Does anyone remember TWA advertising for the L-1011 and the 747 during the DC-10 grounding: "We fly the wide bodies people prefer?" Is that any differ
36 Post contains links thegreatRDU : Get LAID (Low Airfares to International Destinations) http://industry.bnet.com/travel/1000...ou-hate-their-ads-and-they-should/ From my perspective,
37 brilondon : By using the media to get exposure they are not wasting money in advertising that seems to reach more people. MOL and SRB have used this type of "adv
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