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Libyan Airlines Facelifts Corporate Id Design  
User currently offlineOwleye From Netherlands, joined Feb 2006, 959 posts, RR: 2
Posted (4 years 1 month 1 week 17 hours ago) and read 6159 times:

Libyan Airlines seems to be in the middle of a facelifting process of its corporate id design. They just introduced a new website and on their fleet presentation page you can aware the new aircraft paint scheme: http://www.libyanairlines.aero/en-US/Home/About_Us/OUR_FLEET.aspx

This is just a sketch made and based upon the website images:



16 replies: All unread, jump to last
 
User currently offlineoa260 From Ireland, joined Nov 2006, 26951 posts, RR: 58
Reply 1, posted (4 years 1 month 1 week 16 hours ago) and read 6073 times:

Actually very nice , if this is to be the final look then a very nice livery indeed.   

User currently offlineA388 From Netherlands Antilles, joined May 2001, 9780 posts, RR: 11
Reply 2, posted (4 years 1 month 1 week 16 hours ago) and read 6044 times:

Barely a change at all from their current livery but still nice:



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Photo © Stéphane Mutzenberg



It basically has been copied from the World Airways & UPS livery, very similar.

A388



[Edited 2010-07-25 06:16:50]

User currently offlineRJAF From Jordan, joined Jan 2007, 316 posts, RR: 0
Reply 3, posted (4 years 1 month 1 week 16 hours ago) and read 6044 times:

Thanks for the effort Owleye..looks absolutely stunning!


Chance favors the prepared mind
User currently offlineViscount724 From Switzerland, joined Oct 2006, 25170 posts, RR: 22
Reply 4, posted (4 years 1 month 1 week 10 hours ago) and read 5422 times:

I don't understand why Libya doesn't merge Libyan and Afriqiyah into a single carrier with a uniform brand. It seems very inefficient to have two government-owned airlines with separate brands, especially when both carriers are quite small.

User currently offlineVasu From United Kingdom, joined Apr 2005, 3900 posts, RR: 0
Reply 5, posted (4 years 1 month 1 week 9 hours ago) and read 5347 times:

Quoting Viscount724 (Reply 4):
I don't understand why Libya doesn't merge Libyan and Afriqiyah into a single carrier with a uniform brand. It seems very inefficient to have two government-owned airlines with separate brands, especially when both carriers are quite small.

I wonder this too... Anyone have the answer?


User currently offlineOwleye From Netherlands, joined Feb 2006, 959 posts, RR: 2
Reply 6, posted (4 years 1 month 5 days 19 hours ago) and read 4595 times:

Quoting Vasu (Reply 5):
I wonder this too... Anyone have the answer?

Although Libyan Arab Airlines and Afriqiyah are both state owned, the Libyan government has erected Afriqiyah to present it as a trendsetting, low cost modern airline with a clear pan African image next to the established typical state carrier image 'Libyan Arab Airlines'. With the Afriqiyah brand Libya wants to show confidence, especially to European travellers, to show that not all African airlines are doubtfull. The A330 Afriqiyah accident cause has set back the brand reliability wise in many minds of European travellers. Not always it is a 'must' to rebrand an airline after a serious accident though for a small carrier like Afriqiyah it is maybe wise to change image and even brand name.


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Photo © Dn280



User currently offlineSU184 From Egypt, joined Feb 2004, 235 posts, RR: 11
Reply 7, posted (4 years 1 month 5 days 18 hours ago) and read 4527 times:

To me there is strong simillarity with Thai with different colours of course but same idea, I do like the colours though.

User currently offlineA388 From Netherlands Antilles, joined May 2001, 9780 posts, RR: 11
Reply 8, posted (4 years 1 month 5 days 17 hours ago) and read 4476 times:

Quoting SU184 (Reply 7):
To me there is strong simillarity with Thai with different colours of course but same idea, I do like the colours though.

That is my point as well, this new livery is not unique in any way as it resembles more liveries flying around now. It's even less original as it is exactly the same as it was but the curved lines having been reversed on the tail section. The only thing that makes the livery nice is the colors used but I just like golden liveries. Landor to me is an example of a consultancy firm who designed truly unique liveries in that most their designs aren't copies of other liveries or derived from other liveries: BD, JL, CX, S7 and HV to me are very good examples of great original liveries and to a lesser extend GF and GA.

A388


User currently offlinephatty3374 From United States of America, joined Apr 2005, 136 posts, RR: 0
Reply 9, posted (4 years 1 month 5 days 16 hours ago) and read 4437 times:

This may/may not be deemed off topic, but while we're speaking of the c/s of airlines from Libya, what does the 99.99 stand for in the Afriqiyah livery?

User currently offlineOwleye From Netherlands, joined Feb 2006, 959 posts, RR: 2
Reply 10, posted (4 years 1 month 5 days 16 hours ago) and read 4431 times:

Quoting phatty3374 (Reply 9):
This may/may not be deemed off topic, but while we're speaking of the c/s of airlines from Libya, what does the 99.99 stand for in the Afriqiyah livery?

The 9.9.99 logo on the side of Afriqiyah's airplanes refers to the date of the Sirte Declaration which marked the formation of the African Union. The idea was for Afriqiyah to be the "Airline of Africa" with its hub in Tripoli.


http://en.wikipedia.org/wiki/Sirte_Declaration

[Edited 2010-07-27 06:15:05]

User currently offlineairbuseric From Netherlands, joined Jan 2005, 4268 posts, RR: 51
Reply 11, posted (4 years 1 month 5 days 16 hours ago) and read 4417 times:

Reminds me slighly to the latest Biman Bangladesh livery, with those big Lybian titles on the forward fuselage


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"The whole world steps aside for the man who knows where he is going"
User currently offlineJana From Antigua and Barbuda, joined Sep 2009, 110 posts, RR: 0
Reply 12, posted (4 years 1 month 5 days 16 hours ago) and read 4385 times:

That latest Biman logo and livery was designed by Teague (Boeing's design consultants) but was rejected by the Bangladesh government lately as the new livery did not reflect/identify the country enough. Biman is repainting those aircraft to the old livery...

User currently offlineViscount724 From Switzerland, joined Oct 2006, 25170 posts, RR: 22
Reply 13, posted (4 years 1 month 5 days 6 hours ago) and read 4225 times:

Quoting Owleye (Reply 6):
Quoting Vasu (Reply 5):
I wonder this too... Anyone have the answer?

Although Libyan Arab Airlines and Afriqiyah are both state owned, the Libyan government has erected Afriqiyah to present it as a trendsetting, low cost modern airline with a clear pan African image next to the established typical state carrier image 'Libyan Arab Airlines'.

LN dropped "Arab" from their name (at least the name used for marketing purposes) about 3 years ago. Just "Libyan Airlines" now..


User currently offlineoffloaded From United Kingdom, joined Apr 2009, 873 posts, RR: 0
Reply 14, posted (4 years 1 month 4 days 20 hours ago) and read 4137 times:

The curve of the white part of the gazelle in the current logo disappears into the white on the tail. At least with the amended design it is clearly visible.

The dropping of the "Arab" part of the name may have something to do with the Boss's move more away from Arab affairs and more into African ones. He does see himself as the great statesman of Africa these days. The whole Pan Arab thing dried up years ago. (By Boss, I don't mean the chairman of LN!)

And look what I came across in storage  



To no one will we sell, or deny, or delay, right or justice - Magna Carta, 1215
User currently offlineoa260 From Ireland, joined Nov 2006, 26951 posts, RR: 58
Reply 15, posted (4 years 1 month 4 days 20 hours ago) and read 4131 times:

Quoting offloaded (Reply 14):
And look what I came across in storage  

Those are cool. I had some timetables years ago from them and the famous orange ones of MEA but I think they got thrown out when moving. Shame really.


User currently offlineIndianicWorld From Australia, joined Jun 2001, 2957 posts, RR: 0
Reply 16, posted (4 years 1 month 4 days 20 hours ago) and read 4103 times:

The dual brand process that is used, operates in a similar way to how QF and JQ operate as part of a group. Their brands are used in different ways, and target routes using a defined process to best suit the needs.

It is smart if it is done right.


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