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What Happened To Airline Commercials?  
User currently offlinec5load From United States of America, joined Sep 2008, 917 posts, RR: 0
Posted (4 years 1 month 2 days 20 hours ago) and read 6549 times:

I remember when I was a kid watching all sorts of different airline commercials from the big names, NW, DL, UA, CO, HP, US. Besides WN plastering their name all over the tv (and it's obviously paid off or them), what happened to the airline advertisements. Are they not able to afford them? Do they assume that the flying public know who they are going to fly with, so it's pointless trying to win them over with tv ads?


"But this airplane has 4 engines, it's an entirely different kind of flying! Altogether"
52 replies: All unread, showing first 25:
 
User currently offlineseemyseems From United Kingdom, joined Jan 2009, 967 posts, RR: 7
Reply 1, posted (4 years 1 month 2 days 19 hours ago) and read 6536 times:

I still see the occasional airline commercial, Jet2 advertise a lot, also Sky News weather is sponsored by Qatar Airways.


seemyseems
User currently offlineMacsog6 From Singapore, joined Jan 2010, 528 posts, RR: 0
Reply 2, posted (4 years 1 month 2 days 19 hours ago) and read 6513 times:
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Air travel has, IMHO, been reduced to a commodity. We all can search the internet, find the lowest fare, buy it and fly. Aside from a few commercials to raise some awareness, such as WN does pointing out that you can only buy a WN ticket on the WN web site, commercials are largely not producing a return, I suspect.

Commodity type buys generally do not gain by advertising.



Sixty Plus Years of Flying! "I fly because it releases my mind from the tyranny of petty things." - Saint Ex
User currently offlineMCO2BRS From United Kingdom, joined Jan 2007, 539 posts, RR: 0
Reply 3, posted (4 years 1 month 2 days 19 hours ago) and read 6496 times:

You still see this in Europe, but here in the US it does seem to have gone the way of the dodo. I think a lot of them rely on online advertising, as it is (presumably) cheaper than ads on TV and billboards (which are also less common). Not to mention that not a day goes by when one of them somewhere isn't being talked about on TV somewhere, and the only kind of bad publicity, is no publicity.

Cheers

MCO 2 BRS


User currently offlinesrbmod From , joined Dec 1969, posts, RR:
Reply 4, posted (4 years 1 month 2 days 19 hours ago) and read 6443 times:

It's now more locally based, with only a few US airlines spending the money on nationally aired commercials (Southwest and American come to mind.). I remember several years back seeing Frontier commercials on CNN and several other business or news-oriented cable channels. I think you're more likely to see a Delta commercial on local TV in New York than you are in Atlanta. It seems that the majority of airline ads that are run on local stations here are for AirTran.

User currently offlineAA777223 From United States of America, joined Feb 2006, 1244 posts, RR: 6
Reply 5, posted (4 years 1 month 2 days 18 hours ago) and read 6226 times:

Quoting srbmod (Reply 4):
It's now more locally based, with only a few US airlines spending the money on nationally aired commercials (Southwest and American come to mind.). I

I haven't seen an AA ad in quite some time. The last ones I remember are the "We know why you fly" with several scenarios in which a business man is getting home in time for dinner, or his daughter puts a stuffed animal in his briefcase. There are ones with a college student walking through the airport, in all of these situations the airport signs say what they are actually going home for (meeting with friends, mom's pie, etc.) Those are the last I remember and it's been a while. Other than that, I haven't seen a DL, UA, AA, any other major ad in quite some time.



Sic 'em bears
User currently offlinesrbmod From , joined Dec 1969, posts, RR:
Reply 6, posted (4 years 1 month 2 days 17 hours ago) and read 6185 times:

Quoting AA777223 (Reply 5):
I haven't seen an AA ad in quite some time

I've seen the basketball player one in the last few weeks on the Travel Channel. I know I've seen the workaholic one (the guy volunteers to take work trips and uses the miles he's earned for a vacation trip) in recent months as well.


User currently offlinenwaesc From United States of America, joined Aug 2007, 3385 posts, RR: 9
Reply 7, posted (4 years 1 month 2 days 17 hours ago) and read 6118 times:

I've seen the AA ones mentioned fairly often of late. I haven't seen a DL one in years. Same w/NW prior to the merger. UAL had a short blitz of ads around a year ago, IIRC.

I might not see many ads on TV, but I *do* hear LOTS of ads on the radio. In particular, the DL one pimping the AMEX card that's set up as an in-flight announcement. Also lots for FL.

Same story with billboards...



"Nothing ever happens here, " I said. "I just wait."
User currently offlineAntoniemey From United States of America, joined Dec 2005, 1555 posts, RR: 4
Reply 8, posted (4 years 1 month 2 days 17 hours ago) and read 6079 times:

Quoting AA777223 (Reply 5):
I haven't seen an AA ad in quite some time.

I have... and I have to scream at the TV every time, because they DO NOT know why I fly... nor do I want them to.  

Mostly I see WN commercials, but I have seen AA, CO, & Airtran commercials as well...

Of course, I see more commercials for CAK than I do for Airtran themselves.



Make something Idiot-proof, and the Universe will make a more inept idiot.
User currently offlineLASoctoberB6 From Japan, joined Nov 2006, 2380 posts, RR: 1
Reply 9, posted (4 years 1 month 2 days 17 hours ago) and read 6045 times:

Quoting Antoniemey (Reply 8):
I have... and I have to scream at the TV every time, because they DO NOT know why I fly... nor do I want them to.

That was funny.  

While they aren't an airline, I see Boeing advertising on CNN and MSNBC.. if that counts for anything..



[NOT IN SERVICE] {WEStJet}
User currently offlinetharanga From United States of America, joined Apr 2009, 1864 posts, RR: 1
Reply 10, posted (4 years 1 month 2 days 17 hours ago) and read 6030 times:

I'd say southwest has to advertise more because they don't work with the search engines.

For everybody else, just coming top of the list on kayak is all you need.


User currently offlineUAL747DEN From United States of America, joined Dec 2003, 2392 posts, RR: 11
Reply 11, posted (4 years 1 month 2 days 17 hours ago) and read 6030 times:

Here in Denver we see a lot of airline commercials. I see United, Frontier, Southwest, and American a lot. I see the Delta AMEX commercials more than I would like to and also the Korean Air "blue" commercials on CNN and other "news" channels very often. I think its mainly a regional thing, I guess Denver being a very diverse market for airlines means that they spend more money on advertising?

I cannot imagine that the Korean Air commercials are done locally, I would imagine they are part of a national campaign, does anyone else see these commercials on a regular basis?



/// UNITED AIRLINES
User currently offlineboeing6594 From United States of America, joined Jun 2010, 39 posts, RR: 0
Reply 12, posted (4 years 1 month 2 days 13 hours ago) and read 5845 times:

I live outside Pittsburgh, so there really isn't an airline with a large presence. However, any airline commercials I see are usually Southwest. I occasionally the Delta Skymiles Card commercial, and I also see the Korean Air commercial on some large news station.

A couple weeks ago however, I saw an AA commercial with an American soldier, and at the end said like, "showing our thanks" or something like that. I found that kinda odd.

-Matt


User currently offlineFRAspotter From United States of America, joined May 2004, 2348 posts, RR: 9
Reply 13, posted (4 years 1 month 2 days 13 hours ago) and read 5788 times:

I've seen a few of the AA commercials lately but that's pretty much it. I've seen the ones for DL but it's only for their SkyMiles Credit Card not the airline itself... Weird because I'm so close to Houston yet haven't seen any CO commercials on TV...


"Drunks run stop signs. Stoners wait for them to turn green."
User currently offlinetharanga From United States of America, joined Apr 2009, 1864 posts, RR: 1
Reply 14, posted (4 years 1 month 2 days 13 hours ago) and read 5773 times:

Well, it isn't TV, but the 3 LCCs fighting each other on BOS-BWI are advertising heavily on the sides of buses in Boston. Airtran is emphasizing the on-board internet, and I think the frequency. Is that more effective than TV, per money spent?

User currently offlineCoal From United States of America, joined Aug 2006, 2016 posts, RR: 9
Reply 15, posted (4 years 1 month 2 days 12 hours ago) and read 5686 times:

Here in Asia, I see so many CX ads on CNN int'l, with that Robbie Williams song "I just wanna feel".

I've also seen the odd EY and EK ads, I remember the EK ads were quite long, mostly showcasing Dubai as a tourist destination.

I've some "funny" (I don't find them particularly humorous) TV ads from AY saying they're the fastest way to Europe from Asia.

Many ads from OS, with emphasis on VIE.

Some ads from OZ claiming they have been rated Asia's best airline or so, not to mention the odd TV ads from KE which usually make me think of anything but aviation.

The above mentioned are all TV ads.

You see many print ads in magazines and newspapers from SQ, CX, TG, and just before the DL merger, NW.

Cheers
Coal



Nxt Flts: VA SYD-CBR-SYD | VA SYD-OOL-SYD | JQ SYD-MEL | VA MEL-CBR-SYD | DL SYD-LAX-ATL-MIA | B6 FLL-DCA-BOS | DL BOS-L
User currently offlineunmlobo From United States of America, joined Apr 2004, 205 posts, RR: 1
Reply 16, posted (4 years 1 month 2 days 12 hours ago) and read 5659 times:

Quoting tharanga (Reply 10):
I'd say southwest has to advertise more because they don't work with the search engines.

For everybody else, just coming top of the list on kayak is all you need.

Tharanga hit on the nail on the head.

The differences are in the marketing and distribution strategy. Other airlines use what's called a "push" strategy, pushing their product out to intermediaries. A sort of "If you Build it They Will Come" strategy; just offer fares and seats to places people want to go and supposedly you don't need to do any advertising since air travel is a commodity.

[Edited 2010-07-20 20:26:39]


The views expressed do not necessarily represent those of Southwest Airlines its Directors or its Employees
User currently offlineSANMAN66 From United States of America, joined Aug 2006, 789 posts, RR: 2
Reply 17, posted (4 years 1 month 2 days 9 hours ago) and read 5460 times:
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I used to enjoy the airline commercials of the 70's and early 80's with the upbeat,catchy jingles such as
"Fly the friendly skies of United",or "At Continental,we really move our tail for you!" the very few legacy
airline commercials I see today IMHO, are somewhat boring. although, F9 had some really funny ones a
couple years back with the talking animals on the tails.

[Edited 2010-07-20 23:29:11]


PSA Gives you a lift!
User currently offlineRobt760 From United States of America, joined Jun 2009, 73 posts, RR: 0
Reply 18, posted (4 years 1 month 2 days 8 hours ago) and read 5390 times:

A few that I remember from the 80's but have not found on youtube:

-WN Friends Fly Free and similar theme of Lennon sisters
-Barbara Airlines or some such, where the there was FLY ME and often taken out of context
- _______ Airlines "The only way to fly"


User currently offlinebaw716 From United States of America, joined Nov 2003, 2028 posts, RR: 27
Reply 19, posted (4 years 1 month 2 days 8 hours ago) and read 5365 times:

Television advertising for airlines is not particularly effective in the US because the only thing that can be communicated in a 30 sec TV spot is brand recognition and at the moment, there are better ways to communicate that (aka cheaper) than TV promotion. Of course, "in kind" promotion, in which an airline trades tickets for advertising, e.g. sporting events will buy them TV time, because there is usually no "hard dollar" cost involved...even then, there are better ways to generate brand recognition, but frankly, within the USA...its price, price and price.

Airlines spend their money on getting the high yield corporate customers...don't need TV for that.

baw716



David L. Lamb, fmr Area Mgr Alitalia SFO 1998-2002, fmr Regional Analyst SFO-UAL 1992-1998
User currently offlinewhosee From United States of America, joined Apr 2007, 67 posts, RR: 0
Reply 20, posted (4 years 1 month 2 days 8 hours ago) and read 5337 times:

Quoting Robt760 (Reply 18):
- _______ Airlines "The only way to fly"

What is Western Airlines!


User currently offlineAABB777 From United States of America, joined Oct 2007, 532 posts, RR: 2
Reply 21, posted (4 years 1 month 2 days 3 hours ago) and read 5176 times:
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I've seen QR television commercials in New York, DC and Houston. Also WN and AirTran.

User currently offlinespud757 From United Kingdom, joined Nov 2007, 328 posts, RR: 0
Reply 22, posted (4 years 1 month 2 days 3 hours ago) and read 5159 times:

Here in the UK....
Mexicana are currently advertising their new service from LGW to Mexico.
BA advertises it's sales through the year.
Jet2 advertise their holiday and low-cost european city flights.
QR are the sponsers of Sky News weather.
AA have (within last 12 mths)advertised their premium offering with the actor Kevin Spacey.
VS ran an advert celebrating their 25th year flying "...and still red hot"

Seems airline advertising is alive and kicking in the UK market


User currently offlineFlyNWA727 From United States of America, joined Jan 2010, 305 posts, RR: 0
Reply 23, posted (4 years 1 month 2 days 3 hours ago) and read 5163 times:

This was one of my most favorite commercials of all-time! This was a popular 1994 Delta Air Lines commercial featuring "Adiemus". I read the forum rules but still have no clue if posting this link is any type of violation. If so, please feel free to remove it and my apologies.

http://www.youtube.com/watch?v=NUE0ONHFEco

With that said, the only major U.S. airline commercials in recent memory that I have, is the (IMO) brilliant United "Rhapsody" commercials. I loved all of them. They were very elegant and artistic.

http://www.youtube.com/watch?v=B9vWCKlseus

I loved these USAir(ways) commercials from 1990/91 with the motto "USAir begins with You" --> http://www.youtube.com/watch?v=xGTiFPd1o_U

This was another one of my favs for some reason ... more so because of the jingle. This was a late-90s TWA "The Most Comfortable Way to Fly" advertisements...

TWA commercial #1 --> http://www.youtube.com/watch?v=HIkofOxf_0s
TWA commerical #2 --> http://www.youtube.com/watch?v=WVnAB506TcQ

And this 1989 British Airways commercial was a favorite of mine. --> http://www.youtube.com/watch?v=jxs106rp5RQ

[Edited 2010-07-21 05:44:39]


First flight aboard a Northwest B727-251ADV out of BWI Thurgood Marshall Airport, my hometown airport.
User currently offlineUAL777UK From United Kingdom, joined Nov 2005, 3356 posts, RR: 1
Reply 24, posted (4 years 1 month 2 days 3 hours ago) and read 5146 times:

I cannot recall the last time I saw a BA advert on this side side of the pond, VS have been doing some adverts to celebrate their 25 years of service but beyond that I cannot think of any recent adverts.

25 Post contains links DL_Mech : http://www.youtube.com/watch?v=RfmRKHtzfFs
26 Elite : Living in HK, you'll see a lot more of those ads... they are on virtually every channel, from the standard free channels to paid cable channels.
27 isitsafenow : Airline commercials? With the electronic media they don't need to advertise. Did Ya notice the profits turned in by DL and UA last quarter? DL has the
28 ckfred : Why don't you want AA to know why you fly? The more a seller of goods and services learns about its customers, the better product and service it can
29 nycbjr : Its not tv... but DL used the NYC subway advert spots all over. IC them in allot of trains.
30 AirbusA6 : International news channels (CNN, BBC World) tend to (relatively) have a lot of airline adverts, understandably, given their international clientele,
31 Antoniemey : It was a joke. Truthfully, thewy don't know why I fly because I haven't flown with them in years. They don't tend to run the city pairs I fly conveni
32 Post contains links maxpower1954 : That was the original Miami-based National Airlines...here ya go! http://www.youtube.com/watch?v=pA10Q5YefQQ&feature=related[Edited 2010-07-21 13
33 catiii : Anyone have the very first United Rhapsody in Blue commercial from the late 80's/early 90's?
34 Post contains images KELPkid : Aww, man, what happened to OJ Simpson jumping over the seats at the airport for the poor customers? Anyone else remember that particular commercial?
35 Post contains links oa260 : In Greece also : http://www.youtube.com/watch?v=oOz8Uxvup2I http://www.youtube.com/watch?v=_X4yglJG7sk&feature=related http://www.youtube.com/wat
36 Post contains images ukoverlander : Simple - they stopped selling a product worth advertising....... It's a tough sell advertising the bags you have to pay to check, the meals you're not
37 Post contains links ORDFan : I see a fair bit of United TV commercials (the "It's Time to Fly" cartoon series) around these parts, and some WN one's occasionally as well. Very few
38 Post contains links airceo : Air Canada advertise in burst, I find. For instance when their fleet wide IFE renewal was nearly done this ad http://airceo.com/88q ran relentlessly -
39 Post contains images GSPflyer : I have seen a few WN commercials on the local channels in Greenville (There were more before they announced that they would serve GSP ) And G4 has air
40 mogandoCI : here in the US, nearly all the airline commercials on TV are foreign carriers Korean, Asiana, Qatar, Etihad but in the subway, i see AA, DL, and B6 co
41 BAKJet : I can remember seeing commericials for Frontier, Korean Air, Southwest, American and, if you include commericials for their credit card, Delta, within
42 Post contains links maxpower1954 : THE GREATEST AIRLINE COMMERCIAL IN THE KNOWN UNIVERSE - 1978, Southern Airways. http://www.youtube.com/watch?v=5bTO2iJJjbU The ironic part is, "peasan
43 Post contains links and images BD338 : I've seen these also and for the life of me I cannot understand why Boeing advertizes. Anybody even remotely thinking of needing a passenger aircraft
44 Post contains links mirrodie : http://www.youtube.com/watch?v=VjO_NZrQVNA Also, I notice that local NY news tends to run a lot of radio spots....heard BA, AA, as well as Emirates an
45 tharanga : There are lots of companies that don't sell anything directly to normal consumers, yet advertise. Always puzzled me a bit. I'll gently graze on polit
46 Antoniemey : Same reason GE advertises their locomotives and why Dow Chemical advertises... Of course, in Boeing's case it's probably partly damage control for th
47 Post contains links and images TSS : There was a whole series of those, at least three different ones. They were run on and around July 4th. Of these two, I prefer the second one: "Putti
48 aviasian : The airlines that are more conscious of their brand value still continue to advertise on television as well in the print media. Besides the Middle-eas
49 Post contains links RyanairGuru : As soon as I saw the title of this thread, one word sprang to mind: QANTAS These are there two current commercials: This one's advertising the A380, q
50 MIAspotter : Here in Spain I still see a few Airline ads on TV. Iberia had one running around Xmas time showing a little girl flying all the way to South America,
51 Post contains links vatveng : When an airline enters a new market or begins a new nonstop from an existing market, you will often see a big local media buy to advertise the new ser
52 czbbflier : Mostly, the reason why corporations that don't have a consumer base advertise is to raise their profile for their shares as well as for brand recogni
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