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Branson To "Consider" Launching An Alliance  
User currently offlineBMIFlyer From UK - England, joined Feb 2004, 8810 posts, RR: 58
Posted (4 years 4 months 2 weeks 4 days 7 hours ago) and read 11579 times:

I received an email from FlyerTalk today....

"Richard Branson Says He'll "Seriously Consider" Launching a Fourth Airline Alliance"

The obligatory quote....

If or when Sir Richard Branson of Virgin Atlantic fame announces the creation of a fourth airline alliance, let it be known the idea originated with a FlyerTalker.

The email directed me to this link, containing a video answer from Sir Richard himself on the above topic.

http://perrinpost.truth.travel/2010/...tic-airline-alliance-partners.html



I guess the idea is not a bad one, but like SRB mentions in the video, sometimes alliances can be bad for the consumer. I'm sure if he did launch the "V Alliance" (my name choice) it would start with VS, VA, DJ and VX.

Your thoughts??  

[Edited 2010-08-12 09:42:14]


Sometimes You Can't Make It On Your Own
31 replies: All unread, showing first 25:
 
User currently offlineshamrock604 From Ireland, joined Sep 2007, 4228 posts, RR: 12
Reply 1, posted (4 years 4 months 2 weeks 4 days 7 hours ago) and read 11475 times:

Branson may not have a choice in the matter: VS is becoming increasingly irrelavent out of Heathrow, and needs feed across its business. While BD would have been an ideal suitor, that idea seems to have fallen by the wayside with LH's purchase.

If no-one wants to jump in bed with the Virgin, the Virgin may have no choice but to start prostituting itself both within its family, and hopefully atttract some other stragglers into a new alliance of its own.....

Sorry for the turn of phrase.... 

In a serious vain, I think a fourth global alliance would be a healthly thing for consumers and competition.



Flown EI,FR,RE,EIR,VE,SI,TLA,BA,BE,BD,VX,MON,AF,YS,WX,KL,SK,LH,OK,OS,LX,IB,LTU,HLX,4U,SU,CO,DL,UA,AC,PR,MH,SQ,QF, EY, EK
User currently offlineANstar From United Kingdom, joined Nov 2003, 5319 posts, RR: 7
Reply 2, posted (4 years 4 months 2 weeks 4 days 6 hours ago) and read 11440 times:

Quoting BMIFlyer (Thread starter):
I'm sure if he did launch the "V Alliance" (my name choice) it would start with VS, VA and VX.

The Virgin groups already have this allianced. It was announced earlier this week.

IT has

VS - Virgin Atlantic
DJ - Virgin Blue
VA- V Australia
VX - Virgin America


Status & points earn on each opthers flights and reciprocal lounge access.


User currently offlinemptpa From United States of America, joined Feb 2006, 546 posts, RR: 0
Reply 3, posted (4 years 4 months 2 weeks 4 days 6 hours ago) and read 11441 times:

Do we really need a new alliance amid the 3 we already have? What would SQ have to say since they own a good chunk of Virgin Atl? Don't they own more than SRB?

Even with an alliance of their own (Virgin Alliance and call the members 'Virgins" or 'Virginmates"??), they would be better served with having relationships with other carriers for feed. Something like with DL in LA, CO/UA in the East, etc.

Just my $0.02.


User currently offlineRichard28 From United Kingdom, joined Aug 2003, 1633 posts, RR: 6
Reply 4, posted (4 years 4 months 2 weeks 4 days 6 hours ago) and read 11366 times:

Quoting mptpa (Reply 3):
Don't they own more than SRB?

No, I think Richard Branson/Virgin Group owns 50% + 1 share, giving him overall control.


User currently offlineSeeTheWorld From United States of America, joined Dec 2005, 1325 posts, RR: 4
Reply 5, posted (4 years 4 months 2 weeks 4 days 6 hours ago) and read 11336 times:

Quoting ANstar (Reply 2):
The Virgin groups already have this allianced. It was announced earlier this week.

IT has

VS - Virgin Atlantic
DJ - Virgin Blue
VA- V Australia
VX - Virgin America

And from a Scope and Scale perspective it is terribly uncompetitive ... Add in the wildcard - Emirates - and organically growing a fourth alliance by Virgin is, I believe, a significanly poor alternative than joining Star ....


User currently offlineA388 From Netherlands Antilles, joined May 2001, 10010 posts, RR: 15
Reply 6, posted (4 years 4 months 2 weeks 4 days 6 hours ago) and read 11260 times:

Seeing that almost all major airlines around the world are already in one of the other alliances, I don't know who VS can attract to their proposed alliance. Is there room for a fourth alliance?

A388


User currently onlinefcogafa From United Kingdom, joined May 2008, 890 posts, RR: 0
Reply 7, posted (4 years 4 months 2 weeks 4 days 6 hours ago) and read 11182 times:

The phrase 'clutching at straws' comes to mind.......

Just more publicity seeking from Mr B.


User currently offlineLHRFlyer From United Kingdom, joined Apr 2010, 823 posts, RR: 1
Reply 8, posted (4 years 4 months 2 weeks 4 days 5 hours ago) and read 10971 times:

Virgin "consider" a lot of things. Such as all business class flights from the UK, transatlantic flights from mainland Europe to New York, and casinos, gyms and beauty parlours on the A380.

There are actually tensions between the Virgin branded airlines. Virgin Group launched a challenge against an attempt by Virgin Blue to trademark the V Australia name and both sides have instructed lawyers. It has also been reported that Virgin Blue want to bring all over their four Australian airlines under one name and that name can't be Virgin becuase Virgin Group is prevented by Singapore Airlines from licensing the Virgin name for international flights.


User currently offlineenilria From Canada, joined Feb 2008, 7722 posts, RR: 15
Reply 9, posted (4 years 4 months 2 weeks 4 days 5 hours ago) and read 10729 times:

Quoting ANstar (Reply 2):
Status & points earn on each opthers flights and reciprocal lounge access.

Wow, access to the Virgin America lounges!!!!  

This is a good idea. I'm not sure who else is a candidate for it. If they got Emirates that would be a coup.


User currently offlineANstar From United Kingdom, joined Nov 2003, 5319 posts, RR: 7
Reply 10, posted (4 years 4 months 2 weeks 4 days 4 hours ago) and read 10554 times:

Quoting LHRFlyer (Reply 8):
It has also been reported that Virgin Blue want to bring all over their four Australian airlines under one name and that name can't be Virgin becuase Virgin Group is prevented by Singapore Airlines from licensing the Virgin name for international flights.

I believe it is a Virgin Group restriction - not SQ.

Afterall Virgin America operate international with the Virgin Name. In the IPO for Virgin BLue it didnt mention anything about a restriction by SQ - it was a restriction by VIRGIN GROUP. Virgin Group is not owned by SQ in anyway.


User currently offlineLHRFlyer From United Kingdom, joined Apr 2010, 823 posts, RR: 1
Reply 11, posted (4 years 4 months 2 weeks 4 days 3 hours ago) and read 10388 times:

The restriction does derive from SQ. Virgin Group may own the Virgin brand name, but it was a condition of SQ's acquisition of 49% of Virgin Atlantic that the Virgin name could not be used to brand another international airline without prior permission. I'm not sure of the exact details of the restriction as it is commercially sensitive but SQ is exactly the reason why Virgin Group can only licence the Virgin name for domestic flights in Australia. Hence why V Australia is called thus.

SQ were very unhappy with what Virgin did in Australia because they've always wanted a piece of the action between SYD and LAX so I can't see them being willing in allowing the licensing of the Virgin name for the V Australia routes.

The press article about the brand dispute is below:

http://www.smh.com.au/business/whats...e-with-branson-20100711-105ll.html

[Edited 2010-08-12 13:10:56]

User currently offlinenyc2theworld From United States of America, joined Mar 2007, 666 posts, RR: 0
Reply 12, posted (4 years 4 months 2 weeks 4 days 1 hour ago) and read 8866 times:

Quoting LHRFlyer (Reply 11):
The restriction does derive from SQ. Virgin Group may own the Virgin brand name, but it was a condition of SQ's acquisition of 49% of Virgin Atlantic that the Virgin name could not be used to brand another international airline without prior permission. I'm not sure of the exact details of the restriction as it is commercially sensitive but SQ is exactly the reason why Virgin Group can only licence the Virgin name for domestic flights in Australia. Hence why V Australia is called thus.

SQ were very unhappy with what Virgin did in Australia because they've always wanted a piece of the action between SYD and LAX so I can't see them being willing in allowing the licensing of the Virgin name for the V Australia routes.

The press article about the brand dispute is below:

Would it be feasable for a domestic Virgin Austraila to treat V Austraila like a regional? Virgin Austraila would handle all the sales, marketing, FF programs, etc. So all flights are marketed by Virgin Austraila but just the international ones are operated by V Austraila? Almost a reverse way the regional codeshare situtation is normally set up?



Always wonderers if this "last and final boarding call" is in fact THE last and final boarding call.
User currently offlinebreiz From France, joined Mar 2005, 1920 posts, RR: 2
Reply 13, posted (4 years 4 months 2 weeks 4 days ago) and read 8465 times:

Quoting shamrock604 (Reply 1):
VS is becoming increasingly irrelavent out of Heathrow, and needs feed across its business.

Virgin Atlantic already has a worldwide feeder: Virgin Galactic  


User currently offlineSPREE34 From United States of America, joined Jun 2004, 2266 posts, RR: 9
Reply 14, posted (4 years 4 months 2 weeks 4 days ago) and read 8331 times:

On the other hand......

What if some of the LCCs were to join in? Southwest, Westjet, AirTran, Frontier?



I don't understand everything I don't know about this.
User currently offlinevv701 From United Kingdom, joined Aug 2005, 7743 posts, RR: 17
Reply 15, posted (4 years 4 months 2 weeks 3 days 23 hours ago) and read 8037 times:

Quoting LHRFlyer (Reply 11):
it was a condition of SQ's acquisition of 49% of Virgin Atlantic that the Virgin name could not be used to brand another international airline

THis aircraft used to operate LOS-LGW:

View Large View Medium
Click here for bigger photo!

Photo © Allan Huse



User currently offlineMSYPI7185 From United States of America, joined Oct 2007, 712 posts, RR: 0
Reply 16, posted (4 years 4 months 2 weeks 3 days 23 hours ago) and read 7746 times:

If this were to gain some traction, I would think that US could be a good fit and provide Virgin Atl the feed needed in the USA. I believe both would greatly benefit.

MD


User currently offlineeta unknown From Comoros, joined Jun 2001, 2089 posts, RR: 0
Reply 17, posted (4 years 4 months 2 weeks 3 days 22 hours ago) and read 7398 times:

So in other words, having VS join an already existing alliance would cost SRB too much money... better if other airlines paid him. On the one hand I think he should get points for trying, but I'm inclined to not award him any based on the ridiculous time frame it took to get all Virgin branded airlines into one frequent flyer program... maybe he finally clued on the Virgin brand shouldn't be purely for his personal benefit.

[Edited 2010-08-12 17:35:23]

User currently offlinenutsaboutplanes From United States of America, joined Jul 2010, 510 posts, RR: 8
Reply 18, posted (4 years 4 months 2 weeks 3 days 22 hours ago) and read 7398 times:

Quoting MSYPI7185 (Reply 16):
I would think that US could be a good fit and provide Virgin Atl the feed needed in the USA. I believe both would greatly benefit.



Not a bad thought. There have been numerous threads about the role of US in *A and the possibility of an alliance switch. I think people agreed that OneWorld would be the most likely if US were to make a move but the Virgin Alliance may just be intriguing enough to leave *A at some point.

Guess we have to wait and see.



American Airlines, US Airways, Alaska Airlines, Northwest Airlines, America West Airlines, USAFR
User currently offlinejfk777 From United States of America, joined Aug 2006, 8517 posts, RR: 6
Reply 19, posted (4 years 4 months 2 weeks 3 days 22 hours ago) and read 7255 times:
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SRB should buy JetBlue using Virgin America, that would give him lots of feed from smaller cities Virgin Atlantic would never fly to. JB is getting divided loyalties with LH owning 18%, AN ALLIANCE WITH AA and alliances with smaller airlines. Eventually JB wil be merged into a larger airline or alliance with its terminals at JFK and BOS, its asset rich in top east coast airports.

User currently offlineDelta777Jet From Germany, joined Jun 2000, 1318 posts, RR: 3
Reply 20, posted (4 years 4 months 2 weeks 3 days 21 hours ago) and read 7137 times:

I still think the Virgin Group should joing Star Allianec along with Aer Lingus!

Virgin Atlantic could use BD and other Star Carries via LHR to USA/ASIA
Virgin America could be a niche carrier in the US!
V Australia could be alond with Virgin Blue what Ansett used to be for STAR
Aer Lingus could codeshare with VS on the UK - Ireland routes (which would piss BA off!!!)

Star is still lacking Long Haul flights out of LHR
Star is lacking flights into/out of Ireland
Star is still lacking Australia (after Ansett went belly up)

The Virgin group is offering a good Service and would do well in STAR !



Fly easyJet
User currently onlinepoint2point From United States of America, joined Mar 2010, 2770 posts, RR: 1
Reply 21, posted (4 years 4 months 2 weeks 3 days 21 hours ago) and read 7113 times:

Quoting ANstar (Reply 2):
VS - Virgin Atlantic
DJ - Virgin Blue
VA- V Australia
VX - Virgin America

You think that they should include Branson Express as well?
 


User currently offlineLHRFlyer From United Kingdom, joined Apr 2010, 823 posts, RR: 1
Reply 22, posted (4 years 4 months 2 weeks 3 days 17 hours ago) and read 5911 times:

Quoting vv701 (Reply 15):
THis aircraft used to operate LOS-LGW:

And you misquoted me. I did not say the Virgin name could never be used at all for other Virgin international flights. I do not know all the details of the restrictions imposed by SQ because it is obviously a commercially sensitive agreement, but it is well known that this is the heart of the issues around the use of the Virgin brand in Australia.


User currently offlineHumberside From United Kingdom, joined Dec 2005, 4927 posts, RR: 4
Reply 23, posted (4 years 4 months 2 weeks 3 days 14 hours ago) and read 5050 times:

Quoting Delta777Jet (Reply 20):
Star is lacking flights into/out of Ireland

Is it? DUB is served by Adria (seasonally), AC (seasonally), BD, CO, LH, SK, LX, TK and US. SNN also has CO. plus if Northern Ireland is considered BD serve BHD, and CO serve BFS

[Edited 2010-08-13 01:29:53]


Visit the Air Humberside Website and Forum
User currently onlinefcogafa From United Kingdom, joined May 2008, 890 posts, RR: 0
Reply 24, posted (4 years 4 months 2 weeks 3 days 13 hours ago) and read 4483 times:

Quoting MSYPI7185 (Reply 16):
THis aircraft used to operate LOS-LGW

Didn't they change name to Nigerian Eagle, I believe for the mentioned reason?


25 changyou : I think VS should just buy back SQ shares and form its own alliance with US/MH/EY and probably 9W too.
26 shankly : Wonder what he'll call this alliance? Johnny No Mates is my suggestion
27 LHRFlyer : Virgin Nigeria was a different issue altogether. Virgin withdrew the brand name licence after a breakdown in relations with the Nigerian Government.
28 9MMAR : If such Alliance is to be materialised, it should includes AirAsia X (D7) as well, because Sir Richard Branson has 20% shares in the airline. This al
29 nclmedic : I really think this idea would fly, but seeing as B6 is almost certainly climbing into bed with *A I think this is, unfortunately, unlikely. This all
30 Post contains links jmbarros12 : You said it all. He just want the spotlight over him. He did the exact same thing with the Brazilian press, announcing his intentions to create a "Vi
31 LHRFlyer : Ditto for Virgin Russia. With Richard Branson, only believe it when you see it.
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