c5load From United States of America, joined Sep 2008, 917 posts, RR: 0 Posted (4 years 10 months 2 weeks 3 days 20 hours ago) and read 7232 times:
I remember when I was a kid watching all sorts of different airline commercials from the big names, NW, DL, UA, CO, HP, US. Besides WN plastering their name all over the tv (and it's obviously paid off or them), what happened to the airline advertisements. Are they not able to afford them? Do they assume that the flying public know who they are going to fly with, so it's pointless trying to win them over with tv ads?
"But this airplane has 4 engines, it's an entirely different kind of flying! Altogether"
Macsog6 From United States of America, joined Jan 2010, 549 posts, RR: 0
Reply 2, posted (4 years 10 months 2 weeks 3 days 19 hours ago) and read 7196 times:
Air travel has, IMHO, been reduced to a commodity. We all can search the internet, find the lowest fare, buy it and fly. Aside from a few commercials to raise some awareness, such as WN does pointing out that you can only buy a WN ticket on the WN web site, commercials are largely not producing a return, I suspect.
Commodity type buys generally do not gain by advertising.
Sixty Plus Years of Flying! "I fly because it releases my mind from the tyranny of petty things." - Saint Ex
MCO2BRS From United Kingdom, joined Jan 2007, 560 posts, RR: 0
Reply 3, posted (4 years 10 months 2 weeks 3 days 19 hours ago) and read 7179 times:
You still see this in Europe, but here in the US it does seem to have gone the way of the dodo. I think a lot of them rely on online advertising, as it is (presumably) cheaper than ads on TV and billboards (which are also less common). Not to mention that not a day goes by when one of them somewhere isn't being talked about on TV somewhere, and the only kind of bad publicity, is no publicity.
srbmod From , joined Dec 1969, posts, RR:
Reply 4, posted (4 years 10 months 2 weeks 3 days 19 hours ago) and read 7126 times:
It's now more locally based, with only a few US airlines spending the money on nationally aired commercials (Southwest and American come to mind.). I remember several years back seeing Frontier commercials on CNN and several other business or news-oriented cable channels. I think you're more likely to see a Delta commercial on local TV in New York than you are in Atlanta. It seems that the majority of airline ads that are run on local stations here are for AirTran.
AA777223 From United States of America, joined Feb 2006, 1297 posts, RR: 6
Reply 5, posted (4 years 10 months 2 weeks 3 days 18 hours ago) and read 6909 times:
Quoting srbmod (Reply 4): It's now more locally based, with only a few US airlines spending the money on nationally aired commercials (Southwest and American come to mind.). I
I haven't seen an AA ad in quite some time. The last ones I remember are the "We know why you fly" with several scenarios in which a business man is getting home in time for dinner, or his daughter puts a stuffed animal in his briefcase. There are ones with a college student walking through the airport, in all of these situations the airport signs say what they are actually going home for (meeting with friends, mom's pie, etc.) Those are the last I remember and it's been a while. Other than that, I haven't seen a DL, UA, AA, any other major ad in quite some time.
I've seen the basketball player one in the last few weeks on the Travel Channel. I know I've seen the workaholic one (the guy volunteers to take work trips and uses the miles he's earned for a vacation trip) in recent months as well.
UAL747DEN From United States of America, joined Dec 2003, 2392 posts, RR: 11
Reply 11, posted (4 years 10 months 2 weeks 3 days 17 hours ago) and read 6713 times:
Here in Denver we see a lot of airline commercials. I see United, Frontier, Southwest, and American a lot. I see the Delta AMEX commercials more than I would like to and also the Korean Air "blue" commercials on CNN and other "news" channels very often. I think its mainly a regional thing, I guess Denver being a very diverse market for airlines means that they spend more money on advertising?
I cannot imagine that the Korean Air commercials are done locally, I would imagine they are part of a national campaign, does anyone else see these commercials on a regular basis?
boeing6594 From United States of America, joined Jun 2010, 48 posts, RR: 0
Reply 12, posted (4 years 10 months 2 weeks 3 days 13 hours ago) and read 6528 times:
I live outside Pittsburgh, so there really isn't an airline with a large presence. However, any airline commercials I see are usually Southwest. I occasionally the Delta Skymiles Card commercial, and I also see the Korean Air commercial on some large news station.
A couple weeks ago however, I saw an AA commercial with an American soldier, and at the end said like, "showing our thanks" or something like that. I found that kinda odd.
FRAspotter From United States of America, joined May 2004, 2396 posts, RR: 9
Reply 13, posted (4 years 10 months 2 weeks 3 days 13 hours ago) and read 6471 times:
I've seen a few of the AA commercials lately but that's pretty much it. I've seen the ones for DL but it's only for their SkyMiles Credit Card not the airline itself... Weird because I'm so close to Houston yet haven't seen any CO commercials on TV...
"Drunk drivers run stop signs. Stoners wait for them to turn green."
tharanga From United States of America, joined Apr 2009, 1873 posts, RR: 1
Reply 14, posted (4 years 10 months 2 weeks 3 days 13 hours ago) and read 6456 times:
Well, it isn't TV, but the 3 LCCs fighting each other on BOS-BWI are advertising heavily on the sides of buses in Boston. Airtran is emphasizing the on-board internet, and I think the frequency. Is that more effective than TV, per money spent?
unmlobo From United States of America, joined Apr 2004, 211 posts, RR: 1
Reply 16, posted (4 years 10 months 2 weeks 3 days 12 hours ago) and read 6342 times:
Quoting tharanga (Reply 10): I'd say southwest has to advertise more because they don't work with the search engines.
For everybody else, just coming top of the list on kayak is all you need.
Tharanga hit on the nail on the head.
The differences are in the marketing and distribution strategy. Other airlines use what's called a "push" strategy, pushing their product out to intermediaries. A sort of "If you Build it They Will Come" strategy; just offer fares and seats to places people want to go and supposedly you don't need to do any advertising since air travel is a commodity.
[Edited 2010-07-20 20:26:39]
The views expressed do not necessarily represent those of Southwest Airlines its Directors or its Employees
SANMAN66 From United States of America, joined Aug 2006, 855 posts, RR: 2
Reply 17, posted (4 years 10 months 2 weeks 3 days 9 hours ago) and read 6143 times:
I used to enjoy the airline commercials of the 70's and early 80's with the upbeat,catchy jingles such as
"Fly the friendly skies of United",or "At Continental,we really move our tail for you!" the very few legacy
airline commercials I see today IMHO, are somewhat boring. although, F9 had some really funny ones a
couple years back with the talking animals on the tails.
baw716 From United States of America, joined Nov 2003, 2034 posts, RR: 26
Reply 19, posted (4 years 10 months 2 weeks 3 days 8 hours ago) and read 6048 times:
Television advertising for airlines is not particularly effective in the US because the only thing that can be communicated in a 30 sec TV spot is brand recognition and at the moment, there are better ways to communicate that (aka cheaper) than TV promotion. Of course, "in kind" promotion, in which an airline trades tickets for advertising, e.g. sporting events will buy them TV time, because there is usually no "hard dollar" cost involved...even then, there are better ways to generate brand recognition, but frankly, within the USA...its price, price and price.
Airlines spend their money on getting the high yield corporate customers...don't need TV for that.
David L. Lamb, fmr Area Mgr Alitalia SFO 1998-2002, fmr Regional Analyst SFO-UAL 1992-1998
spud757 From United Kingdom, joined Nov 2007, 353 posts, RR: 0
Reply 22, posted (4 years 10 months 2 weeks 3 days 3 hours ago) and read 5842 times:
Here in the UK....
Mexicana are currently advertising their new service from LGW to Mexico.
BA advertises it's sales through the year.
Jet2 advertise their holiday and low-cost european city flights.
QR are the sponsers of Sky News weather.
AA have (within last 12 mths)advertised their premium offering with the actor Kevin Spacey.
VS ran an advert celebrating their 25th year flying "...and still red hot"
Seems airline advertising is alive and kicking in the UK market
FlyNWA727 From United States of America, joined Jan 2010, 305 posts, RR: 0
Reply 23, posted (4 years 10 months 2 weeks 3 days 3 hours ago) and read 5846 times:
This was one of my most favorite commercials of all-time! This was a popular 1994 Delta Air Lines commercial featuring "Adiemus". I read the forum rules but still have no clue if posting this link is any type of violation. If so, please feel free to remove it and my apologies.
UAL777UK From United Kingdom, joined Nov 2005, 3356 posts, RR: 1
Reply 24, posted (4 years 10 months 2 weeks 3 days 3 hours ago) and read 5829 times:
I cannot recall the last time I saw a BA advert on this side side of the pond, VS have been doing some adverts to celebrate their 25 years of service but beyond that I cannot think of any recent adverts.