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Royal Brunei To Start MEL In Dec  
User currently offlineFauzi From Brunei, joined Jul 2005, 219 posts, RR: 0
Posted (4 years 4 months 3 weeks 4 days ago) and read 3656 times:

Hey guys.

Royal Brunei Airlines BI will begin a four times weekly service to Melbourne in December 2010 using the B777, although they are still waiting for the approval from relevant authorities.

Flights will depart BWN at 1350 hrs on Wednesdays and Saturdays, while on Thursday and Sunday will depart at an ungodly hour 0150 hrs.

They have also reduced the child fare qualification from 17 years old to 15.

There has been rumours circulating about MEL, so I guess subject to the authorities, this is becoming a reality.

Source


BI - The Asian Underdog
19 replies: All unread, jump to last
 
User currently offlineeta unknown From Comoros, joined Jun 2001, 2087 posts, RR: 0
Reply 1, posted (4 years 4 months 3 weeks 4 days ago) and read 3626 times:

Same type of schedule as PER/BNE/AKL... half the flights connect to Asia, half to LHR. I would imagine the problem is with a very limited European operation they avoid the scenario of 777s from AKL/BNE/MEL all feeding into the one LHR 777 every day- too many outstations fighting for the same seats. As for PER... will it remain an A319/A320 operation?

User currently offlineSurfandSnow From United States of America, joined Jan 2009, 2897 posts, RR: 31
Reply 2, posted (4 years 4 months 3 weeks 4 days ago) and read 3608 times:

How is it that Royal Brunei can pull off flights to BNE, PER, and MEL but not SYD, Australia's largest city and primary aviation gateway and economic engine?


Flying in the middle seat of coach is much better than not flying at all!
User currently offlineeta unknown From Comoros, joined Jun 2001, 2087 posts, RR: 0
Reply 3, posted (4 years 4 months 3 weeks 4 days ago) and read 3603 times:

SYD failure easy answer: bad slots. SYD-BWN connected to low yield Asian destinations. Virtually no LHR opportunities.

User currently offlineIndianicWorld From Australia, joined Jun 2001, 3010 posts, RR: 0
Reply 4, posted (4 years 4 months 3 weeks 3 days 23 hours ago) and read 3568 times:

Answer is simple really. SYD is overserved on many routes and therefore is a harder market to crack. It relies on connections from other Australian cities to boost pax numbers also, for which people now look at other options from other airports rather than endure the hassle of connecting domestic to international at SYD.

BI is choosing to tap into MEL and BNE as east coast destinations and a west coast one with PER. There is no need for SYD at this stage.

Will BI do well from MEL? Not too sure, but overall, if the marketing and pricing is done right, I do not see an issue.


User currently offlineFauzi From Brunei, joined Jul 2005, 219 posts, RR: 0
Reply 5, posted (4 years 4 months 3 weeks 3 days 23 hours ago) and read 3554 times:

Well I think BI will have better chances at surviving if they fly to MEL rather than SYD, because of the already mentioned slots, and also currently MEL's demand greatly exceeds capacity, I think.

Quoting eta unknown (Reply 1):
As for PER... will it remain an A319/A320 operation?

Yes PER will remain A320

Quoting IndianicWorld (Reply 4):
Will BI do well from MEL? Not too sure, but overall, if the marketing and pricing is done right, I do not see an issue.

That is the thing with BI. Under the previous CEO, their marketing was abysmal. When I was PER for two years, not a lot of people knew BI even flew out of PER.



BI - The Asian Underdog
User currently offlineeta unknown From Comoros, joined Jun 2001, 2087 posts, RR: 0
Reply 6, posted (4 years 4 months 3 weeks 3 days 21 hours ago) and read 3423 times:

PER used to be 763 x3 week. Now it's 4-5 baby buses, so I guess the seat capacity has been shifted for higher frequency. RBA has always had one problem with the Australian Govt: it's viewed as a poacher since BWN home base has less than 400,000 people. RBA responds all of Borneo is their home market, but Canberra doesn't accept that position. Remember for years DRW was served not because they wanted to, but the negotiated air services agreement stipulated if RBA wanted further Australian expansion, then DRW had to be kept (or traded for CNS). Now that DRW is gone perhaps that sticking point was finally removed- the loads were shocking.

The marketing budget for RBA is small. If an outstation is doing OK, virtually no funds will be allocated, hence why you probbaly didn't see any PER advertising for the general public, although travel agents would be targeted.


User currently offlinesmi0006 From Australia, joined Jan 2008, 1546 posts, RR: 0
Reply 7, posted (4 years 4 months 3 weeks 3 days 20 hours ago) and read 3396 times:

Fantastic news indeed!! I am very glad to see this I hope that once BI establishes it's we will see them daily into MEL in the not to distant future!!

Quoting Fauzi (Thread starter):
Flights will depart BWN at 1350 hrs on Wednesdays and Saturdays, while on Thursday and Sunday will depart at an ungodly hour 0150 hrs.


Forgive me is the ungodly hour the return flight from MEL, one of the frequencies offered from BWN?
Just to clarify what days does this service operate and what are the planned dep and arr times?

How long is the flight from MEL to BWN?

Out of curiotity, is Royal Brunei a decent employer? ; )


User currently offlineeta unknown From Comoros, joined Jun 2001, 2087 posts, RR: 0
Reply 8, posted (4 years 4 months 3 weeks 3 days 20 hours ago) and read 3349 times:

MEL-BWN would be about 7.5 hours.

Decent employer... one would need to define "decent". But I guarrantee you'll experience things never seen anywhere else!
  


User currently offlineSurfandSnow From United States of America, joined Jan 2009, 2897 posts, RR: 31
Reply 9, posted (4 years 4 months 3 weeks 3 days 20 hours ago) and read 3329 times:

Quoting eta unknown (Reply 6):
RBA has always had one problem with the Australian Govt: it's viewed as a poacher since BWN home base has less than 400,000 people.

A home base of 400,000 people who tend to be quite wealthy. The types of travelers that would fill Australia's high end hotels, restaurants, shops, etc.....



Flying in the middle seat of coach is much better than not flying at all!
User currently offlinesmi0006 From Australia, joined Jan 2008, 1546 posts, RR: 0
Reply 10, posted (4 years 4 months 3 weeks 3 days 20 hours ago) and read 3314 times:

Quoting eta unknown (Reply 6):
RBA has always had one problem with the Australian Govt: it's viewed as a poacher since BWN home base has less than 400,000 people.

Aaaahhhhh yes because the marjority of pax who travel with EY EK and QR are disembarking in AUH DXB and DOHA... They are not poachers though! lol

Do the majority of pax traveling with SQ and MH stay in their respective countries? Whilst the rate must be higher than the gulf carriers, I doubt the majority do but I could be wrong.


User currently offlineeta unknown From Comoros, joined Jun 2001, 2087 posts, RR: 0
Reply 11, posted (4 years 4 months 3 weeks 3 days 20 hours ago) and read 3305 times:

Quoting SurfandSnow (Reply 9):

A home base of 400,000 people who tend to be quite wealthy. The types of travelers that would fill Australia's high end hotels, restaurants, shops, etc.....

That's a very popular misconception. Brunei was very badly affected by the Asian Financial crisis. And Bruneians' spending habits are nothing compared to Gulf state Arabs. Canberra doesn't care if you stay in a backpackers or a five star resort- the big question is are you poaching pax from Australian carriers. However, to be fair, the Govt. is probably keen to see EK/EY/QR fight it all out.

[Edited 2010-07-01 00:07:03]

[Edited 2010-07-01 00:07:47]

User currently offlinekiwiandrew From New Zealand, joined Jun 2005, 8601 posts, RR: 13
Reply 12, posted (4 years 4 months 3 weeks 3 days 20 hours ago) and read 3302 times:
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Quoting SurfandSnow (Reply 9):
A home base of 400,000 people who tend to be quite wealthy.

I think you will find that the majority of people in Brunei are not wealthy , although the GDP figures are quite impressive I think that they are distorted because there are a very small number of extremely wealthy people at the top of the food chain and then there is everyone else . I dont think that Brunei citizens make up a large proportion of Royal Brunei passenger base and I don't think that Royal Brunei has marketed itself to the well off in any case . In New Zealand they used to concentrate on offering extremely cheap fares for outbound pax and concentrated on families ( not generally a high yield market ) marketing themselves as "family friendly" because they were alcohol free and also because they used to offer child fares up to the age of 17 rather than 11 as most airlines did ( I don't know if they still do this , I have been out of the industry for a while. )

[Edited 2010-07-01 00:07:14]


Moderation in all things ... including moderation ;-)
User currently offlineMillwallSean From Singapore, joined Apr 2008, 1278 posts, RR: 6
Reply 13, posted (4 years 4 months 3 weeks 3 days 18 hours ago) and read 3204 times:

I must be the only one that is questioning this expansion to Australia. 7.5 hours flight without being to brave Ill say this flight will never make money and will be axed next time BI decides to stop the bleeding.
Ah well at least not a repeat of the fiasco Sydney was.

First lets set the record straight, SYD was loosing money hand over fist.
Thats why it was cancelled not because of slots.

Secondly backpackers / VFR between Australia and Britain doesn't generate money.

Thirdly BI is loss-making has always been perhaps that's what Australia's government sees. Loss-making for 30 years yet still having the lowest prices between Asia and Australia. Poaching?
Personally I don't agree with any airline being kept out of any market but I can understand what the reasoning behind BI and why they have struggled for access.

Brunei might not be that wealthy but by Asian standards the population are wealthy and have a lot provided for them. Many can afford a holiday abroad per year if they choose to. but there is not the excess of the gulf-states. Shopping buses to much cheaper Malaysia (Sarawak mainly) fills up every weekend.
add on a fairly affluent expat population that uses all the holidays to go abroad and there is some local demand. However of course most passengers are foreigners.

BI is Borneos airline. Hmm that's a very narrow definition of Borneo.
I disagree. BI is the airline of Brunei and the areas closest to Brunei. Draw a line at Lawas and Bintulu that's the reach BI have. Apart from that they offer good connections to KK and twice weekly to Kuching.
the whole of Borneo's airline?
Nah Northern Sarawak and the KK region maybe but that's it.

Lets not forget that the border Malaysia/Brunei closes at 22.00 and opens at 06.00 so connections to many parts of Borneo requires one or two nights accommodation. (Anyone that has wanted to visit Miri an oilcity right on Brunei's border and use BI knows this to well)

BI fares ex Sabah and Sarawak tends to be a lot cheaper than the ones ex Brunei. Thats why they usually demands passport from expats buying tickets in these states, Brunei-visa = no ticket.

I like BI a lot, they are a nice little operation and their staff is great to deal with. However they are run by dreamers often playing some sort of facebook airline manager, wanting to fly far away and wanting to be a big airline with a home market that is minimal.
What was is that was leaked the other time, routes to the US or some other pure lunacy.



No One Likes Us - We Dont Care.
User currently offlinetayser From Australia, joined Mar 2008, 1134 posts, RR: 0
Reply 14, posted (4 years 4 months 3 weeks 3 days 17 hours ago) and read 3158 times:

Quoting SurfandSnow (Reply 2):
Australia's largest city and primary aviation gateway and economic engine?

newsflash: SYD doesn't dominate the rest of Australia economically.


User currently offlineeta unknown From Comoros, joined Jun 2001, 2087 posts, RR: 0
Reply 15, posted (4 years 4 months 3 weeks 3 days 16 hours ago) and read 3122 times:

Quoting MillwallSean (Reply 13):
First lets set the record straight, SYD was loosing money hand over fist.
Thats why it was cancelled not because of slots.

Slight disagreement- SYD was losing money because the flight didn't have convenient connections at BWN due to SYD arrival/departure times. Plus SYD airport fees are excessive. There was another issue with SYD (a minimal problem compared to the slots/fees) but I can't describe it in an open forum.

Quoting MillwallSean (Reply 13):
BI is Borneos airline. Hmm that's a very narrow definition of Borneo.
I disagree. BI is the airline of Brunei and the areas closest to Brunei. Draw a line at Lawas and Bintulu that's the reach BI have. Apart from that they offer good connections to KK and twice weekly to Kuching.
the whole of Borneo's airline?
Nah Northern Sarawak and the KK region maybe but that's it.

Don't shoot the messenger. That's what management says when asked to defend the small BWN home-market. Another line frequently used is "the company doesn't operate on normal commerical principles." Also, the 400,000 BWN market includes the expat count.

Quoting MillwallSean (Reply 13):
What was is that was leaked the other time, routes to the US or some other pure lunacy.

RBA attempted to fly BWN-MNL-HNL-LAX years ago, but couldn't get the traffic rights. Then they attempted to buy part of PAL, but that was a political no-no.


User currently offlineBen175 From Australia, joined Jul 2008, 709 posts, RR: 0
Reply 16, posted (4 years 4 months 3 weeks 3 days 15 hours ago) and read 3045 times:

Quoting SurfandSnow (Reply 2):
but not SYD, Australia's largest city and primary aviation gateway and economic engine?


If anything, Perth/WA is the economic engine of Australia.  


User currently offlinetayser From Australia, joined Mar 2008, 1134 posts, RR: 0
Reply 17, posted (4 years 4 months 3 weeks 3 days 15 hours ago) and read 3028 times:

1.4 million people 2000-3000km away from the rest of the country and from our nearest neighbour: no. 60-65% of Australia's economic activity is carried out in the corridor between Geelong and Newcastle.

User currently offlinejetsetter629 From United States of America, joined Nov 2007, 458 posts, RR: 0
Reply 18, posted (4 years 4 months 3 weeks 3 days 14 hours ago) and read 2997 times:

Quoting eta unknown (Reply 6):
Remember for years DRW was served not because they wanted to, but the negotiated air services agreement stipulated if RBA wanted further Australian expansion, then DRW had to be kept (or traded for CNS). Now that DRW is gone perhaps that sticking point was finally removed- the loads were shocking.

Hmmm...interesting. I was wondering what the heck they were doing in Darwin!


User currently offlineBen175 From Australia, joined Jul 2008, 709 posts, RR: 0
Reply 19, posted (4 years 4 months 3 weeks 3 days 14 hours ago) and read 2970 times:

Quoting tayser (Reply 17):
1.4 million people 2000-3000km away from the rest of the country and from our nearest neighbour: no. 60-65% of Australia's economic activity is carried out in the corridor between Geelong and Newcastle.


I was joking.  

Also, BI still sends the 763 down to PER occasionally, i saw it fly over early last week and a few times before that.


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