Libyan Airlines Facelifts Corporate Id Design — Civil Aviation Forum

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Libyan Airlines Facelifts Corporate Id Design

Owleye From Netherlands, joined Feb 2006, 908 posts, RR: 2
Posted (2 years 10 months 3 days 12 hours ago) and read 5128 times:

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Libyan Airlines seems to be in the middle of a facelifting process of its corporate id design. They just introduced a new website and on their fleet presentation page you can aware the new aircraft paint scheme: http://www.libyanairlines.aero/en-US/Home/About_Us/OUR_FLEET.aspx

This is just a sketch made and based upon the website images:

16 replies: All unread, jump to last

oa260 From Ireland, joined Nov 2006, 24924 posts, RR: 60
Reply 1, posted (2 years 10 months 3 days 11 hours ago) and read 5042 times:

Actually very nice , if this is to be the final look then a very nice livery indeed.

OLYMPIC AIR - ΟΛΥΜΠΙΑΚΗ "Η ΕΛΛΑΔΑ ΨΗΛΑ" "GREECE FLYING HIGH"

A388 From Netherlands Antilles, joined May 2001, 9077 posts, RR: 13
Reply 2, posted (2 years 10 months 3 days 11 hours ago) and read 5013 times:

Barely a change at all from their current livery but still nice:

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Photo © Stéphane Mutzenberg

It basically has been copied from the World Airways & UPS livery, very similar.

A388

[Edited 2010-07-25 06:16:50]

RJAF From Jordan, joined Jan 2007, 301 posts, RR: 0
Reply 3, posted (2 years 10 months 3 days 11 hours ago) and read 5013 times:

Thanks for the effort Owleye..looks absolutely stunning!

Chance favors the prepared mind

Viscount724 From Switzerland, joined Oct 2006, 21495 posts, RR: 24
Reply 4, posted (2 years 10 months 3 days 5 hours ago) and read 4391 times:

I don't understand why Libya doesn't merge Libyan and Afriqiyah into a single carrier with a uniform brand. It seems very inefficient to have two government-owned airlines with separate brands, especially when both carriers are quite small.

Vasu From United Kingdom, joined Apr 2005, 3761 posts, RR: 0
Reply 5, posted (2 years 10 months 3 days 4 hours ago) and read 4316 times:

Quoting Viscount724 (Reply 4):
I don't understand why Libya doesn't merge Libyan and Afriqiyah into a single carrier with a uniform brand. It seems very inefficient to have two government-owned airlines with separate brands, especially when both carriers are quite small.

I wonder this too... Anyone have the answer?

Owleye From Netherlands, joined Feb 2006, 908 posts, RR: 2
Reply 6, posted (2 years 10 months 1 day 14 hours ago) and read 3564 times:

Quoting Vasu (Reply 5):
I wonder this too... Anyone have the answer?

Although Libyan Arab Airlines and Afriqiyah are both state owned, the Libyan government has erected Afriqiyah to present it as a trendsetting, low cost modern airline with a clear pan African image next to the established typical state carrier image 'Libyan Arab Airlines'. With the Afriqiyah brand Libya wants to show confidence, especially to European travellers, to show that not all African airlines are doubtfull. The A330 Afriqiyah accident cause has set back the brand reliability wise in many minds of European travellers. Not always it is a 'must' to rebrand an airline after a serious accident though for a small carrier like Afriqiyah it is maybe wise to change image and even brand name.

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Photo © Dn280

SU184 From Egypt, joined Feb 2004, 231 posts, RR: 12
Reply 7, posted (2 years 10 months 1 day 12 hours ago) and read 3496 times:

To me there is strong simillarity with Thai with different colours of course but same idea, I do like the colours though.

A388 From Netherlands Antilles, joined May 2001, 9077 posts, RR: 13
Reply 8, posted (2 years 10 months 1 day 12 hours ago) and read 3445 times:

Quoting SU184 (Reply 7):
To me there is strong simillarity with Thai with different colours of course but same idea, I do like the colours though.

That is my point as well, this new livery is not unique in any way as it resembles more liveries flying around now. It's even less original as it is exactly the same as it was but the curved lines having been reversed on the tail section. The only thing that makes the livery nice is the colors used but I just like golden liveries. Landor to me is an example of a consultancy firm who designed truly unique liveries in that most their designs aren't copies of other liveries or derived from other liveries: BD, JL, CX, S7 and HV to me are very good examples of great original liveries and to a lesser extend GF and GA.

A388

phatty3374 From United States of America, joined Apr 2005, 136 posts, RR: 0
Reply 9, posted (2 years 10 months 1 day 11 hours ago) and read 3406 times:

This may/may not be deemed off topic, but while we're speaking of the c/s of airlines from Libya, what does the 99.99 stand for in the Afriqiyah livery?

Owleye From Netherlands, joined Feb 2006, 908 posts, RR: 2
Reply 10, posted (2 years 10 months 1 day 11 hours ago) and read 3400 times:

Quoting phatty3374 (Reply 9):
This may/may not be deemed off topic, but while we're speaking of the c/s of airlines from Libya, what does the 99.99 stand for in the Afriqiyah livery?

The 9.9.99 logo on the side of Afriqiyah's airplanes refers to the date of the Sirte Declaration which marked the formation of the African Union. The idea was for Afriqiyah to be the "Airline of Africa" with its hub in Tripoli.

http://en.wikipedia.org/wiki/Sirte_Declaration

[Edited 2010-07-27 06:15:05]

airbuseric From Netherlands, joined Jan 2005, 4015 posts, RR: 52
Reply 11, posted (2 years 10 months 1 day 10 hours ago) and read 3386 times:

Reminds me slighly to the latest Biman Bangladesh livery, with those big Lybian titles on the forward fuselage

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Photo © Timo Soyke -[GSN]-

"The whole world steps aside for the man who knows where he is going"

Jana From Antigua and Barbuda, joined Sep 2009, 110 posts, RR: 0
Reply 12, posted (2 years 10 months 1 day 10 hours ago) and read 3354 times:

That latest Biman logo and livery was designed by Teague (Boeing's design consultants) but was rejected by the Bangladesh government lately as the new livery did not reflect/identify the country enough. Biman is repainting those aircraft to the old livery...

Viscount724 From Switzerland, joined Oct 2006, 21495 posts, RR: 24
Reply 13, posted (2 years 10 months 1 day ago) and read 3194 times:

Quoting Owleye (Reply 6):
Quoting Vasu (Reply 5):
I wonder this too... Anyone have the answer?

Although Libyan Arab Airlines and Afriqiyah are both state owned, the Libyan government has erected Afriqiyah to present it as a trendsetting, low cost modern airline with a clear pan African image next to the established typical state carrier image 'Libyan Arab Airlines'.

LN dropped "Arab" from their name (at least the name used for marketing purposes) about 3 years ago. Just "Libyan Airlines" now..

offloaded From United Kingdom, joined Apr 2009, 702 posts, RR: 0
Reply 14, posted (2 years 10 months 15 hours ago) and read 3106 times:

The curve of the white part of the gazelle in the current logo disappears into the white on the tail. At least with the amended design it is clearly visible.

The dropping of the "Arab" part of the name may have something to do with the Boss's move more away from Arab affairs and more into African ones. He does see himself as the great statesman of Africa these days. The whole Pan Arab thing dried up years ago. (By Boss, I don't mean the chairman of LN!)

And look what I came across in storage

To no one will we sell, or deny, or delay, right or justice - Magna Carta, 1215

oa260 From Ireland, joined Nov 2006, 24924 posts, RR: 60
Reply 15, posted (2 years 10 months 15 hours ago) and read 3100 times:

Quoting offloaded (Reply 14):
And look what I came across in storage

Those are cool. I had some timetables years ago from them and the famous orange ones of MEA but I think they got thrown out when moving. Shame really.

OLYMPIC AIR - ΟΛΥΜΠΙΑΚΗ "Η ΕΛΛΑΔΑ ΨΗΛΑ" "GREECE FLYING HIGH"

IndianicWorld From Australia, joined Jun 2001, 2403 posts, RR: 0
Reply 16, posted (2 years 10 months 14 hours ago) and read 3072 times:

The dual brand process that is used, operates in a similar way to how QF and JQ operate as part of a group. Their brands are used in different ways, and target routes using a defined process to best suit the needs.

It is smart if it is done right.

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