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S7 Russia- Any Expansion Plans?  
User currently offlineAA1818 From Trinidad and Tobago, joined Feb 2006, 3563 posts, RR: 4
Posted (5 years 10 months 4 weeks 1 day 1 hour ago) and read 2900 times:

Given that S7 are expected to join oneworld later this year, I was wondering if they have any expansion plans, particularly to North America?

If anyone has info regarding their fleet and potential future fleet that would also be useful.

I see they have an extensive Russian network and a limited international/ regional network (with many destinations listed as being "Seasonal" only.

They are a private carrier right? Are they publicly listed in Russia?


“The moment you doubt whether you can fly, you cease for ever to be able to do it.” J.M. Barrie (Peter Pan)
4 replies: All unread, jump to last
User currently offlinepylon101 From Russia, joined Feb 2008, 1636 posts, RR: 1
Reply 1, posted (5 years 10 months 4 weeks 1 day ago) and read 2806 times:

S7 has been building its business with slower pace (compared to UN) - but its buisness plan is more conservative.
Though they have a charter program - their main revenue is from domestic market.
Yes, it's a private carrier.
No, never heard of North America plans.

User currently offlineLufthansa From Christmas Island, joined May 1999, 3290 posts, RR: 9
Reply 2, posted (5 years 10 months 4 weeks 1 day ago) and read 2736 times:

maybe a merger with UN would make sense?

User currently offlinepylon101 From Russia, joined Feb 2008, 1636 posts, RR: 1
Reply 3, posted (5 years 10 months 4 weeks 23 hours ago) and read 2660 times:

I don't think.
Even though S7 had financial troubles, I still believe they would save their identity.
And they have a completely different strategy compared to UN or SU.
And they have the greatest livery I have ever seen!!!

User currently offlineAeroflot777 From Austria, joined Mar 2004, 3478 posts, RR: 25
Reply 4, posted (5 years 10 months 4 weeks 22 hours ago) and read 2522 times:

Quoting pylon101 (Reply 1):
S7 has been building its business with slower pace (compared to UN) - but its buisness plan is more conservative.

Very well put! Rapid, international expansion for S7 could be a deadly mistake. Sibir is a well-established carrier with an enormous domestic network web that definitely works to their advantage. They are actually able to offer customers great options for traveling out of quite a few focus cities. While charters would be a bit different, as a company they don't seem to be ready to tackle the international side of scheduled, revenue flights. The slow pace of their business endeavors, are characteristic of a "caution" approach - they test out the markets before setting their foot in completely. This is directly against what SU and UN are known for.

Quoting Lufthansa (Reply 2):
maybe a merger with UN would make sense?

I'm interested in hearing you logic on that one! What would you suggest as a strategy?

From what I'm seeing, S7 and UN are polar opposites in almost everything they do - only similarity is their common use of the DME airfield. S7 is a steadfast, established carrier with one of the best corporate identities in the world. Their colors and brand is easily recognizable and has been linked to their strong domestic network, operated by what now is a modern, clean, and efficient fleet (since the ILs and TUs are being retired). UN, on the other hand, is known for operating its fleet of long-haul, second/third-hand aircraft that are in poor interior condition, on their ever-drastically expanding international leisure market. Everything from types of customers, to fleet commonality, business model, and re-branding stages differ amongst the two carriers. A proposed merger would be very tough on S7, more so than on UN. They would lose everything they have worked hard on in the last few years - during which they have emerged as a solid, well-known and respected carrier.

What's your take on the merger?


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